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HC VIN CNG NGH BU CHINH VIN THNG KHOA QUN TR KINH DOANH

Mn hc THNG MI IN T

ti: K HOCH KINH DOANH

Ging vin hng dn: Ao Thu Hoai Sinh vin thc hin: Vng Th L Lp: D09QT3

M C L C LI M U .............................................................................................................. CHNG 1:................................................................................................................. XY DNG K HOCH KINH DOANH .................................................................... 1.1 Y tng va muc tiu kinh doanh ............................................................................ 1.1.1 . Y tng kinh doanh......................................................................................... 1.1.2. Muc tiu kinh doanh 1.2. Gii thiu v cng ty 1.2.1. Gii thiu chung v cng ty 1.2.2. Tm nhin, x mnh, muc tiu 1.3 K hoch kinh doanh .......................................................................................... 1.3.1 Lnh vc v sn phm kinh doanh................................................................ 1.3.2. Phn tich th trng 1.3.3 Phn tch mi trng vi m................................................... 1.3.3.1.i tac 1.3.3.2.Khach hang muc tiu 1.3.3.3. i thu cnh tranh 1.3.4 Phn tch mi trng v m......................................................................... 1.3.4.1.Kinh t: 1.3.4.2. Chinh tr 1.3.4.3. Phap lut 1.3.4.4. Vn ha 1.3.4.5. X hi: 1.3.4.6. Cng ngh: 1.3.5 C cu t chc ............................................................................................ 1.3.6 Gii php cng ngh cua d n .................................................................. 1.3.7 Phng thc thanh ton v giao hng ........................................................ 1.3.8 K hoch marketing cho d n 1.3.8.1. Product( sn phm) 1.3.8.2. Price( gia c) 12 13 13 5 5 4 3 4

1.3.8.3. Place( a im) 1.3.8.4.Promotion( xuc tin) 1.3.9 Phn tch SWOT:........................................................................................ 1.3.10 K hoch ti chnh ................................................................... 1.3.10.1. D toan chi phi 1.3.10.2. D toan doanh thu 1.3.11. K hoch hot ng cua Giftshock CHNG 2: XY DNG WEBSITE..................................................................... 2.1 Gii thiu khi qut v website Giftshock.com.vn........................................... 2.2 Cu trc v thnh phn c bn cua trang web .................................................. 2.2.1 Trang chu .................................................................................................... 2.2.2 t hng...................................................................................................... 2.2.3 Thanh ton .................................................................................................. 2.2.4 Lin h ........................................................................................................ 2.2.5 Th nhi bng............................................................................................. CHNG 3 TNG KT V NH GI K HOCH................................................. 3.1 Cc yu cu m k hoch p ng .................................................................... 3.2 Cc yu cu m k hoch cha p ng c ......................................................32 3.3 Nhng thun li trong trin khai k hoch............................................................. 3.4 Nhng kh khn cn tr vic thc hin k hoch ................................................. 3.5 Phng hng pht trin xut .................................................................. LI KT..................................................................................................................... 18 18 21 22 23 25 27 29 32 3 33 33 34 35 15

LI M U Trong cuc sng hin i ngy nay th vai tr cua cng ngh thng tin v Internet ngy cng ng mt v tr quan trng, c bit l vai tr cua internet. C internet l bn c c th gii trong tm tay, t vic tra cu thng tin n mua sm.c bit vi p lc cng vic th vic tit kim thi gian tr thnh yu t sng cn.V vy m vic mua sm thng qua internet tr thnh mt phng thc c achung. Bn c th thy r iu ny qua s pht trin t cua cc trang web bnhng trc tuyn m khng th khng k n s thnh cng vang di cua amazon.com, alibaba.com Vi nhng li ch to ln cua bn hng trc tuyn hay thng mi in t mangli cho khch h ng nh ct gim chi ph cho doanh nghip, gim chi ph thi gianmua sm cho ngi tiu d ng.nn trin vng cho doanh nghip kinh doanh loi hnh ny l rt ln. Trong gii sinh vin tim nng th trng rt ng k, bi vy cng ty chung ti hng th trng muc tiu cua mnh vo i tng ny ,va gn gi va d thc hin Cng ty chung ti quyt nh lp mt website mang tn giftshock.com kinh doanh trc tuyn mt hng gu bng, phu kin, y l nhng mt hng m sinh vin cha c p ng tt. Giftshoc se em li li nhun cao cho chu th tham gia kinh doanh nh vao s n lc cua cac thanh vin va nh vao vic nm bt th trng tim nng nay.

