NGHIN CU V TRAO I VCH TRN B MT BN HNG A CP (Phn 1)

GLOBAL ECONOMIC GROUP www.facebook.com/groups/globaleconomic/

2013

Nghin cu v trao i: Vch trn b mt bn hng a cp (Phn 1). Tc gi: Nguyn Thanh Sn (facebook: Santos Sn). Tng Hp: Hoi An Nguyn. a ch bn gc: https://www.facebook.com/groups/globaleconomic/doc/558380540869779/ Bn quyn thuc v hi NHNG NGI AM M V YU THCH KINH T GLOBAL ECONOMIC GROUP. Lin h: www.facebook.com/groups/globaleconomic

Nghin cu & trao i 29/05/2013

HI YU THCH KINH T

NGHIN CU V TRAO I: VCH TRN B MT BN HNG A CP (PHN 1).

Ngy 29/05/2013 Ngi lp: Nguyn Thanh Sn (Santos Sn). Tng hp: Hoi An Nguyn.

GLOBAL ECONOMIC GROUP

VCH TRN B MT BN HNG A CP (PHN 1)

Nghin cu & trao i 29/05/2013

HI YU THCH KINH T

NI DUNG
I.

MC:
1. 2. 3. 4. 5. 6. 7. 8. Bn hng a cp (MLM) l g? Lch s hnh thnh. Cch thc tuyn dng. Cc mc tiu nhm n ca cc cng ty kinh doanh a cp. Cc cng ty MLM nhm n cc thnh phn ny v cc l do sau. Cc mt hng sn phm ch yu. Nhng hnh vi b cm ca doanh nghip bn hng a cp. Hu qu ca bn hng a cp

II.

NI DUNG CHI TIT:

1.MLM l g? MLM hay kinh doanh a cp l mt chin lc tip th trong cc lc lng bn hng khng ch bi thng cho doanh s bn hng h c nhn to ra, nhng cng cho doanh s bn hng ca nhng ngi khc h tuyn dng, to ra mt tuyn di ca cc nh phn phi v h thng phn cp nhiu cp theo s hnh thp. 2.Lch s hnh thnh: N c ng Karl Renborg ngi M ( 1887 - 1973 ) sng lp v a ra tng v MLM.N c gii thiu ln u tin vo nm 1945 bi 1 cng ty bn thc phm chc nng c tn California Vitamin Company. 3.Cch thc tuyn dng: Cc bn c th thy, 1 cng ty no .Cc cng ty ny ng thng tin tuyn dng trn bo i,tivi v cc phng tin truyn thng khc.V nu mun lm marketing cho sn

VCH TRN B MT BN HNG A CP (PHN 1)

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phm ca h bn phi p ng 1 s yu cu ti thiu ca h nh bng cp,trnh hc vn,nng lc v nht lphi qua c vng phng vn ca h.Nhn vin thc tp c nhn lng thc tp trong vng 3 - 6 thng km theo l % hoa hng nu bn lm tt.So snh vi cc cng ty bn hng a cp. Nu bn tham gia marketing cho cc cng ty a cp bn c tuyn bng cch no?Cc nhn vin tuyn dng MLM rt lm chiu nhng ph bin vn l truyn ming t ngi ny qua ngi khc.iu ny th hin r s thiu trch nhim ca cc cng ty ny i vi vic tuyn nhn vin cho cng ty. H cc nhn vin ca mnh phi lm t A - Z m khng c mi ng tin lng cng.Ton b tin lng thng ca bn c tnh trn tng s sn phm bn bn ra c hoc s ngi bn d d vo c h thng bn hng a cp trong thng !!!???Nh vy,ngay t thi im khai sinh v ngay trong l thuyt v bn hng a cp c vn v o c cn c xem xt y. V vy,mnh bc b hon ton cu ni c 1 nhm bn tr v nhng k lm MLM lm nhm: " bn cht ca MLM l khng xu" . Tha bn,bn thy . Bn c nhn vo cng ty vi khng 1 bi test,1 trc nghim hay 1 bui phng vn no. Ch qua nhng bui thuyt trnh v gp 1 vi nh " lnh o " l bn a ti quyt nh bn c vo lm marketing cho h...???n gin vy sao?Bn ngh l h tn trng bn sao??? Nh vy l h coi thng bn bn .H cho 1 ngi khng h c kim tra v nng lc hay chuyn mn m nhn 1 v tr quan trng trong cng ty.iu ny chng t hot ng ca cng ty qu s si v thiu chuyn nghip 1 cch trm trng. 4.Cc mc tiu ngm n ca cc cng ty kinh doanh a cp l: - Hc sinh. - Sinh vin. - Ngi tht nghip. 5.Cc cng ty MLM nhm n cc thnh phn ny l v nhng l do sau: - Hc sinh & sinh vin: lun khao kht kim c 1 khon thu nhp ring ph thuc vo ba m.Nhiu bn c t tng lm giu nhng khng c nh hng y v rt nhiu trong s cc bn ny cn phi hc li o c. - Ngi tht nghip: tm l chung ca nhng ngi tht nghip l rt cn 1 cng vic gii quyt vn trc mt l chi ph sinh hot v trang tri cho cuc sng hng thng. Khi i vo h thng MLM,h s da trn mi quan h ca mnh d d ngi thn,bn b mua sn phm.H cng gii thiu c ngi vo cng ty v bn c nhiu sn phm th h cng c nhiu tin. Chiu bi % li nhun n trn sn phm nh mnh vo tm l ca hc sinh,sinh vin v ngi tht nghip. Cng vi vic c gp cc v gim c,tng gim c,cc gng mt ng u trong cng ty lm h c 1 suy ngh xa ri vi thc t v kh nng thc s m h c th lm c.Trong Management,y c gi l chiu bi Expectancy Theory ca Victor Room. Theory ny c ni dung chnh l manager a ra cho bn 1 tng lai sng ngi vi nhng futural profits v outcome. N

