z

B GIO DC &O TO
TRNG I HC CNG NGH SI GN
KHOA QUN TR KINH DOANH

TI
CNG TY C PHN

VINAMILK
GVHD: NGUYN TH NGC DIP
NHM SVTH
1.
2.
3.
4.
5.

Nguyn Th Vn
Dng Th Cn
Trn Nguyn Hiu
Lm Thanh Hin
T M Nghi

Lp
C10_KD06
C10_KD05
C10_KD06
C10_KD06
C10_KD06

Tp. H Ch Minh, ngy 05 thng 11 nm 2012

MN: QUN TR CHT LNG

GVHD: NGUYN TH NGC DIP

NHN XT CA GIO VIN HNG DN

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Ngy..Thng..Nm 2012
K tn

NHM 14

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MC LC
CNG TY SA C PHN VINAMILK .................................................................................................... 4
I/ Tng quan v cng ty c phn VINAMILK ......................................................................................... 4
1. Gii thiu khi qut v cng ty c phn VINAMILK ..................................................................... 4
1.1 Vi nt v cng ty c phn VINAMILK ..................................................................................... 4
1.2 Lch s hnh thnh ........................................................................................................................ 4
1.2.1Thi k bao cp (1976 1986) ................................................................................................ 4
1.2.2 Thi k i mi (1987 2003)................................................................................................ 4
1.2.3 Thi k c phn ha (2003 Nay) ......................................................................................... 5
1.4

Tm nhn: ................................................................................................................................. 7

1.5

S mnh: ................................................................................................................................... 8

1.6 Gi tr ct li: ............................................................................................................................... 8

1.7

Trit l kinh doanh .................................................................................................................. 8

2.

Lnh vc kinh doanh ....................................................................................................................... 8

3.

C cu t chc ................................................................................................................................. 9

II. Chnh Sch Cht Lng ca Cng ty C Phn Sa Vit Nam ...................................................... 10
III. Chin lc pht trin: ....................................................................................................................... 12
IV.Mc Tiu Cht Lng ........................................................................................................................ 13
1.V doanh s v v th:........................................................................................................................ 13
2. V Sn phm: .................................................................................................................................... 13
3.

Ngun nhn lc: ............................................................................................................................. 14

4. T l ph phm: ................................................................................................................................ 14
5.V khch hng: .................................................................................................................................. 14
V. Nhim v cc phng ban ...................................................................................................................... 15
1. Phng Kinh doanh: ........................................................................................................................... 16
2. Phng Marketing: ............................................................................................................................. 16
3. Phng Nhn s: ................................................................................................................................. 17
4. Phng D n: ..................................................................................................................................... 17
5. Phng Cung ng iu vn................................................................................................................. 18
NHM 14

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6. Phng Ti chnh K ton: ................................................................................................................. 18

7. Trung tm Nghin cu Dinh dng v Pht trin Sn phm:........................................................ 19
8. Phng khm a khoa ........................................................................................................................ 19
9. Cc nh my: ..................................................................................................................................... 19
10. X nghip Kho vn: ......................................................................................................................... 20
11. Cc chi nhnh: ................................................................................................................................. 20
12. Phng Kim sot Ni b .................................................................................................................. 20
VI. Nguyn tc SMART vi VINAMILK .............................................................................................. 21

NHM 14

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CNG TY SA C PHN VINAMILK

I/ Tng quan v cng ty c phn VINAMILK
1. Gii thiu khi qut v cng ty c phn VINAMILK
1.1 Vi nt v cng ty c phn VINAMILK
Cng ty C phn Sa Vit Nam (Vietnam Dairy Products Joint Stock Company)
-

Vit tt l :VINAMILK

Logo :Nim tin Vit Nam

M giao dch trn sn giao dch chng khon Thnh ph H Ch Minh l

in thoi: (08) 9300 358

Fax: (08) 9305 206 - 9305 202 - 9305 204

Website: www.vinamilk.com.vn

VNM

1.2 Lch s hnh thnh

Chia lm 3 thi k
1.2.1Thi k bao cp (1976 1986)
Cng ty c thnh lp nm 1976 trn c s tip qun 3 nh my Sa ca ch
c li. , lc mi thnh lp, Cng ty Sa Vit Nam (Vinamilk) c tn l Cng ty Sa
C Ph Min Nam, trc thuc Tng Cng ty Lng Thc, vi 6 n v trc thuc l Nh
my sa Thng Nht, Nh my sa Trng Th, Nh my sa Dielac, Nh my Caf
Bin Ha, Nh my Bt Bch Chi v Lubico
-

1978 : Cng ty c chuyn cho B Cng Nghip thc phm qun l v

Cng ty c i tn thnh X Nghip Lin hp Sa Caf v Bnh Ko I.