CHNG 1: XY DNG K HOCH KINH DOANH 1.1 tng va mc tiu kinh doanh 1.1.1. Y tng kinh doanh Sinh vin l i tng tiu dng tuy t tin nhng nhu cu mua sm rt ln. Tm l cua la tui ny l rt mun mnh p hn trong mt mi ngi. Nhng mn phu kin i km nh ng h, trang sc kim loing vai tr quan trng khng thua km g qun o. Hn na la tui sinh vin l la tui c nhiu mi quan h cn phi chm sc: ngi yu, bn b Mong mun c mt mn trang sc p, mt mn lu nim th hin tnh cm l mt nhu cu chnh ng. Tuy nhin h phi cn nhc nhiu yu t quyt nh mua sn phm g ca hng no. Nhng yu t bao gm gi c, mu m, cht lng.Trong c th ni hai yu t quan trng nht l gi c v mu m.Qua kho st th trng lu nim v qu tng ti khu vc qun Thanh Xun va qun Ha ng, Cng ty Giftshock chung ti thy rng cc ca hng kinh doanh mt hng ny cha p ngc nhu cu cua sinh vi n. C ni th gi mm nhng mu m khng p v ngc li. Trn thc t tha mn nhu cu cua mnh nhiu sinh vin phi lang thang trn mng hay cc shop trn thnh ph vi mong mun tm c mt mn hp s thch cua mnh hay cua ngi m h mun tng qu. Chinh nh vao nhng c im , cng ty chung ti c y tng kinh doanh v loi mt hang nay, nhng khng theo hinh thc kinh doanh truyn thng ma la kinh doanh trc tuyn. Kinh doanh qua mng c nhng li th so vi kinh doanh truyn thng nh tnh tin li, tit kim chi ph. Giftshock se pht huy nhng mt mnh ny ng thi khc phuc nhng im yu c th ban c nhiu mt hang. 1.1.2 Mc ch kinh doanh - Kinh doanh hiu qu trong lnh vc kinh doanh trc tuyn, tr thanh mt trong s cng ty ln mnh nht Vit Nam. C th khai thac ht th trng Vit Nam va vn tm quc t. - Tr thnh mt a ch quen thuc, uy tn v ng tin cy cc bn sinh vin mua sm va yu thich. - Phat trin bn vng va ln mnh , em li li nhun cao 1.2. Gii thiu v cng ty 1.2.1. Gii thiu chung v cng ty Tn giao dch quc t: Giftshock Company. Tn vit tt: GSC Tru s chnh: s 212,ng Nguyn Tri H Ni in thoi: 043 21112

Loi hnh trch nhim: Trch nhim hu hn Vn iu l: 150.000.000 VND Giy chng nhn ng ky kinh doanh s: 26888361410 Do s k hoch u t Ngi i din theo php lut: Vng Th L website: http://www.giftshock.com.vn Email: abc@giftshock.com (abc l tn v tr cn b CNV trong cng ty ).

H Ni cp ngy 26/11/2012

ST: 0984822563 Phm vi hot ng: trn toan th gii, khng gii hn khu vc va lnh th. 1.2.1. Tm nhin, x mnh, mc tiu Tm nhin: Trong vng 3 nm ti se pht trin Giftshock thanh website hang u v phu kin va qua tng cho gii tr; vi hng lot cac sn phm mang tinh thi trang thm m, se em li cho cng ty it nht 1t ng 1nm t doanh thu hot ng. X mnh: Giftshock t im sc mau cho cuc sng cua cac bn tr, giup gii tr t tin hn, trao gi tinh yu thng n mi ngi, em li gia tr cuc sng Mc tiu: Phn tch da trn m hnh SMART cng ty a ra cac muc tiu cu th ngn gn nh sau: Specific: (Tnh cu th cua muc tiu ) Muc tiu cua website la t 200 lt xem 1 ngay Measurable: ( Kh nng o lng c cua muc tiu) t 50% lng ngi mua Attainable: ( Tnh kh thi cua muc tiu da vo cc yu t ni b ) 80% lng Realistic: (Tnh kh thi da vo yu t khch quan bn ngoi ): Timely : ( Thi gian t muc tiu ):Ti a 3 nm cho muc tiu di hn gn nht.

va 170 ngi ng ky mua hang 1 ngay hang trong tng s ngi t hang. ngi ng ky mua hang khi ln u vao website

1.3 K hoch kinh doanh 1.3.1 Lnh vc v sn phm kinh doanh Giftshock kinh doanh yu hai danh muc sn phm: hng phu kin v qu lu nim. 1.3.1.1 Hng ph kin

Trong danh muc hng phu kin, Giftshock c cc mt hng: dy chuyn, vng eo tay, ng h, bng tai, im c bit cua nhng mt hng ny l p, a dng v gi rt mm, hp vi ti tin cua sinh vin. Do c ngi quen ch Kim Bin, Giftshock c ngun cung nhng mt hng ny ti ch Kim Bin vi a ch Vn Tng, Qun 5, tp HCM vi ung gi s cho nn gi bn cua Giftshock rt r. V b phn kinh doanh trong nhm thng xuyn tm kim nhng mt hng mi v, l mt, bo m cung cp nhng phu kin hp vi xu hng thi trang cua cc bn tr ngy nay.

1.3.1.1 Qu lu nim Trong danh muc qu lu nim,Cng ty chng ti chu yu kinh doanh bn mt hng l gu bng, hng c,ly tnh yu v tranh ghp khonh khc kh phai V gu bng, Giftshock cng ly hng vi gi rt r. V c bit l nhng ch gu bng ny lun l nhng mu hng mi v xinh xn nht do mi ln ly hng, Giftshock ch chn nhng mt hng p, mi l v c o. Giftshock quan nim Cht lng mi l ci ct li. V hng c, Giftshock tm kim nhng mt hng c o t nhiu ngun ( ch, shop online,) cung cp n cc bn mt mn qu tht l, kh tm thy. V mt hng Ly tnh yu v tranh ghp khonh khc kh phai, y l nhng mt hng c o, mi l v mang theo nhng k nim kh qun, nhng tnh cm cua khch hng khi mua sn phm. V sao vy? Nhng chic ly y khng phi l nhng ci ly ung nc bnh thng m l nhng chic ly c thit k hnh nh theo ung tng cua khch hng, khch hng c th in ln ly nhng hnh nh m khch hng mun, chng hn nh nhng tm hnh chup chung, nhng li nhn nhu yu thng y ngha. Tranh ghp khonh khc kh phai cng vy, cng c thit k theo mun cua khch hng. Khch hng t mnh to ra nhng bc tranh ghp lu gi nhng k nim ng nh v gi tng n nhng ngi thng yu cua mnh. chc hn l mt mn qu y ngha. 1.3.2 Phn tch th trng X hi ngy cng pht trin, i sng con ngi ngy cng c nng cao. Cht lng cuc sng gia tng lm con ngi quan tm nhiu hn na n i sng tinh thn cua mnh. Do nhu cu v qu lu nim, th hin tnh cm vi ngi thn l mt nhu cu tt yu v tng ln tng ngy. Tuy nhin, trong ci nhn nhp v hi h cua cuc sng, con ngi nh b cun tri i vi cng vic, khng c nhiu thi gian chn cho nhng ngi thn yu cua mnh nhng mn qu ngha. Nm bt c nhu cu Giftshock.com.vn ra i vi muc tiu mang li cho khch hng nhng mn qu mi l, c o vi gi c r nht c th, thun tin trong

