CC XU HNG CHNH TRONG THNG MI IN T 2012

Th.S. Nguyn Ho Bnh Tng Gim c PeaceSoft

Xu hng 1:

EVERYONE GOES ONLINE!

Kinh t m m 2011-2012

Cng kh khn TMT cng pht trin

Lets Go Online!
Hoa K: TMT chim 4.6% tng doanh s bn l Nht Bn: TMT chim 5.2% tng bn l Trung Quc: 77 t USD, chim 3.3% tng bn l
42% doanh nghip va/nh s dng TMT

K hoch 2015: chim hn 9% tng bn l (vt M)

Vit Nam: hin di 0.3% tng bn l (85 t USD)

1 nm giao dch TMT < 1 ngy ca TQ C hi trong kh khn cho TMT?
H tng bn l truyn thng yu km, hu qu thi bao cp Khng hong kinh t: ngi tm vic ngi to vic

Chin lc bt u? Chn c 2
T m ca hng (xy dng website) Tham gia Ch/Sn

Tha sc ty bin p ng cc yu cu c th T qung co tip th

Bt u nhanh, chi ph thp Nhiu cng c h tr ng khch hng, th trng ln

BPO: Thu ngoi hon ton

(Dch v h tr bn hng Online)

Xu hng 2:

NHN LC VN HNH TMT: VA THIU, VA YU

Yu nh th no?
Vit Nam
vs.

Trung Quc

Yu ci g? Thiu ra sao?
Cc k nng TMT thc t:
Chp nh, chnh sa nh, vit m t, git tiu , kho st & chy gi, m gian hng, qun tr website Tch hp thanh ton, x l giao dch, gii quyt khiu ni, chm sc KH, giao hng Qung co trc tuyn, SEO/SEM, theo di & phn tch hiu qu Nhp hng t nc ngoi, bn hng ra th gii

Nhu cu n 2015:
80% doanh nghip VVN c giao dch B2C2C Cn ti thiu 400.000 nhn vin TMT chuyn trch

Thc trng o to:

62% nhn vin t hc

30% c NV i hc
8% t o to a phn chng trnh o to khng st thc t, cha ch trng vo k nng

Nhu cu v Ni dung o to

NGHIN CU

THC HNH

HC TP

Kin thc Giao lu, thm quan, hc hi

Hng dn s dng

U RA

L thuyt

Cng c

Thc hnh trn h thng TMT

Tham gia vo d n TMT

Kim tra
Cp chng ch

Tnh hung thc t Case Study

Gii thiu vic lm

Gii php: Hc vin thc hnh TMT

p ng nhu cu nhn lc cht lng cao cho ngnh TMT

o to v cp chng ch chnh quy cho cc kha hc t 1 n 3 thng

Hp tc & chia s doanh thu vi cc i tc ph cp rng ri

Xu hng 3:

CHNG THC UY TN BN TH BA (TRUST-MARK)

Lm sao khch hng la chn?

Chn ai by gi :-o

MUA HNG TRC TUYN TRN

INTERNET

Lm sao t phn bit bn thn?

Lm sao khch mua hng nhiu hn?

Cimigo 2011

p n: Lng tin l yu t quyt nh!

Trung Quc: L do no di y tc ng ln nht n quyt nh mua hng trc tuyn ca bn?

Vui v, thoi mi Bn b gii thiu D dng i/tr Mua sm tin li a dng hng ho

1%

3%
4% 5% 7% 22% 24% 34% 0% 5% 10% 15% 20% 25% 30% 35% 40%
Acquity Group, 2011

Cht lng sn phm

Gi c phi chng Uy tn ngi bn

Kinh nghim th gii: Trust-Mark (1)

Theo CyberSource (2010):
90% khch hng s b la o 85% c tm cc du hiu an ton ca website khi mua hng

Theo CyberSource (2011):

1/3 khch hng thch mua ti cc website nh & c Trust-Mark hn ti cc website ln Website tng doanh s 15-30% sau khi trang b Trust-Mark

Theo McAfee (2011):

50% khch hng dng mua ti bc thanh ton v s ri ro D c Deal hi: 63% khng mua ti cc web khng c Trust-Mark

Theo McAfee: Trust-Mark nh hng nht n lng tin ca KH

93% cho rng Trust-Mark l rt quan trng 75% ch mua hng ti cc website c Trust-Mark

Theo Truste: KH sn sng mua t hn 5% ti website c TrustMark Kt lun: Trust-Mark lm KH an tm & thm ng lc mua sm
c bit c ch vi cc DN nh khi cnh tranh vi DN ln hn Mang n c hi cnh tranh & to khc bit cho cc DN nh!