1.2.2 Thi k i mi (1987 2003)

NHM 14

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-

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1988 : Ln u tin gii thiu sn phm sa bt v bt dinh dng tr em

ti Vit Nam.
-

1991 : Ln u tin gii thiu sn phm sa UHT v sa chua n ti th

trng Vit Nam.

-

1992 : X Nghip Lin hp Sa Caf v Bnh Ko I c chnh thc i

tn thnh Cng ty Sa Vit Nam v thuc s qun l trc tip ca B Cng Nhip Nh.
Cng ty bt u tp trung vo sn xut v gia cng cc sn phm sa.
-

1994 : Nh my sa H Ni c xy dng ti H Ni. Vic xy dng nh

my l nm trong chin lc m rng, pht trin v p ng nhu cu th trng Min Bc

Vit Nam.
-

1996 : Lin doanh vi Cng ty C phn ng lnh Quy Nhn thnh lp

X Nghip Lin Doanh Sa Bnh nh. Lin doanh ny to iu kin cho Cng ty thm
nhp thnh cng vo th trng Min Trung Vit Nam.
-

2000 : Nh my sa Cn Th c xy dng ti Khu Cng Nghip Tr

Nc, Thnh ph Cn Th, nhm mc ch p ng nhu cu tt hn ca ngi tiu dng

ti ng bng sng Cu Long. Cng trong thi gian ny, Cng ty cng xy dng X
Nghip Kho Vn c a ch ta lc ti : 32 ng Vn Bi, Thnh ph H Ch Minh.
1.2.3 Thi k c phn ha (2003 Nay)
-

2003 : Chnh thc chuyn i thnh Cng ty c phn vo thng 12 nm

2003 v i tn thnh Cng ty C phn Sa Vit Nam cho ph hp vi hnh thc hot
ng ca Cng ty.
-

2004 : Mua thu tm Cng ty C phn sa Si Gn. Tng vn iu l ca

Cng ty ln 1,590 t ng.

-

2005 : Mua s c phn cn li ca i tc lin doanh trong Cng ty Lin

doanh Sa Bnh nh (sau c gi l Nh my Sa Bnh nh) v khnh thnh Nh

my Sa Ngh An vo ngy 30 thng 06 nm 2005, c a ch t ti Khu Cng Nghip
Ca L, Tnh Ngh An.

NHM 14

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-

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Lin doanh vi SABmiller Asia B.V thnh lp Cng ty TNHH Lin

Doanh SABMiller Vit Nam vo thng 8 nm 2005. Sn phm u tin ca lin doanh
mang thng hiu Zorok c tung ra th trng vo u gia nm 2007.
-

19/01/2006 : Vinamilk nim yt trn th trng chng khon Thnh ph H

Ch Minh, khi vn ca Tng Cng ty u t v Kinh doanh Vn Nh nc c t l

nm gi l 50.01% vn iu l ca Cng ty.
-

Khi ng chng trnh trang tri b sa bt u t vic mua thu tm

trang tri B sa Tuyn Quang vo thng 11 nm 2006, mt trang tri nh vi n b sa

khong 1.400 con. Trang tri ny cng c i vo hot ng ngay sau khi c mua
thu tm.
-

2007 : Mua c phn chi phi 55% ca Cng ty sa Lam Sn vo thng 9

nm 2007, c tr s ti Khu cng nghip L Mn, Tnh Thanh Ha.

2009: Pht trin c 135.000 i l phn phi, 9 nh my v nhiu trang

tri nui b sa ti Ngh An, Tuyn Quang

-

2010 - 2012: Xy dng nh my sa nc v sa bt ti Bnh Dng vi

tng vn u t l 220 triu USD.

