Google SEO Search Engine Optimization Starter Guide Vi

Hng dn Trnh khi ng Ti u ho Cng c Tm kim ca Google
Phin bn 1.1, xut bn ngy 13 thng 11 nm 2008 Cho mng bn n vi Hng dn Trnh khi ng Ti u ho Cng c Tm kim ca Google. Mc ch ban u ca ti liu ny l nhm tr gip cho cc nhm trong Google, tuy nhin chng ti ngh rng y cng l ti liu hu ch cho ngi qun tr web vn cn b ng v vn ti u ho cng c tm kim v mun ci thin s tng tc gia cc trang web ca h vi c ngi dng v cng c tm kim. Mc d hng dn ny khng tit l cho bn bt k b mt no s t ng xp hng trang web ca bn th nht i vi cc truy vn trong Google (rt tic!), lm theo cc thc tin tt nht c ghi r di y s gip cc cng c tm kim thu thp d liu v lp ch mc ni dung ca bn d dng hn. Ti u ho cng c tm kim thng l vic thc hin cc sa i nh cho cc phn trong trang web ca bn. Khi c xem ring, cc thay i ny c v nh l cc ci tin tng thm nhng khi c kt hp vi cc hot ng ti u ho khc, chng c th c nhng tc ng ng k i vi tri nghim v hiu sut ca ngi dng trang web ca bn trong cc kt qu tm kim theo h thng. Bn c th quen vi nhiu ch trong hng dn ny bi v cc ch ny l cc thnh phn cn thit cho bt k trang web no, nhng bn c th cha vn dng chng mt cch ti a.
Ti u ho cng c tm kim ch nh hng n cc kt qu tm kim theo h thng, khng nh hng n cc kt qu c tnh ph hoc "c ti tr", nh Google AdWords
Hng dn Trnh khi ng Ti u ho Cng c Tm kim ca Google, Phin bn 1.1, ngy 13 thng 11 nm 2008, phin bn mi nht ti Trung tm Qun tr Trang web ca Google
Mc d tiu ca hng dn ny cha cc t "cng c tm kim", chng ti mun khuyn bn trc tin nn da trn cc quyt nh ti u ho ca mnh v tt nht l nn tp trung vo iu g l tt nht cho khch truy cp trang web ca bn. H l khch hng chnh cho ni dung ca bn v ang s dng cc cng c tm kim tm kim ti liu ca bn. Vic tp trung qu su vo cc thay i c th nhm ginh c xp hng trong cc kt qu theo h thng ca cng c tm kim c th khng cung cp cc kt qu mong mun. Ti u ho cng c tm kim gip trang web ca bn c c th hng tt nht khi n hin th trong cc cng c tm kim. V d c th tr gip phn gii thch ca chng ti, do chng ti to trang web o lm theo hng dn. i vi mi ch , chng ti cung cp thng tin v trang web nhm minh ho im c trnh by. Di y l mt s thng tin c s v trang web chng ti s s dng:

Tn trang web/doanh nghip: "Brandon's Baseball Cards" Tn min: brandonsbaseballcards.com Lnh vc: chuyn bn th bng chy trc tuyn, hng dn gi c, cc bi vit v ni dung tin tc Kch thc: Nh, ~250 trang
Trang web ca bn c th nh hn hoc ln hn trang trn v cung cp nhiu ni dung khc, nhng cc ch ti u ho chng ti tho lun di y nn p dng vi cc trang web thuc mi kch thc v chng loi. Chng ti hy vng hng dn ca chng ti cung cp cho bn mt s tng hon ton mi v cch ci tin trang web ca bn v chng ti rt mun nghe cc thc mc, phn hi v cc cu chuyn thnh cng ca bn trong Din n Tr gip Qun tr Trang web ca Google.
To tiu trang chnh xc, duy nht

Th tiu cho ngi dng v cng c tm kim bit ch ca trang c th l g. Th <title> phi c t trong th <head> ca ti liu HTML. Tt nht l bn nn to tiu duy nht cho mi trang trn trang web ca bn.
Tiu trang ch ca trang web th bng chy ca chng ti lit k tn doanh nghip v ba lnh vc hot ng chnh
Nu ti liu ca bn xut hin trong trang kt qu tm kim, ni dung ca th tiu thng s xut hin ti dng u tin ca cc kt qu (Nu bn khng quen vi cc phn khc nhau ca kt qu tm kim ca Google, bn c th mun xem video c ch m x kt qu tm kim ca Matt Cutts, mt k s ca Google v biu trang kt qu tm kim ca Google hu ch ny). Cc t trong tiu c in m nu chng xut hin trong truy vn tm kim ca ngi dng. iu ny c th gip ngi dng nhn ra nu trang lin quan n tm kim ca h. Tiu trang ch ca bn c th lit k tn trang web/doanh nghip v c th c mt s thng tin quan trng nh v tr thc ca doanh nghip hoc c th l mt vi lnh vc hot ng chnh hoc cc mt hng c cho bn ca doanh nghip.
Ngi dng thc hin truy vn [baseball cards]
Trang ch ca chng ti hin th di dng kt qu tm kim vi tiu c lit k ti dng u tin (lu rng cc cm t truy vn ngi dng tm kim xut hin bng ch in m)
Nu ngi dng nhp vo kt qu v truy cp trang, tiu trang s xut hin pha trn cng ca trnh duyt Cc tiu cho cc trang su hn trn trang web ca bn nn m t chnh xc vn trng tm ca trang c th v cng c th bao gm tn trang web hoc tn doanh nghip.
Ngi dng thc hin truy vn [rarest baseball cards]
Trang lin quan, su hn (tiu ca trang l duy nht i vi ni dung ca trang) trn trang web ca chng ti xut hin di dng kt qu
Bin php tt cho cc th tiu trang
M t chnh xc ni dung trang - Chn tiu truyn t hiu qu ch ni dung trang. Trnh: chn tiu khng lin quan n ni dung trang s dng cc tiu mc nh hoc khng r rng nh "Khng c tiu " hoc "Trang Mi 1" To th tiu duy nht cho mi trang - Mi trang ca bn tt nht nn c th tiu duy nht, th ny gip Google bit trang ny khng ging nh cc trang khc trn trang web ca bn im no. Trnh: s dng th tiu duy nht cho tt c cc trang web ca bn hoc nhm ln cc trang S dng cc tiu ngn gn, nhng mang tnh m t - Tiu c th va ngn gn v giu thng tin. Nu tiu qu di, Google s ch hin th mt phn tiu trong kt qu tm kim. Trnh: s dng cc tiu qu di khng c ch cho ngi dng b sung cc t kho khng cn thit trong cc th tiu ca bn
S dng th meta "description"

