TNH HUNG 2:WALT DISNEY PHP

TNH HUNG 2:

WALT DISNEY PHP

MN : KINH DOANH QUC T GV : NGUYN TH BNH MINH

NHM 2: TN Nguyn Th Kim Khu Nguyn Th Hiu Phm Th oan Nguyn Th M Linh L Th Tho Nh Trn Th Mai Sng Nguyn Th Thy Trang Ch Hng Duy An LP DH09QT DH09TM DH09TM DH09TM DH09TM DH09TM DH09TM DH09TM MSSV 09122067 09150034 09150020 09150052 09150070 09150079 09150100 09150001

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TNH HUNG 2:WALT DISNEY PHP

I.Gii thiu v Walt Disney:

W

Nhn vt Walt Disney :

alt Disney l mt huyn thoi ca th k 20, ng lun nhc i nhc li rng tin khng phi l mc ch ca ng, m ch l phng tin t n kt qu cui cng. C l ng l mt ngi say m cng vic sng to yu thch ca mnh hn l mt doanh nhn. Nu bn thy ham mun tm hiu, bn s thy nhiu iu th v lm; Bn s t c mc tiu nu bn khng lm vic ch v tin; Disneyland l sn phm ca lng say m. Chng ti lm nn Disneyland khng ch v tin - y l vi li trch dn ca Walt Disney.

- Ngay t nh, Disney c thin hng kinh doanh vt tri bn ng la. Lc 7 tui, ng bn nhng bc phc ha do chnh ng v. Trong nhng nm hc ti trng MacKinley High School, ng tip tc quan tm n hi ha v nhip nh, tri qua rt nhiu kh khn v ng u vi nhu ln tht bi c c thnh cng khp th gii m i din l tp on Walt Disney v ch chut Miskey ng yu !

Tp on Walt Disney :
-Walt Disney l tp on truyn thng ln th hai trn th gii vi hot ng kinh doanh trong -nhiu lnh vc: truyn hnh, phim, cng vin chuyn , internet. Hng l ch s hu h thng knh truyn hnh ABC v mt s i pht thanh, truyn hnh khc.

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TNH HUNG 2:WALT DISNEY PHP

-Cng vin Disneyland u tin m ca c hn na th k v tr thnh mt trong nhng cng vin ni ting, thu c nhiu tin nht trn th gii. Vo ngy 18-7-1954, cng vin Disney chnh thc c khi cng xy dng trn khu t rng 730.000m2 Anaheim, pha nam Los Angeles (M) v hon thnh trong vng 1 nm sau vi chi ph 17 triu USD. - tng sinh ra Disneyland bt u t mt ngy ch nht p tri, khi Walt Disney thm cng vin Griffith cng 2 con gi.ng cht ngh, cn phi c mt ni dnh cho c ngi ln v tr em. Mt iu khng phi ai cng bit l kin trc Disneyland c xy dng m phng ta lu i c ni ting Neuschwanstein ca nc c - cng trnh lt vo vng chung kt cuc bnh chn 7 k quan mi ca th gii. -Disneyland thnh cng n ni m hnh cng vin ny nhanh chng c nhn rng ra rt nhiu nc. l Disneyland Resort Paris (Php), Hng Kng Disneyland (Trung Quc), Tky Disneyland (Nht Bn). -Disneyland Resort Paris, mt trong nhng im du lch ng khch nht chu u nm ti Marne-la-Valle, mt th trn mi pha ng Paris (Php). Disneyland ca ngi Php cch trung tm Paris 32km, m ca ngy 12-4-1992.

II. SAI LM V NGUYN NHN : Sai lm ca Disney khi d on khu v v s thch ca ngi Php: -C chnh sch khng phc v ru trong cng vin

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TNH HUNG 2:WALT DISNEY PHP

-B tr nhn vin phc v khng ph hp theo suy ngh rng th hai l ngy vng khch, cn th su th ng khch. -Xy dng nh hng nh v cho rng ngi Php khng n sng. - Chun b ba n theo kiu truyn thng ca Php m khng phi l nhng mn n l, c trng theo kiu M. - o to v hun luyn nhn vin mt cch p t hon ton theo kiu M. - u t vi quy m ln vo khch sn, trong khi ngi Chu u ch li 1-2 ngy.khin khong mt na phng khch sn b trng.

