A. GII THIU CHUNG V NYK: I.

Gii thiu chung v NYK: Nippon Yusen Kabushiki Kaisha ( NYK) l mt cng ty vn chuyn hng u th gii. Vo cui thng 3 nm 2013, tp on NYK ang hot ng 846 tu bin ln, cng nh hm i my bay, xe la v xe ti. i tu vn ti ca cng ty bao gm 389 tu ch hng ri, 126 tu container (bao gm c bn container), 120 hng xe hi, 82 tu ch du, 51 tu sn g, 28 tu sn bay, 18 tu sn bay hng nng, ba tu du lch, v 29 tu khc. Vi trnh qun l, cng trnh cng ngh pht trin v thng hiu uy tn hn 100 nm tui ca mnh, tt c nhng yu t trn mang li cho NYK ngun doanh thu trong nm ti chnh 2012 l khong 23 t USD, NYK s dng khong 55.000 ngi trn ton th gii. NYK c mt mng li rng khp th gii vi trn 55 cng ty con c tr s ti hu ht cc nc, chu , chu u, chu M. NYK c tr s ti Tokyo v tr s khu vc London, New York, Singapore, Hng Kng, Thng Hi, Sydney, v Sao Paulo. NYK kt hp tt c cc loi hnh vn ti bao gm: ng b, ng bin v ng khng vo chui cc hot ng kinh doanh ca mnh. Dch v logistics: Logistics ton cu bao gm c thng mi lt, giao thng vn ti hng khng, kinh doanh v dch v hu cn Vn ti hng ln Dch v tu du lch Bt ng sn Trong 4 lnh vc kinh doanh trn th cc loi hnh lin quan n vn ti ng bin mang li doanh thu ln nht (khong 60%), tip n l dch v logistics ( hn 20%). K t nm 2005, dch v Logistics ca NYK lin tc pht trin mnh m, rm r mt cch dng kinh ngc ng gp to ln vo s pht trin chung ca ton b mng li NYK trn ton cu. Dch v Logistics ca NYK hin nay pht trin mnh ti nhiu nc trn th gii nh: M, chu u, chu i Dng, chu , Trung Quc v Nht Bn; thu ht hn 13.133 lao ng ti 320 trung tm

Logistics, vi 1.730.377 m2 nh kho v mt h thng qun l chui cung ng ton cu hin i. (Global Supply chain management). II. Lch s hnh thnh: NYK chnh thc c thnh lp vo ngy 29 thng 9 nm 1885 ti Chiyodaku, Tokyo, Nht Bn, ng k vi tn kinh doanh l Nippon Yusen Kabushiki Kaisha ( Cng ty c phn ng bin Nht Bn - NYK). NYK c thnh lp trn nn tng s hp nht ca hai cng ty Yubin Kisen Kaisha Mitsubishi v Kyodo Unyu Kaisha, cng ty mi khai trng hot ng vo ngy 1 vi mt hm i 58 tu hi nc. T n nay, NYK pht trin nhanh chng v tr thnh tp on vn ti giao nhn ln nht Nht Bn, c nh gi l mt trong nhng cng ty hng u th gii v Logistics v vn ti ng bin. Tin thn ca NYK l cng ty Vn chuyn Tsukumo Shokai c thnh lp bi Tosa Clan vo nm 1870, qua nhiu ln i tn thnh Mitsukawa Shokai (1872) v Mitsubishi Shokai (1873), n nm 1875, Cng ty Mitsubishi Shokai bt u tuyn vn ti bin nc ngoi u tin ca Nht Bn gia Yokohama v Thng Hi. Cng trong nm , Mitsubishi Shokai thay i tn thnh Mitsubishi Kisen, sau n Cng ty Mitsubishi Th tu hi nc (Mitsubishi Mail Steamship). Nm 1882, mt Cng ty tin thn khc ca NYK l Cng ty Kyodo Unyu Kaisha c thnh lp. Nm 1885, hai cng ty ni trn c hp nht to thnh Nippon Yusen Kabushiki Kaisha (NYK). Trong thi gian u mi thnh lp, NYK hot ng ch yu trong lnh vc vn ti bin. Cc cng ty sp nhp c mt hm i ca 58 tu hi nc v m rng hot ng nhanh chng, u tin cng ty hot ng cc tuyn vn ti bin Phng ng t nm 1886 n 1893 . V sau m rng mt s tuyn trn ton th gii t nm 1899 1919, tuyn u tin bt u London trong hnh trnh u - . V bt u m rng n New York Hot ng mua li v pht trin thm cc dch v c NYK thc hin trong nhng nm 1926 na u nhng nm 1980