Th meta m t ca trang cung cp cho Google v cc cng c tm kim khc bn tm tt ni dung trang. Trong khi tiu trang c th l mt vi t hoc cm t, th meta m t ca trang c th l mt hoc hai cu hoc mt on ngn. Cng c Qun tr Trang web ca Google cung cp phn phn tch ni dung hu ch s cho bn bit v bt k th meta m t no hoc qu ngn, qu di hoc trng lp qu nhiu ln (thng tin tng t cng c hin th cho cc th <title>). Ging nh th <title>, th meta m t c t trong th <head> ca ti liu HTML ca bn.
Phn u ca th meta m t cho trang web ca chng ti, cung cp tng quan ngn gn v cc dch v ca trang web Cc th meta m t rt quan trng v Google c th s dng chng lm cc on trch cho trang ca bn. Hy lu rng chng ti ni rng "c th" bi v Google c th chn s dng phn tng ng ca vn bn hin th trn trang ca bn nu n khp vi truy vn ca ngi dng. Hoc, Google c th s dng m t ca trang web ca bn trong D n Th mc M nu trang web ca bn c trong danh sch (tm hiu cch ngn cc cng c tm kim hin th d liu ODP). Thm cc th meta m t vo mi trang web ca bn lun lun l bin php tt trong trng hp Google khng th tm thy la chn vn bn tt s dng trong on trch. Blog ca Trung tm Qun tr Trang web c bi ng giu thng tin v ci tin cc on trch bng cc th meta m t tt hn. Cc on trch xut hin bn di tiu ca trang v pha trn URL ca trang trong kt qu tm kim.
Trang ch ca chng ti xut hin di dng kt qu, vi mt phn th meta m t ca n c s dng lm on trch Cc t trong on trch c in m khi chng xut hin trong truy vn ca ngi dng. iu ny gip ngi dng bit liu ni dung trn trang c khp vi nhng g m ngi ang tm kim hay khng. Di y l v d khc, y l hin th on trch t th meta m t trang su hn (l tng l trang ny c th meta m t duy nht ca ring mnh) cha bi vit.
Mt trong s cc trang su hn ca chng ti, vi th meta m t duy nht ca mnh c s dng lm on trch, xut hin di dng kt qu
Bin php tt cho cc th meta m t
Tm tt mt cch chnh xc ni dung ca trang - Vit m t va cung cp thng tin va thu ht ngi dng nu h nhn thy th meta m t ca bn di dng on trch trong kt qu tm kim. Trnh: vit th meta m t khng lin quan n ni dung trn trang
s dng cc m t chung chung nh "y l mt trang web" hoc "Trang v th bng chy" ch in cc t kho vo m t sao chp v dn ton b ni dung ca ti liu vo th meta m t
S dng cc m t duy nht cho mi trang - Mi trang c mt th meta m t khc nhau gip c ngi dng v Google, c bit l trong cc tm kim m ngi dng c th a ln nhiu trang trn tn min ca bn (v d: cc tm kim s dng trang web: ton t). Nu trang web ca bn c hng nghn hoc thm ch hng triu trang, cc th meta m t c to th cng c l khng th kh thi. Trong trng hp ny, bn c th to t ng cc th meta m t da trn ni dung ca mi trang. Trnh: s dng th meta m t cho tt c cc trang trn trang web ca bn hoc cho s lng trang ln
Ci tin cu trc URL ca bn

Vic to cc danh mc v tn tp cho cc ti liu trn trang web ca bn khng ch c th gip bn gi cho trang web c sp xp tt hn m cn dn n vic thu thp d liu cc ti liu ca bn tt hn bng cc cng c tm kim. N cng c th to ra cc URL d dng hn, "thn thin hn" cho
nhng ngi mun lin kt ti ni dung ca bn. Khch truy cp c th b bi ri trc cc URL cc k di v kh hiu ch cha rt t t c th nhn ra.
URL n trang trn trang web v th bng chy ca chng ti m ngi dng c th gp kh khn Cc URL nh vy c th gy bi ri v khng thn thin. Ngi dng s gp kh khn khi gi li URL t tr nh hoc to lin kt n n. Ngi dng cng c th cho rng mt phn ca URL khng cn thit, c bit nu URL hin th nhiu tham s khng th nhn ra. H c th b li mt phn, ph v lin kt. Mt s ngi dng c th lin kt n trang ca bn bng cch s dng URL ca trang lm chui k t lin kt. Nu URL ca bn cha cc t lin quan, iu ny cung cp cho ngi dng v cc cng c tm kim nhiu thng tin v trang hn lng thng tin m ID hoc tham s c tn k quc c th cung cp.
Cc t c t sng trn c th thng bo cho ngi dng hoc cng c tm kim bit trang ch c ni dung g trc khi truy cp lin kt Cui cng, hy nh rng URL n ti liu c hin th di dng mt phn ca kt qu tm kim trong Google, bn di tiu v on trch ca ti liu. Ging nh tiu v on trch, cc t trong URL trong kt qu tm kim c in m nu chng xut hin trong truy vn ca ngi dng.
Trang ch ca chng ti xut hin di dng kt qu, vi URL c lit k bn di tiu v on trch
Di y l v d khc hin th URL trn tn min ca chng ti cho trang cha bi vit v cc th bng chy him nht. Cc t trong URL c th cun ht vi ngi dng tm kim hn l mt s ID nh "www.brandonsbaseballcards.com/article/102125/".
Trang su hn, vi URL phn nh loi ni dung c tm thy trn n, xut hin di dng kt qu Google thc hin tt vic thu thp d liu i vi tt c cc loi cu trc URL, ngay c khi cc cu trc kh phc tp, nhng vic dnh thi gian lm cho URL ca bn cng n gin cng tt cho c ngi dng v cng c tm kim c th tr gip cho Google. Mt s ngi qun tr web c gng t c iu ny bng cch vit li cc URL ng ca mnh thnh cc URL tnh; mc d Google khng phn i vic ny, chng ti mun lu rng y l quy trnh nng cao v nu khng c thc hin ng cch, c th gy ra s c thu thp d liu vi trang web ca bn. tm him thm na v cu trc URL tt, chng ti xut trang Trung tm Tr gip Qun tr Trang web ny v to cc URL thn thin vi Google.
Bin php tt cho cu trc URL
S dng cc t trong URL - URL cha cc t lin quan n ni dung v cu trc trang web ca bn s thn thin vi khch truy cp hn khi iu hng trang web ca bn. Khch truy cp s nh chng tt hn v c th sn sng lin kt n chng hn. Trnh: s dng cc URL di dng vi cc tham s v cc ID phin khng cn thit