-

2011: a vo hot ng nh my sa Nng vi vn u t 30 triu

USD.
Cng ty c tr s chnh ti S 10 ph Tn Tro, Phng Tn Ph, Qun 7, thnh
ph H Ch Minh. C cu t chc gm 17 n v trc thuc v 1 Vn phng. Tng s
CBCNV 4.500 ngi. Chc nng chnh : Sn xut sa v cc ch phm t Sa
Tnh theo doanh s v sn lng, VINAMILK l doanh nghip hng u ca
ngnh cng nghip ch bin sa, hin chim lnh 75% th phn sa ti Vit Nam.

NHM 14

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a phn sn phm c sn xut ti chn nh my vi tng cng sut khong

570.406 tn sa mi nm. Cng ty s hu mt mng li phn phi rng ln trn c
nc, l iu kin thun li chng ti a sn phm n s lng ln ngi tiu
dng.

1.3

Thnh tu

VINAMILK t khi mi thnh lp cho n khi trng thnh t c rt nhiu

danh hiu v huy chuong do nh nc v cc t chc quc t trao tng ,in hnh nh:

1996

Hun chng Lao ng Hng I

Ch tch nc

2000

Anh Hng Lao ng

Ch tch nc

c tn vinh v ot gii thng ca T

2006

chc s hu tr tu Th gii WIPO

WIPO

Siu Cp Hng Vit Nam cht lng cao Hip hi s hu tr tu &

2006

v uy tn

DN va v nh Vit Nam

1995 2009 Top 10 Hng Vit Nam cht lng cao

Bo Si Gn tip th

2010

Ca tp ch Forbes Asia

200DN tt nht ti Chu -TBD

Cp vng Top ten THng hiu Vit-ng TT

2011

dng KHKT 2011

1.4
NHM 14

Tm nhn:

NC-NU

Pht

Thng hiu Vit

trin

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Tr thnh biu tng nim tin s mt Vit Nam v sn phm dinh dng v sc
khe phc v cuc sng con ngi

1.5

S mnh:

Vinamilk cam kt mang n cho cng ng ngun dinh dng tt nht, cht
lng nht bng chnh s trn trng, tnh yu v trch nhim cao ca mnh vi cuc sng
con ngi v x hi

1.6 Gi tr ct li:
-Chnh trc: Lim chnh, Trung thc trong ng x v trong tt c cc giao dch.
-Tn trng:Tn trng bn thn, tn trng ng nghip. Tn trng Cng ty, tn
trng i tc. Hp tc trong s tn trng.
-Cng bng:Cng bng vi nhn vin, khch hng, nh cung cp v cc bn lin
quan khc.
-Tun th:Tun th Lut php, B Quy Tc ng X v cc quy ch, chnh sch,
quy nh ca Cng ty.
-o c:Tn trng cc tiu chun c thit lp v hnh ng mt cch o
c.

1.7

Trit l kinh doanh

Vinamilk mong mun tr thnh sn phm c yu thch nht mi khu vc,

lnh th. V th chng ti tm nim rng cht lng v sng to l ngi bn ng hnh
ca Vinamilk. Vinamilk xem khch hng l trung tm v cam kt p ng mi nhu cu
ca khch hng.

2.

Lnh vc kinh doanh

Sn xut sa v cc ch phm t Sa
- Sn xut v kinh doanh sa hp, sa bt, bt dinh d ng v cc sn phm t sa
khc;
- Sn xut v kinh doanh bnh, sa u nnh v nc gii kht;
NHM 14

MN: QUN TR CHT LNG

3.

NHM 14

C cu t chc

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II. Chnh Sch Cht Lng ca Cng ty C Phn Sa Vit

Nam
L doanh nghip t nhn hng u Vit Nam kinh doanh mt hng sa,
Vinamilk c ngi tiu dng trong nc v th gii tn nhim. Sa l thc phm
dinh dng ng vai tr quan trng i vi s pht trin ca con ngi,do ,vn
cht lng sa lun c Cng ty t ln hng u..Da trn nhng thng tin thu
thp c thng qua vic nghin cu nhu cu th trng, nhu cu ca khch
hng,ban lnh o ca Cng ty ra chnh sch cht lng c th, nh hng
pht trin cho Cng ty.Vinamilk trin khai n ton th nhn vin ca mnh
Chnh sch cht lng ca Cng ty: Lun tha mn v c trch nhim vi
khch hng bng cch a dng ha sn phm v dch v, m bo cht lng,
an ton v sinh thc phm vi gi c cnh tranh, tn trng o c kinh doanh
v tun theo lut nh. Hin nay Cng ty ang p dng H thng qun l cht
lng theo tiu chun quc t ISO 9001:2000, l phin bn mi nht trn th gii
NHM 14

