Professional Documents
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Gii thiu s lc v d n
- Tn qun: Samby
- a im : ..
- in thoi: 083 8 111111.
- Ngnh ngh kinh doanh : cung cp dch v gii kht
- Loi hnh : qun caf
- i din theo Php lut: chubby _ Chc v: qun l
- Giy CNKKD: S 1111111111 do S K hoch v u t Thnh ph H Ch Minh
cp. ng k ngy 10/10/2010
- C cu s hu ti thi im thnh lp:
T l vn gp Gi tr vn gp
1
2
3
4
5
20%
20%
20%
20%
20%
100%
Phm Th Vn Anh
Mai Huy
Diu Nht Minh
Trng Ngc Qunh Trang
Nguyn Th Minh Trang
Tng cng
II.
60,000,000
60,000,000
60,000,000
60,000,000
60,000,000
300,000,000
Kinh t Vit Nam phc hi nhanh hn d bo l nt khi qut tnh hnh kinh t
Vit Nam 6 thng u nm 2010. Hu ht cc ngnh, lnh vc u t tc tng trng
cao hn cng k nm trc.
Nn kinh t ang ly li tng trng. Tiu biu l GDP qu II tng 6,2-6,4%,
tng trng kinh t 6 thng t khong 6,1% so vi cng k nm trc. Trong , GDP
khu vc dch v tng 7,2%; ring TP.HCM tng 11%. Dch v c vai tr rt quan trng
trong vic thc y tng trng kinh t trong di hn. iu ny cng ng hn trong mt
nn kinh t hng ha pht trin mnh, ngnh cng nghip pht trin a dng v nhu
cu ca ngi tiu dng ngy cng phong ph. Vi vic gia nhp T chc Thng mi
Th gii (WTO), khu vc dch v ti TP.HCM cng c c hi pht trin mnh m v a
dng hn. Cc lnh vc thuc khu vc kinh t dch v ngy cng c s ng gp quan
trng vo s tng trng chung ca thnh ph cng nh to vic lm cho nhiu ngi lao
ng.
Nm 2010, nn kinh t tr li qu o bnh thng v cc nh phn tch vn lc
quan ng lc tng trng ca nn kinh t s tip tc hot ng, mc d cn nhiu thch
thc trc mt.
Nn kinh t khi sc tr li, Chnh Ph ra sc thc y kinh t, to iu kin u
t nn vic chng ti quyt nh khi nghip kinh doanh trong lnh vc dch v lc ny
cng gp mt s thun li c bit l trong giai on ngnh dch v ang tng trng cao
nht nh hin nay.
2. Trin vng TPHCM v trin vng ngnh:
TPHCM l thnh ph ng dn nht, ng thi cng l trung tm kinh t, vn ha,
gio dc va la u mi giao thng quan trng ca Vit Nam v ng Nam . TPHCM
gm 19 qun, 5 huyn, din tch 2095.1km2, dn s 7162864 ngi( theo kt qu iu tra
dn s lc 0 gi ngy 1/4/2009), mt dn s trung bnh 3419ngi/km2. Gi vai tr
quan trng trong nn kinh t, TPHCM chim 20.2% tng sn phm v 27.9% gi tr sn
xut cng nghip ca c quc gia.
*Kinh t:
Sau cuc khung hoang 2008, hin tai kinh t thanh ph vn gi vng c tc pht
trin, gia tri tng san phm trn ia ban 9 thang u nm 2010 c at 304.530 ty ng,
tng 11,2% so vi cung ky nm 2009. Trong : khu vc thng mai dich vu ong gop
cao nht 6.05%
Sau hn 3 nm gia nhp WTO, Vit Nam c nhiu chuyn bin mnh m trong
lnh vc phn phi. Ch xt ring lnh vc bn l, th trng Vit Nam c nh gi l
y trin vng, c sc ht ln i vi cc doanh nghip, nh u t trong v ngoi nc.
c tnh doanh thu bn l hng ha v dch v tiu dng trn a bn thnh ph c 3
qu tng 31,2% so vi cung ky nm trc. y l minh chng cho thy: TPHCM l mt
th trng y trin vng cho cc doanh nghip, c bit l cc doanh nghip dch v, bn
l.
*Thu nhp:
Thu nhp bnh qun 1 ngi 1 thng nm 2008 theo gi hin hnh ca cc vng
u tng kh cao so vi nm 2006.