VCH TRN B MT BN HNG A CP (PHN 1)

Nghin cu & trao i 29/05/2013

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s tc ng n tm l ca bn v thc y s chm ch cng nh tn dng kh nng ca bn." Mt trong nhng cch thc m h lm l tham gia cng nhiu din n v c nhc i nhc li, o i xi li ch nhm cho nhng ngi cha bit mi tham gia din n" Trch li ch Hong Ngc Dip. V y cng l nhng k nng m bn c hc v c o to tr thnh 1 ngi bn hng a cp.Cc Sponsor ( nhng ngi u ) cng thng ni i ni li cu ny trong cc bi din thuyt ca h "hnh thc kinh doanh theo mng ang l xu hng pht trin ca kinh t th gii". S tht l kinh doanh a cp ch chim 1-2% tng gi tr doanh thu kinh doanh hng nm. Trong mt bi b o 2010 ngy 15 thng 10, n c ni rng cc ti liu ca MLM c gi l tp ch Fortune tit l rng 30% ca cc i din ca mnh lm cho khng c tin v 54% ca 70% cn li ch lm cho $ 93 mt thng. Bi vit cng ni Fortune l theo iu tra ca cc lut s bang Texas, Kentucky, Bc Dakota, v Bc Carolina, Missouri, Nam Carolina, Illinois, v Florida, theo di cc khiu ni i vi cng ty. Scheibeler, 1 level cao trong "Emerald" Amway : "Nh t php Anh Norris tm thy trong nm 2008 ca mt IBO ch kinh doanh c lp] vi s ngi lm l 33.000 th ch khong 90 l c thu nhp trang tri cc chi ph t vic xy dng kinh doanh ca h." l t l mt 99,7% cho cc cng ty MLM "Nh vy,nu nhn qua cc s liu thng k trn,bn c th thy phn no v s tht mc thu nhp m bn c hng nu lm MLM.Th l chng ta nhn qua c phn no nhng li bc pht trn tri ca cc cng ty MLM ha hn v cch thc tuyn dng ca cc cng ty MLM. 6.Cc mt hng sn phm ca cc cng ty a cp ch yu l: - Hng tiu dng.- M phm.- Thc phm chc nng.Vi m phm v thc phm chc nng,h thng lut php ca Vit Nam cha c ch ti x pht r rng v gi ca thc phm chc nng cng nh m phm c th dao ng trong bin rt rng.Vy nn,y c th xem nh mt mnh t bo b cc cng ty bn hng a cp tn dng nhm bn sn phm ca mnh.i din Cc An ton v sinh thc phm ( B Y t ) cho bit 80% doanh nghip ng k kinh doanh bn hng a cp c kinh doanh thc phm chc nng. Qua kho st 44 sn phm thc phm chc nng nhp khu v kinh doanh a cp, mc chnh lch gia mua v bn cho cc nh phn phi trung bnh l 73.55% ( cao nht l 136.3% ). Nh vy,n tay ngi tiu dng th gi cn cao gp nhiu ln.V d: gi mi vin thc phm chc nng c loi ch 5000-6000 ng ( tnh c thu nhp khu 30% ) nhng n c th c y ln gp 9-10 ln.Trong khng t sn phm c k n ti bnh vin - ni cm k thc phm chc nng.Nhiu sn phm c tc dng c qung co l p da,tiu np nhn,tn nhang, b sung vitamin C,E.Nu kt hp thm collagen ca Shiseido, vin nn hoc dng nc vi gi hn 700,000 ???Qu trnh chm sc sc p khng phi 1 sm 1 chiu l c th thy r hiu qu. C th l sau nhiu thng hoc 1 vi nm bn mi c th thy s thay i khi i chiu vi cc tm hnh chp c ca mnh. Cc sn phm chm sc sc p cng phi bt ngun t thin nhin th mi tt cho con ngi. V vy,vi nhng sn phm c qung co l thn dc chm sc sc p,hiu qu thy ngay..v..v..Th cc bn tt nht l khng nn mua ko va mt tin li va mang bnh vo thn. Cn v mt hng tiu dng th cc cng ty kinh doanh a cp s bn nh th no? H a ra li mi cho v yu cu bn mua sn phm tr thnh

