The characteristic of brand shop High-end product can choose shop of brand flagship store, department store, brand

shop to wait for the channel system that serves as his in. The brand shop system is better channel system, I can extend the character that can shrink, and the professional, expansibility that assured a brand, at the same time it has narrow the weak point with low flow of numerous, person. It can select what kind of product; low end product is can rely on brand shop system to score a success. 1. In high-end product will tell department store freight lot always is finite, because be rare, lack resource, the cost of department store of base oneself on is tremendous, because have the cost entering store of high specified number, taller discount that enter store, fixed wash out a system to wait. 2. IN low end product will tell, the bargain capacity that sells field and chain the supermarket greatly is stronger and stronger, the price of outfield and infield freight lot is higher and higher, it is medium low end the certain factor that the product must take channel to innovate. 3. Brand shop realized a manufacture real time information is communicated, can hold control capacity strong, and no matter go up from be fond of manpower, cost, price, consumer and brand can form stated competitive dominant position in a certain area 4. Brand shop is terminal of service, experience terminal actually from customer loyalty easily to spend 5. It can duplicate the gender is stronger, want management to reach the designated position only, of the manufacturer double win can anticipate, The weak point with fatal brand shop of the numerous discharge that reach a person, solving these problems effectively is successful base point. Recommend strategy of operation of brand shop, it is manufacturer

must be operation unit with provincial market, agency is created in provincial capital market, provincial capital market and provincial key market brain shop is self-supporting , other class markets explore the strategy that the businessman joins in. Special attention, in one class market must the brank shop of 70% above is self-supping, reach in provincial capital market provincial key market must the brand shop of 40-50% is self supporting , the success duplicates. Money should distribute land earn, do not earn go person.