01-10-1979
3.419.978
1.622.072
1.797.906
2.700.849
719.129
01-4-1989
3.988.124
1.890.343
2.097.781
2.946.426
1.041.698
01-4-1999
5.037.155
2.424.415
2.612.740
4.204.662
832.493
c t sut sinh cao nht trong gn mt th k qua, c th xem y l i tng khch hng
tim nng m ngnh dch v c th ngm n.
*Chnh sch:
Thnh ph ang tp trung gii quyt nhng kh khn v ngun vn, cng tc
gii ta n b, n gin ha th tc hnh chnh... to mi iu kin thun li cho cc
doanh nghip n nh v pht trin sn xut-kinh doanh. Vic m ra cc loi hnh kinh
doanh khng cn kh khn v c nh nc khuyn khch nn vi loi hnh kinh
doanh qun cafe th vic ng k s d dng.
Qua phn tch th trng, chng ti nhn thy TPHCM l mt la chn hi c
cc iu kin l tng v kinh t, lng cu, chnh sch php lut cho tng kinh
doanh ca chng ti.
3.Vn ha cafe ngi Vit
S xut hin ca caf Vit Nam
Caf c ngun gc t phng Ty, theo ngi Php du nhp vo Vit Nam
t thi thuc a. Theo thi gian no tr thnh th thc ung ph bin trong cuc
sng ca ngi dn.
Ngy nay caf Vit khng ch c bit n v sn lng ng trong top u th
gii m cn to dng c nt caf rt ring ca ngi Vit.
Nt vn ha cafe ngi Vit
Ngi Vit khng coi caf l thc ung nhanh, c tc dng chng bun ng nh
ngi M m thng thc caf nh mt th vn ha: nhm nhi v suy tng, va nhp
tng ngm nh va c bo, nghe nhc, tr chuyn cng bn b, cng i tc lm n,
ng thi n gip cho ngi vi ngi gn nhau hn.
Tha mn mn n tinh thn khng th thiu, vic la chn kinh doanh loi hnh
ph hp vn ha Vit, gn gi vi i sng ngi dn s c th trng chp nhn d
dng hn.
4.Nhu cu tiu th caf:
Nm 2002, Tng cc Thng k cho bit bnh qun ngi dn Vit Nam tiu th
1,25 kg c ph/nm. ngi dn thnh th mua c ph ung ti 2,4 kilgam/nm, nhiu gp
2,72 ln so vi ngi dn nng thn v s tin m c dn th b ra cho ly c ph mi
sng cao gp 3,5 ln so vi nng thn.
Lng tiu th caf nm 2002(kg/ngi/nm)
III -YU T VI M
1. i th cnh tranh
Coffee l mt lnh vc ang rt c nhiu ngi quan tm v u t,c bit l thnh
ph H Ch Minh, trung kinh t vi mt s lng ln dn c th s lng qun coffee y k
phi t .Trung bnh mt qun c n hn 200 qun coffee ln nh ,t coffee bt,coffee cc, n
nhng qun coffee hng sang Hin nay qun 10 c nhiu qun c ph, l nhng
Gi(thp)
Gi (cao)
Q
Qun tr sa
Qua hnh v ta c th thy l nhng i th cnh tranh trc tip vi chng ta trn
th trng hin nay.y thng l nhng qun c trang tr kh p mt,c u t
nhiu,phc v tt nhng gi c cng kh l cao.Trung bnh mt ly nc y c gi t
20.000 n 40.000.So vi mc thu nhp ca nhn vin vn phng th khng phi l
mc gi qu cao nhng i vi sinh vin ,hc sinhth qu l mt vn .