VCH TRN B MT BN HNG A CP (PHN 1)

Nghin cu & trao i 29/05/2013

HI YU THCH KINH T

thnh vin chnh thc ca cng ty.Hoc 1 s khc th bn phi tr tin mua sn phm v thng qua bn thn bn chuyn n cho ngi tiu dng. Lt mt tht ca cng ty Hng Thi i: c l thnh vin chnh thc,1 bn sinh vin trng i Hc Kin Trc Nng t cc 100 ngn ng v k hp ng, ri rt ra tin np 1.7 triu ng mua 1 chic ng h hiu Redant gi nhp v ch 308,750 ng.Nh vy,gi n tay ngi tiu dng cng lm ch ri vo khong 400,000 500,000 ng l cao.Tr s ca cng ty ny cng l ni n, luyn thi ch khng c a im c th.Bn no cn c th n tim ng h gn nht kim tra gi c.Cn trn mng,cc trang rao vt th gi ca n s ri vo khong t 1.2 - 1.7 triu ng vi nhng tnh nng c qung co l " chng nc,chng try xc,sng lp lnh,ng h i...v...v.. " .Chic ng h mnh ang eo mt sapphire, ceramic cng ch trong khong gi 400,000 ng.Xin php khng ni nhn hiu sn phm y khng lm hn ch s la chn ca cc bn.Nm 2008-2009, Cng ty Yahgo Vit Nam b pht hin thi phng cc mt hng: vng tay,dy chuyn,qun o lt nam n,thc phm chc nng....c kh nng tr bnh!!!!!?????Cc cng ty a cp ny lm l sai v hon ton i ngc li vi iu 7 - ngh nh s 110/2005/N - CP quy nh v bn hng a cp. 7.Nhng hnh vi b cm ca doanh nghip bn hng a cp: 1. Yu cu ngi mun tham gia phi t cc c quyn tham gia mng li bn hng a cp. 2. Yu cu ngi mun tham gia phi mua mt s lng hng ho ban u c quyn tham gia mng li bn hng a cp. 3. Yu cu ngi mun tham gia phi tr tin hoc tr bt k khon ph no di hnh thc kho hc, kho o to, hi tho, hot ng x hi, hay cc hot ng tng t khc c quyn tham gia mng li bn hng a cp tr tin mua ti liu theo quy nh ti khon 2 iu 6 ca Ngh nh ny. 4. Khng cam kt cho ngi tham gia tr li hng ho v nhn li khon tin chuyn cho doanh nghip theo quy nh ti iu 11 ca Ngh nh ny. 5. Cn tr ngi tham gia tr li hng ho pht sinh t vic chm dt hp ng tham gia bn hng a cp. 6. Cho ngi tham gia nhn tin hoa hng, tin thng, li ch kinh t khc t vic d d ngi khc tham gia bn hng a cp. 7. T chi chi tr khng c l do chnh ng cc khon hoa hng, tin thng hay cc li ch kinh t khc m ngi tham gia c quyn hng. 8. Cung cp thng tin gian di v li ch ca vic tham gia mng li bn hng a cp d d ngi khc tham gia bn hng a cp. 9. Cung cp thng tin sai lch v tnh cht, cng dng ca hng ho d d ngi khc tham gia bn hng a cp.S tht th trn lnh th Vit Nam c 63 doanh nghip c php kinh doanh cc mt hng a cp ti cc s cng thng.H Ni c 30 doanh nghip v TP.HCM l 29 doanh nghip.Trong s ny c 20 doanh nghip tm dng,chm dt hot ng bn hng a cp hoc chuyn sang php nhn khc hot ng.Cc doanh

