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H CH MINH
VIN CNG NGH SINH HC V THC PHM
MC LC
BI TP PHP TH PHN BIT .................................................................................... 4
1
Bi 1 ............................................................................................................................. 4
1.1
Mc ch: ............................................................................................................... 4
1.2
Bi 2 ............................................................................................................................. 7
2.1
Mc ch: ............................................................................................................... 8
2.2
Bi 3 ........................................................................................................................... 10
3.1
Mc tiu: .............................................................................................................. 10
3.2
BI TP PHP TH M T .......................................................................................... 13
1.
2.
3.
4.
Mc tiu : ............................................................................................................. 17
2.
3.
4.
5.
b.
6.
Chun b: ........................................................................................................... 18
Tin hnh bui th: .............................................................................................. 18
a.
Hng dn ........................................................................................................ 18
b.
7.
8.
9.
Tr li cu hi: ..................................................................................................... 21
Bi 1
Mt cng ty sa mun a ra th trng mt loi sn phm mi v h mun bit sn
phm ca h c khc vi sn phm cng loi ca hai cng ty khc ang c tiu th
rng ri trn th trng. Cng ty ngh nhm nh gi cm quan tin hnh mt php th
cm quan tr li cu hi trn.
1.1 Mc ch:
nh gi c s khc bit gia sn phm sa ca cng ty ny so vi sn phm sa
ca hai cng ty kia.
1.2 Cch tin hnh:
a) Phng php:A notA
Chia lm hai th nghim ( trc sau), trong tng th nghim A l sn phm sa ln
lt ca hai cng ty c so snh, notA l sn phm sa ca cng ty cn so snh.
b)
c)
d)
Nguyn liu:
Sa 1( mu th ca mt trong hai cng ty): 354,657, 697, 384, 269, 720, 873
Sa 2 ( mu th ca cng ty cn so snh): 910, 438, 764, 285, 459, 487
Ngi th: 24 ngi
Phn cng cng vic:
S lng: 20 ngi
Chun b mu, phc v th nghim: 4 ngi ( lp danh sch)
M ha mu: 1 ngi
Rt mu: 1 ngi
Phc v mu th nghim, hng dn: 2 ngi
Thu mu v v tng hp kt qu
Bo co: 4 ngi kt hp
S ngi tham gia th nghim: 16 ngi
Lu : ngi th phi c k hng dn trc khi tin hnh th nghim, bit c vic
cn lm, ngi hng dn c trch nhim gii p mi thc mc, tr li ngay sau khi th
nghim.
Sa 1
36
40ml
1,42l
Sa 2
36
40ml
1,42l
Chun b dng c
TT
1
2
3
Loi dng c
Ly PS
Khn giy
Bt ch
S lng
72
24
10
24
Trt t
A- notA not A
M ha
354 910 438
24
Trt t
A- notA not A
M ha
354 910 438
h) Phiu tr li:
Ngy th:.
354
438
i) X l kt qu
Kt qu tr li ca ngi th c thng k li xem bao nhiu ln mu A c ngi
th chn l A v notA, bao nhiu ln mu notA c ngi th chn l A v notA. Sau
s dng khi bnh phng phn tch kt qu.
Bi 2
Mt cng ty c ph nhn c mt s li than phin v v ng ca mt sn phm h
mi tung ra th trng. Cng ty mun bit rng liu b sung mt lng nh nc pha c
lm gim v ng ca c ph hay khng ?. Nhm nh gi cm quan phi tin hng mt
php th tr li cu hi trn.
2.1 Mc ch:
Tr li cu hi vic b sung mt lng nh nc pha c ph c lm gim v ng ca
c ph hay khng? .
2.2 Cch tin hnh:
a) Phng php s dng:
S dng phng php 2AFC.
b) Phn cng cng vic:
S lng ngi phc v th nghim: 7 ngi.
M ha mu: 1 ngi.
Pha mu, rt mu: 3 ngi.
Hng dn ngi th: 2 ngi.
