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Serono Headquarters, Geneva

ag4 created Layers of life for Helmut Jahns architectural concept. Layers of life combines natural elements like water and wax with a mirrored wall and a media programming. Through this fusion of elements, the central idea of the installation is addressed, namely complexity. The organic interplay of various levels reflects the complexity of biotechnology, a science that feeds off different other sciences and disciplines.

The entire wall construction represents the abstract form of the genetic code. The medial presentation through videos, images and text generate emotions and messages. The art display signifies an open space that symbolizes development and the future.

ag4 arranged 138 wax blocks according an abstract form of a genetic code on to a total surface of around 360 square meters and spanning five floors. By using natural yellow beeswax, ag4 falls back on a material that has been in use for centuries and that can be organically formed. These wax blocks form the first level of the installation and, through this natural, part translucent, part opaque material, they act as an emotional antithesis to the glass architecture of the building.

Beeswax is a valuable resource in nature, that bees use among other things for the flow of information within the bee colony. ag4 transferred the communicative function of this material metaphorically on to the space installation and integrated light-emitting diodes or LEDs into the wax genetic module. These form the 2nd layer of the installation. The wax blocks are the transfer medium that acts as the multimedia communication of Merck Seronos identity.

via:www.medienfassade.com

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