VCH TRN B MT BN HNG A CP (PHN 1)

Nghin cu & trao i 29/05/2013

HI YU THCH KINH T

nghip kinh doanh a cp ny rt kh x l v S Cng Thng c quyn cp gip php kinh doanh nhng khng c thm quyn x pht doanh nghip vi phm m quyn ny thuc v Cc cnh tranh - B Cng Thng,nn khng th ngn chn kp thi cc hnh ng bt chnh. 8. Hu qu ca MLM: Thc t cho thy hu qu ca kinh doanh a cp ll v cng ln i vi nhng ngi tham gia vo ng dy.C th mnh s lit k di y: - Mt uy tn. - Mt i cc mi quan h: bn b,ngi thn. - Mt tin. -N ln chng cht. - Xung tinh thn,khng hong,stress. Cc cng ty c "ting tm" v MLM nh Angel cng chy khi th trng Vit Nam mcha h n b bt k 1 khon tin no cho nhng ngi lm trong mng li ca mnh.V do tnh cht phc tp ca mng li i theo s hnh thp,tng tng lp lp vi rt nhiu cc level nn vic gii quyt khu trch nhim thuc v ai cng l 1 vn kh nan gii. Mnh s gii thch 1 cht v quy trnh 1 ngi bn hng a cp i kinh doanh cc bn c th d hiu v nhn ra hu qu ca n.u tin,sau bao nhiu b ng,bn c nhn vo cng ty v cha bit phi bn hng cho ai v nh th no.Nh vy, cho chc n bn s gii thiu cho ngi thn,gia nh v bn b ca mnh trc vi nhng li ong bm thi phng v s tht ca sn phm m chnh bn cng khng bit n c cng dng g .Khi d d thnh cng,bn s kim c 1 khon li nhun v tin tng vo kh nng thnh cng ca nhng ln tip theo.V nu sn phm khng c nh bn gii thiu,bn s mt i uy tn ca bn thn.i vi c nhn mnh,y l iu quan trng nht ca 1 con ngi.N xp trn tt c mi th tin bc,a v v danh vng.Bn khng c uy tn tc l bn mt i ting ni ring,pht biu nhng khng ai nghe,khng ai hng ng.iu dn n s khng c ai nghe bn v cui cng bn t mnh c lp mnh.Khi cng ty tho chy,bn b mt i tnh bn,mi quan h vn c xy dng qua bao nhiu nm. Bn thn mnh trc khi vit bi ny c 1 ln tham gia vo mng li bn hng a cp nhng may mn l bn thn mnh nhn ra c mnh s c th b mt uy tn nu nh mt hng mnh cho bn khng c nh nhng g ghi trn qung co cho nn mnh out khi mng li ch sau vi ngy gia nhp. ( cng may l cha bn sn phm no nn cha c c hnh c ai v cng ty cng cha c hnh c mnh do mnh cha t tin nhn sn phm.h h :"> )V vy,mong cc bn hy cn nhc tht k trc khi c 1 quyt nh. Ni khng vi MLM.Khng vi cc bui hi tho qung co sn phm kinh doanh a cp.Nu bn tht s mun i lm.Bn phi c ci tm trc v phi l 1 con ngi c o c khng lm nhng chuyn tht c.

VCH TRN B MT BN HNG A CP (PHN 1)

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Santos chn thnh cm n mi ngi c bi v chia s bi vit n nhng bn tr tui.Nu c ch no sai st mong c mi ngi gip . Cm n ch Hong Ngc Dip,Edric Evan,D Con Alex v huynh Doan Q Quynh gip Santos hon thnh bi vit ny. Santos Sn. Cc ti liu phc v cho bi vit c ly t nhng trang sau:http://spkt.net/diendan/showthread.p...truong-DH-SPKThttp://vef.vn/2011-07-12-dokhoc-do-...an-hang-dacaphttp://www.saga.vn/Marketing/Nghienc...uong/1624.sagahttp://thoidai.com.vn/Banhang-da-ca...-1506-1518.htmhttp://vnexpress.net/gl/kinhdoanh/2010/01/3ba18126/http://www.cand.com.vn/viVN/kinhte/2009/9/119432.candhttp://www.dunghangviet.vn/hv/bao-ve...ngattroi.htmlhttp://tuoitre.vn/Kinh-te/444740/Hon...ng-dacap.htmlhttp://en.wikipedia.org/wiki/Multilevel_marketinghttp://baodatviet.vn/Home/kinhte/Bom...153229.datviet

VCH TRN B MT BN HNG A CP (PHN 1)