systematic approach to major and increasingly important responsibility of general management to position and relate the firm to its

environment in a way which will ensure its continued success and make it secure from surprises. as Newcombe, Channon and Grinyer

Strategic ANALYSIS Strategic CHOICE Strategic IMPLEMENTATION

Strategic ANALYSIS

what is the PROBLEM SETTING? whose involved in the PROBLEM? when does the problem ARISE?

Strategic CHOICE

what strategies are BEST? who would BENEFIT from it? CONCLUSION (recommendation)

Strategic IMPLEMENTATION

implemented ACTIONS to be enact!

Strategic ANALYSIS

what is the PROBLEM SETTING? whose involved in the PROBLEM? when does the problem ARISE?

Strategic CHOICE

what strategies are BEST? who would BENEFIT from it? CONCLUSION (recommendation)

Strategic IMPLEMENTATION

implemented ACTIONS to be enact!