mua bn, giao dch, gip khch hng khng cn tn nhiu thi gian m vn chn c mn qu ngha cho nhng ngi thn yu. 1.3.3 Phn tch mi trng vi m 1.3.3.1.i tac 1.3.3.2.Khach hang mc tiu Ton th sinh vin trng Hc Vin Cng ngh Bu chinh Vin thng v cc trng ln cn. L do la chn: Cng vi s m rng cua th trng truyn thng th th trng online ang ngy cng pht trin, v sinh vin l i tng tip cn nhanh chng v s pht trin cua khoa hc k thut, cho nn vic tip cn vi th trng online i vi sinh vin l d dng v thun tin c v thi gian, khng gian. Ton th sinh vin quanh khu vc ng Nguyn Tri c khong gn 10 trng i hc vi tt nhiu sinhvin ang sinh sng v hc tp, iu ny th hin mt nhu cu lnv mua sm, gii trithm vo , trong vng bn knh 4km tr li th cng khng c cc trung tm mua sm hay ca hng p ng c nhu cu cua sinh vin. Mt khc, sinh vin l i tng c thu nhp thp, chu yu da vo chu cp cua ba m, nhng li c nhu cu mua sm cc k ln, do hng ha c gi r, a dng mu m se ph hp vi sinh vin. V vic bn hng online c th p ng c cc nhu cu ny nh vic tn dung c cc li th cua thng mi in t. Nm bt c nhu cu ny giftfshock.com.vn ra i nhm p ng nhu cu a dng v phong ph cua cc bn sinh vin 1.3.3. i th cnh tranh Cc i thu cua giftshock.com.vn c chia thnh hai loi: i thu online v i thu offline. 1.3.1 i th online C th ni mng network l khng bin gii, chnh v vy i thu cnh tranh vi giftshock.com c rt nhiu nhng do mt hng cua giftshock c bn cc loi hng ha trng vi 1 s mt hng cua hai trang web ny nn chng ti chn nh gi v phn tch i thu cnh tranh, v do gii hn v nhiu mt , ph hp vi tm cua giftshock th chng ti xt 2 trang web m chng ti chn lm i thu chnh:

lexitin.com v chipchipshop.com da trn cc tiu ch: chung loi mt hng, gi v i tng khch hng. TN TRANG WEB lexitin.com Bn cc mt hng lin quan n phu kin, v Chung loi mt hng dng nh ti xch, mt knh, vinhng khng c th nhi bng Kh mm so vi ti tin cua sinh vin. Ch nhng mt hng nh Gi nh mc kha th r :1540k Cn li gi cc phu kin hay ng h th t 80k90k Chu yu l cho nhng bn i tng khch hng Chu yu l cho sinh vin . sinh vin c nhiu tin v nhng ngi c thu nhp cao thch su tp hng c. Sau y l phn tch im mnh, im yu cua c 3 trang web : giftshock.com, lesitin.com, chipchipshop.com. Xt v im mnh Phn tch giftshock.com Rt mm, ph hp Gi vi ti tin cua sinh vin 8 lexitin.com Kh mm nhng khng phi tt c sn phm u gi chipchipshop.c om Kh cao nhng hng ha xng ng vi ci gi Kh t nu so vi ti tin cua sinh vin. Ch trang tr th gi t 50k tr ln Phu kin th t 80k 250k chipchipshop.com Bn rt nhiu mt hng t trang tr, lu nim , chi v c phu kin hitech

mm

Do ch chuyn mn ha 2 dng sn phm Chng loi mt hng: l ph kin, v qu lu nim nn cc mt hng cua tng chung loi tng i a dng v cht liu ln mu m. Do c gi mm v i tng khch hng nhiu hng ha nn c th thu ht c khch hng muc tiu l sinh vin, hc sinh. Xt v im yu Phn tch Gi giftshock.com

Bn rt nhiu loi mt hng v cc th hu nh c lin quan n nhau nn ngi mua hng c th chn la d dng. C th thu ht c c sinh vin v c cc i tng khc

Bn cc mt hng a dng v rt c o.

Thu ht c nhiu i tng khch hng c thu nhp

lexitin.com Kh mm nhng hng ha li c v khng tt. Bn rt nhiu loi mt hng v cc th hu nh c lin quan n nhau nhng li thiu gu bng qu tng ph bin.

chipchipshop.com Kh cao nn kh thu ht c sinh vin t tin Bn cc mt hng a dng nhng c phn hn tp, tc l c c phu kin hi- tech, dng c nhn ch khng chuyn bit v qu tng.

Mm nn cc khch hng kh tnh nh gi khng cao Do ch chuyn mn ha 3 loi sn phm Chng loi mt hng: l ph kin, th nhi bng v ng h nn sinh vin kh c kh nng la chn thm.

