SIP Final Report - GETIT INFOMEDIA Pvt. Ltd.

Study of Awareness and Acceptability of WWW.GETITBAZAAR.
COM among Merchandisers

Summer Internship Project Report Submitted towards Partial fulfillment of Post Graduate Diploma in Management
(Approved by AICTE, Govt. of India) Academic Session 2012 2014
Submitted By: Harshit Rastogi Roll No : BM012197 Under the Guidance of: Industry Guide Mr. Kamal Kumar Saini Sales Head Manager Getit Infomedia Pvt. Ltd. Faculty Guide Prof. Vijendre Dhyani Faculty of Marketing Dept., PGDM IMS, Ghaziabad
DECLARATION
I hereby declare that the project work entitled AWARENESS AND ACCEPTABILITY OF WWW.GETITBAZAAR.COM(An Online Store) AMONG MERCHANDISERS submitted to INSTITUTE OF MANAGEMENT STUDIES as a part of the PGDM curriculum, is a record of an original work done by me under the guidance of Prof. Vijendre Dhyani (FACULTY OF MARKETING DEPARTMENT I.M.S GHAZIABAD) and Mr. KAMAL KUMAR SAINI (SALES HEAD MANAGER, GETIT INFOSERVICES PVT LTD , DELHI) and this project work is submitted in the partial fulfillment of requirement for the award of the diploma of Post Graduate Diploma in Management . The results embodied in this project have not been submitted to any other university or company for the award of any degree or diploma.
APPROVAL
This is to approve that the project work entitled AWARENESS AND ACCEPTABILITY OF WWW.GETITBAZAAR.COM(An Online Store) AMONG MERCHANDISERS is a bonafide work carried out by Harshit Rastogi(College Roll no: BM-012197 ) a candidate of PGDM (Batch 2012 - 14) of Institute Of Management Studies.
DR. URVASHI MAKKAR DIRECTOR - PRINCIPAL I.M.S GHAZIABAD
Prof. VIJENDRA DHYANI PROF. (MARKETING DEPARTMENT, PGDM) I.M.S GHAZIABAD
ACKNOWLEDGEMENT
Knowledge is an experience gained in life, it is the choicest possession, which sho uld not be shelved but should be happily shared with others.
With immense pleasure, I would like to present this project report for Getit Infoservices Pvt Ltd. It has been an enriching experience for me to undergo my summer training at Getit Infoservices Pvt Ltd, which would not have been possible without the goodwill and support of the people around. As a student of INSTITUTE OF MANAGEMENT STUDIES, GHAZIABAD, I would like to extend my sincere gratitude and thanks to Mr. KAMAL KUMAR SAINI (HEAD OF SALES DEPARTMENT, GETIT INFOSERVICES PVT LTD), DELHI , DR. URVASHI MAKKAR (Director-Principal, IMS College Of Management),Prof.Vijendra Dhyani (Faculty of MARKETING, INSTITUTE OF MANAGEMENT STUDIES) to shape my understanding towards the project. It was because of their immense help and support that this project has been duly completed. However, I accept the sole responsibility for any possible error and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.
--------------------------Harshit Rastogi
PREFACE
A project is a scientific and systematic study of real issues on a problem using the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be a case study where a problem has been dealt with, through the process of management. The essential equipment of a project is that, it should contain scientific collection of data, analysis and interpretation of data leading to a valid conclusion. Summer Training is an essential part in PGDM/MBA curriculum. It enables the student to share the real experience in the corporate world. My summer training was in GETIT INFOMEDIA PVT. LTD., DELHI for a period of nine weeks. The topic of my project is AWARENESS AND ACCEPTABILITY WWW.GETITBAZAAR.COM (An Online Store) AMONG MERCHANDISERS. OF
The inclination of this project is towards benefitting the firm I worked for and enhancing my personal skills at the same time by coping with real market conditions.
TABLE OF CONTENT S.No. Topic Page No.
1 2
Chapter 1
Introduction
10-14
Chapter 2
Company Profile Getit Infoservices o About o History o Mission and Vision o Values o Characteristics o Culture o Products o Awards Infomedia 18 Getit Infomedia: The Venture o About o Products o Alliances o Investors o International Projects o About GetitBazaar
16-53
Chapter 3
3 4
Background of the study Aim of the study Objective of the study Problem of the study
55-57
Chapter 4 Research Methodology Research Objective Research Design Sample Design Data Collection Research Instrument Research Tool Research Plan
59-60
5 6 7 8
Chapter 5 Data Analysis and Interpretations
62-83 85-87 89 91-95
Chapter 6 Observation and Finding Recommendations Observational Analysis Chapter 7 Limitations of the Study Future Scope Conclusion Chapter 8 Bibliography Annexure
EXECUTIVE SUMMARY
The project is about A study on awareness and acceptability of GETIT market strategies among merchandisers a research was at GETIT INFOMEDIA. It provided an overview of a detailed marketing strategy designed to Increase GETITBAZAAR ONLINE STORE sales, promote greater consumer awareness of the GETIT brand and provide an economical marketing program to assist GETIT enhancing its brand image/value. A systematic as well as well-designed approach has been adopted while conducting the project. It is followed by the methodology which is adopted has been defined with the help of collecting data; a detailed interpretation about the company has been given. A questionnaire was prepared by me and key issues were added to it which was from primary source whereas the secondary data was collected from different books, journals, manual of the company and the other business websites. Data was extracted on the basis of the feedback. The analysis was done with the help of the clear graphical representation using pie charts, bar graphs and other pictorial presentations. The next step was the most important step for looking at the actual findings of the project and recommendations to the company what can be incorporated for further improvement. According to the data collected the research reveals that online retail stores are at a critical juncture. Businesses looking to maintain a foothold within the industry need to act now to integrate and adopt a new model of retailing to leverage the significant projected growth within these sector thus online stores are in huge demand and are having significant growth. The analysis will be helpful to find the areas which should be dealt effectively to increase value of the brand in the market.
Chapter 1
9
INTRODUCTION
The market size of Indian online retail is likely to touch the mark of 7000 crore by 2015.currently the market size is 2000+ crore and counting and growing at an annual rate of 35 % . And as per some reliable industry report, India is going to be the third largest nation of internet users in the next two years.
Few years ago online shopping was considered a luxury for rich is growing very fast and Indian teens could be the next big target. As per some research report 68% of teens shopping online love buying books, and the next catchy attraction is for gifts and flowers.
At the same time allows consumers to research and to purchase products and service conveniently.
If you will give some time to understand the online marketing and flea marketing, you will get notice that as the premier online reselling online platform, e-bay, Amazon.com, flipkart and home shop 18 etc. are often used as a price-basis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets; the price shown on online mega stores often becomes the items selling price.