chn tn trang chung chung nh "trang1.html" s dng qu nhiu t kho nh "baseball-cards-baseball-cards-baseballcards.htm"
To cu trc th mc n gin - S dng cu trc th mc t chc tt ni dung ca bn v gip khch truy cp d dng bit v tr ca h trn trang web ca bn. Th s dng cu trc th mc ca bn ch nh loi ni dung c tm thy ti URL . Trnh: c cu trc lp th mc con su nh ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html"
s dng tn th mc khng lin quan n ni dung trong th mc
Cung cp phin bn URL lin kt n ti liu - ngn ngi dng lin kt ti phin bn URL v ngn nhng ngi khc lin kt ti phin bn khc (iu ny c th chia ct uy tn ca ni dung gia cc URL), tp trung vo vic s dng v tham chiu ti URL trong cu trc v lin kt bn trong trn trang ca bn. Nu bn pht hin rng mi ngi ang truy cp cng mt ni dung thng qua nhiu URL, vic thit lp 301 chuyn hng t cc URL khng a thch n URL vt tri l gii php tt cho vn ny. Trnh: c cc trang t cc tn min ph v th mc gc (v d: "domain.com/page.htm" v "sub.domain.com/page.htm") truy cp cng mt ni dung
ln ln cc phin bn URL c www. v khng c www. trong cu trc lin kt bn trong ca bn s dng cch vit hoa URL k quc (nhiu ngi dng mong i cc URL c vit thng v nh chng tt hn)
Lm cho trang web ca bn d iu hng hn

iu hng trang web rt quan trng trong vic gip khch truy cp nhanh chng tm thy ni dung m h mun. iu ny cng c th gip cc cng c tm kim hiu ni dung m ngi qun tr web cho l quan trng. Mc d cc kt qu tm kim ca Google c cung cp cp trang, Google cng mun bit trang ng vai tr g trong bc tranh ln hn ca trang web. Tt c cc trang web u c trang ch hoc trang "gc", trang ny thng l trang c tn sut truy cp nhiu nht trn trang web v l ni bt u iu hng cho nhiu khch truy cp. Tr trng hp trang web ca bn ch c mt s trang, bn nn xem xt vic khch truy cp s i t trang tng qut (trang gc ca bn) ti trang cha ni dung c th hn nh th no. Bn c trang v lnh vc ch c th c th to trang m t cho cc trang lin quan ny (v d: trang gc -> danh sch ch lin quan -> ch c th) khng? Bn c hng trm sn phm khc nhau cn c phn loi theo nhiu trang danh mc v danh mc con khng?
Cu trc th mc dnh cho trang web nh ca chng ti v th bng r
S trang web (vit thng) l trang n gin v trang web, hin th cu trc trang web v thng cha danh sch phn tng cc trang trn trang web ca bn. Khch truy cp c th truy cp trang ny nu h gp vn khi tm cc trang trn trang web ca bn. Mc d cc cng c tm kim cng s truy cp trang ny, vic c phm vi thu thp d liu bao qut ca trang web ca bn ch yu hng ti nhng ngi khch truy cp. Tp S trang web XML (vit hoa) m bn c th gi thng qua Cng c Qun tr Trang web ca Google lm Google d dng khm ph cc trang trn trang web ca bn hn. S dng tp S trang web cng l cch thc (mc d khng c m bo) bo cho Google bit phin bn URL no bn mun l URL chun (v d: http://brandonsbaseballcards.com/ hoc http://www.brandonsbaseballcards.com/; thng tin thm v tn min a thch l g). Google gip to ra tp lnh Trnh to S Trang web ngun m gip bn to ra tp S trang web cho trang web ca mnh. tm hiu thm v S trang web, Trung tm H tr Qun tr Trang web cung cp hng dn hu ch ti cc tp S trang web.
Bin php tt cho iu hng trang web
To cu trc phn tng tri chy mt cch t nhin - Lm cho ngi dng i t ni dung tng qut n ni dung c th hn m h mun trn trang web ca bn cng d dng cng tt. Thm cc trang iu hng khi hp l v hot ng hiu qu cc trang ny a chng vo cu trc lin kt bn trong ca bn. Trnh: to mng li lin kt iu hng phc tp, v d: lin kt mi trang trn trang web ca bn n mi trang khc
nhit tnh vi vic chia ct ni dung ca bn (cn hai mi ln nhp n c ni dung su)
S dng hu ht vn bn iu hng - Kim sot hu ht iu hng t trang ny sang trang khc trn trang web ca bn thng qua cc lin kt vn bn lm cho cc cng c tm kim d dng thu thp d liu v hiu trang web ca bn hn. Nhiu ngi dng cng a thch cch ny hn cc cch khc, c bit trn mt s thit b c th khng th x l Flash hay JavaScript. Trnh: c iu hng da trn ton b cc trnh n th xung, hnh nh, hoc hnh nh ng (nhiu cng c tm kim, nhng khng phi tt c, c th khm ph cc lin kt trn trang web, nhng nu ngi dng c th truy cp tt c cc trang trn trang web qua cc lin kt vn bn thng thng, iu ny s ci tin kh nng truy cp trang web ca bn, thng tin thm v cch Google x l cc tp khng phi vn bn) S dng iu hng kiu "breadcrumb" - Breadcrumb l mt hng cc lin kt bn trong u hoc cui trang cho php khch truy cp nhanh chng iu hng tr li phn trc hoc trang gc. Nhiu breadcrumb c trang tng qut nht (thng l trang gc) l phn th nht, bn tri l hu ht lin kt v lit k cc phn c th hn bn phi.
Cc lin kt breadcrumb xut hin trang bi vit su hn trn trang web ca chng ti
t trang s trang web HTML trn trang web ca bn v s dng tp S trang web XML - Trang s trang web n gin cng vi cc lin kt n tt c cc trang hoc cc trang quan trng nht (nu bn c hng trm hoc hng nghn) trn trang web ca bn c th hu ch. To tp S trang web XML cho trang web ca bn gip m bo cho cc cng c tm kim khm ph cc trang trn trang web ca bn. Trnh: lm cho trang s trang web HTML ca bn tr nn li thi vi cc lin kt hng
to s trang web HTML ch lit k cc trang m khng sp xp trang, v d nh theo ch
Xem xt iu s xy ra khi ngi dng xo mt phn URL ca bn - Mt s ngi dng c th iu hng trang web ca bn mt cch k quc v bn nn d on iu ny. V d: thay v s dng cc lin kt breadcrumb trn trang, ngi dng c th b i mt phn URL vi hy vng tm c ni dung tng qut hn. Ngi c th ang truy cp http://www.brandonsbaseballcards.com/news/2008/upcoming-baseball-card-shows.htm, nhng sau nhp http://www.brandonsbaseballcards.com/news/2008/ vo thanh a ch ca trnh duyt v cho rng iu s gip hin th tt c tin tc t nm 2008. Liu trang web ca bn c c chun b hin th trong tnh hung ny khng hay n s hin th li 404 (li "khng tm thy trang") vi ngi dng? Nu di chuyn ln mt cp th mc na http://www.brandonsbaseballcards.com/news/ th s th no? C trang 404 hu ch - Ngi dng i khi s i ti trang khng tn ti trn trang web ca bn, bng cch truy cp lin kt hng hoc nhp URL sai. C trang 404 tu chnh hng dn tn tnh ngi dng quay tr li trang ang hot ng trn trang web ca bn c th nng cao ng k tri nghim ca ngi dng. Trang 404 ca bn c l nn c lin kt quay li trang gc v cng c th cung cp cc lin kt n ni dung ph bin hoc c lin quan trn trang web ca bn. Google cung cp tin tch con 404 m bn c th nhng vo trang 404 t ng a n vo vi nhiu tnh nng hu ch. Bn cng c th s dng Cng c Qun tr Trang web ca Google tm ngun cc URL gy ra li "khng tm thy". Trnh: cho php cc trang 404 c lp ch mc trong cc cng c tm kim (m bo rng my ch web ca bn c nh cu hnh hin th m trng thi HTTP 404 khi trang khng tn ti c yu cu)
ch cung cp thng bo m h nh "Khng tm thy", "404" hoc khng c trang 404 no s dng thit k cho cc trang 404 ca bn khng thng nht vi phn cn li ca trang web
Cung cp ni dung v dch v cht lng