Do c gi mm v nhiu hng ha nn i tng khch hng thch mua qu l hc sinh, sinh vin. 1.3.2 i th offline ch thu ht c sinh vin.

Do gi mm nhng khng phi tt c nn sinh vin, hc sinh kh chn la.

Thu ht c nhiu i tng khch hng c thu nhp, ln nhng ngi

m b st 1 s ln

Cc i thu cnh tranh chnh cua giftshock th trng offline l: l cc ca hng nh nm gia cac trng i hc quanh khu vc ng Nguyn Tri, cc i thu c nht cua giftshock th trng truyn thng l ca hng Hong Sng ( trc cng ktx) v ca hng Giftshop ( gn cng khoa hc t nhin). Vic phn tch cc i thu ny da trn cc tiu ch: s a dng cc mt hng, gi, v tr a l, phong cch phuc vu, im chung cua hai ca hng ny l cc th bng thng b, nhng vi mc gi t 70-230, c th ni mt cch tng i l gi nh vy l t.

Tn ca hng Nhiu mt gm: Mt hng bng, qun, phu

Hong Sng im mnh loi hng th o kin im yu t c s thay i v kiu dng cc mt hng, khng theo kp th hiu ca tui teen. a dng ha nhng khng chuyn su vo mt loi sn phm no, do sn phm cua mi loi

Giftshop im mnh Tp trung vo lu nim nh th nhi bng, phu kin, cc dung cu lm qu tng nh dung cu an len, giy gi qua Do c s tp trung, nn cc mt hng c u t a im yu Cc loi th bng thng nh, t c loi ln.

cho qun o v trang sc

t khng c nhiu kiu dng. V c t V c t st trc cng ktx nn c v tr kh V tr a l thun to thun cho vin ng, nhiu xe c i li, do bui nhiu lm hng ha mi

dng ha v kiu dng, mu sc V c t gn Ca trng Khoa hc t nh nhin l ni tp trung ng sinh vin qua li, v thu tr nn ca hng ny c v tr kh thun li, thun tin mua hng hng kh

nhn thy

li, nhn khng c tnh tin sinh mua

hng, nht l sinh sng ktx Trng by hng ha Cung cch phuc vu Nhit tnh Hng ha trng by khng c th t, khng gian ti do thiu anh sng Nhin nhn vin, nn khi vo la c cm gic khng thoi mi Do b nh hng bi gi thu mt Gi bng, do gi bn cao, gi dao ng t 50- trn 200 ngn Gi r hn, tuy nhin cc con th b nn mt cch tng i gi vn t, gia tb t 35-120 ngan Ca hng nh, nhng trng by p, khng gian sng Nhit tnh, thn thin. vin trong

1.3.4 Phn tch mi trng vi m 1.3.4.1.Kinh t: Mc du th gii ang din ra khung hong kinh tai chinh va suy gim kinh t toan cu, nhng thng mi in t Vit Nam vn ang khi sc, tip ni nhng bc phat trin si ng cua nhng nm trc. Theo thng k cua Trung tm s liu quc t Internet World Stats, Vit Nam hin ng th sau chu v s ngi kt ni Internet va gi ngi v a qun ti ng-Nam v lnh vc nay. Thc t ngay cang xut hin nhiu website v thng mi in t cac dng doanh nghip vi doanh nghip, doanh nghip vi khach hang, khach hang vi khach hang. Nhiu doanh nghip bt u lp cac website ban hang qua mng rt tt tip th, qung ba ban hang, h tr ban hang, tim kim va m rng th trng ra khp ni trn th gii... Trong bi cnh kinh t y thun li, th trng v cung tim nng, cng ty c thanh lp nm bt ly c hi nay. 1.3.4.2. Chnh tr: Vit Nam la mt trong nhng nc c nn chinh tr n nh trn th gii. Vi chu trng tich cc, chu ng hi nhp kinh t quc t, quan h kinh t cua Vit Nam vi cac nc, cac t chc quc t ngay cang c m rng. Chinh phu Vit Nam ra nhiu chinh sach khuyn khch pht trin thng mi in t nhm muc ich bt kp xu hng kinh doanh trn th gii va thuc y tng trng kinh t. 1.3.4.3. Phap lut: kinh doanh trc tuyn c hiu qu, nha nc banh hanh nhiu lut nhm bo m li ich, s an toan cho ngi tiu dung va doanh nghip, ng thi qun ly, kim soat nhng giao dch qua mng. C th k n Lut cng ngh thng tin va Lut giao dch thng mi in t c ban hanh va c hiu lc va ang h tr phat trin thng mi in t. Cng ty Giftshock la trng hp xy dng trang web thc hin hp ng, ngh, thng bao, tuyn b, ha n hoc tai liu khac ma khng thc hin trc tip, hay ni mt cach khac cac trinh t mua ban c thc hin dng thng ip d liu. Cng ty cam kt thc hin ung va u thu tuc kinh doanh theo phap lut v thng mi in t theo quy nh ti iu 52 Ngh nh 43/2010/N-CP, ngh nh s 57/2006/N-CP, ngh nh s 97/2008/N-CP, thng t s 09/2008/TT-BCT, thng t s 46/2010/TT-BCT cua b cng thng. 1.3.4.5. Vn ha: Vn ha Han Quc, Nht Bn, M, Phap du nhp sang Vit Nam khin nhng ngay l cua th gii cng c Vit Nam hng ng si ng c bit la