10
Current trend shows that consumers are much more concerned about price and security these days. Because no one wants to pay a larger gap price to the other online store while it is available at a very lesser rate. People turned to the Internet to buy everything from diapers to books, houses and even groceries this year, pushing e-commerce revenues in the country to $14 billion with the possibility of even higher earnings in 2013. Factors like spiralling inflation and slower economic growth failed to dampen the online shopping frenzy as more and more companies opted for selling wares through the internet route, offering innumerable options and discounts to buyers. "Increasing Internet penetration and availability of more payment options boosted the e-commerce industry in 2012. Besides electronics, customer traction grew considerably in categories like fashion and jewellery, home and kitchen and lifestyle accessories like watches and perfumes," Snapdeal Vice President (Marketing) According to Homeshop18.Com, an innovation that will "revolutionise" e-commerce in India is cost optimisation through warehouse and logistics management that will enable companies
11
to do profitable business. While players like eBay and Indiatimes Shopping have been around for a while, one saw many more portals mushrooming in 2012. An important entry in the Indian market was that of one of the world's largest online retailer - Amazon.com. The website launched the desi version as 'junglee.com'.
India also got its own version of 'Cyber Monday' on December 12 this year as 'e-tailers' like Flipkart, Snapdeal, Homeshop18 and Makemytrip, partnered Google India to offer discounts for online shoppers. Celebrated on the Monday after Thanksgiving, the term 'Cyber Monday' was first coined in 2005 as a marketing term and has grown as a phenomenon over the years in the US. The factors like growing Internet penetration, increasing spending power, availability of multiple payment methods like credit/debit cards, cash on delivery, combined with faster adoption of smartphones and tablets are contributing to the growth of the sector. With a gap of demand and supply in physical retail category, online shopping is set to grow in tier 2 and tier 3 cities. The introduction of cash on delivery has helped gain the trust of consumers in these markets and get rid of the apprehension of using credit cards online. The year also saw acquisitions and consolidation activities picking up pace as dozens of online shopping portals set up shop. Among major deals, Snapdeal acquired Esportsbuy.Com, Flipkart acquired letsbuy.Com, Madeinhealth was acquired by Healthkart, Yatra.Com acquired Travelguru from Travelocity Global, Fashionandyou acquired UrbanTouch and Myntra.Com bought SherSingh.Com With online retailing now a mainstream sales channel, new competitors entering the market, pure plays expanding their offer and consumers putting increasing pressure on local retailers to provide an increasing competitive multi-channel offer to match offshore retailers, the traditional retail operating model is now at a critical junction. Many of Indian retailers have now commenced the online journey with new strategies and major investment in supporting technology, infrastructure and teams. However the consumer is continually changing, adopting new devices, and engaging with them is increasingly complex. Technology is also continuing to evolve at a rapid rate from both a consumer and retail perspective. The only constant is the rate of change and the ever increasing level of change. Retailers are going to have to adapt the current retail operating model if they are going to meet the demands and engage with consumers. The raft of new competitors are bringing new value propositions,
12
whether they are pure plays, manufacturers, or other global retailers entering the Australian market. Consumers have shown they are more than happy to embrace these new offers. Indian retailers need to not only embrace and invest now in online shopping but they need to understand, plan and invest in developing a new retail operating model. In the future we are likely to see a new retail model which we have labeled Consumer Adaptive Retailing, which may well supersede traditional approaches. This new model will evolve the marketplace to meet the needs of the increasingly sophisticated consumer and to accommodate the rapid development of technologies.
A number of factors are stimulating growth and usage of the online channel for retail purchases by consumers in India: Consumers seeking greater value in their purchases
13
Greater variety/choice of goods Widespread usage of mobile devices increasing level of sophistication and comfort amongst consumers across all age groups Use of social media by both consumers and retailers to drive brand awareness Proliferation of group buying sites
14
Chapter 2
15
COMPANY PROFILE
GETIT Infoservices
GETIT offers comprehensive, reliable and relevant information solutions across all media, becoming the preferred destination for buyers and sellers, aided by easy-to-use interfaces across print, voice, online & mobile platforms. GETIT investors include Malaysia based ASTRO group a cross media group with presence in DTH TV services, commercial radio and TV programming and Helion Venture Partners a leading VC fund. GETIT has
continually improved its product offerings and is widely accepted as the industry leader in the directional media, yellow pages and search segment. GETIT has built a strong national infrastructure and professional team that delivers a high quality of service, offering value for money. The company has a strong network of over 30 offices around the country with employee strength of over 1000. Over the years GETIT has introduced many award winning features in its products to simplify the search experience. In this regard, our new online interface allows efficient filtering of information to arrive at the most relevant results, almost instantly.
HISTORY
GETIT Infoservices (P) Ltd, (formerly GETIT Infomediary Ltd./ M&N Publications Ltd.) introduced the concept of Yellow Pages in India under the brand name GETIT Yellow Pages. Its first yellow pages directories were published in Chennai (previously Madras) in 1986.GETIT is originally part of the Delhi based TEJ Bandhu group, established in 1923 one of the oldest and leading media houses of India. The group, through its urdu newspaper Daily Tej and its founder Lala Deshbandhu Gupta, had played a prominent role in Indias freedom movement. Originally, GETIT used to publish Official White Pages telephone directories in association with the Department of Telecommunications. It went on to become the largest publisher of telephone directories in India, publishing over 3.5 million directory copies annually. Since its inception, GETIT has helped local businesses grow by connecting them to more and more customers in a cost effective manner. Almost always, the returns on their investments with GETIT have been exceptional. This is echoed in the high rate of
16
customer retention. GETIT has grown along with its customers, by helping them forge profitable relationships and expanding their reach and influence. In 1996 the company ventured into classified advertising through introduction of Free Ads Indias first freeclassified advertising paper. Free Ads has grown over the years and now has operations in four cities. It has now spread onto online and voice. In 2002, for the first time in India, GETIT introduced B2B and B2C segmented yellow pages for Industrial users and residential/office consumers respectively. Through 2002 2004, GETIT introduced getit NOW, its 24 hr tele information service, as a bundled offering to its print yellow pages across 14 cities. In 2005, GETIT introduced tradeget.com, its online B2B marketplace for exporters and manufacturers. In 2007, GETIT launched its WAP search for mobiles on wap.getit.in In 2008, with a view to expand its operations, GETIT secured venture funding from Helion Ventures. In 2009, in another first, GETIT has completely remodeled the yellow pages as Buying Guides - all color, glossy directories which are paginated by vertical categories providing a significantly enhanced user experience.
MISSSION & VISION:

VISION: To provide most relevant and effective solutions for buyers to connect with sellers, effortlessly and profitably. Relevant: The functionality and user experience of GETIT products and services is customized for each medium (print, Voice, Online, Mobile) and category (Furniture, Computers, Entertainment etc.) We strive to bring out the best user experience for each medium. Similarly, the information and data fields presented are always relevant to the category being searched. Effective: We constantly improve the effectiveness of our services by striving to maximize the number of satisfied transactions facilitated by our platforms. Effectiveness is not measured in terms of the number of calls or clicks that we may generate for our clients but by the percentage of conversions that we eventually catalyze. Similarly, for our users, we strive to present the most appropriate vendors that match their queries. Emphasis is on the quality of the match, not just the quantity.