Bn cnh ,ngoi nhng qun caf ny th c nhng qun tr sa,nc p
y l nhng i th cnh tranh gin tip vi d n ca chng ta.Nu cc bn ch th
lng khch n nhng qun ny vi s lng rt l ng ,s lng qun v cng ng
o( c bit trn khc ng Nguyn Tri Phng ) ph ri rc khp ni trn a
bn.Khch hng ch yu ca nhng qun ny l sinh vin, hc sinh,couple.Gi c y
2. Khch hng
Chng ti hn 500 t kho st v yu khch hng (trong c 20% l CBCNV,50%
sinh vin,25% hc sinh,5% yu t khc ) ti 2 cng ty,10 trng i hc v THPT nh :i hc
Kinh t TP H Ch Minh,i hc Y dc ,Hc vin Hnh Chnh ,i hc Si Gn. V mt s
a im khc trn a bn v c s liu v yu t khch hng quan tm v tn sut i qun caf
nh sau:
Yu t khch hng quan tm
Tn sut i caf
Yu t
Slng(ngi)
T l %
Tn sut
SL
T l
Khng gian
152
27,1
Hng ngy
50
8.9
Thc ung
112
20
1-3 ln /tun
180
32.1
Gi c
196
35
2-4ln/thng
225
40.2
a im
76
13,6
5-7ln/6thng
98
17.5
Yu t khc
24
4,3
1-2 ln/nm
7
1.25
Trong iu kin Samby c khng gian ring cho nhng ngi mun yn tnh c sch,xem bo
hay ch n gin ni chuyn,khng gian ring cho nhng bui t tp bn b v khng gian
ring cho nhng cp uyn ng vi nhng gu m nhc khc nhau,cch by tr khc nhau - c
bit vi cch thc pha coffee c bit vi nhng s liu thu thp nh trn , chng ta c
nim tin l s thu ht c mt s lng khch hng ng o thnh cng khi m qun trong
thi im ny
3. Nh cung cp
2.
VT
Gi
Coffee nng
Tch
18.000
Coffee
Ly
20.000
Coffee sa nng
Tch
22.000
I. ung
Coffee sa
Ly
25.000
Coffee Kem
Ly
30.000
Coffee Ruhm
Ly
20.000
Bc xu
Ly
22.000
Cam
Ly
17.000
Nho
Ly
25.000
Du
Ly
22.000
Bi
Ly
15.000
Da hu
Ly
20.000
C rt
Ly
15.000
Da
Ly
17.000
Kem ( mi v)
Ly
25.000
Mi tm trng
15.000
M pla
Phn
17.000
Nui xo b
Da
25.000
Ph
23.000
II Nc p
III.Thc n nhanh
b. Chin lc marketing
Pht t ri qung co ti cc trng DH, trung hc, cc cng ty v ng_i trung nin khu
vc xung quanh d. (1000 t ri pht trong thng u )Mi t ri gim 10% cho 1 ly,
nhng khng cng gp vi nhau
Trong tun u khai trng khch hng s c gim gi 20% trong tun u tin cho
tt c cc sn phm.
Qung co trn facebook,yahoo.y l hnh thc qung co hiu qa cao,tn t chi
ph
C
Phn tch SWOT
Ma trn SWOT
T
Cnh tranh vi cc qun c
SO
- Thu ht khch hng tim nng
Ngun nguyn liu n inh
S lng khch hng n vi qun
ng
ST
- Theo di v kiem sot
tnh hnh dch cm
(S6,S3,T2)
- Ginh thng li trong
Cnh tranh
(S2,S3,S4,S6,S7,T1)
WO
- Huy ng ngun vn
WT
- Hc hi kinh nghim
- Trong thi bui kinh t th trng hin nay,mi trng kinh doanh lun si ng,vic cnh tranh vi cc
doanh nghip khc l c hi cho ngi kinh doanh trng thnh trong lm n v cng c thm kinh
nghim
3.
Hng mc
Sn trang tr
n cc
Bn ra chn
Trn gi thch cao
Vi nc
sn gi g
Giy dn tng
n quang
Bng hiu,hp n
Cy cnh
H thng in
Tng
Thnh tin
1200,000
1320,000
1350,000
15,000,000
356,000
20,000,000
4,680,000
480,000
1,200,000
1,560,000
500,000
47,646,000
STT
1
1.1
1.2
1.3
1.4
1.5
1.6
2
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
Thnh tin
3,000,000
880,000
4,000,000
3,600,000
1,380,000
110,000
12,970,000
15,600,000
8,000,000
850,000
9,000,000
2,160,000
342,000
280,000
294,000