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hin nay. Cng ty cn thc hin tiu chun HACCP do SGS H Lan chng nhn cho
tt c cc nh my. iu ny m bo rng Vinamilk lun cao cht lng trong
qun l nhm sn xut ra nhng sn phm cht lng cao, sn sng tho mn mi
nhu cu ca khch hng trong v ngoi nc v gi vng v tr dn u trong ngnh
cng nghip ch bin sa ti Vit Nam.
Vi chnh sch cht lng nh trn ban lnh o cng ty c phn sa Vit Nam cam
kt:
- Thc hin cc chnh sch m bo CLSP ph hp vi thit k v cc
tiu

chun,

quy

nh.
- Khng ngng nng cao CLSP nhm tho mn yu cu ca khch hng,
l cch duy nht Vinamilk duy tr v pht trin kinh doanh cc mt hng
v sa trn th trng Vit Nam v mt s quc gia khc.
- Nhn bit v cung cp y cc ngun lc (nhn lc, vt lc,) m
bo thc hin c hiu qu h thng qun l cht lng.
chnh sch cht lng trn thnh cng , t hiu qu cao, m bo p ng
tt nht nhu cu, nhng mong mi ca khch hng cn c nhng bin php nh :
-m bo Chnh sch cht lng ca Cng ty v cam kt ca Lnh o c
tt c nhn vin cng ty hiu duy tr v p dng;
-Thng xuyn duy tr h thng qun l cht lng theo ISO 9001-2000
nng cao cht lng sn phm, khng ngng p ng s mong i v nhu cu ca
khch hng ;
- Pht huy mi ngun lc, m rng u t, ng dng v i mi thit b cng
ngh nhm nng cao cht lng sn phm, m bo an ton v sinh thc phm ;

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-Thng xuyn quan h cht ch vi cc khch hng nm bt v p ng

nhu cu ca h

III. Chin lc pht trin:

Mc tiu ca Cng ty l ti a ha gi tr ca c ng v theo ui chin
lc pht trin kinh doanh da trn nhng yu t ch lc sau:
* Cng c, xy dng v pht trin mt h thng cc thng hiu cc mnh
p ng tt nht cc nhu cu v tm l tiu dng ca ngi tiu dng Vit Nam
* Pht trin thng hiu Vinamilk thnh thng hiu dinh dng c uy tn
khoa hc v ng tin cy nht vi mi ngi dn Vit Nam thng qua chin lc
p dng nghin cu khoa hc v nhu cu dinh dng c th ca ngi Vit Nam
pht trin ra nhng dng sn phm ti u nht cho ngi tiu dng Vit Nam
* u t m rng sn xut kinh doanh qua th trng ca cc mt hng
nc gii kht tt cho sc khe ca ngi tiu dng thng qua thng hiu ch
lc VFresh nhm p ng xu hng tiu dng tng nhanh i vi cc mt hng
nc gii kht n t thin nhin v tt cho sc khe con ngi
* Cng c h thng v cht lng phn phi nhm ginh thm th phn ti
cc th trng m Vinamilk c th phn cha cao, c bit l ti cc vng nng
thn v cc th nh;
* Khai thc sc mnh v uy tn ca thng hiu Vinamilk l mt thng
hiu dinh dng c uy tn khoa hc v ng tin cy nht ca ngi Vit Nam
chim lnh t nht l 35% th phn ca th trng sa bt trong vng 2 nm ti;
* Pht trin ton din danh mc cc sn phm sa v t sa nhm hng
ti mt lng khch hng tiu th rng ln, ng thi m rng sang cc sn phm

NHM 14

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gi tr cng thm c gi bn cao nhm nng cao t sut li nhun chung ca ton
Cng ty;
* Tip tc nng cao nng luc qun l h thng cung cp;
* Tip tc m rng v pht trin h thng phn phi ch ng, vng mnh
v hiu qu.
* Pht trin ngun nguyn liu m bo ngun cung sa ti n nh,
cht lng cao vi gi cnh tranh v ng tin.
Xy dng mc tiu pht trin lu di v bn vng i vi cc nh cung cp
chin lc ln trong v ngoi nc l mc tiu chnh ca Vinamilk nhm m bo
ngun cung cp nguyn liu th khng nhng n nh v cht lng cao cp m
cn gi c rt cnh tranh.
Ngoi ra, cc nng tri sa l nhng i tc chin lc ht sc quan trng
ca cty trong vic cung cp ti cho ngi tiu dng sn phm tt nht. Sa c
thu mua t cc nng tri phi lun t c cc tiu chun v cht lng c
k kt gia cng ty Vinamilk v cc nng tri sa ni a.