17
Effortlessly: Our endeavour is to remove or at least to minimize the effort and pain associated with the search process both for buyers and sellers. The better the fitment of the matches we provide, the less is the pain on both sides. Profitably: For buyers, most of our platforms are free to view. They offer relevant and credible matches, instantly. Where time is money, time saved is money earned. For sellers, most of whom make an investment with us with a view to generate more enquiries and business, our platforms offer a very high return on their investments thereby maximizing their profits.
VALUES:
Fair: We intend to conduct all our business, transactions and relationships in a manner that is fair to all parties and stakeholders. Care: We endeavor to have the element of care in all our relationships. These includ e relationships with all stakeholders customers, GETIT family members, investors. As a philosophy, care must form a part of all our dealings, even with the external environment and animate or inanimate objects. Share: We believe that true value is created when like-minded people - with common objectives, values and vision albeit with complementary skills come together for a common mission. We are happy to share the fruits of success with all key stakeholders.
CHARACTERISTIC:
Simple, Innovative, Effective, Dependable & High Returns Simple: Simplicity is sometimes complicated! We invest a lot of effort to provide a simple user experience across our platforms. We constantly endeavor to simplify processes across our organization.
18
Innovative: We constantly innovate to bring simpler, better and more effective solutions to the market. We try and adopt the most efficient and recent technologies to bring out superior product experiences. Effective: We strive hard to ensure that the functionality & features of our products as well as the processes within the organization are effective. There is an effort to constantly improve this effectiveness. Dependable: As an organization, as a brand and as individuals, we strive to make sure that we can be trusted and depended upon in all our interactions. High Returns: We are passionate about making our services deliver the highest return on the investments made by our customers in our services. We also strive to ensure that our stakeholders make substantial returns on their investments in us.
CULTURE:
Transparent, Execution Oriented, Process driven, Principled & Fun! Transparent: At GETIT we have an atmosphere of openness and transparency. Each member has visibility of the broad direction that the organization is taking and the key objectives being pursued. Feedback and participation is encouraged and appreciated. Execution Oriented: We have an execution oriented mindset and each member is encouraged to meet deadlines and budgets. Process Driven: We believe in formulating processes and guidelines for each task. Through the ranks of the organization, emphasis is on adherence to defined procedures and processes. We believe that end results will follow logically when the right processes are followed. There is also a feedback loop so that processes can be improved and updated as per changing requirements. Principled: We are committed to the basic principles of fairness, inclusion and ethical business practices. We constantly endeavor to blend our background of originally being a
19
family owned organization and now being a truly professionally managed company in a manner that brings out the best of both worlds. Fun: The journey towards the goals needs to be enjoyable. We believe in fun in the workplace. The day to day stress of achieving targets and competing in the market are engrained in our psyche such that we can enjoy these challenges. While we work hard, it is also important to party hard.
PRODUCTS OFFERED:
GETIT has developed a brand new categorization system and has completely revamped the usability experience of its products. The new categorization provides a superb environment for advertising for businesses and makes it much easier to search for information for the user. Getit has products in local search and classifieds.
The consumer buying guides are targeted towards households and offices, who can look for products & services on keywords and categories in the GETIT B2C buying guides.
Business to business buying guides B2B
The business to business buying guides are targeted towards industries who can advertise their products & services on keywords and categories in the GETIT B2B buying guides. This ensures relevant calls and maximum return on ROI.
20
Bizlist directories
Bizlist gives information on companies & brands by name. Bizlist is brought out by GETIT in Mangalore, Ernakulam, Coimbatore, Mysore, Bangalore, Thrissur, Chennai, Trichy, Madurai, Puducherry, Thiruvananthapuram and Mumbai
GETIT FreeAds
Classifieds services branded under Getit Free ads allow consumers to buy, sell, anything!. Advertising is free for private individuals. Buyers find the most choice. The services are available across media in print, Voice & Online. Users can search for Classifieds ads Consumers can place private classified ads for free Businesses can place classified ads for a fee
Call GETIT
The GETIT voice service available at 4444 4444, nationally, makes it easy to get contact details of businesses across India. A 24x7 service, it covers a wide spectrum of cities in India and is growing. Users can call in for information on companies or product & service categories
21
m.getit.in
Available on http://m.getit.in when accessed from mobile devices with GPRS connectivity. Users can look for companies / brands by name or search for products & services by categories. Making available the facility of search while the user is on the move, it adds to the user experience. Users can also send an SMS to GETIT to get the contact details of the businesses they are looking for.
www.getit.in
GETITs online local search is available on www.getit.in. Armed with an extensive database of products & services providers, across all industry segments, www.getit.in is on its way to shaping Indias search. It allows efficient filtering of information to arrive at the most relevant results, almost instantly.
www.tradeget.com
www.tradeget.com is the online b2b e-market place that connects suppliers & buyers. Tradeget.com is GETITs B2B trade portal. Herein, companies in India showcase their products and services to a worldwide audience. The site is a catalog site with marketplace features, enabling exporters to seek buyers across the world.
22
www.freeads.in
www.freeads.in allows the consumer to buy, sell anything online. The site has a user friendly interface and efficiently filters information for people to arrive at most relevant results with a click.
Freeads on Voice - 4444-4444
On a national number 4444-4444, users can buy, sell anything on phone. From household goods to property, vehicles, to finding jobs, the service makes it very convenient for consumers to buy, sell anything, anytime
AWARDS:
Over the years GETIT has won many prestigious awards, both for its business practices and for its innovative products/services.
Jamnalal Bajaj Award for fair business practices Bajaj Uchit Vyapar Puraskar for manufacturers, traders and associations for promoting fair business practices is given by Council for Fair Business Practices (CFBP). GETIT won the prestigious award in 1997.
23
International Awards from the Yellow Pages Association, USA:
Industry Gold: Customer Loyalty Industry Silver: For Advertising Promotion Industry Bronze: Focus on Usage
GETIT won Industry Excellence awards by the Yellow Pages Association, in 2002 and 2003. It won the gold for its service Trust Me in the category of Customer loyalty. The bronze was awarded for the feature Findex in the yellow pages. In 2003, GETIT won a silver for a direct marketing programme with school students.