NYK mua li cng ty Dai-ni Toyo Kisen Kaisha nm 1926 v Kinkai Yusen Kaisha nm 1939, t m rng thm cc tuyn ng n San Francisco v b bin pha ty ca Nam M. Mc d t nm 1924 tt c cc tu vn chuyn hng ha cho NYK l tu ng c, n nm 1929 NYK gii thiu tu ch khch bng ng c u tin ca mnh nhng vn tip tc mua thm mt s tu hn hp hi v tu ch khch ng c cho n nm 1939. NYK tip tc m rng h thng cc tuyn vn ti bin, tng cng cc hot ng dch v km theo nh dch v tu du lch, vn ti hng khng v vn chuyn s lng ln bng ng bin. Vo khong thi gian ny, t nc Nht Bn chu thit hi nghim trng t cuc chin tranh th gii th 2, do NYK ni ring v nn kinh t Nht Bn ni chung b nh hng khng nh t cuc khng hong ny. Trong Th chin II, NYK cung cp tu vn ti qun s v tu bnh vin cho qun i quc Nht Bn v Hi qun. Nhiu tu b nh chm bi cc lc lng hi qun ng minh, ch c 37 tu NYK sng st sau chin tranh. Nm 1964, NYK v Cng ty TNHH Vn chuyn Mitsubishi hp nht thnh Tp on NYK m rng s hu 153 con tu trng ti 2.287.696 tn. Do nhu cu v tu khch b thu nh li trong nhng nm 1960, NYK m rng hot ng vn chuyn hng ha ca mnh sang dch v container v nhanh chng thit lp cc tuyn ng tu container n cc cng khc. Cc hng ha cn thit cho cuc sng hng ngy, bao gm c thc phm, thit b in, c vn chuyn qua tu container ca NYK n cc th trng tiu th trn th gii. Vi mc tiu l chuyn gia hng khng hng u vi kh nng cnh tranh tm c th gii trong chi ph, hiu qu, cht lng dch v, v mi trng, trong khi duy tr hot ng an ton, NYK bt u thm nhp vo lnh vc vn ti hng khng nm 1965 bng vic xy dng tu sn bay u tin ca Nht Bn mang tn Chikushi Maru. Nm 1975, tri phiu ca NYK u tin trong ngnh cng nghip vn ti bin Nht Bn c ban hnh ti Cng Ha Lin bang c DM50 triu. n nm 1978, Tr s NYK di chuyn vo ta nh mi hon thnh Yusen. NYK cng vi ba cng ty vn chuyn khc ca Nht Bn, v All Nippon Airways Co Ltd thnh lp Nippon Cargo Airlines (NCA). NCA theo ui cc hot ng an ton v

phn u tr thnh mt chuyn gia hng khng vi mt v tr hng u trong th trng ton cu v chi ph v cht lng dch v. cung cp dch v hu cn hiu qu v p ng nhu cu a dng ha ton cu hu cn ca khch hng, NYK c ti 332 trung tm hu cn hot ng ti 36 quc gia v c kh nng cung cp mt lot cc dch v vn chuyn bng ng bin, ng b v ng hng khng vi mt s lng ln cc a im khp ni trn th gii. Ti NYK, tt c nhn vin u lm vic chm ch p ng nhu cu dch v hu cn ca khch hng, v sau lm tng thm gi tr cho chui cung ng. Na cui nhng nm 80 ca th k 20, sau hn 100 nm thnh lp v hot ng trong kh nhiu lnh vc, NYK tip tc m rng th trng v pht trin thm mt lnh vc tng i mi vi Tp on, l Nghin cu Logistics. Tp on NYK m ra mt lot cc trung tm nghin cu v pht trin Logistics cc khu vc v thnh lp Vin Nghin cu h thng NYK vo nm 1988. NYK quay li tp trung hot ng trn lnh vc kinh doanh tu ch khch trong nm 1989 v thnh lp cng ty con Crystal Cruises, lc ny, trn th trng v dch v tu du lch, tu ca NYK c cho l ln nht, sang trng nht ca Nht Bn v thuc ng cp th gii. Trong nhng nm ny, Tp on NYK xy dng chin lc vi tm nhn di hn NYK ca th k 21. Nm 1991, NYK mua li h thng Cng ty TNHH Nippon Liner, m rng h thng cc tuyn vn chuyn container v thnh lp cc cng ty con chuyn v cc lnh vc hot ng. T nm 2000 n nay, NYK pht trin thm mt lnh vc kinh doanh mi vi s ra i ca Cng ty TNHH e-JAN v n lc tm kim li nhun tt c cc ngnh kinh doanh hin ti ca tp on. NYK (bao gm c hm i iu l) c cp chng nhn ISO14001 u tin cho mt cng ty vn chuyn ton cu vo nm 2002. Ngy 01 thng 4 nm 2004, NYK chnh thc b nhim Koji Miyahara lm ch tch mi. T , NYK lin tc a ra cc k hoch trung hn, di hn qua cc nm v cc thi k, ng thi thng nht i tn cc cng ty con hu cn thnh "NYK Logistics". NYK l cng ty ln th mi v giao thng vn ti v vn chuyn trn th gii.

