Professional Documents
Culture Documents
Management
Economic Socio-cultural
Environment factors
Support
Systems
Buyers
Substitute Industry
Bargaining
Products Rivalry
Power
Suppliers
Bargaining
Power
BCG Matrix
Political & Governmental
Environment
Global National
• Trade Barriers • Taxation
• Trade Agreements • Regulations
• Tariffs & Duties • Protections (Patents)
• Political Risks • Govt. spending
Invention,
which
meets the
need
Product Evolution Process
Fundamentals
of Science
Invention / Innovation
The Evolution Process
Intersection of Knowledge and a
recognized social need
Initiation of technological innovation
Iterative Synthesis
Development Phase
Industrial Phase
The Product Planning and
Development Process
Idea Stage – Idea – Evaluate
Concept Stage – Lab Development –
Evaluate
Product Development Stage - Pilot
Production – Evaluation
Test Marketing Stage- Semi
Commercial Production Evaluation
Commercial Stage – Introduction
Growth
Maturity
Decline
Commercialization
Role of Government
Role of Corporate – Intrapreneurship
Role of Individuals – Entrepreneurship
Development of Technology
– Utilization of materials
– Exploitation & transformation of energy
– Understanding and application of Scientific
Principles
The Role of Government
– Promotional
– Neutral
– Regulatory
The Role of Smaller firm
T- High, M-High – Large skilled resources,
financial backing. Act as a Supplier or Sub –Contractor
T- High, M-Low - Specialist firm, access to low
cost research
T-Low, M-High – Linkage with well-established
channels
T-Low, M- Low – Well Suited to small firm
Low Tech – High Volume Financial
Ability
High Tech – Low Volume Strategic
Ability
Emerging Options – Franchisee; Sub-
contractor
Entrepreneurship and Management Students
Enterprises in protected economy can be mismanaged.
Enterprises in competitive environment are essentially
to be managed.
A Management Graduate is a person trained to
manage an enterprise. Naturally, he will deliver the best
results.
A Management Graduate should not be just a Job
Seeker. He can and should take the role of Job
Provider.
Experience even from HBS confirm that more
Management Graduates take Entrepreneurial Role
(after some experience) and their income is higher than
their colleagues who are in job.
“An Entrepreneur has to be a Manager.
But a Manager need not be an
Entrepreneurial Decision Process