24
INFOMEDIA 18
Infomedia 18 Limited is India's leading media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services, B2B online SME marketplace and Publishing Outsourcing. Infomedia 18 Limited is India's largest commercial printer of magazines, annual reports, product brochures and other publicity material. It is a certified print solution provider with an unmatched turnaround time and quality standards and a one-stop shop that can handle all the requirements from processing and printing to binding and dispatch. Infomedia is a platform that provides commercial information such as directories, publishing, printing solutions and direct marketing solutions via its B2C and B2B platforms. In other words through Infomedia we enable our consumers with local search (print, voice, online) magazine publishing and printing services. Key brands comprise Infomedia Yellow Pages, Ask Me (local search), Burpp! (city guide), Industry and Exporters trade guides. From an in-house printing unit for the Tata Group, commonly known as the Tata Press in 1966, the company made its transition to become publishing house and was renamed Tata Infomedia in 2000. In 2003, Tata marked an exit from the board and their share was bought by ICICI Venture. Post the buyout, the company was renamed Infomedia India. Network 18 Group through TV 18 acquired the controlling stake in Infomedia in December 2007 from ICICI Venture for equity value of ~ USD 100 million and renamed the company as Infomedia18. Infomedia18 Business Structure The "Infomedia local search businesses" consists of the following:
Print:
Infomedia Yellow pages and All B2B and B2C directories All Online properties related to Yellow Pages and B2B/B2C directories
Online: Voice :
Ask me service- All India unique numbers "04444444444", and "Askme.com"
Special Interest Publishing business: Infomedia18 publishing activities are focused at two broad categories - Special Interest Consumer Publishing and Business-to-business (B2B) /
25
Trade publishing. Infomedia has stamped its authority, publishing 20 titles spread across 8 Consumer magazines and 12 Trade magazines. B2B SME marketplace: Alibaba.com, the worlds leading B2B online marketplace, has also built a strategic partnership with Infomedia 18, Indias largest B2B media company to provide Indian SMEs with the best solution for domestic and global trade. Strategic partnerships: As part of our endeavour to incorporate international standards as well as globally acclaimed brands into Indian publishing, Infomedia 18 has entered into a Joint Venture (JV) with Reed Business International (a part of Reed-Elsevier), partnership with Ringier (China), partnership with Future Publishing Limited, Walt Disney India Private Limited and Vogel Burda, Germany.
Publishing BPO: Infomedia 18 entered this space through the acquisition of Cepha Imaging in Bangalore and Keyword Group Limited in the United Kingdom. In April 2006, Infomedia acquired International Typesetting and Composition (ITC).
Infomedia 18 has also tied up with Google and Nokia with a view to transcending media platforms and strengthening our position as a comprehensive directories and publishing solutions provider. Infomedia 18 Limited is a publicly listed company with professional management. It is listed on the Bombay Stock Exchange and the National Stock Exchange.
26
GETIT INFOMEDIA: THE VENTURE Getit Infomedia is India's digital supermarket for SMEs to get relevant business leads. We seamlessly deliver excellent value across all media platforms be it Voice, Mobile Applications, Online, WAP, Web chat, Print etc. The services provide presence, enquiries and leads to its advertisers while ensuring end users (consumers) have access to the best information, benefits and offers. Getit is India's leading Directional Media company, connecting buyers and sellers thought information products and services - including yellow pages, white pages directories, classified media, tele-information services, online and mobile media. Getit offers comprehensive, reliable and relevant information solutions across all media, becoming the preferred destination for buyers and sellers, aided by easy-to-use interfaces across print, voice, online & mobile platforms. Getit has continually improved its product offerings and is widely accepted as the industry leader in the directional media, yellow pages and search segment. Getit has developed a brand new categorization system and has completely revamped the usability experience of its products. The new categorization provides a superb environment for advertising for businesses and make it much easier to search for information for the user. Getit has products in local search and classifieds. Getit has built a strong national infrastructure and professional team that delivers a high quality of service, offering value for money. The company has a strong network of over 30 offices around the country with employee strength of over 1000. Over the years Getit has introduced many award winning features in its products to simplify the search experience. In this regard, our new online interface allows efficient filtering of information to arrive at the most relevant results, almost instantly. Our data power-house backed with the excellent search platform enable us to process advertiser requirements and consumer need instantly. Getit Infomedia is amongst the largest Digital information and services provider in India with the widest, in-depth listing of businesses and the most extensive reach to SMEs.
27
Our dense geographical reach coupled with our high feet on street (FOS) presence enables us cater to the entire countrys SME requirement. This unique combination has enabled us to become preferred alliance / partners to leading corporate houses like Google, Yahoo, Nokia, most of the leading telcos like Airtel, Tata, Reliance, Idea and many more. in addition to growing our business by more than 100% in the last few years through both organic and inorganic route. Our recent integration of Infomedia(erstwhile publishing division of Network18 group) has further strengthened our position within the industry. We currently operate out of more than 100 cities in India with more than 1000 FOS catering to the need of the local SMEs and consumer. At Getit, we combine technology with a feet-on-street team, who visits individual SMEs to ascertain their business needs - a unique combination offered by none in the industry. Our feet-on-street team visits SMEs across all categories (B2B & B2C) and across all town classes on a pan-India basis. Our services are accessible via Print, Voice, Cable, Web, Mobile, WAP, APP and many other mediums. In fact, Getit's successful effort of digitization in converting a pure-play print company into a digital powerhouse is a matter of case study at leading universities. Further, our innovative alliances with International & National partners allow us to expand our customer eco-system and offer a wider footprint to the SMEs. Our recent foray from just providing information to enhancing the SME's business to actually enabling them for conducting e-commerce is another pioneering effort by the company. We are the leading provider of Mobile Applications in India for local search with over 1.5 million consumers using our Apps across various devices/platforms including iOS, BlackBerry, Symbian, Java, Android and Windows Phone. Getit Apps is one of the top few hot down loaded Applications within the country. Getit Infomedias Transnational Division is poised to cater to the international SME requirements across the digital platform. We have set up our first Transnational Operation in Malaysia. Through Getit Bazaar, Online Shopping Indian Style we recreate the great Indian shopping experience online. Defined by its simple, easy to use buying process with basic Indian features, we are a bazaar with many stores from across India. Buyers can see products from
28
multiple stores and buy their choice of product with great value offers from the store of their choice. Getit is the premiere supermarket for SME business needs in India.
PRODUCTS
NETWORK
Getit.in
It provides an excellent local searching platform for businesses and users to meet at a common junction. An ideal platform for the product & service providers in more than 30 cities in India. Easy to use functionality, very simple to register and scores of options to advertise. An advertiser pays only per click that is received on the ad! Pay only when the ad yields tangible results and also get a performance report card in real time! Any user spends the minimum amount of time on the search. Getit is developing continuously the most updated data. Looking for dealers for household appliances, hobby classes, furniture or maybe dealers for industrial generators or anything you wish? Your search ends here with Getit! GETITs online local search is available on www.getit.in. Armed with an extensive database of products & services providers, across all industry segments, www.getit.in is on its way to shaping Indias search. It allows efficient filtering of information to arrive at the most relevant results, almost instantly. Getit.in enables micro, small and big enterprises to have a meaningful presence on the local search engine while appropriately showcasing their products & services to an action oriented audience.
29
Getit Search engine has its own mascot to help you out all the time in your search. And his name is FINDY.
Key service offerings of Getit.in include:-
1.Searchable company listings 2.Online promotions by way of SEO / SEM 3.Pay per action models (CPC, CPA, CPL) 4.Branding solutions 5.Website designing & hosting. Want to increase the number of clients for your business? Require an advertising medium which will give you the best possible Return on Investment (ROI)? Need to arrange a party or construct a building? So many requirements and only one answer www.getit.in.