gii tr, va iu khng th thiu n nhng trang phuc phu kin va nhng gi qua nh tng nhau bay t tinh cm trong nhng dp c bit . Va c th ni qua nhng b phim (nht la phim Han, nhc Hn) mt b phn khng nh cac bn tr tr thanh fan hm m, thm chi ti mc cung nhit cua cac din vin, ca s han Quc, cung vi la trang phuc, phu kin i km cng tr nn hot i vi nhng fan hm m. Nhiu bn tr thng xuyn i sn lung nhng sn phm phu kin ging vi ngi ma h thn tng. Nn vn hoa nhn loi cho chung ta thy c, th trng tim nng ln v kinh doanh mt hang phu kin va qua tng nay. 1.3.4.6. X hi: Vit Nam ang trong thi k dn s tr chim a phn, cac bn tr lun khao khat c th hin ca tinh ring cua minh, mun chng minh vi x hi rng h la nhng ngi bn lnh, nng ng va y t tin. Va sn phm cua cng ty c th ap ng iu . ng thi, x hi ngay nay chp nhn internet nh mt nhu cu khng th thiu. Mua hang trn mng tr nn ph bin vi gii tr, hinh thc nay em li nhiu li ich cho khach hang va doanh nghip. 1.3.4.7. Cng ngh: Trong nhng nm qua, cac Website, cac th vin in t, cac mng thng tin phuc vu hot ng khoa hc cng ngh trong lnh vc kinh doanh trn mng c nhng ng gp nht nh vao vic phat trin kinh t. Nhin chung hot ng thng tin KH&CN, t vn chuyn giao cng ngh trong lnh vc kinh doanh trc tuyn kha phat trin c v c s vt cht va nng lc cung cp ap ng yu cu phat trin cua nganh

1.3.5 C cu t chc TN CHC NNG iu hnh hot ng chung. Xy dng k hoch pht trin BAN QUN L v qung b trang web. i din cng ty lm vic vi cc i tc. Tm ngun hng p v ly BAN KINH DOANH hng t nh phn phi. Nhn n hng t khch hng. Giao hng cho khch hng. Xy dng trang web. BAN K THUT Cp nht thng tin v sn phm v nhng thng tin lien quan ln trang web. X l nhng vn k thut khi c s c xy ra. BAN MARKETING Xy dng k hoch marketing cho trang web v sn phm. Thc hin nhng k hoch ra hiu qu Qun l qu, ti chnh. Thc hin giao dch thu chi vi cc i tc. 1 nhn vin 4 nhn vin 2 nhn vin 6 nhn vin 2 nhn vin S LNG C TNH

BAN TI CHNH

1.3.6 Gii php cng ngh ca d n - Cp kinh doanh: Cp 2 - giao dch - Xy dng website ng k tn min cp 3 : www.giftshock.com.vn Ni ng k tn min : Cng ty TNHH MTV Vin Thng Quc T FPT Ph ng k tn min : 350.000 VN/nm Ph duy tr tn min l 350.000 VN/nm Duy tr DNS trn my chu cua FPT (FTI): min ph 1.3.7 Phng thc thanh ton v giao hng 1.3.7.1 Cch thc mua hng Mua hng trc tip t trang web: www.giftshock.com.vn in thoi lin h: 0838 -112-2112 hoc 090 9056788 Yahoo & Skype: giftshock. a ch: s 212, ng Nguyn Tri, Ha Ni. t hng qua email: Son email gi ti a ch: Muahang@giftshock.com.vn vi ni dung: 1. Tn mn hng la chn 2. Thng tin c nhn (tn, a ch, s in thoi) 3. a im v thi gian giao hng 4. Gi km thng tin thanh ton (p dung i vi hnh thc thanh ton chuyn khon) 5. Ghi ch v yu cu khc (nu c) 1.3.7.2 Cch thc giao hng: 13

- Giao hng min ph cho cc n t hng c gi tr trn 250 000 v trong phm vi trng i hc gn ng Nguyn Tri - Gi hng thng qua bu in VNPT, chuyn fax nhanh GNN, Tn Thnh Express (ph vn chuyn ngi nhn thanh ton). - Gi xe khch v cc tnh (ph vn chuyn ngi nhn thanh ton). 1.3.7.3 Cch thc thanh ton: Cch 1 : p dung cho khch hng ni thnh Ha Ni. - Thanh ton tin 100% khi nhn hng. Cch 2: p dung cho khch hng ngoi thnh Ha Ni v cc tnh trong c nc: Thanh ton bng chuyn khon: - Tn ti khon: Giftshock - S ti khon: 0291 000 135 114 - Ngn hng: Vietcombank Chuyn tin qua bu in theo a ch cua Giftshock: s 212, Nguyn Tri, Ha Ni Thanh ton qua www.Nganluong.vn - Tn ti khon: Giftshock - y l cch thanh ton hiu qu, nhanh chng, an ton nht trong thanh ton trc tuyn. - Cc phng thc thanh ton Nganluong.vn: Verified by cua Vietcombank, Master Card cua ngn hng ng , Pay Pak cua Techcombank, Smartlink cua ACB 1.3.8 K hoch marketing cho d n 1.3.8.1. Product( sn phm) Vi Giftshock quan trng nht vn la sn phm, mun thanh cng trong bt k nganh kinh doanh nao, iu quan trng la phi c sn phm tt, sn phm khng tt thi du cho cac yu t sau c lam tt my i na thi xac sut thanh cng se gim i rt nhiu. M u m : iu ma Giftshock lun c c chinh la nhng mu sn phm l mt, thu hut gii tr. Nhng mu sn phm kiu dang rt phu hp vi nhiu th loi ngi va cng c nhng mu sn phm ca tinh, c ao phu hp vi nhng ngi a thich s khac bit. .