Vic to ni dung hp dn v hu ch dng nh s nh hng n trang web ca bn nhiu hn bt k nhn t no khc c tho lun y. Ngi dng bit n ni dung tt khi h nhn thy n v dng nh s mun chuyn hng ngi dng khc n n. iu ny c th thc hin qua cc bi ng blog, cc dch v phng tin truyn thng x hi, email, din n hoc cc cch khc. Thng tin c truyn ming hoc truyn c h thng s gip bn xy dng uy tn cho trang web ca mnh vi c ngi dng v Google v him khi n khng i km vi ni dung cht lng.
Mt blogger tm thy mt on ni dung ca bn, thch n v tham kho n trong bi ng blog Mc d ni dung bn to ra c th ni v bt k ch no c th tng tng c, y l mt s bin php tt nht c xut:
Bin php tt cho ni dung
Vit vn bn d c - Ngi dng thch ni dung c vit r rng v d theo di. Trnh: vit vn bn cu th vi nhiu li chnh t v li ng php
nhng vn bn vo cc hnh nh vi ni dung nguyn vn (ngi dng c th mun sao chp v dn vn bn v cc cng c tm kim khng th c c)
T chc tt ch - T chc ni dung ca bn sao cho khch truy cp bit r ni ch ny bt u v ni ch khc kt thc lun lun hu ch. Chia ni dung ca bn thnh cc b v on lgic gip ngi dng tm thy ni dung m h mun nhanh hn. Trnh: trt qu nhiu vn bn v cc ch khc nhau ln trang m khng c on vn, tiu con hoc phn tch b cc S dng ngn ng ph hp - Hy ngh v cc t m ngi dng c th tm kim tm mt on ni dung ca bn. Ngi dng no bit nhiu v ch c th s dng nhiu t kho khc nhau trong truy vn tm kim ca mnh hn ngi mi tm hiu ch . V d: mt ngi hm m bng chy lu nm c th tm kim t [nlcs], t vit tt ca National League Championship Series (Gii V ch Bng chy Quc gia ca Hoa K), trong khi mt ngi hm m mi c th s dng truy vn tng qut hn nh [baseball playoffs] ([trn chung kt bng chy]). D on nhng im khc nhau ny trong hnh vi tm kim v gii thch chng khi vit ni dung ca bn (s dng kt hp cm t kho tt) c th to ra cc kt qu kh quan. Google AdWords cung cp Cng c T kho d s dng gip bn khm ph cc bin th t kho mi v xem s lng tm kim xp x ca mi t kho. Cng c Qun tr Trang web ca Google cng cung cp cho bn cc truy vn tm kim thng dng nht m trang web ca bn xut hin cho v cc truy vn dn hu ht ngi dng n trang web ca bn. To ni dung mi m, duy nht - Ni dung mi s khng ch gi cho khch truy cp c ca bn tr li m cn mang li cc khch truy cp mi. Trnh: vic sa mi (hoc thm ch sao chp) ni dung c s mang li rt t gi tr b sung cho ngi dng
c cc phin bn ni dung trng lp hoc gn nh trng lp trong khp trang web ca bn (thng tin thm v ni dung trng lp)
Cung cp ni dung hoc dch v duy nht - Hy xem xt vic to ra dch v mi, hu ch m khng trang web no khc cung cp. Bn cng c th vit bi nghin cu c o, ng mu tin tc th v hoc tng s lng ngi dng duy nht ca mnh. Cc trang web khc c th thiu ti nguyn hoc chuyn mn lm nhng iu ny. To ni dung ch yu dnh cho ngi dng ca bn, khng phi dnh cho cng c tm kim - Thit k trang web ca bn theo nhu cu ca khch truy cp m vn m bo trang web ca mnh d truy cp vi cng c tm kim thng to ra cc kt qu kh quan. Trnh: chn nhiu t kho khng cn thit hng n cng c tm kim nhng gy phin phc hoc v ngha vi ngi dng
c cc khi vn bn nh "cc li chnh t thng gp c s dng truy cp trang ny" m tng thm t gi tr cho ngi dng gi mo n vn bn vi ngi dng nhng hin th vn bn vi cng c tm kim
Vit chui k t lin kt tt hn