Kinh nghim th gii: Trust-Mark (2)

Gii php (1): Trust-VN

Thm nh uy tn cc website thng mi in t c thu thp thng tin c nhn tin hnh kinh doanh trc tuyn.

Gii php (2): Ngn Lng m Bo

L MT NHN HIU UY TN
Chng thc s tn ti tht & uy tn ca ngi bn ti mi website trn Internet

L MT CH BO HIM
Bi thng ngi mua nu b la o m ngi bn khng khc phc thit hi

L C CH H TR DNG TIN
Ch nhn thanh ton ngay, ngi mua c khuyn dng, rt tin nhanh

Cu chuyn thnh cng: Bo him BIC

Khc bit v uy tn gip tng 23% doanh s bn Online ngay trong thng u
Thanh ton qua NgnLng.vn chim hn 50% tng doanh thu bn trc tuyn Ngi mua d khng mua trc tuyn th cng tin tng lin lc nhiu hn

Xu hng 4:

BACK-TO-OFFLINE

Kinh nghim Trung Quc

$84,7B
2012

$43B
2010

75%
Giao dch TMT c TTTT

1 USD = 6,8 RMB

Source: Credit Suisse, 2008

Offline vn rt quan trng!

Thanh ton khi nhn hng (CoD) Vn chuyn hng ho Thanh ton bng th co

Gii php? H tr c thanh ton Offline

MI MI TRNG

A THIT B

App

S DNG NHIU NGUN TIN

Th tn dng hoc ghi n

Ti khon ngn hng (Online, Offline)

S d VT S d VT PayPal NgnLng

Bu in

Kiosk, ATM

Th co Thanh ton in thoi giao hng

Vn chuyn: nt tht cui cng ca TMT

Giao dch thng mi

Khu 1: By bn hng Khu 2: Tip th khch hng Khu 3: Thanh ton

Thng mi truyn thng

M ca hng

Thng mi in t
M website, Thu gian hng (CT) Internet Marketing, QC hiu qu AdNet.vn Internet Banking, NganLuong.vn

T ri, Mua qung co

Tin mt, Chuyn khon Nhn vin giao hng, Cng ty chuyn pht

Khu 4: Chuyn giao hng ho

Nhu cu vn chuyn hng ho ca TMT

Tch hp chc nng tnh ph VC t ng vo website bn hng

Khch hng ch nh im n khi t mua Cng thm ph vn chuyn vo ho n khi thanh ton

Nhiu ch vn chuyn theo nhu cu Hng vn chuyn c NV phc v theo vn n t ng Giao hng thu tin trn ton quc (CoD) Tra cu tnh trng vn n H tr KH & gii quyt khiu ni nhanh chng, cng bng

u i ph vn chuyn
Gi/ph thp hn th trng Khng b tnh ph ph rc ri: kch thc, xng du, hng gi tr cao v.v

M hnh no kh thi?
HNG CHC
Cty vn chuyn

HNG VN
Website bn hng

HNG CHC
Cty vn chuyn

HNG VN
Website bn hng

HNG TRIU kt ni
Bt kh thi

Ch 1 kt ni Kh thi

Gii php: Cng giao nhn vn chuyn

Hng vn chuyn Ngi mua Website bn hng

1. Tch hp API vi ShipChung Tip nhn vn n Xc nhn hnh trnh

1. Tch hp API vi ShipChung, cu hnh cc thng tin c bn Khi lng hng ho

2. ShipChung i sot & thanh ton ph vn chuyn sau

1. Quyt nh ph vn chuyn khi chn mua

a ch nhn hng Dch v chuyn pht

a ch pht hng
H tr CoD hay khng

2. T ng tnh & bo ph vn chuyn cho ngi mua

2. Hnh thc thanh ton

Trc tuyn (qua NL)