Thu mu, bn bo co: 1 ngi.
c) Ngi th:
20 ngi bit cch thng thc c ph v s dng thng xuyn
Ch : cn hng dn ngi th trc khi tin hnh th nghim, ngi th
bit c vic cn lm, ngi hng dn c trch nhim gii p mi thc mc,
tr li ngay sau khi th nghim.
d) Hng dn ngi th:
2 ngi c phn cng c nhim v gii thch cho ngi th bit h c mi
ti lm g?, pht cho ngi th phiu tr li kt qu, gii thiu v cch tin
hnh,
VD: Hm nay mi ngi c mi ti y nm th 2 loi c ph vi cch
pha khc nhau nh gi v ng ca c ph c thay i hay khng? (gim
hay tng). Mi ngi s c a ti ch th v c pht 2 mu c m
ha, tin hnh th t tri qua phi (sau khi th xong mt mu phi s dng
nc thanh v sau mi th mu tip theo). Sau khi th xong ngh mi
ngi nh cu tr li vo phiu tr li ngay.
e) M ha mu mt cch ngu nhin (c giu i vi ngi th)
Mu pha theo cng thc A(cha b sung nc): 327,684,354,826,844,589,213,
Mu pha theo cng thc B( b sung nc): 536,479,352,343,957,824,324,
f) Chun b mu:
3 ngi c phn cng pha 20 mu theo cng thc A, 20 mu theo cng thc B.
Cng thc A: 1 phin c ph cho mt ly, b sung ng va phi (2 mung c
ph )
Ngy th:.
Sn phm: C ph
Tnh cht: V ng
327
536
Bi 3
Mt cng ty Cream sa mun thay i cng thc mi v mun bit liu c s khc
nhau gia sn phm c v sn phm mi hay khng. Ban lnh o cng ty ngh nhm
nh gi cm quan tin hnh mt php th cm quan tr li cu hi trn
3.1 Mc tiu:
nh gi s khc bit chung gia 2 sn phm Cream c v Cream mi (s khc nhau
l nh).
Phng php s dng: Chn php th tam gic.
3.2 Cch tin hnh
a) Nguyn liu:
Mu Cream A v mu Cream B
b) S lng ngi th:
24 ngi(khng cn hun luyn)
Lu : ngi th phi c hng dn trc khi tin hnh th nghim, bit c vic
cn lm, ngi hng dn c trch nhim gii p mi thc mc ca ngi th.
c) Phn cng cng vic:
20 ngi
- Chun b mu, phc v th nghim: 5 ngi
M ha mu: 1 ngi
Rt mu: 1 ngi
Phc v mu th nghim, hng dn: 2 ngi
Thu mu v v tng hp kt qu: 1 ngi
-
Bo co: 5 ngi
10
Loi mu
S mu trnh by
Lng mu/ly
Tng lng mu
-
Cream A
36
50ml
1,8l
Cream B
36
50ml
1,8l
Chun b dng c
TT
1
2
3
Loi dng c
Ly PS
Khn giy
Bt ch
S lng
72
24
10
e) Phiu hng dn
11
Ngy
108
509
Cm n bn tham gia!
g) M ha mu
- M ha bng 3 k t s, cc s chn ngu nhin
-
Cc mu phi ng nht
h) Trnh by mu
Ngi th
1
2
.
24
Trt t
AAB
ABA
ABB
M ha
158, 342, 216
215, 346, 327
.
243,916,372
i) X l kt qu
Tnh tng s ln mi sn phm A hoc B m ngi th chn trn phiu
Kt qu php th c x l theo khi bnh phng
12
BI TP PHP TH M T
1. Thu thp danh sch cc thut ng m t v sn phm BIA
Sn phm: Bia vng
STT
1
2
3
4
Nhm thut ng
Tn thut ng
Nhm thut ng Vng chanh, vng rm, vng ngh, vng nu, vng cam, vng
v mu
nht
Mi caramen, mi sulfua, mi este, mi hoa houplon, mi
Nhm thut ng
ru, mi hnh, mi phomat, mi tri cy, mi b, mi ng
v mi, hng
cc, mi rau nu, mi c, mi dung mi, mi i, mi mc
Nhm thut ng V ng ca hoa houplon, v mn, v chua, v ngt, v the, v
v v
cht, v nht
Trng thi
bt, trong
13
trong
bt
Mu
sc
Vng
Ngt
Saccharose
Chua
Axit
hydrocloric
long
ng
Cafein
Cht
Sunfat
dialuminium
Mi
ru
Ethanol
Hng
Mi, hoa
hng houblon
Caramel
Mi i
Cch nh gi
nh ngha
Th gic: T t rt bia vo cc, trnh hin
tng bt tro cho n khi bia chim 3/4 th
tch cc(khng k lp bt). yn cho bt
t t thot ra, sau dng a thy tinh
khuy nh bt thot nhanh, cho n khi trong l khi cho nh
khng cn bt bm trn thnh cc cng nh sng i qua v mt c th
trong lng cc bia. t cc cc bia trn nn nhn xuyn qua
trng v quan st dung dch trong cc t
mi pha trong nh sng t nhin hoc n
hunh quang.
