You are on page 1of 3

Business Environment is said to be a external and internal force which impacts the functions of the organization in various ways.

This factor has a direct impact on the business. Some factors are controllable to a extent. The factors include Promoter's Values, Mission and Objectives, Management structure, Brand image,R&D. It is external force that impacts from outside organization. It is also said as indirect influence on the business. the

There are two types of external environment Micro and Macro. The factors include Customer, Financers, Social, Economic, Political, Legal. Thus it gives a clear view on how a business environment gets affected in various ways which has both advantages and disadvantages for the companies. It is need of the firm to have keep track of information based on the environmental conditions and company wants and needs. Economic era is one whereby the vast development has a great step aheadlike IT, Satellites,.And the era of Turbulent changes has a key issue Plan Development Check Act. This payed the way for businees to scan, analyse, forecat and asses the growth of the firm. Forecasting has been categorized into different types and the business utilizies these to develope their competition in the market.

Changes are need to be done always since there is a huge development in various aspects of the environment.Changes in demand, Govt. policy, Customers need. These factors implies that ethical practices has to be followed by the firms. Based on this environmental condition major decision of the firms are urely based on. Mixed economy of India consists of public and private sector whereby environmental conditions differs for them.
.

India was based agrarian economy with weak industrial base,

low level savings and investments and near essence of infrastructural facilities. These enterprises came to cover a wide spectrum of activities in basic strategic industries like steel, coal, minerals and metals, petroleum, heavy engineering, chemicals, fertilizers and pharmaceuticals etc. Increase in GDP, increased human well being,

consumption of food and other consumer goods, but also education, health, availability of drinking water and basic sanitation where the firm has to take care of their business surroundings in CSR activities also. Thus Unit 1 and Unit 2 clearly describes the basic business environmental conditions, economic and business development and sustainable development of the firms and society.

You might also like