IV.Mc Tiu Cht Lng

1.V doanh s v v th:
Mc tiu ra l nm 2012 phi t doanh s 20.000 t ng (tng ng 1 t
la M), ng vo top 50 doanh nghip sa ln nht th gii vi doanh s 3 t la M
vo nm 2017. Vinamilk hin ang v tr th 68.

2. V Sn phm:
Mc tiu ca cty l a dng ha sn phm, pht trin thnh mt tp on thc phm
mnh ca Vit Nam thng qua vic xy dng h thng sn phm phong ph, p ng
c nhu cu a dng ca mi i tng khch hng t tr s sinh n ngi ln.

NHM 14

MN: QUN TR CHT LNG

3.

GVHD: NGUYN TH NGC DIP

Ngun nhn lc:

Mc tiu ca cty l u t o to ngun nhn lc tri thc cao

-

Cng ty v ang chun b cho ngun nhn lc trnh cao trong tng

lai

bng

cch gi con em cn b, cng nhn vin sang hc cc ngnh: cng ngh sa v

cc sn phm t sa; t ng ha quy trnh cng ngh v sn xut; my mc thit b
sn xut thc phm; qun l trong ngnh sa. n nay, Cng ty h tr cho hn
50 con em ca cn b cng nhn vin i hc theo din ny
-

Cng ty tuyn sinh vin tt nghip loi gii cc trng i hc ti thnh

ph H Ch Minh v a i du hc chuyn ngnh nc ngoi.

-

Nhng cn b cng nhn vin c yu cu hc tp cng c Cng ty h tr

50% hc ph cho cc kha nng cao trnh v nghip v. Thc hin nng lng, nng
bc ng nin hn cho CBCNV. B nhim 7 gim c iu hnh, 15 gim c n v v
17 gim c chuyn ngnh nh my, X nghip, Chi nhnh.

4. T l ph phm:
Cng ty thc s pht huy c tnh nng ng ca tp th, sn xut n nh, cht
lng sn phm c qun l cht ch, khng b h hng nhiu do trc trc k thut
hoc do qu trnh qun l, hn ch n mc thp nht sn phm b hao ht lng ph trong
tng khu ca qu trnh sn xut. My mc thit b c duy tu, bo dng ng quy
nh. Thc hin nghim tc cc quy nh v mi trng, an ton lao ng.

5.V khch hng:

KH s c gii p mi thc mc, nu gp s c trong khi s dng sn phm, khch
hng s nhn c s phc p sm t pha ban lnh o.xy dng cht lng tt nht v
NHM 14

MN: QUN TR CHT LNG

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khch hng l ch n cui cng ca cng ty. Ngoi ra Vinamilk cn c nhiu chng
trnh tri n KH nn thu ht c lng ln KH tiu th sn phm. i vi KH l t chc th
Cng ty c nhiu u i ln nh: vn chuyn giao hng min ph hay chit khu khi mua
hng vi s lng ln.
Hng ti mc tiu cht lng ra,cng ty khng ngng n lc phn u ,c
bn cty t c mt s mc tiu nh:
- Trong 3 thng u nm 2012, Vinamilk ghi du n ngon mc trn th trng
trong v ngoi nc vi tng doanh thu t hn 6.051 t ng, tng trng khong 30%
so vi cng k 2011. n thng 9 doanh thu khng ca cng ty ln n con s 20.098
t ng, tng 25%so vi cng k nm 2011 v vt mc k hoch trc ra.
- Nhm a dng ho mt hng kinh doanh, Cng ty m rng thm hai lnh vc
sn xut bia v caf. Nh my bia c cng sut ban u l 50 triu lt/nm v s tng cng
sut ln n 100 triu lt/nm. Nh my ch bin caf c quy m khong 1500 tn caf
ho tan/nm v 2500 tn caf rang xay/nm. D kin 2 nh my ny xy dng trong vng
18 thng.
- t c mc tiu ra, Vinamilk tip tc cng c v m rng h thng
phn phi: m thm im bn l, tng bao ph phn phi sn phm. V mt th phn,
tip tc gi vng v tr dn u th trng ca Vinamilk, nng cao th phn sa nc, m
rng th phn nc gii kht c li cho sc khe.
-Bn cnh , Vinamilk vn tip tc u t m rng nh my, ti u ha cng
sut ca cc nh my hin hu; xy mi cc nh my ch bin vi cng ngh tin tin
nht. ng thi tng s lng b sa ti 5 trang tri b sa hin c v tm kim pht trin
thm cc trang tri b sa mi trong v ngoi nc.