5,000,000
4,000,000
2.11
2.12
2.13
2.14
3
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
4
5
6
7
8
Thit b internet,lp t
TV 32 inch TOSIBA
K ng ly
nn
Tng
Vt Dng
Ly
Ly caf
Ly sinh t
Ly kem
Tch caf
Da lt tch
Da nh
Da trung
Tha n
Tha khuy
a
T
Phin ln
Phin nh
lt ly
Nn
Khay
Cun Menu
Tng
Tranh nh
Tranh ln
o ng phc
Sch
Khc
Tng
Tng cng
8,000,000
1,300,000
43,000
1 ci
2 ci
6 ci
60
25
20
20
15
15
10
10
20
4
20
20
4
15
110
180
3
10
ci
ci
ci
ci
ci
ci
ci
ci
ci
gi
i
ci
ci
ci
ci
ci
ci
Cun
9
5
12
50
bc
bc
ci
quyn
7,000
15,800
17,000
21,900
39,000
13,200
12,300
19,000
3,100
21,900
3,000
28,800
60,000
9,600
2,500
4,000
100,900
89,000
120,000
270,000
80,000
30,000
1,500,000
8,000,000
2,600,000
258,000
57,884,000
420,000
395,000
340,000
438,000
585,000
198,000
123,000
190,000
62,000
87,600
60,000
576,000
240,000
144,000
275,000
720,000
302,700
890,000
6,046,300
1,080,000
1,350,000
960,000
1,500,000
2,000,000
6,890,000
83,790,300
1 Qun l
2 NV pha ch
2 Bo v
1
2
3
4
5
Nm 1
Thnh
tin
40,800
151,200
48,000
31,200
271,200
Nm 2
Nm 3
Nm 4
Nm 5
Nm 6
40,800
42,840
42,840
44,982
44,982
47,721.1
151,200
48,000
31,200
271,200
158,760
50,400
32,760
284,740
158,760
50,400
34,398
284,760
166,698
52,920
41,262
298,998
166,698
52,920
34,398
298,998
175,032.9
55,566
36,117.9
313,947.9
Qun m ca 12 thng/ nm
12000
Nm 7
1 thng
Hng nm
860,700
10,328,400
600,000
7,200,000
20.000.000
7.000.000
60.000.000
25.000.000
8.000.000
70.000.000
25.000.000
15.000.000
127.000.000
30.000.000
15.000.000
148.000.000
2
71
20
13
13
3
64
17
13
10
8
42
11
5
5
4
58
17
10
10
9
42
8
5
5
5
55
14
10
7
10
55
11
7
7
6
58
14
7
7
11
45
17
9
9
55
14
7
10
12
51
14
7
7
55
14
7
7
TRUNG BINH
THNG
54
14
8
8
Thm
SL
n gi
20
38
8
120.000
35.000
16.000
Thnh tin
VT
2.400.000
1.330.000
128.000
kg
bao
kg
/1LY
1017
597
136
C chua
Cam
Chanh
Kiwi
Chanh mui
Bi
Da hu
Kem(fa zi
caf)
sa
Nho
Du
ng ht
kem
Nc sch
M
M
Ph
Trng
C chua
Nui
Tht b
Hnh
Du n
Tng t
ng
Mui
Tiu
Gia v khc
34
34
3
3
2
8
11
5.000
12.000
8.000
25.000
30.000
8.000
8.000
170.000
408.000
24.000
75.000
60.000
64.000
88.000
13
33
10
5
15
17
38
60
2
2
20
5
7
10
1
1
7
2
3
1
1
60.000
11.000
18.000
67.000
14.200
60.000
15.000
1.700
64.000
83.000
21.000
5.500
27.000
89.000
49.000
110.000
6.000
22.300
3.500
17.000
30.000
780.000
363.000
180.000
335.000
213.000
1.020.000
570.000
102.000
128.000
166.000
420.000
27.500
189.000
890.000
49.000
110.000
42.000
44.600
10.500
17.000
30.000
kg
kg
kg
kg
hp
kg
kg
411
987
58
181
145
77
160
kg
lon
kg
kg
gi
kg
thng
thng
thng
v
kg
kg
kg
kg
chai 1.5l
chai
kg
gi
kg
496
692
348
811
22
4221
256
435
546
708
1792
117
806
3797
209
469
179
190
45
73
128
TC TNG TRNG
NM
KHON MC
c f + nc p
kem + n
3
8%
5%
4
11%
8%
15%
10%
6
8%
5%
7
-1%
-4%
-7%
-5%
Bng chi ph trn 1 thc ung v chi ph nguyn, vt liu qua cc nm sau y c tnh
da trn bng chi ph nu trn v tc tng trng d bo, ng thi hng nm tc
tng gi nguyn, vt liu d bo l 5%.