Tin dng

Dung sn phm cua Giftshock khng ch tin dung v vic vn chuyn, khach hang khng phi lo lng v vic mt thi gian va cng sc tim kim ch, ma ch cn ngi ban va c 1 cai may tinh kt ni mng khach hang c th tim c Giftshock nhng mn qua va phu kin c ao. Ngoai ra nhng phu kin ma Giftshock ban thng rt d s dung va m bo tin bn cao. D ch v y la yu cu cui sau khi tha mn nhng yu cu trn. Giftshock cn cung cp thm 1 dch vu t vn tng qua cho khach hang, khi khach hang kh khn trong vic chn qua cho ngi thn, bn trai, bn gai, hoc chn la cho chinh h. Price( gia c) Chin lc v gia la chin lc c cng ty la chn hang u. Giftshock cam kt se khng tng gia trong thi gian 3 nm k t khi tham gia kinh doanh. Nhm muc ich thu hut s tin tng cua khach hang. Giftshock lun ban cho khach hang vi gia r hn so vi ca hang khac 5000/mt hang ma ni khac cng c. 1.3.8.3. Place( a i m) H thng phn phi ban hang la kha quan trng i vi Giftshock. N th hin s tin li cho khach hang, chinh vi vy vic vn chuyn, phn phi ngun hang rt nhanh chng va hiu qu do c cng ty tp trung ngun lc va tai chinh u t cho cng vic nay. 1.3.8.4.Promotion( xuc tin) 1.3.8.4.1 Marketing truyn thng - Lun t a ch trang web trong cc tiu th, danh thip v phn ch k cui mi e-mail hay bt c ni no khc m cc nh u t tim nng c th se ch ti. 1.3.8.2.

- In a ch web trn b trang phuc cua nhn vin bt k khch hng no cng u nhn thy cc qung co trang web di ng mi ni mi lc. - nh km a ch trang web vo tt c cc sn phm/dch vu khuyn mi, qung co m chng ti cung cp cho khch hng, v du nh tch c ph, o thun, dy eo cha khoa. Cc vt nhc nh hng ngy nh vy se l mt cch hay thu ht mi ngi gh thm trang web. 1.3.8.4.2 Marketing trc tuyn: - Tn dung v ti u ho li th t cc cng cu tm kim trc tuyn nhm th hin mt cch tt nht hnh nh trang web. - Cung cp mt s ni dung min ph cho cc trang web khc. y l hnh ng c li cho c hai bn: Cc trang khc se c c nhng bi vit min ph qung b hnh nh, trong khi mnh se c thm nhiu ngi gh thm trang web t ng link m mnh cung cp, ng thi to ra hnh nh mt chuyn gia thc thu. - Lin kt cht che vi cng ng web hng trm trang web c ng dn ti trang web cua cng ty mnh. Vic se thu ht thm ngi truy cp t nhng trang web khc nhau c cc ni dung lin quan. - Chu ng tham gia vo cc din n, nhm tho lun trc tuyn, v lun ghi a ch web trong phn ch k bn di. (Mc d vy, ng gng sc qung b bn hng. a s cc nhm tho lun u khng tn thnh nhng hnh vi nh vy v se ngh rng bn ang lm phin c nhm). 1.3.9 Phn tch SWOT: STRENGTHS Do ch chuyn mn ha 2 dng sn phm l ph kin, v qu lu nim nn cc mt hng cua tng chung loi tng i a dng v cht liu ln mu m. Do c gi mm v nhiu hng ha nn c th thu ht c khch hng muc tiu 15 WEAKNESSES Hn ch v kinh nghim qun l. Hn ch ngun vn hot ng. Mc ph bin cn thp. Doanh thu trong giai on u thp. Cha c nhiu mi quan h pht trin m rng th trng.

l sinh vin, hc sinh. i ng nhn vin chuyn nghip, tn tm. Tn dung mi quan h gia sinh vin vi nhau. OPPORTUNITIES Xu hng pht trin cua Thng mi in t . c kt kinh nghim cua nhng i thu trc Phn khc sin vin khu vc lng i hc Thu c cn b ng. Xu hng kt ni cua ngi tr Nhu cu chia s nghim Xu hng tm kim sn phm, dch vu qua mng. thng tin, kinh THREATS M hnh hot ng b bt chc bo mt thng tin S lng website kinh doanh hng phu kin v qu lu nim ngy cng tng. Nguy c b tn cng t cng ng mng.

1.3.10. K hoch tai chnh 1.3.10.1. D toan chi phi Trong nm u tin Nhng chi phi u t cho c s h tng cua cng ty: Chi phi c s vt cht Khon muc May tinh in thoi Ban gh May fax n gia(vnd) 7.500.000 350.000 5 2.200.000 4.250.000 1 11.000.000 4.250.000 5.000.000 S lng(chic) 4 3 1.050.000 Thanh tin( vnd) 37.500.000

Trang thit b khac( qut, iu hoa, tu , giy, but) Tng

58.800.000

Chu y: nhng tai khon nay c khu hao dn trong 4 nm u tin hot ng. Chi phi cho vn hanh

Chi ph u t v vn hnh d n (1 nm) Chi ph mua hng bao gm: Gu bng ng h Ph kin Ly, tranh ghp

S tin(1000) 9.000.000 5.000.000 1.000.000 1.500.000 1.500.000

Chi ph cho h tng cng ngh thng tin Chi phi lp trang web Thu hosting Mua domain Duy tri domain Chi phi kt ni internet FPT Chi ph giao hng v lin lc khch hng Chi ph marketing qung b web

16.550.000 10.000.000 2.500.000 450.000 600.000 3.000.000 5.200.000

1.300.000

Chi ph khc TNG

1.000.000

33.050.000

2.D toan doanh thu d toan c doanh thu cua cng ty th cng ty cn xac nh c nhng yu t chinh nh sau: -Doanh thu m cng ty c th thu c khi ban c mt sn phm d tnh l: 50% gi cua sn phm c bn ti tay khch hng.

