Index

1. What is retail? 1 2. Retail Marketing 1 a. Price 1 b. Product 1 c. Promotion 4 d. Place 4 e. People f. Process g. Physical evidence 3. Factors affecting growth and profitability of Retail Industry 4 a. Consumer Spending 4 b. Economic performance 5 c. Technological changes 5 d. Move to sustainability 5 4. Social Factors affecting Retail Business 5 a. Retailing based on Age Range 5 b. Retailing based on family size 6 c. Retailing based on Income 6 d. Retailing based on Buying habits 6 5. Indian retail Market 6 6. Factors affecting Indian Retail Market 7 7. India and the Mall Scenario 8 8. Types of Mall space available and development of retail format 9 Organised formats a. b. c. d. e. f. g. h. i. j. k. Shopping centers 9 Downtown area 10 Free standing locations 10 Office Building 10 Home Based 10 Malls 12 Departmental Store 12 Hypermarket 13 Supermarket 13 Convenience Store 14 Discounters14

l. Branded store 15 m. Category killer 16 n. Dollar stores 16 o. Internet Retailing 17 9. Retail Marketing Scenario in Mumbai 18 10. Operational Mall analysis of Mumbai 19 a. Island city 20 b. Western Suburbs 20 c. Central Suburbs 21 d. Navi Mumbai 22 11. Location strategy and selection for new Retail Outlets 28 a. Market Analysis 28 b. Location strategy 29 c. Site Specific analyses 29 d. Site 29 i. Site constraints 29 ii. Local Access Pattern 29 iii. Visibility 29 iv. Local linkages 29 12. Selecting a Location for a retail Store 30 a. Type of Retail Mix 30 b. Demographics 30 c. Competition 30 d. Traffic patterns 31 13. Customer touch points 32 14. Value added services in a mall 15. 16. Analysis of phoenix Mall 17. Analysis of Inorbit mall 18. Analysis of Infiniti mall 19. Analyses of Mall websites