C mu t vng chanh n
vng nu
V ngt ca mch nha , c
v nh v ca ng, mt
V chua l v cm nhn
c t tnh axit. C v
V gic: nm v a ra nhn xt v v ca
nh v ca chanh, gim
bia
V ng c trng ca hoa
houplon
V cht ca tannin, t hoa
houblon
Cm gic cay, nng, ca
sn phm ln men ru
Hng thm c trng ca
hoa bia, To ra hng v t
Khu gic, v gic: ngi hoc nm v a ra
mi hoa cho ti mi cam
nhn xt v mi bia
qut hay mi tho mc
Mi chy kht ca ng
khi gia nhit
Mi ca cht bo b oxy
14
ha
C v men, v thm ca
bt mi nho, hoc ging
hng v bnh quy
Yeasty
3. Phn nhm cc nhm tnh cht sn phm
TT
Mu sc
Mi, hng
trong
bt
Tnh cht
Vng: vng chanh, vng rm, vng ngh, vng nu, vng cam,
vng nht
Mi rau qu:mi c kh, mi rm kh, mi qu hch, mi g,
mi g thng, mi hnh nhn
Mi ng cc: dch nha, malt, bt bp, v u
Mi ru
Mi este: Ethyl hexanoate, du chui
Mi bo: du, rancid, iacetyl(b), axit bo
Mailard(mi bnh nng): caramen, burnt
Hng hoa houplon: tinh du, hoa kh, cao hoa
Mi i: moldy, leathery(mi da), papery(mi giy, mi bnh m
lu, mi ba cactng), catty(mi gia sc)
Mi sunfur(lu hunh): mi rau nu, sulfidic, sulfitic, yeasty
V ng: v ng hoa houplon, ng c ph, ca cao
V ngt: ngt lm, ngt mt, ngt mt, ngt mt ong, ngt mch
nha, ngt vani
V chua: sa chua, gim, chanh, vitamin C
V mn: mui n, mui khong
V m: v cay ca tiu, t, s, alcoholic
V the: bc h, long no, ru ethanol
Cacbonation: gas CO2, v nht
Trong sut, ln cn, vn c, cn y
15
Do bot
Mau
Mui
Vi
Do
trong
16
BI TP PHP TH TH HIU
Mt cng ty sn xut sa ti tit trng mun tung ra mt sn phm mi. phng R&D
thc hin php th phn bit nh gi s khc bit v tnh cht cm quan ca sn
phm ny vi 5 sn phm khc cng loi trn th trng. cng ty mun chc chn trc
khi ra qui nh tung ra th trng. ban lnh o cng ty yu cu phng R&D thc hin
mt php th th hiu vi cc nhm sn phm tng t trn.
1. Mc tiu :
nh gi mc yu thch ca sn phm sa ti tit trng c ng ca cng ty vi
5 sn phm khc c mt trn th trng l: Vinamilk, Mc Chu, Ba V, TH true
MILK, Hanoimilk.
2. Phng php s dng:
Php th th hiu
3. Ngi th:
Dng 100 ngi th, l nhng ngi thng s dng sa.
S dng 70% lng khch hng tim nng l hc sinh, sinh vin.
Ngi th cha qua hun luyn.
4. Phn cng vic
5 ngi
M ha mu: 1 ngi
Hng dn: 2 ngi
Chun b mu: 1 ngi
Thu kt qu: 1 ngi
5. Cc bc tin hnh:
a. La chn ngi th:
Ngi th l nhng ngi c la chn thng qua nhng cu hi sau, la chn 100
ngi:
17
H v tn:
Ngh nghip:
Lin h (st hoc gmail):
Trong khong thi gian lm th nghim t . n. bn c th tham gia vo
nhng bui no ngy no trong tun:
.........................................................................................................................................
Thi quen s dng thc phm:
Bn c thng s dng sa ti tit trng khng?
C
Khng
Bn c th s dng sa ti tit trng c ng?
