Economy Tnh trng kinh t: l 1 nn kte nh => nh hng t khng hong kte l t.

T l lm pht: (mun vit nhng cha bit vit sao) Politics Chnh tr: n nh trong sut 25 nm nay. http://www.worldbank.org/vi/country/vietnam/overview ni b chnh tr Vit Nam ang n ha v n nh. i sng chnh tr- kinh t- x hi khng b o ln, v cng khng gy ri lon trong dn chng. Thm ch k hp th 8 Quc hi kha XII va qua cn c d lun khen ngi, cho thy r nn dn ch ngy mt pht trin hn. http://www.phapluatvn.vn/kinhte/201012/Kinh-te-Viet-Nam-hap-dan-nho-chinh-tri-on-dinh-2020894/ Php lut: cn yu km v cn ci thin, ct gim cc th tc; ng th 116 trong s 178 quc gia tham nhng trn ton TG (mc trong sch: 2,7/10 - s liu thng 10/2010 - ngun: http://www.bbc.co.uk/vietnamese/vietnam/2011/06/110624_viet_corruption.shtml B sung phn thch thc ca Giang nh: McDonald s u t vo VN di hnh thc nhng quyn, do d khng c s hu v bt ng sn VN nhng cng ko nn xem l thch thc.
McDonalds c bn hnh thc nhng quyn: (tham kho thi nh) * Ca hng truyn thng (traditional restaurant): thng l cc nh hng c lp c quy m ln, cc ca hng chim gi mt tin, khu n ung trong trung tm thng mi v nhng khu vc khc. Bn mua nhng quyn iu hnh ca hng vi mt thc n y , vi vic tun th tiu chun v cht lng v ng b v thc phm ln dch v. Hp ng nhng quyn ny thng c thi hn 20 nm. * Ca hng v tinh: Bn nhn nhng quyn c php m ca hng trong cc ca hng bn l, trung tm thng mi, sn bay, trng i hc, bnh vin v nhng khu vc khc. Nhng ca hng ny thng phc v theo mt thc n thu nh so vi thc n trong cc ca hng truyn thng v trong mt vi trng hp th h phc v nhng sn phm khng nm trong thc n truyn thng ca McDonalds. Thi hn nhng quyn ca m hnh ny ph thuc vo tng khu vc v v tr. * STO v STR locations - "Small Town Oil": ca hng McDonalds thng nm bn trong cc trm nhin liu hoc cc ca hng tin li. * BFL franchises - "Business Facilities Lease": cp nhng quyn thng mi di hnh thc cc hp ng cho thu, bao gm c c s vt cht kinh doanh. Thng qua BFL, bn nhn nhng quyn c th mua li ti sn c nh ca ca hng sau nm u tin v gia hn thi gian nhng quyn thm 20 nm sau k u tin ca hp ng.

M hnh franchising ca tp on McDonalds c li th ln l cho ngi nhn nhng quyn kinh doanh quyn ch ng rt ln. Nhng ngi ch ca hng c th t chn cho mnh cc hot ng qung co, marketing thch hp vi a bn, v tr ca mnh. Mt b quyt thnh cng c bit quan trng khc ca McDonalds l tp on ny a c vn tin thu ca hng vo hp doanh m hnh franchising. Ca hng c din tch cng ln th ngoi ph li-xng nhng quyn kinh doanh, tp on cn thu khon tin ln tng ng. Cc s liu khc:

Nu McDonald u t vo th trng VN, i th hin ti gm KFC, Lotteria, Jollibeev c bit l BurgerKing bi v Burgerking cng ang trong giai on xut hin v tm kim th phn ti th trng Vit Nam. (thng 10/2012). KFC hin ng chim 60% th trng g rn. (134 ca hng) Lotteria chim 60-70% th trng bnh m Hambuger vn l th mnh ca McDonald. (146 ca hng) Jollibee nm phn khc fastfood gi r v mt phn ca th trng pizza. (30 ca hng) BurgerKing ngoi vic ang chim lnh th trng nh McDonald, ni ting vi khoai ty chin c v c trng. Ngoi ra c th k n: BBQ Chicken ca Hn quc tuy ang ht hi nhng c kh nng s tr li trong nm 2013. Cu 2: im mnh: thng hiu s 1: Trong bng xp hng top 100 thng hiu ln nht ca Interbrand, McDonald xp v
tr th 7 vi gi tr thng hiu t 40 t USD. KFC ch ng th 66 vi gi tr thng hiu khong 6 t USD, Starbucks ng th 88 vi khong 4 t USD.