Nguyn nhn: - C chnh sch khng nhp khu nng sn ca nng dn Php cng cng vin b nng dn Php cho my ti hc . S thiu hiu bit v vn ha chu u to nn bc ro cn ngn cch nhng nh qun tr Disney n vi thnh cng. Disney cha kho st r rng th trng Chu u cng nh c th v vn ha, khu v, s thch ca ngi Php. Sai lm v m thc v phong cch phc v: ngi Php mun dng ru kt hp vi tng loi mn n trong ba n..trong khi Disney khng phc v ru. iu gy ngc nhin cho ngi dn Php v: - Ru l loi gia v hu nh khng th thiu trong cc mn n Php, c th dng s ch hoc lm cho hng v thm m , c bit i vi cc mn hi sn. Nh cc nc Chu u khc,trong cc ba tic ca ngi Php thng c s hin din ca ru vang. Nhng nt c bit ca m thc Php l mi mn n c mt loi ru vang ring ph hp ch khng dng mt loi ru sut ba n..ngi Php dng ru nh mt dng truyn thng lu i

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TNH HUNG 2:WALT DISNEY PHP

Cng vin l ni c nhiu tr chi cm gic mnh, dng cht kch thch nh ru th khng ph hp v gy nguy him cho khch hng. Disney mun mc tiu chnh ca khch hng l tham quan, ngm cnh v tham gia cc tr chi trong , nn ch cn mt vi nh hng vi mn n nh, m khng mun phc v mt ba n nng, cu k.

- Disney khng u t xy dng nh hng ln, cng nh tm hiu khu v m thc ca ngi Php. Disney xy dng nh hng nh sc cha khong 350 ch, trong khi mt ba sng c ti 2500 khch. V vic chun b cc ba n th khng c bit, ch vi cc mn n th mang kiu truyn thng Php l: bnh m croissant v c ph, m bt k nh hng bn ngoi no cng c th c. V thc t l ai cng i n tht xng khi v trng t phc v theo kiu M. +Ngi dn Php c phong cch m thc thanh lch. Dng nh khng c khi nim n nhanh, d c bn rn hay gp rt n my h cng mun ngi vo bn dng ba mt cch lch s, hu nh rt him khi h mua vi mn g n dc ng i. c bit, ngi Php rt snh n v h rt coi trng vn m thc. iu ny khng ch th hin ni cc mn n ni ting ca h, m cn bc l rt r qua cch h thng thc chng. +H ch phc v nhng mn n truyn thng ca Php trong khi nhng mn n ny c th bt gp bt k mt nh hng no ca Php,ch khng phi nht thit vt ng xa n Disney tr chi ph kh cao cho mt ba n. Disney khng to ra phong cch c o,phong ph v mang nt c trng kiu M. +H c yu cu kh cao v cht lng mn n v cht lng phc v, ba chnh thng l ba n tra

Mu thun gia khch Chu u vi Disney v phong cch n ung, v phc v. Sai lm vn ha lm vic: Lng nhn vin phc v khng p ng cho cc ngy trong tun,
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TNH HUNG 2:WALT DISNEY PHP

disney ngh rng ngy th hai vng khch trong khi ngy th su th ng khch,ri b tr nhn vin t hn trong ngy th hai th su tp trung nhiu nhn vin ha trang, phc v. -Mt s bo tng ti Php khng lm vic vo th hai, nn dng nh gp mt phn khng nh y s lng khch du lch n Disneyland. Disney dng nh khng am hiu v cch thc sinh hot ca ngi dn Chu u nn c nh gi sai lch v lng khch s ng vo cui tun v vng v hn vo u tun. - Ngi chu u dng nh ch coi cng vin l ni i chi trong ngy ch khng phi chn ngh ngi nn h ch 1-2 ngy.Nhng Disney theo kin ch quan ngh rng h s di ngy nn u t hng t USD xy nhng khch sn gn cng vin v hu nh lc no khong mt na phng khch sn l trng. Khng nm bt thng tin v cch sinh hot vui chi ca ngi Php. Sai lm v qun l nhn vin:Vic hun luyn c nh lty no v my ngi M chng hiu g v ngi chu u c. - Disney ch hun luyn,o to nhn vin theo cch ca mnh,theo kiu M. Do Disney ti Paris nn s dng phn ln lao ng l ngi dn Php nhng h li hun luyn ngi Php theo kiu M l khng ph hp. - Ngi Php rt coi trng nn vn ha ca nc h nn khi Disney hun luyn c nh lty nol mt cch khng th chp nhn c do ch trong vng chn tun u tin khong 1000 nhn vin(chim 10% tng s) b vic.