V. Nhim v cc phng ban

S thnh cng ca Vinamilk trong nhng nm gn y khng ch ph thuc vo kt
NHM 14

MN: QUN TR CHT LNG

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qu cng tc tt ca tng b phn ring r, m cn ph thuc vo vic phi hp tt hot

ng ca cc b phn khc nhau. S nhn thc y ca tt c mi ngi trong cng ty
v chnh sch cht lng cng nh mc tiu cht lng phi c m bo sao cho
khng ch nhng ngi cp cao mi l nhng ngi duy nht trong cng ty hiu r c th
nm bt c. Hiu r v vn ny,tt c cc phng ban u c ban lnh o phn cng
nhim v r rng,c th nh:

1. Phng Kinh doanh:

-

Thit lp mc tiu kinh doanh, xy dng chin lc v k hoch kinh doanh,

theo di v thc hin cc k hoch kinh doanh;

-

Nghin cu, xy dng v pht trin mng li knh phn phi, chnh sch phn

phi, chnh sch gi c;

-

xut cc bin php v chin lc sn phm;

Phi hp vi phng K hoch a ra cc s liu, d on v nhu cu ca th

trng.

2. Phng Marketing:
-

Hoch nh chin lc xy dng nhn hiu cho cc sn phm v nhm sn

phm,xy dng chin lc gi c, sn phm, phn phi, khuyn mi...

-

Xy dng v thc hin cc hot ng marketing h tr nhm pht trin thng

Phn tch v xc nh nhu cu th trng ci tin v pht trin sn phm mi

hiu;

ph hp vi nhu cu ca th trng;
-

Thc hin thu thp thng tin, nghin cu, phn tch d liu lin quan n th

trng v cc i th cnh tranh;

NHM 14

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3. Phng Nhn s:
-

iu hnh v qun l cc hot ng Hnh chnh v Nhn s ca ton Cng ty;

Thit lp v ra cc k hoch v chin lc pht trin ngun nhn lc;

T vn cho Ban Gim c iu hnh cc hot ng hnh chnh nhn s

Lm vic cht ch vi b phn Hnh chnh v Nhn s ca cc Chi nhnh,Nh

my nhm h tr h v cc vn v hnh chnh nhn s mt cch tt nht;

-

Xy dng ni quy, chnh sch v hnh chnh v nhn s cho ton Cng ty;

T chc thc hin v gim st vic thc hin cc quy ch, chnh sch v hnh

chnh,nhn s ph hp vi thc t ca Cng ty v vi quy nh, ch hin hnh ca Nh

nc;
-

T vn cho nhn vin trong Cng ty v cc vn lin quan n quyn li v

ngha v ca nhn vin trong Cng ty.

4. Phng D n:
-

Lp, trin khai, gim st d n u t mi v m rng sn xut cho cc nh

Qun l v gim st tnh hnh s dng my mc thit b, ti sn c nh;

Qun l v gim st cng tc xy dng c bn ton Cng ty;

Xy dng, ban hnh v gim st nh mc kinh t k thut;

Nghin cu, xut cc phng n thit k xy dng d n, gim st cht

my;

lng xy dng cng trnh v theo di tin xy dng Nh my;

NHM 14

Theo di cng tc qun l k thut;

MN: QUN TR CHT LNG

-

GVHD: NGUYN TH NGC DIP

Lp k hoch v t chc u thu chn la nh cung cp ph hp, c cht

lng p ng c tiu chun Cng ty ra cho tng d n.