Giao hng thu tin tn ni (CoD)

3. Tra cu hnh trnh ca vn n

Thanh ton trc Giao hng sau

5. i giao hng

4. i ly hng

HNG VN CHUYN 3. To vn n t ng (NM thanh ton trc)

1. Tm mua v t hng Powered by

Payment by

2. Thng bo c n hng thanh ton Online thnh cng

Thanh ton khi Nhn hng

6. Thu & ghi c tin hng vo ti khon NL ca NB 7. NL tm gi ti a 2 tun ( i sot, thanh ton)

5. i giao hng & thu tin 1. Tm mua v t hng

4. i ly hng

HNG VN CHUYN 3. Confirm ngi mua, to vn n t ng

Powered by

Payment by

2. Thng bo c n hng thanh ton CoD

DEMO: chn mua - nhp a ch

DEMO: hnh thc & ph vn chuyn

DEMO: hnh thc thanh ton

Xu hng 5:

MUA HNG THEO NHM (GROUP-BUY) TIP TH KHCH HNG, THANH L HNG TN

M hnh mi bng n & ly lan nhanh

Qung co & Bn h NCC Gim su nn d thu ht KH n ph giao dch: 15%-30%

Website mua nhm

Ngi tiu dng

Mua c gi hi R nhau cng mua

Nh cung cp (NCC)

Gim gi su Knh Marketing Bn thanh l Thu ht nhiu KH

Thc t: 50% tt 50% xu

Cn iu chnh bn vng?
IM YU & HN CH
Kh kim sot cht lng

NHU CU TH TRNG
Nh cung cp cn?
Cng c & h tng chy Deal theo nhu cu & nng lc T chu trch nhim v cht lng & thng hiu

Khch hng b xm phm li ch, bt bnh & ty chay

Nh cung cp thit:
Chu l, b chim dng vn KH t/khng quay li nh hng uy tn thng hiu

Ph giao dch thp, ng ngi mua

Nhn tin ngay, khng b chim dng vn

Website mua theo nhm l, mt kh nng thanh khon

Ngi tiu dng cn?

a dng s la chn Quyn phn xt & nh gi cht lng Deal

Gii php: Sn giao dch khuyn mi

Xu hng 6:

NHP NGUN HNG T NC NGOI

20% giao dch TMT l Xuyn bin gii

Ngi bn ti M xut khu 20 mn su tm mi pht

Ngi bn ti HK xut khu 11 mt hng sang Anh mi pht

Ngi bn ti c xut khu 8 b phn ca t sang o mi pht

Ngi mua ti Canada nhp khu 100 mt hng t M mi pht

Ngi bn ti Trung Quc xut khu 110 mt hng sang Anh mi gi

Ngi bn ti Singapore xut khu 12 mn chi sang M mi 10 pht

Gii php: bc ra th gii cng TMT

Nhp nhiu nht: Hng nghn TD

Gi tt nht: B chi golf 9 gy $500 =>$120

Mong ch nht: iPad, Kindle Fire vo ngy ln k ti M

Li nhun nht: $0.99 ng h m vng 10K

Nng nht: My ch ca Sun - 120 kg

H sinh thi p ng mi nhu cu TMT

H thng gian hng trc tuyn cho doanh nghip Sn giao dch hng hiu nhp khu Cng giao nhn vn chuyn hng ho cho TMT

Sn bn l hng ho CLC Sn giao dch mua hng theo nhm Chng trnh o to k nng TMT

Xut nhp l xuyn bin gii

Hng vn website TMT khc

Cng chia s thnh cng!

PeaceSoft

Website bn hng

Ngi tiu dng Doanh nghip

E: peace@peacesoft.net

P: 1900-5858-99

W: ChoDienTu.vn