Chui k t lin kt l vn bn c th nhp c m ngi dng s nhn thy di dng kt qu ca lin kt v c t trong th lin kt <a href="..."></a>.
Chui k t lin kt ny m t chnh xc ni dung trn mt trong cc trang bi vit ca chng ti Chui k t ny cho ngi dng v Google bit mt vi iu v trang m bn ang lin kt n. Cc lin kt c th l lin kt bn trongtr n cc trang khc trn trang web ca bn-hoc lin kt bn ngoidn n ni dung trn cc trang web khc. Trong c hai trng hp ny, chui k t lin kt ca bn cng tt th ngi dng cng d iu hng v Google cng d hiu trang m bn ang lin kt n c ni dung g.
Bin php tt cho chui k t lin kt
Chn vn bn m t - Chui k t lin kt m bn s dng cho lin kt nn cung cp t nht mt tng c bn v ni dung m trang c lin kt ni n. Trnh: vit chui k t lin kt chung chung ging nh "trang", 'bi vit", hoc "nhp vo y"
s dng chui k t nm ngoi ch hoc khng lin quan n ni dung ca trang c lin kt n
s dng URL ca trang lm chui k t lin kt trong hu ht cc trng hp (mc d tt nhin l c nhng trng hp s dng URL ny hp php), chng hn nh qung b hoc tham chiu a ch trang web mi)
Vit chui k t sc tch - Hng n chui k t ngn gn nhng c tnh m tthng l mt vi t hoc cm t ngn. Trnh: vit chui k t lin kt di, chng hn nh mt cu di hoc mt on vn bn ngn nh dng cc lin kt d nhn ra chng - Gip ngi dng d dng phn bit gia vn bn thng thng v chui k t lin kt trong cc lin kt ca bn. Ni dung ca bn tr nn km hu ch nu ngi dng b qua lin kt hoc v tnh nhp vo chng. Trnh: s dng CSS hoc kiu vn bn khin cho cc lin kt trng ng nh vn bn thng thng Ngh v chui k t lin kt cho c cc lin kt bn trong - Bn c th thng ngh v lin kt theo hng tr n cc trang web bn ngoi nhng vic ch hn vo chui k t s dng cho cc lin kt bn trong c th gip ngi dng v Google iu hng trang web ca bn tt hn. Trnh: s dng chui k t lin kt c qu nhiu t kho hoc qu di ch dng cho cc cng c tm kim
to cc lin kt khng cn thit khng gip c ngi dng iu hng trang web
S dng th tiu mt cch thch hp

Th tiu (ng nhm vi th <head> HTML hoc tiu HTTP) c s dng trnh by cu trc trang n ngi dng. C su kch thc ca th tiu , bt u l <h1>, quan trng nht v kt thc l <h6>, t quan trng nht.
Trn trang cha mu tin, chng ti c th t tn trang web ca mnh vo th <h1> v ch ca cu chuyn vo th <h2>
V thng thng, cc th tiu khin cho phn vn bn c cha trong chng ln hn phn vn bn bnh thng trn trang, y l du hiu trc quan cho ngi dng bit rng phn vn bn ny quan trng v c th gip h hiu mc no v loi ni dung bn di phn tiu . Nhiu kch thc tiu c s dng to ra cu trc phn cp cho ni dung ca bn, gip ngi dng d dng iu hng xuyn sut ti liu ca bn.
Cc nguyn tc hu ch dnh cho th tiu
Tng tng bn ang vit cng - Tng t vic vit cng cho mt t bo ln, hy ngh v im chnh v im ph ca ni dung trn trang v quyt nh ni s dng cc th tiu mt cch thch hp. Trnh: t phn vn bn trong cc th tiu khng gip ch cho vic xc nh cu trc trang
s dng th tiu ti ni cc th khc nh <em> v <strong> c th thch hp hn chuyn t kch thc th tiu ny thnh kch thc th tiu khc mt cch tu tin
S dng cc tiu mt cch tit kim trn ton trang - S dng th tiu ni chng c ngha. Qu nhiu th tiu trn trang c th khin ngi dng kh khn khi xem lt ni dung v xc nh u l ni ch kt thc v ch khc bt u. Trnh: s dng qu nhiu th tiu xuyn sut trang

t tt c phn vn bn ca trang vo th tiu ch s dng th tiu to kiu cho vn bn ch khng trnh by cu trc
Ti u ho vic s dng hnh nh