Nm 2005, NYK cung cp cu tr cho cc khu vc b chong ngp bi thin tai, pht hnh k hoch qun l mi trung hn - "New Horizon nm 2007". Nippon Cargo Airlines (NCA) tr thnh mt cng ty con hp nht ca NYK. chng li s nh hng ca khng hong kinh t ton cu nm 2008, NYK tp trung 3 mc tiu cn bn: ti cu trc theo chiu hng cht lng - n gin, kinh doanh thng lu, tm ti vn mi trng, x hi, ti gin ha chi ph v thc hin mc tiu chin lc "More than shipping 2013" v tip tc m rng dch v ca mnh truyn b vn ha tu du lch sang trng trn ton th gii. Ti lnh vc kinh doanh ra nc ngoi, trong thng 10 nm 2008, NYK thnh lp cc tp on kinh doanh ra nc ngoi v thc hin mt mc nhp vo kinh doanh nc ngoi. NYK tin rng kinh doanh nc ngoi c lin quan s tng cng cc mi quan h ca Tp on vi khch hng hin ti trong c hai khu vc thng ngun v h ngun nh hiu ng sc mnh tng hp vi cc n v doanh nghip khc. Vi trin vng rng s pht trin du kh ngoi khi v d kin s thc y hn na trong nhng nm ti, Tp on NYK s lm vic m rng v pht trin kinh doanh. Vo thng 6 nm 2009, NYK quyt nh tham gia vo mt d n iu l drillship cho vic thm d cc m du kh ngoi khi, v u t trong Etesco khoan Services LLC (EDS), c thnh lp bi Etesco Construes e Comrcio Ltda ca Brazil. Cuc khng hong ti chnh pht sinh trong nm 2011 nh hng n dng chy ton cu ca hng ha, nhng trong trung v di hn, tng pht trin kinh t trong BRIC (Brazil, Nga, n , v Trung Quc) v vic m rng dn s ton cu s lm cho cc dng chy hng ha tng ln. p ng nhu cu trong tng lai cho vn chuyn container, NYK tin hnh b sung thm khong 20 tu vo cc hm i ca khong 110 tu container ca cng ty hin c trong hot ng. Nm 2012, NYK tham gia lin minh G6 bao gm NYK, APL, Hapag-Lloyd, HMM, MOL, v OOCL vi mc ch tng cng hot ng ti u ca vn chuyn container. III. Tuyn b s mnh v vin cnh: 1. S mnh :

Through safe and dependable monohakobi (the transportation of goods), we contribute to the betterment of societies throughout the world as a comprehensive global-logistics enterprise offering ocean, land, and air transportation. "Thng qua s an ton v ng tin cy monohakobi (vn chuyn hng ho), chng ti ng gp cho s tin b ca x hi trn ton th gii nh mt cng ty ton din v Logistics-Ton cu cung cp dch v vn ti bin, t ai, v vn ti hng khng " Phn tch S Mnh :
-

NYK l cng ty g? L mt cng ty logistics ton cu tp trung vo cc loi hnh vn ti bin, chng hn nh kinh doanh ton cu hu cn v vn chuyn nng lng vi s lng ln, trong s rt nhiu cc doanh nghip khc c lin quan. S dng bin, t ai, v cc mng li vn ti hng khng m rng trn ton cu. NYK mong mun iu g? Trong " New Horizon 2010" qun l trung hn k hoch, ko di t 2008 n 2010, Tp on NYK tp trung vo ba chin lc c bn ca "tng trng", "n nh" v "mi trng" lm vic nng cao gi tr doanh nghip v kh nng sinh li trong khi cng thch nghi vi nhng thay i ln trong mi trng bn ngoi. Vo thng T nm 2011, Tp on NYK trin khai mt k hoch qun l trung hn thc hin n thng qua ba nm ti - "More Than Shipping 2013:. Pht trin vi chu , m rng trn ton cu" NYK cam kt iu g? Chng ti mong mun nng cao gi tr doanh nghip ca chng ti bng cch chu trch nhim v ti chnh v hot ng kinh doanh mt cch cng khai, trung thc v minh bch.