C
Khng
b. Chun b:
Chun b 60 ly PS dung tch 100ml (ng dng v kch thc v mu sc).
6 mu sa, mi mu khong 7 lit.
Chun b 10 bt ch, 120 khn giy.
6. Tin hnh bui th:
a. Hng dn
Sau khi la chn c ngi th, tin hnh lin lc vi ngi th thng qua
in thoi hoc email sp xp bui th, hng dn ng i.
Ni tin hnh bui th l phng nh gi cm quan ca cng ty.
Chia 100 ngi th thnh 10 nhm mi nhm 10 ngi c sp xp th vo
nhng thi gian khc nhau sao cho ph hp.
Khi ngi th n y ta tin hnh hng dn, gii p thc mc.
VD: Ti l .. l nhn vin phng R&D ca cng ty, hm nay mi
ngi c mi ti cng ty tin hnh nh gi cm quan v sn phm sa
ti tit trng c ng. Mi ngi c nhn 6 mu sa v phiu tr li, tin
hnh nm (bao nhiu ty thch). Sau in mc yu thch ca 6 sn phm
theo cm nhn ca mnh theo m ca tng ly, c th c nhng mc ging
nhau. Mi ngi c thc mc g ko?
Sau khi tng ngi hiu ht, tin hnh pht mu v phiu tr li.
18
b. Chun b mu:
Sa c cho vo ly PS 100ml vi lng sa khong 50ml, sa c bo qun
ngn mt t lnh khong 2h trc khi tin hnh th.
Sa c s dng l sa ti khng hng, c ng c cha trong hp ln
C tt c 10 nhm mi nhm 10 ngi, tng ngi s c pht 6 mu theo
ng th t: Mc Chu Vinamilk Mu cng ty Ba V TH true Milk
Hanoimilk
19
7. Phiu chun b:
351
294
574
912
129
564
247
379
610
473
576
752
675
193
285
870
678
893
Trnh by
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
I,II,III,IV,V,VI
189
337
688
974
375
461
351
247
675
189
402
723
967
731
540
213
Bng trn c lp li vi 10 ln th
20
402
430
357
328
839
743
294
379
193
337
430
103
586
715
808
947
723
103
804
560
923
862
967
586
967
148
784
548
M s
574 912
610 473
285 870
688 974
357 328
804 560
967 148
325 329
701 654
482 609
731
715
325
329
267
673
129
576
678
375
832
923
784
267
793
264
540
808
701
654
793
687
564
752
893
461
743
862
548
673
687
283
213
947
482
609
264
283
8. Phiu tr li cu hi:
Phng th nghim phn tch cm quan
PHIU TR LI TH NGIM
(php th th hiu)
H v tn:..
Ngy th:...
Bn nhn c 6 mu sa, in m s mu bn nhn c trn hng mu theo th t t tri
sang phi. Hy th nm sau nh cho vo mc yu thch ca bn theo bng bn di
(c th c nhng v tr trng nhau).
Mu
Cc k khng thch
Rt khng thch
Khng thch
Tng i khng thch
Khng thch, khng ght
Tng i thch
Thch
Rt thch
Cc k thch
Ch : S dng nc v bnh m thanh v sau mi ln th.
9. Tr li cu hi:
1. Bn thng s dng loi sa ti tit trng no?
C ng
Khng ng
Scla
21
Trc khi i ng
Khng c nh, khi no bn thch
5. Nhn hiu sa bn hay dng?
.................................................................................................................................
6. L do bn la chon sn phm nu trn?
Hp khu v
Gi thnh
Thng hiu uy tn
Khc.
7. Bn thch sn phm ca nhn hiu ny im no?
Hng
V
Ngt
Bo
Bao b
Gi c
Khc:....................................................................
8. Nu c thay i sa ti tit trng bn ang s dng bn s thay i g? Nh
th no?
.................................................................................................................................
9. Trong cc tiu ch la chn sa, tiu ch bn u tin la chn nht?
Gi c
Thng hiu
Thi quen
10. Bn thy gi c sa ti tit trng trn th trng nh th no?
Qu t
t
Ph hp
R
11. Bn bit n nhn hiu sa ti tit trng bn ang s dng trn Phng tin
truyn thng no?
TV
Bo
Ngi khc gii thiu
p phch qung co
12. Bn thng mua sa ti tit trng u?
Siu th
Tp ha
i l phn phi
22
23