Hnh nh c v l thnh phn r rng ca trang web nhng bn c th ti u ho vic s dng hnh nh ca mnh. Tt c cc hnh nh c th c tn tp ring bit v thuc tnh "alt", bn nn tn dng c hai iu ny. Thuc tnh "alt" cho php bn ch nh vn bn thay th cho hnh nh nu hnh nh khng th hin th v mt s l do.
Vn bn thay th ca chng ti y l bn m t ngn gn nhng chnh xc v hnh nh Ti sao li s dng thuc tnh ny? Nu ngi dng ang xem trang web ca bn trn trnh duyt khng h tr hnh nh, hoc ang s dng cc cng ngh thay th, nh trnh c mn hnh, cc ni dung trong thuc tnh thay th s cung cp thng tin v hnh nh.
Hnh nh ca chng ti khng hin th i vi ngi dng ny v mt s l do nhng t nht c phn vn bn thay th Mt l do khc l nu bn s dng hnh nh lm lin kt, vn bn thay th cho hnh nh s c x l tng t nh chui k t lin kt ca lin kt vn bn. Tuy nhin, chng ti khuyn bn khng nn s dng qu nhiu hnh nh cho cc lin kt trong iu hng trang web ca bn khi cc lin kt vn bn c th phc v cho cng mt mc ch. Cui cng, vic ti u ho cc tn tp hnh nh v vn bn thay th gip cc d n tm kim hnh nh nh Tm kim Hnh nh ca Google d dng hiu cc hnh nh ca bn hn.
Cc nguyn tc hu ch dnh cho hnh nh
S dng cc tn tp v vn bn thay th ngn gn nhng c tnh m t - Ging nh nhiu phn khc ca trang nhm hng n s ti u ho, cc tn tp v vn bn thay th (i vi cc ngn ng ASCII) tt nht khi chng ngn gn nhng mang tnh m t. Trnh: s dng cc tn tp chung chung nh "image1.jpg", "pic.gif", "1.jpg" khi c th (mt s trang web vi hng ngn hnh nh c th xem xt vic t ng t tn cc hnh nh) vit cc tn tp qu di b sung qu nhiu t kho vo vn bn thay th hoc sao chp v dn ton b cu Cung cp vn bn thay th khi s dng hnh nh lm lin kt - Nu bn quyt nh s dng hnh nh lm lin kt, vic in vo vn bn thay th gip Google hiu r hn v trang bn ang lin kt n. Tng tng rng bn ang vit chui k t lin kt cho lin kt vn bn. Trnh: vit vn bn thay th qu di s b xem nh l spam
ch s dng cc lin kt hnh nh cho iu hng trang web ca bn
Lu tr hnh nh trong th mc ca chnh chng - Thay v c cc tp hnh nh ri rc trong v s th mc v th mc con trn ton tn min ca bn, hy xem xt vic hp nht cc hnh nh ca bn vo th mc duy nht (v d: brandonsbaseballcards.com/images/). y l cch n gin ho ng dn n cc hnh nh ca bn.
S dng cc loi tp thng c h tr - Hu ht cc trnh duyt u h tr cc nh
dng hnh nh JPEG, GIF, PNG v BMP. C phn m rng tn tp khp vi loi tp cng l tng hay.
S dng hiu qu robots.txt

Tp "robots.txt" cho cc cng c tm kim bit liu chng c th truy cp v nh vy, thu thp d liu cc phn trong trang web ca bn khng. Tp ny phi c t tn l "robots.txt" v c t trong th mc gc ca trang web ca bn.
a ch tp robots.txt ca chng ti
Tt c cc bot cng c tm kim tng thch (c biu th bng biu tng k t c trng *) khng c truy cp v thu thp d liu ni dung theo /images/ hoc bt k URL no c ng dn bt u bng /search Bn c th khng mun mt s trang nht nh trong trang web ca mnh c thu thp d liu bi v chng c th khng hu ch cho ngi dng nu c tm thy trong cc kt qu tm kim ca cng c tm kim. Nu bn mun ngn khng cho cc cng c tm kim thu thp d liu cc trang ca bn, Cng c Qun tr Trang web ca Google c trnh to robots.txt thn thin gip bn to tp ny. Lu rng nu trang web ca bn s dng cc tn min ph v bn mun mt s trang nht nh khng c thu thp d liu trong tn min ph c th, bn s phi to tp robots.txt ring bit cho tn min ph . bit thm thng tin v robots.txt, chng ti xut Trung tm Tr gip Qun tr Trang web ny hng dn v vic s dng cc tp robots.txt. C mt s cch khc ngn khng cho ni dung xut hin trong cc kt qu tm kim nh thm "NOINDEX" vo th meta ca cc robot ca bn, s dng .htaccess bo v bng mt khu cc th mc v s dng Cng c Qun tr Trang web ca Google xo ni dung c thu thp d liu trc . K s ca Google Matt Cutts trnh by cc cnh bo cho mi phng thc chn URL trong mt video hu ch.
Cc nguyn tc hu ch dnh cho robots.txt
S dng cc phng thc an ton hn i vi ni dung nhy cm - Bn s khng cm thy yn tm khi s dng robots.txt chn ti liu nhy cm hoc b mt. Mt l do l cc cng c tm kim c th vn tham chiu cc URL bn chn (ch hin th URL, khng phi tiu hay on trch) nu ngu nhin c c cc lin kt n nhng URL trn Internet (nh cc bn ghi tham chiu). Cng vy, cc cng c tm kim la o hoc khng tng
thch khng tha nhn Chun Loi tr Robot c th khng tun theo cc hng dn ca robots.txt ca bn. Cui cng, ngi dng t m c th kim tra cc th mc hoc th mc con trong tp robots.txt ca bn v on ra URL ca ni dung m bn khng mun cho xem. M ho ni dung hoc bo v bng mt khu vi .htaccess l la chn an ton khc. Trnh: cho php cc trang ging kt qu tm kim c thu thp d liu (ngi dng khng thch ri trang kt qu tm kim v vo trang kt qu tm kim khc khng thm gi tr quan trng no cho h)
cho php s lng ln cc trang t to vi cng ni dung hoc ni dung ch hi khc nhau c thu thp d liu: "100.000 trang gn nh trng lp ny c tht s nn nm trong ch mc ca cng c tm kim?" cho php cc URL c to ra bi cc dch v u quyn c thu thp d liu
Bn cn bit rel="nofollow" cho cc lin kt

