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CV Iva Gooden
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Telephone: (1234) 5678910. Mobile: 12345 67890. Email: Ivagooden@email.com

AREA SALES (ACCOUNT) MANAGEMENT

Proven track record of developing significant business in the very competitive UK drinks industry. A hands-on
manager meeting targets and deadlines whilst providing a high level of customer service whilst maximizing
profits and efficiencies and minimizing costs. Demonstrated ability in retaining customers throughout periods
of change and mergers. Winner of various company accolades. Now looking to make a continued significant
contribution at the Gold Coast within a similar sales role, will consider a hospitality management position that
rewards on merit and hard work.
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AREAS OF EXPERTISE
Business development Strategic planning Customer care
Quality Assurance Budgeting / financial controls Problem solving
Staff training / team building Effective negotiations Health and Safety
Supplier development I.T. & computer literacy Inventory control

E D U C AT I O N / P R O F E S S I O N A L D E V E L O P M E N T
ONC Banking 1980
Member British Institute for Inn keepers-graduate 1997 – 03
Course National Licences 1999
Certificate Negotiation skills 2000
Certificate Computer literacy 2000

PROFESSIONAL EXPERIENCE & SIGNIFICANT ACHIEVEMENTS

SALES MANAGER 2004 – Present

GED equipment services (Commercial Vehicle Division)
Responsible for agreeing and implementing sales strategies to achieve full utilisation of rental fleet
Implemented a pricing strategy that maximized contribution.
Maximized vehicle utilisation in depots both core and non-core business by over 90%
Built and developed substantial service and core rental revenue increases.
Implemented “customer focus” concept that increased service levels to new and existing customers.
Actively managing cash and working capital by renting, selling and de-fleeting.
Negotiating / purchasing assets at right time/price that generates optimum returns.

AREA SALES / ACCOUNT MANAGER 1995 – 04

Bests Brewers, Northamptonshire
Responsible for hitting agreed distribution targets of core brands for both companies - Bass was sold to Coors
and had the same criteria was applied.
Delivered £1.2Million profitability versus agreed targets and barrelage.
Managed the area in all aspects of customer service from loan management to negotiating within independent
pub and club outlets.
Achieved 10k barrels of beer and £1Million + in profit.
Drove new business across the region with 15 new accounts to the company increasing net profit by £75k.
Involved in sponsorships / promotions.
Helped achieve a non-beer profit of £150k after training and developing Tele Account Managers on P&L analysis,
selling skills and identifying new opportunities.
Negotiated loans of up to $200k.
" Area Sales Manager " of the Year (Bass).
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PROFESSIONAL EXPERIENCE & ACHIEVEMENTS (CONTINUED)

TERRITORY SALES MANAGER 1988 – 95

Menns and Norwich / Grandmet / Courage, Northamptonshire
The above all merged on several occasions so the job varied slightly but was very similar as I was dealing
with the same area with just a different company in charge. The responsibilities were very similar to the
Bass / Interbrew / Coors ASM job.
Area Sales Manger of the Year (Courage).
Sold over $6 million (turnover) of beer alone within one territory.
At Grandmet sold 8k barrels which in turn equated to $1500 k profit contribution. Non-beers i.e. cider
/wines/soft drinks $200k profit
Won various team awards for increasing account bases, distribution and profitability increases on % of
targets set.

TERRITORY SALES MANAGER 1982 – 88

Bowater-Scott, Cambridgeshire (1982-88)
Responsible for volume targets in both National and Independents sectors.
Negotiated with the Independents and Cash & Carry outlets that significantly increased the sales base
for my area.
Distribution Brand leaders in the industrial disposable paper products.

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Interests / Pastimes: Keen sportsman in both cricket, Football and golf

Personal: Born 62. Married. Full driving licence.

References available on request

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