5. Phng Cung ng iu vn
-

Xy dng chin lc, pht trin cc chnh sch, quy trnh cung ng v iu vn;

Thc hin mua sm, cung cp ton b nguyn nhin liu, vt t k thut;

Thc hin cc cng tc xut nhp khu cho ton Cng ty, cp nht v vn dng

chnh xc, kp thi cc quy nh, chnh sch lin quan do Nh nc ban hnh;
-

D bo v nhu cu th trng gip xy dng k hoch sn xut hng ni a v

xut khu hiu qu;

-

Nhn n t hng ca khch hng, phi hp chuyn cho X nghip Kho vn.

Phi hp vi nhn vin X nghip Kho vn theo di cng n ca khch hng;

6. Phng Ti chnh K ton:

-

Qun l, iu hnh ton b cc hot ng Ti chnh k ton;

T vn cho Ban Gim c v tnh hnh ti chnh v cc chin lc v ti chnh;

Lp bo co ti chnh theo chun mc k ton v ch k ton;

Lp d ton ngn sch, phn b v kim sat ngn sch cho tan b hat ng

sn xut kinh doanh ca Cng ty;

-

D bo cc s liu ti chnh, phn tch thng tin, s liu ti chnh k ton;

Qun l vn nhm m bo cho cc hat ng sn xut kinh doanh v vic u t

ca Cng ty c hiu qu;

NHM 14

MN: QUN TR CHT LNG

GVHD: NGUYN TH NGC DIP

7. Trung tm Nghin cu Dinh dng v Pht trin Sn phm:

-Nghin cu, qun l, iu hnh cc nghip v lin quan n sn phm mi, sn
phm gia cng, xut khu v ci tin cht lng sn phm;
-Chu trch nhim v cng tc ng k cng b cc sn phm, cng tc ng k bo h
cc quyn s hu tr tu trong v ngoi nc;
-

Xy dng v gim st h thng m bo cht lng theo tiu chun quc t v

trong nc (ISO, HACCP);

-

Thit lp, qun l, gim st thc hin quy trnh cng ngh, quy trnh sn xut v

quy trnh m bo cht lng;

-

Nghin cu v tm hiu th trng, nhu cu v th hiu ngi tiu dng pht

trin nhng sn phm mi ph hp vi th hiu ca ngi tiu dng.

8. Phng khm a khoa

-

Khm, t vn dinh dng v sc khe cho ngi bnh (khch hng), t vn cc

sn phm ca Cng ty cho khch hng;

-

T vn dinh dng gin tip cho ngi bnh (khch hng) qua in thoi hoc

cho thn nhn;

-

Phi hp vi Trung tm nghin cu dinh dng v pht trin sn phm mi

trong vic a ra cc sn phm c thnh phn dinh dng ph hp vi cc nhu cu cn thit

ca khch hng.

9. Cc nh my:
-

Qun l h thng cht lng theo tiu chun ISO 9001:2000, HACCP;

Qun l ton b c s vt cht, my mc thit b, qun l v vn an ton lao

ng, phng chy cha chy ti Nh my;

NHM 14

MN: QUN TR CHT LNG

-

GVHD: NGUYN TH NGC DIP

Thc hin cc k hoch sn xut m bo v s lng v cht lng.

10. X nghip Kho vn:

-

Thc hin vic giao hng v thu tin hng theo cc Ha n bn hng;

Qun l ton b c s vt cht, nguyn vt liu, thnh phm m bo an ton;

Tip nhn, sp xp, bo qun vt t nguyn liu nhp khu v ni a, cc sn

phm do Cng ty sn xut.

- Kinh doanh kho, bn bi, vn ti;
-

Thc hin cng tc thu hi cng n, h tr theo di cng n cn tn ng.

11. Cc chi nhnh:

-

xut, ci tin sn phm v cht lng, mu m v a dng ha sn phm;

Xy dng phng hng hot ng v pht trin ca Chi nhnh;

Gim st vic thc hin cc quyt nh, ch trng, chnh sch Cng ty ra;

m bo cc hot ng ca Chi nhnh tun th lut php v cc quy nh ca Nh nc;

-

Ch o v gim st hot ng ca Phng khm T vn Dinh dng ti Chi

Ch o v gim st hot ng ca Ban K ton, Ban Cung ng v iu vn;

Qun l tin-hng v cung ng vn chuyn cho vic kinh doanh ngnh hng.

nhnh;