t gi tr thuc tnh "rel" ca lin kt thnh "nofollow" s cho Google bit rng khng nn i theo mt s lin kt nht nh trn trang web ca bn hoc khng nn a danh ting trang ca bn n nhng trang c lin kt ti. Khng i theo lin kt l thm rel="nofollow" vo trong th lin kt ca lin kt .
Nu bn lin kt n trang web m bn khng tin cy v khng mun chuyn danh ting trang web ca bn sang , s dng thuc tnh nofollow Khi no iu ny s hu ch? Nu trang web ca bn c blog bt ch nhn xt cng cng, cc lin kt trong cc nhn xt c th chuyn danh ting ca bn ti cc trang m bn c th khng yn tm bo m cho chng. Khu vc nhn xt ca blog trn cc trang l khu vc c kh nng b spam nhn xt rt cao. Khng i theo cc lin kt c thm bi ngi dng ny m bo rng bn khng a danh ting m bn mt cng gy dng cho trang ca mnh cho cc trang web spam. Nhiu gi phn mm to blog t ng khng i theo cc nhn xt ca ngi dng nhng cc phn mm khng c tnh nng hu ht u c th c chnh sa bng tay thc hin iu ny. Li khuyn ny cng dnh cho cc khu vc khc lin quan n ni dung do ngi dng to trong trang web ca bn, nh s dnh cho khch, din n, bng kin, danh sch tham chiu v.v.... Nu bn sn lng m bo cho cc lin kt c thm bi bn th ba (v d: nu ngi nhn xt c tin cy trn trang web ca bn) th bn khng cn phi s dng thuc tnh nofollow cho cc lin kt; tuy nhin, vic lin kt n cc trang web m Google xem l spam c th nh hng n danh ting ca chnh trang web ca bn. Trung tm Tr gip Qun tr Trang web c thm cc mo khc v trnh spam nhn xt, nh vic s dng cc CAPTCHA v bt kim duyt nhn xt.
Ngi gi spam nhn xt li thng ip trn mt trong nhng bi ng mi ca chng ti, hy vng ly c phn no danh ting ca chng ti Trng hp khc s dng thuc tnh nofollow l khi bn ang vit ni dung v mun tham chiu trang web nhng khng mun chuyn danh ting ca mnh sang cho trang web ny. V d: hy tng tng rng bn ang vit bi ng trn blog v ch spam nhn xt v bn mun ch ra trang web gn y spam nhn xt trn blog ca bn. Bn mun cnh bo nhng ngi khc v trang web ny, v vy bn a lin kt n trang web vo ni dung ca mnh; tuy nhin bn chc chn khng mun trao cho trang web ny phn no danh ting ca mnh t lin kt ca bn. y chnh l lc s dng thuc tnh nofollow. Cui cng, nu bn mun khng i theo tt c cc lin kt trn trang, bn c th s dng "nofollow" trong th meta ca cc robot ca bn c t bn trong th <head> ca HTML trang . Blog Trung tm Qun tr Trang web cung cp bi ng hu ch v s dng th meta ca robot. Phng thc ny c vit l " <meta name="robots" content="nofollow">.
Lm nh trn s t thuc tnh nofollow cho tt c cc lin kt trn trang
Qung b trang web ca bn theo cc cch ph hp

Khi m phn ln cc lin kt n trang web ca bn s dn tng ln v mi ngi khm ph ni dung ca bn thng qua tm kim hoc cc cch khc v lin kt n , Google hiu rng bn mun cho nhng ngi khc bit v nhng n lc bn t vo ni dung ca mnh. Vic qung b mt cch hiu qu cho ni dung mi ca bn s gip ni dung c khm ph nhanh hn bi nhng ngi c quan tm n cng mt ch . Cng ging nh i vi hu ht cc im c bao gm trong ti liu ny, vic lm theo cc gi ny mc thi qu c th tht s gy hi cho danh ting trang web ca bn.
Cc nguyn tc hu ch dnh cho vic qung b trang web ca bn
Blog v ni dung hoc dch v mi - Mt bi ng trn blog trong trang web ca chnh bn cho php cc khch truy cp bit rng bn thm iu g mi l mt cch tuyt vi ni v ni dung hay dch v mi. Nhng ngi qun tr web khc theo di trang web hoc ngun cp d liu RSS ca bn cng c th chn cu chuyn ny. ng qun qung b ngoi tuyn - t n lc vo qung b ngoi tuyn cho cng ty hoc trang web ca bn cng c th xng ng. V d: nu bn c trang web kinh doanh, hy m bo rng URL ca trang web c ghi trn danh thip, tiu th, p phch qung co v.v.... Bn cng c th gi th tin tc nh k n cc khch hng thng qua th cho h bit v ni dung mi trn trang web ca cng ty bn. Bit v cc trang web a phng tin x hi - Cc trang web c xy dng da vo s tng tc v chia s ca ngi dng gip kt hp nhng nhm ngi c quan tm vi ni dung lin quan d dng hn. Trnh: c gng qung b tng mu ni dung nh, mi do bn to ra; hy qung b nhng mc ln, th v
bao gm trang web ca bn trong cc lc ni ni dung ca bn c qung b mt cch gi to n cc dch v hng u ny
Thm doanh nghip ca bn vo Local Business Center ca Google - Nu bn iu hnh doanh nghip a phng, thm thng tin ca doanh nghip vo Local Business Center ca Google s gip bn tip cn vi khch hng trn Google Maps v tm kim web. Trung tm Tr gip Qun tr Trang web c thm cc mo v qung b cho doanh nghip a phng ca bn. Vn ra cc trang web trong cng ng lin quan n trang web ca bn - C th c mt s trang web bao gm cc lnh vc ch tng t nh trong trang web ca bn. Bt u giao tip vi cc trang web ny thng c li. Cc ch nng trong ngnh hoc cng ng ca bn c th gip ny ra nhng tng b sung cho ni dung hoc xy dng ti nguyn cng ng hu ch. Trnh: spam cc yu cu lin kt ti tt c cc trang web lin quan n lnh vc ch ca bn
mua cc lin kt t trang web khc vi mc ch ly Th hng Trang thay v lu lng truy cp
Tn dng cc cng c qun tr web min ph