T c th d oan c doanh thu cua cng ty trong nm u v nhng nm tip theo nh sau: Sn phm dch vu Gu bong ng h Phu kin Ly, tranh ghep Doanh thu(vn)

50.000.000

25.500.000

30.700.000

20.400.000

Tng

126.600.000

Doanh thu nm u cua cng ty la 126.600.000(vn) Li nhun nm u cua cng ty la: 126.600.000-(58.800.000:4+33.050)= 78.850.00 Trong nm th 2:

D tinh s sn phm cng ty ban c la: 1500sp Doanh thu cua cng ty la: 150.000.000 vn

Trong nhng nm tip theo: S lng sn phm cng ty bn ra th trng d tnh se l s lng ln hn rt nhiu,v cng ty c nhng chin lc kinh doanh ph hp.T doanh thu cua cng ty se tng ln nhanh chng.

CHNG 2: XY DNG WEBSITE 2.1 Gii thiu khi qut v website Giftshock.com.vn Website giftshock.com.vn vi mu chu o l mu hng v mu trng, hoa vn d thng ph hp vi sn phm kinh doanh cua nhm l qu tng. Website cung cp cho khch hng bit sn phm kinh doanh l nhng sn phm g (th nhi bng, hng c, in hnh trn ly, tranh ghp hnh, trang sc phu kin), nhng thng tin v mt hng sn phm v gi cua nhng mt hng ny, cch thc thanh ton, cch thc mua hng v lin h. Bn cnh trang web cn a thng tin v nhng sn phm hin ang hot, gi cua chng v nhng sn phm ang khuyn mi. Giftshock cng th hin y u cc yu t cu thnh khc cua mt trang web nh banner, footer, ng k thnh vin. Logo: www.giftshock.com.vn Slogan : Buy it your way - Hy mua theo cch cua bn nghia slogan: L do m chng ti la chn slogan ny chnh l do n p ng c nhng nhu cu hng ti s ring bit, c trng cua tng khch hng m cn th hin s quan tm cua chng ti i vi nhng nhu cu . Mi khch hng u c nhng suy ngh, thi , nhu cu khng phi khi no cng ging nhau i vi cc mt hng m chng ta cung cp. Chnh v th, nu mun chinh phuc c cng nhiu khch hng tim nng th iu ti quan trng l chng ta phi bit lng nghe, thu hiu, bit khai thc nhng nt c trng cua khch hng nhm bin nhng iu thnh li th trc nhng i thu cnh tranh. Your way theo cch ring cua bn. Bn c mun c mt mn qu d thng, xinh xn, va ti tin v to c s khc bit khi bn s hu n ? Hn na, bn c mun nhng phong cch ring cua bn n vi nhng ngi bn, ngi thn vi tt c 18

nhng tnh cm tt p nht ? Cn g hnh phc hn khi bn mang li nim vui cho ngi bn yu mn vi nhng mn qu c o nh th ! Hnh phc l phi bit cho i ch khng phi nm gi tht cht. Hy th hin tnh cm cua bn theo cch ring cua mnh nh ! Cui cng, bn se quyt nh nh th no khi nhng k vng cua bn c p ng? Giftshock t tin se mang li c nhng iu cho cc bn. Chng ti bit bn mun g, v chng ti bit cch mang li cho bn s tha mn cao nht ! KHI QUT NI DUNG TRANG WEB Ni dung th hin Ni dung tch hp Danh muc sn phm Mu chu o : Trang ch Sn phm bn chy Gi hng t hng Cch thc mua hng, cch thc giao hng Cch thc thanh ton Nn trng ch hng Nn trng ch hng Nn trng, ch en mu trng, hng, vng, en Gi sn phm hin ang bn chy S lng sn phm khch hng mua Hng dn v cch mua hng v giao hng Hng dn cch thc thanh ton Thng tin ngi ng Lin h Thc mc, ng gp kin gp kin, ni dung ng gp, cc hnh thc ng gp kin Logo Banner Slogan Poster Ch mu en Ch mu hng en, trng www.giftshock.com.vn Buy it your way Hnh th bng bn tri, nh phu kin v tranh Yu cu t ra Hnh thc Ni dung 5 danh muc sn phm

Thanh ton

19

ghp hnh Footer Giftshock.com.vn Copyright 2011 Nn hng ch trng Giftshock.com.vn Copyright 2011

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2.2 Cu trc v thnh phn c bn ca trang web 2.2.1 Trang ch

Miu t cu trc Trang ch 1. Banner - www.giftshock.com.vn log o - slogan v poster 2. Navigation tab - Trang chu - t hng - Thanh ton - Lin h 3. Muc ng nhp/ ng k 4. Danh muc sn phm - Th nhi bng + C ln + C trung + C nh - Hng c - In hnh trn ly - Tranh ghp hnh - Trang sc phu kin 5. Hnh sn phm chuyn n g 6. Sn phm bn chy 7. Footer

2.2.2 t hng

Miu t cu truc t hang 1. Banner - www.giftshock.com.vn logo - slogan v poster 2. Navigation tab - Trang chu - t hng - Thanh ton - Lin h 3. Cch thc mua hng 4. Cch thc giao hng 5. Footer

2.2.3 Thanh ton

Miu t cu truc thanh toan 1. Banner - www.giftshock.com.vn logo - slogan v poster 2. Navigation tab - Trang chu - t hng - Thanh ton - Lin h 3. Hng dn cch thc thanh ton 4. Footer