http://www.dunghangviet.vn/hv/thi-truong/2013/03/mcdonalds-uu-the-cho-ke-den-sau.html im yu: -xut hin sau cc i th nh KFC, Lotteria, Jollibee gn 20 nm.(tuy nhin, cng l c hi ln) -cc a im kinh doanh tuy vn di do, nhng v tr p cng b chim kh nhiu. Ngoi ra, y l 1 bi copy hon chnh trn mng: im mnh: i ng nhn vin tn tm tn lc: 20 trong s 50 nhn vin then cht ca cng ty bt u t vi tr nhn vin nh hng, 67000 ngi qun l v tr l ca h c bt t nhng nhn vin phc v nh hng. McDonald's c tp ch Fortune 2005 cho l "Best Place to Work for Minorities." McDonalds u t hn 1 t la hng nm cho vic o to nhn vin v hn 250,000 nhn vin tt nghip t khoa hun luyn McDonalds ca i hc Hamburger. Danh ting Cng ty ng v tr u danh sch nhng cng ty v lnh vc dch v thc n c yu thch do tp chi Fortune 2008 bu chn Thng hiu Logo ca McDonalds tr thng mt trong nhng biu tng ca th gii d nhn bit nht l nhng vng cung mu vng (Arches Golden) v nhn vt ch h Ronald McDonald.

Theo trung tm Bnh Vin Tr em Packard, h a cho tr em tui t 3 n 5 thc phm cha trong bao b McDonalds v sau a ra cc thc phm tng t m khng c bao b, v bn tr thch nhng thc n trong bao b ca McDonald hn. Quan h cng chng mnh McDonalds l mt cng ng c nh hng, c trch nhim x hi. Ronald McDonald House l ni cung cp n , lng thc v h tr anh ch em vi chi ph ch $ 10 mt ngy cho gia nh c tr em cn chm sc bnh vin. Ronald McDonald House c t ti hn 259 cng ng a phng trn ton th gii, v chng trnh Ronald McDonald Care Mobile cung cp cc chng trnh chm sc hiu qu chi ph y t, dch v nha khoa v gio dc cho tr em. Bn cnh , h cng tham gia cc s kin ln nh ti tr cho cc vn ng vin Olympic. Kh nng thch nghi tt vi iu kin ca tng quc gia H l mt cng ty ton cu hot ng hn 23.500 nh hng ti 109 quc gia. Pht trin nhiu khu vc khc nhau, iu ny to cho h kh nng thch nghi vi bin ng kinh t c bn a ca t nc. H cng c th hot ng hiu qu trong mt cuc suy thoi kinh t do nhu cu x hi tm kim thc n thoi mi. H thnh cng v d dng thch nghi s khc bit vn ha. V d, h phc v bnh m kp tht cu n ; Trung ng, h cung cp li vo ring bit cho gia nh v ph n c thn. H thng franchise,chi nhnh ln mnh Khong 85% cc doanh nghip nh hng McDonald's trn ton th gii c s hu v iu hnh bi bn nhng quyn. Tt c cc bn nhng quyn c lp, ton thi gian khai thc v McDonald's c t tn l Doanh nhn s mt ca nhng quyn thng mi vo nm 1997. H c chi nhnh trong tt c cc sn bay chnh, v cc thnh ph, dc theo ng cao tc, cc a im du lch, cng vin ch v bn trong Wal-Mart trn khp th gii. Cng ngh hin i H c mt dy chuyn chun b v sn xut thc n c hiu qu. Ngoi ra h cn h thng ha v sao chp li tt c cc qu trnh chun b thc n trong mi nh hng . Sn phm lun c kim sot cht lng v sinh an ton thc phm McDonald's s dng 100% nguyn cht USDA kim tra tht b, khng c cht n hoc cht ph gia. Thm vo l trang tri sn xut mi. McDonald's phc v 100% trang tri nui g khng c cht n hoc cht ph gia v trng hng A . McDonald's thc phm c mua t cc nh cung cp ch c chng nhn v kim tra. McDonalds hp tc cht ch vi ch nng tri, ngi trng v nh cung cp m bo cht lng thc phm v ti mt. McDonalds ch s dng nhng nhn hng c thng hiu nh sa chua Dannon, pho mt Kraft, Nestle Chocolate, Dasani, salad trn Newman's Own , Heinz Ketchup, Minute Maid Juice. McDonald's rt coi trng an ton thc phm . Hn 2000 thanh tra tham gia qu trnh thc phm. Thng tin sn phm lun c cng khai McDonald's l nh hng u tin cung cp cho ngi tiu dng cc thng tin dinh dng. Thng tin dinh dng c in trn bao v gn y c thm vo trang web Internet ca McDonald. McDonalds cung cp x lch, tri cy, tht g rang, nc ng chai t cht bo v calorie.

