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  • The Body Shop: Social Responsibility or Sustained Green Washing

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    Matthew Luker
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    This presentation discusses corporate social responsibility (CSR) and whether The Body Shop engages in genuine CSR or "greenwashing". It notes that CSR involves companies giving back to the communities and environment that support them. Implementing CSR is important as it prioritizes stakeholders over just shareholders, can improve financial performance, enhance brand image and reputation, increase customer loyalty through brand differentiation, and strengthen relationships with society.

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    This presentation discusses corporate social responsibility (CSR) and whether The Body Shop engages in genuine CSR or "greenwashing". It notes that CSR involves companies giving back to the communities and environment that support them. Implementing CSR is important as it prioritizes stakeholders over just shareholders, can improve financial performance, enhance brand image and reputation, increase customer loyalty through brand differentiation, and strengthen relationships with society.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views4 pages

    The Body Shop: Social Responsibility or Sustained Green Washing

    Uploaded by

    Matthew Luker
    This presentation discusses corporate social responsibility (CSR) and whether The Body Shop engages in genuine CSR or "greenwashing". It notes that CSR involves companies giving back to the communities and environment that support them. Implementing CSR is important as it prioritizes stakeholders over just shareholders, can improve financial performance, enhance brand image and reputation, increase customer loyalty through brand differentiation, and strengthen relationships with society.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    PRESENTATION ON THE BODY SHOP: social responsibility or sustained Green Washing

    PRESENTED BY Sundar Bhadoriya Jaipratap Mishra Kunal Grover Hardeep Saini Gaurav Jain Sunil Kumar

    CORPORATE SOCIAL RESPONSIBILTY


    CSR is all about companies giving something back to the communities and environment that sustains them .

    IMPORTANCE OF CSR
    Giving priority to stakeholders along with shareholders Improve financial performance. Enhance brand image and reputation. Increases customer loyalty and helps in Brand differentiation. Stronger relationships with society.

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