Professional Documents
Culture Documents
The project consists of an analysis of consumer behavior for one of the following 9 products:
1. Sports Shoes
2. Perfumes
3. Toothpaste
4. Personal computers
5. Television sets
6. Cellular phones
7. Chocolates and confectionary
8. Motor cycles
• Analysis: This stage requires students to analyze the information they have collected and decide on the
salient points. Students are required to develop the inputs for the report. Specifically, students should
cover the following salient points:
Who are the consumers?
Who are the customers?
Which are the major firms/brands in the market?
What are the buyer needs that prompt them to purchase these products?
What are the parameters that customers keep in mind while making their
choices?
What are the factors (social, personal and psychological) that make these
parameters important to consumers and customers? For instance, how
does income, reference groups, culture, lifestyle etc. affect consumer
choices?
Which parameters are being highlighted/catered to by the major
firms/brands?
• Documentation: This stage requires the student to fill in the blank project format and submit it to the
coordinator.
Project Activities
The student has a total of twenty-four hours (three days) to work on the project and deliver the presentation.
The activities to be carried out by the student during this period are:
• Collect the necessary information.
• Analyze the data and information and come up with insights.
• Document the project using the formats given in the later section.
• Submit the documentation to the coordinator.
• The students will deliver a presentation on the project. The coordinator will assign marks based on the
specified evaluation format.
Project Timelines
The students should follow the following timelines to complete the project:
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Sample Project Documentation: Consumer Behavior
Project on
Consumer Behavior
Developed by
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Consumer Behavior
(Project Title)
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Acknowledgement
I have benefited a lot from the feedback and suggestions given to us by Mr. Alex Norton and other
faculty members.
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Consumers and Customers
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Major Firms and Brands
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Needs and Features
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Cultural Factors
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Personal Factors
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Psychological Factors
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Company Strategies
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