III. GII PHP: - Ngi M cn phi thay i chnh sch nhp khu nng sn ca nng dn Php to iu kin cho nng dn Php tiu th nng sn. C nhng chnh sch khuyn khch , h tr cho nng dn Php sn xut v tiu th cc sn phm nng sn.

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TNH HUNG 2:WALT DISNEY PHP

m thc

-Cn phi iu chnh v vic phc v ru trong cng vin v ru l mt loi thc ung truyn thng ca Php: +Phi a ra qui nh v nng cn ti a tham gia cc tr chi c cm gic mnh hoc tr chi mang tnh nguy him. +Khuyn co khch hng nn hn ch dng ru m bo an ninh cho khu vui chi. +Nu c th th ch bn cc loi ru c nng thp. +Tr em khng c ung ru trong khu vui chi. -Thay i khu phn n theo yu cu ca khch hng. Ngi Php bt u ngy mi bng ba im tm nh nn cn phi ch trng phc v ba sng v nn thay i mn n phc v bui sng:thay v Disney chun b ba n theo kiu truyn thng ca Php l bnh croissant v c ph bng tht xng khi v trng phc v theo kiu M:khi n vi Disney ngi Php cng mun tm hiu nn vn ha m thc ca M hn na h cng mun thng thc cc mn n l m khng phi ni no Php cng c. - Php ba chnh trong ngy thng c n vo bui tra trong hai ting ng h gi ngh tra nn nh hng Disney cn phi tp trung phc v vo khong thi gian ny. -Xy dng thm nh hng hoc m rng din tch cc nh hng phc v mt s lng ln khch hng.

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TNH HUNG 2:WALT DISNEY PHP

o to v qun l nhn vin -To cng n vic lm cho nhng ngi tht nghip Php. -Khng nn p t hon ton theo phong cch ca ngi M theo kiu ty no , phi tm hiu phong cch lm vic ca ngi Php t iu chnh cho ph hp, dung ha gia hai bn v gip h thch nghi dn vi vn ha lm vic mi. Nhn vin lun l ti sn qu gi nht ca cng ty , nu c mt i ng nhn vin tt v ht mnh v cng vic, cng ty s nh h mc thm cnh. +o to i ng nhn vin phc v tn tnh, chu o, hiu khch. +Cn c h thng lng hp l, ng vin nhn vin lm vic tt . Ti mi cng ty, d v tr cng vic no i na, nu lnh o o c trnh nhn vin ng vin v thng cng xng ng, th ai ny u s c gng tr thnh ngi gii nht. V cch tr lng hp l lun gip cho cc cng ty khch l v b p tha ng nng lc m nhn vin b ra thc hin nhim v. Thc t ngy nay, Walt Disney cng c h thng lng rt hu hnh cho nhng ngi c nng lc thc s: mt ngi phc v xut sc trong nh hng ca Walt Disney c lng ti a l 60.000 USD/nm, nhng nu chn lnh vc qun l, lng khi im l 25.000 USD/nm. Thu ht khch hng

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TNH HUNG 2:WALT DISNEY PHP

- Khng ch thu ht khch hng nh tui m c cha m. Nng cp cng vin ny khng ch cc em nh c vui chi thoi mi m ngay c b m cc em cng c nhng ngy ngh thoi mi v l th. Khch hng thiu nhi rt c bit. Thu ht c cc em s thu ht c thm c b m cc em na. Nh vy, s lng khch hng s tng ln gp ba. y qu l mt th trng hp dn.