30
Getit Bazaar
GetitBazaar Online Shopping Indian Styleis an effort to recreate the great Indian shopping experience online. Defined by its simple, easy to use buying process with basic Indian features, we are a bazaar with many stores from across India. Buyers can see products from multiple stores and buy their choice of product with great value offers from the store of their choice. Indian brands, unbranded goods, local specialties, special festival offers, bargain before you buy, pay as you please and share what you want to buy with your social circle are some of the key Indian features. getitBazaar guarantees every purchase with its unique getit trust seal and allows user ratings on every seller and their products. We are Indias premier online bazaar where sellers from across India can open their online store and display all their products for free. With zero upfront investment, the seller can now sell their products online by just paying the logistics and payment gateway charges on actuals. getitBazaar only charges a simple transaction fee based on the category of goods sold.
GetIt Best Price
Getit BestPrice is a one stop online platform for sellers to offer their products or buyers to post their requirements to get the best quote. Getit BestPrice generates more relevant and verified buying requirement for sellers across the globe. It offers sellers to bid for the most suitable buying requirement and offers transparent transactions. It also helps sellers to check the buyers buying patterns, build buyers contact database, save transaction history and manage the purchased buy leads. It assists buyers to get the best and lowest quote amongst top sellers.
31
Key Features

Reach prospective buyers with the help of genuine and verified leads. Buyers to post buying requirements for FREE. Manage leads online. Easy-to-use interface. Create sell alert. Store purchased leads history online. Get instant alerts through SMS and e-mail. Create buyers database by using their contact information. Buyers can get the best business quote from top sellers.
Why to Choose Getit BestPrice Selling through online Getit BestPrice has advantages for both large and small businesses:
Reach New Customers - Helps businesses to reach their enormous new customer base. Transact Globally Allows companies to reach beyond their geographical marketplace. Generate Verified and Relevant Leads Receive more relevant and verified leads. Get a Competitive Quote Get the best and lowest quote amongst top sellers. View and Buy Getit BestPrice allows you to view buyers requirement, specifications etc. then you choose to buy or bid for lead.
Getit etopup
Getit etopup is a reliable mobile and other devices recharge service from Getit Infoservices Pvt. Limited. Our motto is to assist you in getting connected with your dear ones without queuing for recharging your device at retail shops. getit etopup gives you hassle free recharge for your prepaid mobile phone, data card or DTH using secured and reliable payment gateway. Payment options include credit card, debit card and net banking. We are using a
32
secured connection for processing your payment which means that none of your confidential information will be shared with us or anyone else.
Getit etopup offers 24x7 platform to recharge prepaid mobile connection, data card and DTH for all leading operators in India including Airtel, Vodafone, Idea, Reliance, Tata Indicom, Aircel, Uninor, BSNL, MTNL, Tata Sky, Dish TV, Tata Photon etc. We offer FREE deals and coupons based on your recharge slab at NO additional cost. Online recharge through getit etopup is easy, instant and secure. You can pay using net banking, credit card, debit card of major brands For every recharge, you get FREE deals and coupons. You can download local deals nearby you which you can choose at the time of recharge or anytime later. There are multiple categories available for deals and coupons as per your interest e.g. entertainment, food, shopping, health & SPA etc. Download and share deals/coupons with your friends and relatives for maximum fun. What are you looking for? Try getit etopup now! What you can do at getit etopup
getit etopup will allow user to recharge prepaid mobile connection, data card and satellite television.
User can recharge for all leading mobile operators and satellite television. You can select FREE deals and coupons based on your recharge slab at NO additional cost.
Integration of social media to share with friends, family to join.
Key Features
Online Recharge Recharge leading prepaid mobile connection, data card and DTH online Get Free Coupons Get deals and coupons based on your recharge value at NO additional cost Invite Friends Invite your contacts through social network Facebook, Gmail, Yahoo Discount Offers on Recharge Receive promotion offers and discounts on recharge! Subscribe for latest offers
33
Customer Support Live Chat, voice support, Email Support, FAQs Secured Platform Secure platform to do online recharge in easy and hassle-free steps
Freeads GetitFreeads is an online, voice and print advertising Service that provides a platform to its users to buy, sell anything. The Buy. Sell. Anything theme of the website empowers the consumers with simple, convenient and credible solutions for buying & selling various
products/services. What makes our service different from others is its USP that provides placement of ads absolutely free for individuals unless they are promoting any business. Consumers can place free ads in various categories like Vehicles, Properties, Jobs, Household goods,
Education/Tuition, Business/Service, Computers/mobile, Health/Holiday and Personal, making buying and selling easy and effective. Mr. Sidharth Gupta, CEO of Getit group, took the initiative to introduce Indias first print classifieds, getitFREEADS, in four major cities including Chennai, Bangalore, Hyderabad and Kolkata. Our Online Ad Solution getitFREEADS is an online advertising platform where-in we provide the clientele a service to search for products as well as to post ads on our website, www.freeads.in . Our service encompasses the term advanced classifieds.

Website consists of wide classification of products and services. Classification ranges from vehicles, Jobs, Property/ Real estate, Household items, Computers/ Office equipments, Health to Education search and much more.
34
getitFREEADS offer an online platform/portal to buy and sell your old products to people locally and nationally.
It also offers a reliable platform to post free ads in multiple categories. Free classified ads imply that individual users can avail this buy, sell, anything service for free.
We assure you that all the ads placed and contact details of an advertiser are very much authentic.
Our Voice Solution Our 24x7 voice service, available at 0444-444-4444, provides right answers and gives users access to ask for products/services or post ads in multiple categories. It also provides relevant and updated search results. It is easy for people at home, at work, or on-the-go to receive information about products and services, matching their queries. Our Print Solution With the introduction of print classifieds, getitFREEADS has become the hub in the South market for all the buyers and sellers of different categories/industries available locally and nationally. All the ads placed and contact details of an advertiser are very much authentic. Our purpose is to connect potential buyers with genuine sellers through our platform. Our organization is armed with professional and experienced staff having a common aim to touch the scope where our potential may fruitfully meet with the requirements of our clients, that too with ultimate precision and cost-effectiveness. Our vision is that getitFREEADS will be recognized and respected as professional, innovative, profitable information, and knowledge based online advertising and classifieds platform. Why Us? It is available in multiple channels - Print, Online and Voice
All ads are placed absolutely free by individuals unless and until they are not promoting any business.
35
Users can buy, sell, anything through this safe, secure and simple to use platform. Products and services have been divided into multiple categories making the website convenient for users.
getitFREEADS Delhi is a member of ICMA- INTERNATIONAL CLASSIFIED MEDIA ASSOCIATION.
Getitmalls
Getit Malls is an information portal from Getit, servicing the Mallgoer in Tier 1/2/3 Indian cities. It aggregates information about all malls, its retailers and ongoing promotional schemes. The portal allows a user to search for a mall/store based on Location, brand and category. It has many user friendly features such as map based mall/store locator, city specific individual mall and store pages, list of amenities in each mall, listings under each store, running promotions under malls and stores etc. GetitMalls can be accessed online (www.getitmalls.com), Voice (helpline 4444-4444).