NM
KHON MC
Caf
Nc p
Kem
Thc n
3080
4190
5096
9593
5
Caf
Nc p
Kem
Thc n
3744
5093
6194
11660
3234
4400
5350
10073
6
3931
5348
6503
12244
3395
4619
5618
10576
7
4127
5615
6828
12856
3565
4850
5899
11105
1
83.306.000
24.441.000
18.092.000
33.576.000
159.415.000
5
150.766.000
44.234.000
28.802.000
53.454.000
277.256.000
2
94.469.000
27.717.000
19.946.000
37.017.000
179.149.000
6
156.721.000
45.981.000
29.033.000
53.882.000
285.617.000
3
110.104.000
32.304.000
22.619.000
41.978.000
207.005.000
7
153.038.000
44.900.000
28.960.000
53.747.000
280.645.000
4
132.950.000
39.007.000
26.125.000
48.484.000
246.566.000
* Khu hao
Cn c tnh khu hao da trn cc ti sn u t ban u v qua cc nm nng cp
qun. Cc trang thit b s c khu hao trong tuyn tnh c nh7 nm, cng c dng
c v bn gh s c khu hao tuyn tnh c nh trong 2 nm. Sau y l bng tng
hp khu hao qua cc nm ca d n:
Nm
khu hao
1
24.682.293
5
64.507.476
2
24.682.293
6
64.507.576
3
52.674.143
7
64.507.476
4
52.674.143
* Vn lun chuyn:
Qun d tnh s duy tr mt mc tin mt hot ng hng nm l 20.000.000 ng.
3.3.Hoach nh doanh thu
Nh trnh by d bo doanh s nm 1 nh sau:
1
2.059
580
377
377
62.002
2
3
4
5
6
1.856
1.682
1.595
1.682
1.595
493
493
406
406
406
377
290
290
203
203
290
290
203
203
290
55.129 50.257 45.472 45.298 45.472
5,88%
7,85%
7,86%
7,73%
TNG CNG
18.879
4.959
2.900
2.813
538.385.000
8,12%
100,00%
VT:1000.
TC TNG TRNG
NM
KHON MC
c f + nc p
kem + n
3
8%
5%
4
11%
8%
15%
10%
6
8%
5%
7
-1%
-4%
-7%
-5%
1
18000
17000
20000
20000
5
22000
21000
26000
26000
2
19000
18000
21000
21000
6
24000
22000
28000
28000
3
20000
19000
22000
22000
7
26000
24000
30000
30000
4
21000
20000
24000
24000
Bng tnh sau y cho thy c doanh thu ca qun qua cc nm ti chnh, da trn s
gia tng gi bn cng nh gia thng doanh s bn hng qua tc tng trng d bo:
1
60
70
15
10
10
638.750.000
5
89
104
22
13
13
s ly caf ma ng
s ly caf ma h
s ly nc p
s ly kem
n
DOANH THU
1.147.729.678
2
65
76
16
11
11
723.240.000
6
88
103
22
13
13
3
72
84
18
11
11
839.670.300
7
82
96
21
12
12
1.221.510.887 1.234.424.182
4
83
97
21
12
12
1.012.954.005
GHI CH
BN C
TRUNG BNH
1 NGY
TNH TRN
NM
IV.nh gi ti chnh
IRR=55%
NPV =423.821.463
PI=3.8
Vi IRR > 15% ,NPV > 0 ta xt thy d n ny kh thi ,mt khc vi ch s PI = 3.8cho
thy t l hon vn cng vi li rng l 280% trn vn u t ban u.y l con s n
tng ,cng khng nh nn u t vo d n ny
4
222.637.989
347.300.744
127.293.993
224.125.958
PP=3,12=3 nm
1 thng 13 ngy
DPP=3,43=3
nm5thng5ngy
Nm
Dthu
CPh H
KH
OEBT
3,381,077
10,143,23
0
24,682,29
3
Thu
OEAT
KH
VLC
tng
u t
Thanh l
Tax
thanh l
NCF
1
638,750,0
00
600,543,4
00
24,682,29
3
13,524,30
7
20,000,000
131,436,30
0
5
1,147,729,6
78
6
1,221,510,8
87
7
1,234,424,1
82
790,937,400
812,511,400
836,627,300
64,507,476
64,507,476
64,507,476
292,284,802
344,492,010
333,289,406
73,071,201
86,123,003
83,322,352
219,213,602
258,369,008
249,967,055
64,507,476
64,507,476
64,507,476
-20,000,000
117,000,0
00
148,000,000
50,000,000
1,250,000
151,436,30
0
34,825,52
3
75,832,52
3
14,001,71
1
222,637,989
135,721,078
322,876,484
383,224,531