-M rng nh hng vi quy m ln p ng nhu cu ca khch n vi Disney.a ra chng trnh gi vng vi gi u i gim bt vic ng khch trong gi cao im. T chc cc bui din sng mi ti Disney vi m nhc c in, iu nhy, v ma thut vi cc nhn vt hot hnh vui nhn, ni ting.
-

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TNH HUNG 2:WALT DISNEY PHP

- Tng thm cc v hi ha trang, diu hnh, cc tr chi cm gic mnh, m hnh th gii trong tng lai, cc con vt d thng v nhng mn bn pho hoa cc k ngon mc gy ch n mi ngi lm thu ht khch n vi Disneyland.

-Thm cc dch v my bay kh hi, cc qu tng cho du khch ti du lch qung b thng hiu v thu ht khch hng, cc phiu qu tng, phiu gim gi cho khch quen v i vi s lng nhiu. -Phn b nhn vin hp l vo cc ngy trong tun.Tng thm nhn vin thi v vo cc ngy l ng khch. -Do cc khch sn hu nh c na s phng l trng nn cn thu ht khch du lch khch sn nhiu hn bng cch gim gi thu khch sn, c kt ni internet 24/24 tin truy cp thng tin cho khch hng. +Hp tc vi cc cng ty du lch khc gii thiu cho khch du lch khch sn ca mnh. +o to i ng nhn vin phc v tn tnh, chu o. +Thanh ton tin qua th tn dng, sec, v cc phng thc khc d dng cho khch hn. - lu nim: c s kt hp gia mn hng mang nt c trng ca Disney v c trng vn ha ca Php. Xy dng mt hnh nh ring bit gia Disneyland Paris vi Disneyland cc ni khc.

IV. Paris c phi l la chn tt nht khng?

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TNH HUNG 2:WALT DISNEY PHP

-Paris ni ting vi tn gi Kinh nh sng , dch chnh xc l Thnh ph nh sng Kh hu v mi trng Paris c kh hu n i i dng. nh hng ca i dng chim u th, th hin nh: ma h mt, trung bnh 18C; ma ng khng qu lnh. thi tit thun li cho khch tham quan du lch. Paris nm hai bn b sng Seine. Hai o ca sng to nn trung tm lch s ca thnh ph, L th c mt dn s cao nht chu u nhng t l khng gian xanh Paris li thp nht thu ht nhiu khch du lch.

Dn s Mt dn s Paris l 20.408 ngi trn mt km, thuc hng cao nht chu u. Cng nm 1999, vng th Paris, gm tng cng 1584 x chu nh hng bi th , c dn s 11.174.743 ngi, ng th 22 trong cc th ln trn th gii th gii. c tim nng ln v ngun nhn lc v khch du lch ni a Th vn ha Paris l mt trong nhng trung tm vn ha ca th gii. n tip 27 triu lt khch du lch nc ngoi mi nm Paris c hn 100 bo tng, nhiu nh ht, cc a im c bit nh i l Champs-lyses, i Montmartre, cc cng trnh ni ting - nh Khi Hon Mn,thp Eiffel... Thnh ph cn l trung tm ca cc cuc hi tho, hi ngh, l ni t tr s ca nhiu t chc quan trng nh OECD, UNESCO. Paris cng l trung tm ca thi trang, ca hng xa x phm, ca m thc v c mnh danh l thnh ph ca tnh yu lng mn, cng Venezia. V gii tr, Paris l ni t
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TNH HUNG 2:WALT DISNEY PHP

chc nhiu hot ng trnh din a dng, s hu nhng nh ht quan trng v lu i cng cc rp chiu phim vi mt lng cng chng ng o. - Cng vi nhng hot ng a dng v ti chnh, kinh doanh, chnh tr v du lch khin Paris tr thnh mt trong nhng trung tm trung chuyn ln nht trn th gii v c coi nh mt trong bn thnh ph ton cu cng vi New York, Lun n, Tokyo c li th cao v du lch. .

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