Hotdeals
With latest deals from across India, Hotdeals provides deals on dining, travel, health, fitness and hundreds of categories on-the-go with both email and mobile apps! We bring you the best services and brands at your fingertip at the best possible prices. The Hot Deals their mascot to search and help you in searching the Deals which are really hot in real low prices. Her name is HOTTY.
36
Hot deals aims at making life more fun for consumers. Being India's best daily deals website, we bring to you up to 90% discounts on dining, health and beauty services, travel and more. Our vision is to make Hot deals your engine of discovery for what to do, eat and buy in your city. With daily deals in close to 100 cities, we ensure that we reach consumers in every nook and corner of the country.
Tradeget
Tradeget is a leading B2B Website, where one can find enormous business resources and information in the field of international trade. Exporters and manufactures can use GETIT's online B2B marketplace "GetitTradeGet.com" to promote their business internationally. Buyers can search for exporters from India Exporters can promote their business internationally. Herein, companies in India showcase their products and services to a worldwide audience. The site is a catalogue site with marketplace features, enabling exporters to seek buyers across the world.
APPLICATIONS
Getit app on Mobile
Find information anytime, anywhere around you with the GetIt Mobile App. The app once installed in your handset auto detects your current location to deliver information to you
37
within a certain Radius. What's more? This app is absolutely free and available on all platforms. App Features Auto detects your current location using GPS Quick links to top/popular categories let you find faster Refine your search based on attributes and location Interactive map with directions Call any business with a single click/tap Share businesses via email & SMS Save favourite listings on your device
38
Hotdeal app on Mobile
The Hotdeal app is the ideal tool for you to find the deals of your choice near you. The app once installed in your mobile auto detects your location using GPS and gives you deals near you. What's more? This app is absolutely free and available on all platforms. App Features -Rich, interactiveand graphical user interface - Find great Deals near you - Quick links to categories let you find faster - Click/tap to Call the contact - SMS or Email deal to friend - Share deals via email & SMS
39
Freeads app on Mobile
Buy. Sell. Anything on mobile using GetIt Freeads. The app once installed in your mobile auto detects your location using GPS and gives you quick access to popular categories to help you buy / sell easier. What's more? This app is absolutely free and available on all platforms. Features: Search for ads in categories like Vehicles, Properties, Jobs Auto detects your current location using GPS Quick links to top/popular categories let you find faster Refine your search results based on location and attributes Interactive map with directions Share ads via email/SMS Save your favourite ad on device Save contact details of advertiser on device
40
Local search app on Facebook Get started with 3 Easy Steps to find local information of your need on Facebook. All you have to do is to select your city, your preferred categories, review and rate the various service providers. Film Review app on Facebook
The GetIt film review app is an ultimate film destination for all movie lovers! Just follow film club and get in touch with all the new, upcoming and top grossing movie releases. You can also review and rate your favorite movies here.
MICRO COMMUNITIES
Car
Looking for new cars, pre-owned cars, accessories, dealers, mechanics, repair, car pool, buying tips or anything you wish? Your Search ends here. Join free! Are you the one who wants to be counted among the car freaks? If yes, then you must have found yourself searching for some platform from where you can get exhaustive information on cars. Always found busy keeping yourself updated with new car launches, features, designs, make, and lot more? We have a place for you where you can share all your interest in cars with others who are equally crazy about these automobiles. Yes, Getit has started a community named Getit Cars where you can read reviews and specifications, check photo galleries of cars, know the price of cars, and express your comments. You just need to become a member of this community and can begin comparing
41
cars, checking cars features, contact car dealers, accessories dealers and reading informative articles on car finance, services, insurance, accessories, etc. Second-hand car lovers can check our section on used cars for buying or selling used cars.
Fashion
If you have a fad for fashion then you search for latest updates on the same ends here. Getit brings you an exclusive fashion community where you will find, latest fashion trends, fashion updates of celebrities, fashion blogs and much more. Join now! Browse Fashion

Fashion Bags Shoes Go shopping Accessories People & parties
Food
If you are a foodie and love to not just eat out but also cook up the most delicious dishes, then this is the place to be. Get it brings you a free food community which you can join and get access to information on innumerable restaurants across the country, recipes from the star chef Sanjeev Kapoor and much more. Join now! Browse Food & Dining
o
Restaurants
42
o o o o o
Fine Dining Pubs & Nightlife Cafes & Bakeries Recipies Book your Table
Home and interior
Home is where your heart is! At Getit, we understand this and hence we have put together a community that'll help you decorate and design your home in the finest tastes. At this community, you can find guides to interior decoration, furniture, home collectibles and much more. Join Now! Home is undoubtedly the place of ultimate relaxation. No matter how stressed or down you are after combating the days challenges, returning to an abode of love, warmth and comfort is certain to rejuvenate you. We at Getit Home & Interiors are determined to reward you and your family with a home you have always dreamt of. Now you can leave all your home related worries on us. Getit Home & Interiors is a leading online community dealing in home dcor and interiors for your sweet home. What you can do at Getit Home & Interiors: Join the home and interiors community. Plan a perfect home without disturbing your pocket. Estimate your budget for home designing. Find designers and decorators. Get best home designing deals Select from a series of designing ideas.
43
Locate popular home and dcor brands and stores in your vicinity. Find Vaastu Shastra rules for your house. Talk to trusted Vaastu experts. Understand where and how to use eco-friendly home products. Know about celebritys homes and styles. Get an idea of properties worth buying and selling. Share your home decoration stories.
Weddings
We understand that weddings happen once in a life time, and you will go to any extent to make it a memorable affair! Hence we bring you Getit Weddings, where you will find the perfect tools to make your wedding a gala event. Join Now! Wedding is the most beautiful moment in everybodys life and we at Getit Weddings help you in making your wedding moments memorable. From wedding planning to honeymoon tips, we believe in giving complete and reliable information. The online stores at our community offer a different experience of online wedding shopping. So you dont have to run for anything. Getit Weddings is an online platform that provides you extensive information at one place. You can plan your dream wedding with an ease by leaving all your worries behind.
What you can do at Getit Weddings: Join the wedding community Plan your Wedding Day as per your budget Calculate your Wedding budget
44
Buy wedding costumes, bags, and accessories Get wedding checklist Add guests to Guests List Create wedding albums Find vendors and wedding planners Get the best wedding deals Attractive honeymoon deals available Information on trendy wedding outfits Insight on functions and rituals Pick a right wedding venue Plethora of wedding gifts to gift to the newlywed Get the best wedding tips on beauty, costumes, shopping, travel and more Find transport services Select and send wedding e-cards to family and friends Plan a wonderful honeymoon trip Wedding and marriage advices and tips from experts Share your wedding and marriage stories Share wedding and marriage jokes, quotes, poems, cartoons and more
45
Young Moms
Bringing up a little life takes in a lot of efforts for a young mother. In our attempt to make the going a little easy for the young moms in the block we bring you Getit Young Moms an online community where thousands of moms meet, share, advice and make new friends daily.