2.2.4 Lin h

Miu t cu truc lin h 1. Banner - www.giftshock.com.vn logo - slogan v poster 2. Navigation tab - Trang chu - t hng - Thanh ton - Lin h 3. Thng tin ngi ng gp kin 4. Ni dung ng gp kin 5. Cc cch thc lin h 6. Footer

2.2.5 Th nhi bng

V cc sn phm c cc giao din cng tng t nhau nn nhm ch a ra gii thiu v thit k giao din cua trang Th nhi bng. Miu t cu trc Th nhi bng 1. Banner - www.giftshock.com.vn logo - slogan v poster 2. Navigation tab - Trang chu - t hng - Thanh ton

- Lin h 3. Th nhi bng - Gu ln - Gu trung - Gu nh 4. Footer

CHNG 3 TNG KT V NH GI K HOCH 3.1 Cc yu cu m d n p ng Khach hng l thng , t chnh nhng i hi, nhu cu ngy cng cao cua khch hng ni chung, sinh vin ni ring v mong mun c s hu nhng mn qu p-c-r th hin tnh cm vi nhng ngi thn yu cng nh khng nh phong cch cua bn thn mnh, nhm chng ti to ra c shop bn hng trn mng c tn Giftshock shop vi trang web www.giftshock.com.vn l ni ng tin cy p ng nhu cu cho cc bn. Giftshock thc s mang li nhng tin ch v u cho khch hng ung nh nhng k vng m nhm t ra, cu th nh sau: Do shop tm c ngun hng cht lng, ng thi gi c phi chng nn thc s cung cp cho khch hng nhng mn qu vi gi tin nhn r hn so vi nhng shop bn qu tng khc. 3.2 Cc yu cu m d n cha p ng c - Cc sn phm cua giftshock cn gii hn trong cc muc chnh nh: gu bng, phu kin, hng c, trang ghp v ly, cha m rng ra cc loi sn phm khc nh qun o, ng h nn cha p ng c hon ton cc nhu cu cua khch hng - Khch hng muc tiu cua Giftshock ban u l sinh vin m chu yu l khu vc tp. Ha Ni do lc lng nhn vin c hn nn cha th giao hng n nhng khu vc ngoi Ha Ni m ch chuyn pht nhanh.

- Phng thc thanh ton cn hn ch, cha c phong ph h tr khch hng tt hn, chu yu l giao hng - nhn tin. 3.3 Nhng thun li trong trin khai d n - Th nht: trin khai mt d n kinh doanh cn phi c rt nhiu tm huyt cng nh s nhit tnh cua cc nhn vin trong cng ty. - Th hai: cng ty chung ti se cung cp cho cc khch hng sinh vin nhng sn phm p nhng vi gi c cnh tranh nht c th. Nhn vin ti cng ty c nhiu bn b cng l sinh vin nn c mng li quan h khch hng rng ri, se la ngi i qung ba ba PR hinh nh cua cng ty rng ri. - Ngoi ra trong nhm c nhng bn tuy chuyn ngnh kinh t nhng c kh nng v cng ngh thng tin, ha, thit k web rt tt nn shop c th to c mt trang web n tng v thu ht khch hng. 3.4 Nhng kh khn cn tr vic thc hin k hoch Bn cnh nhng thun li h tr k hoch pht trin, cng ty Giftshoc cn gp phi nhiu tr ngi nh hng n hot ng v s pht trin cua d n trong tng lai: - Th nht: Do k hoch c thit k v thnh lp bi mt nhm sinh vin tr cn non nt cha c nhiu kinh nghim thc t v kinh doanh, mua bn nh cc shop online khc trn mng. - Th hai: Ngun vn hot ng cn hn ch nn kh nng cung cp chung loi hng cn cha phong ph.

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- Th ba: Do l mt shop mi ra i, cha c nhiu ngi bit n nn thi gian ban u phi tn nhiu chi ph marketing, PRngoai ra cn phi k n nhng i thu cnh tranh online v offline mnh khc nh: Hong Sng (khu HQG HCM), lexitin, chipchipshop (online) 3.5 Phng hng pht trin xut Trong tng lai, Giftshock shop se dn dn khc phuc nhng tr ngi tin ti pht trin n nh v lu di. ng thi m rng quy m ngy cng p ng tt hn nhu cu cua khch hng c bit l cc bn sinh vin. Nhm c nhng d nh trong tng lai nh sau: - a dng ha chung loi sn phm, tin ti vic thm cc sn phm nh: qun o, ng h, mt king - M rng phm vi phuc vu, u tin l tt c cc qun trong khu vc thnh ph HCM sau l ti nhng tnh thnh trong c nc.

LI KT

Cng vi xu th pht trin o t cua thng mi in t, c th ni Giftshock nm trong phn khc phuc vu qu tng lu nim cho cc bn sinh vin. Vi mt hng tng i phong ph, a dng cng vi gi c phi chng Giftshock thc s mong mun tr thnh mt ngi bn than thit v ng tin cy gip to nn phong cch ring bit cho cc bn sinh vin. Tuy ban u d n cn gp nhiu kh khn c bit l ngun vn cn hn hp v tt c nhng thnh vin cua d n u l sinh vin, cha c vic lm, thu nhp, c bit l gp nhiu i thu cnh tranh mnh nhng vi mong mun nhiu huyt mang li cho cc bn sinh vin nhng mn hng c, gi r cng vi cc thnh vin tr trung nhit tnh, Giftshock tin chc sau ny se thu c v nhiu li nhun v tr thnh mt a ch tin cy, lun c truyn ming bi cc bn sinh vin.

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