12. Phng Kim sot Ni b

-

Kim sat vic thc hin quy ch, chnh sch, th tc ca Cng ty ra ti cc

b phn trong Cng ty nhm pht hin, ngn chn v khc ph, gim thiu cc ri ro, ci tin
v nng cao hiu qu hat ng ca Cng ty;
NHM 14

MN: QUN TR CHT LNG

-

GVHD: NGUYN TH NGC DIP

Kim tra, gim st cc hat ng ca cc b phn chc nng trong Cng ty

(Phng kinh doanh ngnh hng, Phng Hnh chnh nhn s, Phng Cung ng iu vn,
Phng Ti chnh k ton, X nghip kho vn, cc Nh my, Chi nhnh);
-

Tham kho v ra cc chnh sch xy dng chng trnh kim sat v la

chn phng php kim sot;

-

Tng hp v bo co kt qu kim tra nh k v t xut cho Ban Gim c;

T vn cho Ban Gim c iu hnh nhng phng n gii quyt cc kh khn

ca cc Phng ban nhm nng cao hiu qu hat ng ca cc phng ban.

VI. Nguyn tc SMART vi VINAMILK

Nguyn tt SMART : Specific(c th);Measurable(o lng c);Achivable(t
c);Realistic(thc t);Timebound(c thi hn) lp ra mc tiu cht lng cho doanh
nghip.
Vinamilk rt thnh cng khi p dng nguyn tc SMART trong mc tiu cht
lng ca cty . Bi l ,Vinamilk c th xc nh c th mc tiu hin ti v tng lai
ca mnh l g - Cc mc tiu cht lng ca Vinamilk ra iu rt c th v r
rng,cty xc nh r cc mc tiu cn t c v mt khch hng,t l ph
phm,doanh s v v th,Ngun nguyn vt liu.v cc mc tiu iu c th o lng
c v iu xc nh thi hn.Thnh tu nhng nm gn y ca Vinamilk chng minh
c mc tiu cht lng ca cty hon ton ph hp vi kh nng ca cty cng nh xu
hng ca nghnh cng nghip sa.
Tuy nhin, khi p dng nguyn tc SMART Vinamilk cng gp phi khng t
kh khn .Kh khn ln nht i vi h l phi m bo c c s nhn thc y ca
tt c mi ngi trong cng ty v Chnh sch cht lng v Mc tiu cht lng,m bo
sao cho khng ch nhng ngi trc tip lin quan n vic lp k hoch mi l nhng
ngi duy nht trong cng ty c th hiu r.Kh khn th hai ca cty l mc tiu ng trong
top 50 doanh nghip sa trn th gii.V hin nay th trng sa trn th gii c rt nhiu i
NHM 14

MN: QUN TR CHT LNG

GVHD: NGUYN TH NGC DIP

th cnh tranh,a phn h iu l nhng tp on a quc gia, c v th vng mnh trn th

trng. Kh khn th ba,cng tc kim tra sn phm cn tn ti mt s hn ch nn i khi
Cng ty phi trc tip i mt vi khiu ni, phn nn ca KH.

VII.M hnh SIPOC

NHM 14

MN: QUN TR CHT LNG

Nh cung
cp
(Supplier)

GVHD: NGUYN TH NGC DIP

u vo
(Inputs)

Qu trnh
(Process)

u ra
(Outputs)

Khch hng
(Customers)

H s xt
duyt

ng vin d
tuyn

Danh sch
ng vin
c chn
vo vng
tip theo

ng vin d
tuyn

Bng nh
gi

ng vin
c chn

BT U

Phng nhn
s

S lng
tuyn dung

Thu nhn
nguyn cu h
s

H s duyt
Chuyn vin
nhn s

Chuyn vin
nhn s

n v tuyn
dng v
chuyn vin
nhn s

Phng nhn
s

n v tuyn
dng

NHM 14

Khng t

Phng vn s
b

a ra bng
cu hi

t
Khng t
Kim tra
trc
nghim

H s ng
vin v tiu
ch nh gi

Bo co lnh
o

Bng vic m
t

Loi

Loi

t
Khng t
Phng vn
ln hai

Ra quyt nh
tuyn dng

B tr cng
vic

Loi

Bng nh
gi v danh
sch ng
vin c
chn

ng vin
c chn

Bng quyt
nh danh
sch nhn
vin mi

n v tuyn
dng v ban
lnh o

Cng vic
c sp
xp

Nhn vin
mi