Cc cng c tm kim ch yu, bao gm Google, cung cp cc cng c min ph cho ngi qun tr web. Cng c Qun tr Trang web ca Google gip ngi qun tr web kim sot tt hn cch Google tng tc vi cc trang web ca h v nhn thng tin hu ch t Google v trang web . S dng Cng c Qun tr Trang web s khng gip trang web ca bn c i x u i; tuy nhin, vic ny c th gip bn nhn dng cc s c m, nu c ch ra, c th gip trang web ca bn th hin tt hn trong cc kt qu tm kim. Vi dch v ny, ngi qun tr web c th:

xem phn no ca Googlebot trang web gp s c thu thp d liu ti ln tp S trang web XML phn tch v to ra cc tp robots.txt xo cc URL c thu thp d liu bi Googlebot ch nh tn min a thch nhn dng cc s c v tiu v th meta m t hiu cc tm kim thng dng nht c s dng tip cn trang web c ci nhn lt qua v cch Googlebot xem cc trang xo cc lin kt trang web khng mong mun m Google c th s dng trong cc kt qu nhn thng bo vi phm nguyn tc cht lng v tp xem xt li trang web
Yahoo! (Yahoo! Site Explorer) v Microsoft (Live Search Webmaster Tools) cng cung cp cc cng c min ph cho ngi qun tr web.
Tn dng cc dch v phn tch web

Nu bn ci tin vic thu thp d liu v lp ch mc trang web ca bn, s dng Cng c Qun tr Trang web ca Google hoc cc dch v khc, bn c th t m mun bit v lu lng truy cp vo trang web ca mnh. Cc chng trnh phn tch web nh Google Analytics l ngun gi tr gip hiu su sc vn ny. Bn c th s dng cc cng c ny :

hiu su sc v cch ngi dng tip cn v c x trn trang web ca bn khm ph ni dung c a chung nht trn trang web ca bn o lng tc ng ca vic ti u ho m bn thc hin cho trang web ca mnh (v d: vic thay i cc tiu v th meta m t c ci thin lu lng truy cp t cc cng c tm kim khng?)
i vi nhng ngi dng nng cao, thng tin t gi phn tch, c kt hp vi d liu t cc tp bn ghi ca my ch, c th cung cp thm ch thng tin ton din hn v cch khch truy cp tng tc vi cc ti liu ca bn (nh cc t kho b sung m ngi tm kim c th s dng tm thy trang web ca bn). Cui cng, Google cung cp cng c khc c tn l Google Website Optimizer cho php bn tin hnh cc th nghim tm ra nhng thay i no trn trang s to ra t l chuyn i tt nht vi khch truy cp. Cng c ny kt hp vi Google Analytics v Cng c Qun tr Trang web ca Google (xem video ca chng ti v cch s dng "Google Trifecta"), l cch hiu qu bt u ci tin trang web ca bn.
Cc ti nguyn hu ch dnh cho ngi qun tr web

Din n Tr gip Qun tr Trang web ca Google - Bn c cu hi hoc phn hi v hng dn ca chng ti khng? Hy cho chng ti bit Blog Trung tm Qun tr Trang web ca Google - Cc bi ng thng xuyn ca cc nhn vin Google v cch ci tin trang web ca bn Trung tm Tr gip Qun tr Trang web ca Google - Bao gm ti liu chi tit v cc s c lin quan n qun tr web Cng c Qun tr Trang web ca Google - Ti u ho cch Google tng tc vi trang web ca bn Nguyn tc Qun tr Trang web ca Google - Cc nguyn tc v thit k, ni dung, k thut v cht lng ca Google Google Analytics - Tm ngun ca khch truy cp, nhng th h ang xem v cc thay i tiu chun Google Website Optimizer - Tin hnh cc th nghim trn cc trang ca bn xem iu g c hiu qu v iu g khng hiu qu Li khuyn khi Tuyn dng SEO - Nu bn khng mun thc hin mt mnh, nhng li khuyn ny s gip bn chn SEO ng hnh Tr khi c ghi ch khc, ni dung ca ti liu ny c cp php theo Giy php Creative Commons Attribution 3.0.

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Hng dn Trnh khi ng Ti u ho Cng c Tm kim ca Google

To tiu trang chnh xc, duy nht

Ngi dng thc hin truy vn [baseball cards]

Ngi dng thc hin truy vn [rarest baseball cards]

Bin php tt cho cc th tiu trang

S dng th meta "description"

Ngi dng thc hin truy vn [baseball cards]

Ngi dng thc hin truy vn [rarest baseball cards]

Bin php tt cho cc th meta m t

Ci tin cu trc URL ca bn

Ngi dng thc hin truy vn [baseball cards]

Ngi dng thc hin truy vn [rarest baseball cards]

Bin php tt cho cu trc URL

chn tn trang chung chung nh "trang1.html" s dng qu nhiu t kho nh "baseball-cards-baseball-cards-baseballcards.htm"

s dng tn th mc khng lin quan n ni dung trong th mc

Lm cho trang web ca bn d iu hng hn

Cu trc th mc dnh cho trang web nh ca chng ti v th bng r

Bin php tt cho iu hng trang web

to s trang web HTML ch lit k cc trang m khng sp xp trang, v d nh theo ch

Cung cp ni dung v dch v cht lng

Bin php tt cho ni dung

Vit chui k t lin kt tt hn

Bin php tt cho chui k t lin kt

S dng th tiu mt cch thch hp

Cc nguyn tc hu ch dnh cho th tiu

Ti u ho vic s dng hnh nh

Cc nguyn tc hu ch dnh cho hnh nh

ch s dng cc lin kt hnh nh cho iu hng trang web ca bn

S dng cc loi tp thng c h tr - Hu ht cc trnh duyt u h tr cc nh

S dng hiu qu robots.txt

Cc nguyn tc hu ch dnh cho robots.txt

Bn cn bit rel="nofollow" cho cc lin kt

Lm nh trn s t thuc tnh nofollow cho tt c cc lin kt trn trang

Qung b trang web ca bn theo cc cch ph hp

Cc nguyn tc hu ch dnh cho vic qung b trang web ca bn

bao gm trang web ca bn trong cc lc ni ni dung ca bn c qung b mt cch gi to n cc dch v hng u ny

Tn dng cc cng c qun tr web min ph

Tn dng cc dch v phn tch web

Cc ti nguyn hu ch dnh cho ngi qun tr web

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