S DNG C S D LIU KHCH HNG

C S D LIU KHCH HNG

D liu v cc KH cn giao dch v khng cn giao dch Thng tin c bn (Thng tin c nhn) D liu thuc v c im nhn khu D liu v hnh vi D liu v thi

C S D LIU KHCH HNG ()

Cc d liu v KH khng cn giao dch: bao lu KH khng cn giao dch vi DN? H tng giao dch vi DN trong bao lu? c im hnh vi mua sm ca h trc y? H chi tiu bao nhiu cho DN? Lm th no m trc y DN thu ht c h? Ti sao h khng cn giao dch vi DN?....
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C S D LIU KHCH HNG ()

C s d liu tnh (Th ng - Passive database) Mt danh sch a ch lin lc KH ch lu tr cc thng tin v nhng KH c m khng h c cp nht Nhng n lc marketing ca DN trong tng lai ch hng n cc KH trong danh sch ny m thi Danh sch KH Chin dch 1 Danh sch KH Chin dch 2

C s d liu

C S D LIU KHCH HNG ()

C s d liu ng (Active database)

CSDL

Chin lc Marketing

Cc chng trnh Marketing

Cp nht d liu

Cc kt qu

Thc thi

S DNG CSDL KHCH HNG

S DNG CSDL KH

S dng trong quan h KH

S dng trong cc hot ng khc

S DNG CSDL KHCH HNG

S dng trong quan h khch hng: Xc nh nhng KH sinh li nht Thu ht cc KH c gi tr tim nng Gi cc thng ip c nhn ha lin quan n sn phm/dch v Gi cc thng ip cho nhng KH sau khi mua cng c Cross-selling m bo hiu qu trong giao tip vi cc KH Ci thin kt qu xc tin nh nh hng ng Cc nhn ha dch v KH t c s giao tip kn o vi KH
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S DNG CSDL KHCH HNG ()

S dng trong cc hot ng khc: nh gi s iu chnh cc chnh sch marketing hin ti Duy tr gi tr thng hiu Gia tng tnh hiu lc v n tng ca cc knh phn phi Thc hin nghin cu sn phm v th trng Tch hp cc chng trnh marketing To ra mt ngun lc qun tr mi c gi tr

TM LC
Phn tch CSDL mt cch y l quan trng cho thnh cng ca CRM D liu v KH l quan trng m bo marketing vn hnh c hiu qu CSDL cho php ngi phn tch cc KH v phn cc KH thnh nhng nhm khc nhau trin khai nhng chng trnh marketing mt cch c hiu qu CSDL cho php xc nh cc nhn t chnh nh hng n s tha mn KH v thc hin cc gii php gi KH vi chi ph thp
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