o Minh bch v ti chnh :

o Bn vng vi mi trng : Nh mt cng dn tt, chng ti tch cc i vo nhng vn kh khn m thch thc x hi ca chng ti, chng hn nh mi quan tm lin quan n vic bo

tn mi trng t nhin ca chng ti, nh chng ti lm vic cho s tin b ca th gii m chng ta ang sng. o o c ngh nghip : Thng qua vic s dng cc k nng rng ln ca chng ti v chuyn mn v bng cch xem xt tng trang web kinh doanh l v cng quan trng, chng ti lun lun lm vic to ra gi tr mi cc khch hng ca chng ti s xem xt chng ti l mt i tc ng tin cy v ng tin cy. o S tn trng i vi nhn vin : L mt doanh nghip ton cu c s tn trng tuyt i vi s a dng ti ni lm vic v tinh thn thch thc, chng ti nhn mnh s pht trin ca ti nng ca nhn vin tt c nhn vin. 2. Vin cnh: Mc tiu hot ng kinh doanh ca chng ti l to ra mt nhm hu cn ton din, l mt nh lnh o th gii trong vic cung cp cc dch v hng hi, t lin v hng khng trn ton cu. Chng ti gi y monohakobi . The goal of our business activities is to create a comprehensive logistics group that is a world leader in the provision of global marine, land, and air services. We call this monohakobi. a. T tng ct li i.
-

Gi tr ct li Tnh ton vn: Hy tn trng v quan tm n khch hng v ng nghip. n cn, thn mt, lch s, v chu o. u tin hng u ca chng ti l khch hng, nhng ngi cm nhn c s quan tm, n cn ca chng ti, v lm c iu ny, tp on NYK v ang to ra nhng dch v hu cn ton din nht. Tch ly kinh nghim v chuyn mn ca chng ti l l do ti sao chng ti c th mang li cho khch hng ca chng ti mt cch an ton cho cc thnh ph v cc cng trn th gii, cho h thy v p ca thin nhin v di sn th gii, cung cp cho

h nhiu s gii tr a dng v m thc tinh t, v cng cung cp dch v spa v cc c s khc duy tr v ci thin sc khe ca h. Khng ai trong s ny s c th m khng c s phi hp tinh t ca c phn cng v cc ti nguyn phn mm. Tn trng nhn quyn l mt trong nhng, gi tr tng qut cn bn nht, v Tp on NYK nhn dng n nh l bc u tin trong vic pht trin ca mnh.
-

S i mi: Lin tc ngh v nhng tng mi ci thin cht lng hu cn ngay c khi iu kin thun li nht. Sn sng tip nhn nhng ci mi hon thin cng ty Tp on NYK lun i mi chnh mnh, tng cng dch v hu cn m bo mt cch tt nht li ch cho khch hng, i mi phng tin ph hp vi mi trng , nhu cu ca khch hng. Cng : Lm vic khi mi ngi cng thng qua, hon thnh nhim v ca bn. Khng bao gi b cuc. Vt qua mi th thch, kh khn. Khuyn khch ln nhau. L mt doanh nghip ton cu lun c s tn trng tuyt i vi s a dng ti ni lm vic v tinh thn thch thc, chng ti nhn mnh s pht trin cc ti nng ca nhn vin tt c nhn vin c th t ho v cng vic ca h v cui cng l thc hin c m ca h. N nh mt cc m ca thi theo yu cu ca c nhn v t chc khi h hnh ng trn trit l cng ty ca chng ti. Mi nhn vin Tp on NYK u thc hin n trong cng vic hng ngy; cc gi tr s ko gi cc cng ty vi nhau v cho php n vt qua trn th mnh ca mnh t th h ny sang th h khc.

ii.

Mc dch gi tr : Ngay trong slogan ca cng ty ni ln mc ch m cng ty hng n, em li hnh phc cho khc hng l a gi tr cho cuc sng NYK line, nhim v ca chng ti l nm bt c bn cht ca cch chm vn chuyn ton cu v nng cao cuc sng ca ngi dn bnh thng trong tt c cc nc trn th gii.

b. Hnh dung tng lai : Mc tiu ca chng ti l p ng nhu cu khch hng ca chng ti bng cch tr thnh mt nh cung cp dch v hu cn quc t ton din hng u. t c iu ny, chng ti s tip tc lm vic tm kim c s tin tng ca khch hng trn ton th gii bng cch cung cp cc dch v hu cn da trn phng chm ca "Lim, i mi, v cng