im yu Sn phm pizza cha thuyt phc khch hng tip th th nghim ca h cho pizza khng mang li li nhun ng k. li cho h kh nng cnh tranh khng ng ch vi cc chui thc n nhanh, pizza. Tiu tn qu nhiu cho o to: H tiu mt khong tin ln cho o to nhn vin thay v a h vo lm vic. H vn cha tn dng xu th hng ti cc loi thc phm hu c. McDonald's chu nh hng bi s bin ng trong iu hnh v li nhun rng m cui cng tc ng quan h nh u t. Li nhun hot ng l $ 3.984 triu (2005) $ 4.433 triu (2006) v $ 3.879 triu (2007). li nhun rng l $ 2.602 triu (2005), $ 3.544 triu (2006) v $ 2.395 triu (2007). C hi Trong cc x hi ngy nay mt x hi cao tiu chun v sc khe th vic gii thiu mt hamburger tt cho sc khe l mt c hi ln. H s l dch vu thc n nhanh u tin QSR (Quick Service Restaurant) c FDA chp thun v tip th mt hamburger hm lng calorie v cht bo thp. Hin nay, McDonald's v nhng mt hng cnh tranh ca n vn cha bao gm bnh m kp tht. H c th cung cp v thit lp nh hng cao cp, nh h New York City trn sn khu Broadway, thu ht th trng mc tiu cao cp hn.

Trong nm 2008 cc doanh nghip n lc ci thin cht lng n sng, ung, tht g... V d, c ph thng hng khng ch t c mt doanh thu bn hng c nh, m cn phi tng s lng khch hng n ca hng. Trong nm 2009 McDonald's nhn thy nhng li ch y ca mt lin doanh nc gii kht. Cc mi e da H c mt im chun cho vic to ra "ci ni n nm m" tip th. H d d tr em nh tr nh mt tui vo nh hng ca h vi cc ba n c bit, chi, sn chi v b phim nhn vt tie-in ph bin. Tr em ln ln n v thng thc McDonalds v sau tip tc vo tui trng thnh. H b ch trch bi cc nhm ngi ng h nhiu ph huynh cho thc hnh tip th ca h i vi tr em m c xem l phi o c H nhiu ln b kin v cung cp thc phm khng lnh mnh, b co buc vi cc cht ph gia gy nghin, gp phn vo dch bnh bo ph M. Nm 2004, Michael Spulock quay phim ti liu Super Size Me, ni ng i trn mt ch n ung McDonalds tt c trong 30 ngy v nhim bnh x gan. S kin ny l v tn cng trc tip vo cc ngnh cng nghip QSR nh mt ton b v li cho h v dch bnh bo ph ca M.