Gadgets
If you are in love with gadgets, Getit Gadgets is the place for you to be in. Here you will find reviews of the latest gadgets in the market with an option to buy them online. Join now! Browse Gadgets

Mobiles Tablets/PC Cameras Internet Video and TV Audio, Music Telephone Portable Electronics
MICRO SITES Christmas & New Year
Savoir the sweet taste of Christmas & New Year, with Getit Celebrations. Here you will find unlimited choices for your Christmas shopping along with ideas to decorate your home, a Christmas tree and yummy recipes.
46
Diwali
Celebrate the festivals of light with great pomp and grandeur, the Getit Diwali way! Through this site we give you not just ideas for a great Diwali but also shopping options along with recipes for the atypical Diwali sweets. Durga Puja
Celebrate the divine spirit of Goddess Durga on Durga Puja with Getit Durga Puja. Through this site we give you not just ideas for great Durga Puja celebrations but also shopping options along with recipes. Ganapati
Celebrate the reverence of Ganapati Bappa with Getit Ganapati Utsav. Buy and send gifts, decorative items, sweets, recipes of homemade delicacies and more.
Kumbh
Gather the blessings of Kumbh with Getit Kumbh Mela. Your one stop destination for everything that you may require for attending the Kumbh. Be it booking a cumulative package or just a hotel accommodation.
47
Mysore Dusshera Celebrate the divine spirit of Mysore Dushhera with Getit. Through this site we give you unlimited shopping options along with recipes of Dusshera specials.
Navratri
Celebrate the divine spirit of Mata Sherawali with Getit. Through this site we give you unlimited shopping options along with Navratri Special recipes.
Onam
Celebrate Onam with Getit. Know all that you wanted to known about Onam here along with the options to buy and send gifts to your loved ones.
Valentines
When love is in the air, we are there to make your loved one feel special. Check out our valentine's special website for gifts, ideas and more.
48
GETIT ALLIANCES
GETIT INVESTORS Astro
Astro is Malaysia's leading cross-media group with significant presence in DTH (Direct-ToHome) TV services, commercial radio and TV programming. Apart from Getit, Key Investments in India include Sun DTH, Red FM, Food Food channel and NDTV Goodtimes.
49
Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. With a customer base of over 3.5 million residential customers or approximately 52% penetration of Malaysian TV households, Astro offers 170 TV channels, including 37 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go. Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro introduced NJOI as an entry-level DTH satellite TV service and is the countrys first non-subscription based satellite TV, offering 22 TV and 20 radio channels. Astro Radio includes Malaysias highest rated stations across key languages and is available on both terrestrial and digital channels, reaching approximately 13 million weekly listeners and capturing a 52% share of listenership in Malaysia in April 2012. Its digital arm is involved in digital publishing, applications and platforms as well as publication of entertainment and lifestyle magazines locally. The Peoples Choice, Astro was awarded the Brand of the Year award at Malaysias Putra Brand Awards 2012. The award is in recognition of Astros efforts to exemplify innovation, quality and strong corporate social responsibilities.
Helion
Helion Venture Partners is a venture capital firm specializing in early and mid-stage investments, based in Port Louis, Mauritius with additional offices in Bangalore, India and Gurgaon, India. Helion Ventures Partners is a $605 Million India-focused, early to mid-stage venture fund, investing in technology-powered and consumer service businesses in sectors like outsourcing, Internet, Mobile, Technology Products, Retail Services, Healthcare, Education and Financial Services. Our mission is Partnering with entrepreneurs to build world-class companies.
50
We believe that companies are fundamentally built from inside, but as Board members we play an active role. Typically we help companies in making strategic choices and in building an organization that can execute on strategy. We have access to world-class executives that we can bring to our portfolio companies. We also help in building a high quality Board of Directors / Advisors. We also team with the management and provide operational value add in the area of finance, HR, technology, marketing and operations.
In helping manage rapid growth, we participate in future rounds of financing in syndication with other venture partners. Our prior experience in M&A is also available to entrepreneurs in driving inorganic growth. Most of all, we act as a sounding board to the CEOs as they navigate challenges of building world-class organizations.
GETIT International Projects
Getit Transnational Private Limited is the subsidiary of Getit that manages its international operations. To kick start its ambitious growth plans Getit has embarked on a journey to expand its horizon and tap the huge potential of its products and services in South East Asia and MENA markets. Currently Getit is in discussion with Telcos in different countries to partner with them and deliver local search, Classifieds, Deals, Best Price, Getit malls , Micro Communities, GetitBazaar to their subscribers in respective countries. With this service, the consumers will be able to access these services on their mobiles using WAP, SMS, Applications, USSD and Online mediums. Malaysia is the first market where Getit shall be launching its services very soon. Getit has signed an Agreement with a Malaysian Telco to launch its services for the Malaysian market.
51
About GetitBazaar
GETTIT BAZAAR is a new shop on the internet for the merchant Merchant can add as many products as they want to their shop on Getit Bazar Merchant can sell on Gettit Bazar Merchant will get only conform order by email and SMS Merchant will raise the invoice, pack the item, print document and keep ready Door pick up of all packed item and documents Payments will be collected by Getit Bazar and transfer to your bank account Payment will be transferred only after buyer receipt conformation of order
Simple fix slab of charging the sellers: Higher of Rs. 100 on 2.5% condition apply Service tax extra Bulky and heavy item will have additional tax. What 100 Rupees Include: Logistics charging. Payment gateway charges. Web hosting charges. Store Creation: Merchants signup for E-commerce fee with field state person. Onboarding team calls up the merchant and helps create their store with content & catalogue Quality Check team verifies the store content. Store live post approvals by GetitBazar ready for transactions. Merchandiser team drives traditional & creates up sell opportunities for move.
52
Update: Seller Launch: December 15th 2012. Number of Stores on site: 3200+ Product on Site= 7000+ Transaction from February 2013 Orders: 500+, average 20 orders/day. Airtel: February 2013 To be launched with: IDEA, AIRCEL. Newer platforms: SMS, VOICE MEDIA & WEBSITES. Daily traffic on a day on website : 4000+
53
Chapter 3
54
Background of the Study

This project is basically to check the level of awareness and the likeliness to accept the contract of the GetitBazaar online store among the merchants. 1. To make the merchants accept the contract and to make them aware about the online store, the company wanted the employees and management trainees to physically approach to the merchants all over the country under their regional offices. I was allotted Delhi region. There I have visited the following towns: Sadar Bazar Chandni Chowk Bhagirath Palace Chawri Bazar Lajpat Rai Market( both old and new) Lajpat Nagar I,II,III Rajouri Garden Kamla Nagar Market Pitampura Pahar Ganj Kashmere Gate Primary Area Allotted
I. According to Getit, Delhi and NCR region has so much potential prospects for the company who can be interested in contracting with GetitBazaar and can be a seller on the store and can even opt for the paid stores on the GetitBazaar.
II. In addition to this, the merchants were asked to answer several questions in the form of questionnaire about their preference among several online stores and how they got to know about those stores and what they expect in an online store which will make them accept the contract with the store. These data formed the main basis of the study. Various analysis like brand preferences, merchant expectations, consumer expectations, pricing analysis with its competitors - a merchant review and many more were analyzed. 2. Collecting a large number of merchants(Sellers) for the GetitBazaar, this in marketing perspective is increasing the Awareness and Acceptability among the merchants and
55
consumers, which will in turn lead to increase in sales, expansion and growth, and more customer satisfaction and visit at the store.
Aim of the Study

The aim of the study is to ascertain that how much merchandisers are aware of Getit brand and do they prefer it over its competitors.
Objectives of the Study

To study the awareness of GETIT brand among clients or merchandisers To study the impact of market strategies on acceptability of GetitBazaar Online Store To analyze how market research can help in enhancing the brand value To understand the expectations of a merchant from a online store To understand the consumer expectations from a online store, according to merchant's point of view To analyze the areas through which merchants and consumers can be made aware about GetitBazaar
Scope of the study

Coverage: The study is conducted at Getit Infomedia Pvt. Ltd.,Delhi. The area in which this study has been conducted or the area covered is Delhi - 6(Chandni Chowk, Sadar Bazar, Lajpat Rai Market, Chawri Bazar, etc.). This study will help the organization in ascertaining the importance of market strategies on creating awareness and acceptability of the GetitBazaar store among merchandisers. The study will also enable the company in improving the promotional activities to capture the good and huge market share. This study also helps the management to know whether they are lacking to their competitors and they can take measures to improve their product.
56
This study will help a management to know about the merchant expectations and the consumer expectation from merchant's point of view from a online store - this will help them to increase the acceptability of the store among merchants by fulfilling those expectations. Respondents: Merchandisers or clients will be contacted, interviewed and will be asked to answer a questionnaire for this purpose.
Problem of the Study Acceptance of GetitBazaar by the merchants was not that much satisfactory. Awareness about GetitBazaar among the merchants of the area allotted was very low.
Merchants were not so responsive and cooperative as they do not want to enter the
online retailing.
57
Chapter 4
58
RESEARCH METHODOLOGY
Research Objective The prime objective of this research to find the prospective merchandisers through alternative distribution channel who can be the clients of Getit Infomedia Pvt. Ltd. The main objective to this research is to ascertain awareness of the brand among merchandisers, whether they are ready to accept the brand or not and also brand preference over other leading online stores. Research Design: It is a Descriptive research design. Sample Design: SAMPLE PLAN: Any sampling process starts from defining the problem and ends with final selection of the sample. SAMPLING SIZE: Out of the total strength the sample taken among merchandisers is that of 30 respondents. SAMPLING TECHNIQUES: The technique used is Convenient Sampling. SAMPLE AREA: The research was conducted at GETIT Infomedia, Delhi. SAMPLE METHOD: The research was made by the survey in accordance to the convenience of the merchandisers. So the sample type is convenient sampling. Data Collection: Primary Data: It has been collected by a structured questionnaire and also through observations, interviews and discussions with merchandisers. Secondary Data: It was collected through different websites, company brochures and manual of the company.
59
Research Instrument A structured questionnaire has been prepared for conducting research. It has been kept in a proper framework to make it clear to the merchandisers. The questionnaire comprises of both open ended and close ended questions. A sample questionnaire has been attached in the report. Research Tool Many statistical tools like, Pie Charts Bar Charts Chi - Square, other SPSS tools Other diagrammatic and pictorial representations
were applied in this research in order to derive conclusion. Research Plan: To visit the merchants at the areas allotted Ask them are they aware of on-line stores and if they are aware then whether they deal in online retailing or not. Next, is to find out whether merchandisers would want to get involved in online retailing in near future if they are not aware yet. Then explain them about the product and make them aware about the brand and its products, And finally convince them to get into a contract with GetitBazaar for online store.
60
Chapter 5
61
DATA ANALYSIS AND INTERPRETATION

Question : What type of business are you into? Type of Business
60% 7% Reatailer Manufacturer Wholesale 33% 0% Inference: It has been observed that a majority 6O% of respondents have agreed to being into wholesale business, 33% of them are into retailing business whereas 7% of the respondents are into manufacturing business. Question : Are you aware about GetitBazaar store?
Aware about GetitBazaar
Services
37% Yes No 63% Inference: From the above graph it can be ascertained that 63% of respondents are not aware of Getit Bazaar whereas only 37% of them are aware of the brand. Thus it can be said that Getit bazaar should focus more on its marketing strategies in order to make its brand popular among the merchandisers.
62
Question : Have you heard about any online store? If yes, through which medium?
Through Which Medium You Heard About Any Online Store

4% 22% 24% Newspaper Magazines Television 7% Word of Mouth Social Media/Internet ATL-BTL Activities 17% Inference: 26%
It has been observed that merchandisers are aware of on-line stores through various medium like 26% of them get to know about on-line stores through the medium of Television, 24% of them through social media or internet, 22% of them through newspapers, 17% through word of mouth,7% through magazines whereas only 4% through ATL-BTL activities. So, the company can promote or advertise its store on the Television as it can be seen that the maximum respondents get aware through it and also through Social Media and Newspaper as they also aware maximum after Television. This will help the company to build a brand image of the store in the market which will increase its acceptability and will increase promotion through Word of Mouth. Question : Do you sell online? Sell Online
17%
Yes No
83%
63
Inference: It has been observed that 83% of merchandisers into on-line selling whereas 17% of them does not sell on-line. This implies that on-line stores are becoming popular among merchandisers and it is great opportunity for the GetitBazaar to grow. Question : If yes, on which online store?
Selling on Which Online Store
13%
24%
GetitBazaar 18% Flipkart Ebay Tradus 23% 22% Inference: It has been observed that majority of merchandisers are aware of on-line stores and are into on-line selling. Majority of them sells through Shopclues that is 24%, 23% of them through Tradus, 22% through Ebay, 18% through Flipkart, however only 13% of merchandisers sell through Getitbazaar thus it can be said that Getit bazaar should focus more on its marketing tools and try to exceed merchandisers and customer expectations in order to enhance its brand image. Question : Compared to our competitors, how do you feel this service is priced? Shopclues
Pricing as Compared to Our Competitors

13%
47%
Less Expensive Priced About the Same More Expensive
40%
64
Inference: From the above graph it can be ascertained that 47% of merchandisers thinks that Getit services are priced less than its competitors, 40% thinks that it is priced same as competitors, there is not much difference in pricing however 13% of respondents thinks that the service is more expensive than other on-line stores. This shows that if the merchandisers get aware about the GetitBazaar and its pricing, then there will be a great opportunity for Getit to increase its no. of merchandiser which will automatically build the brand value. Quetion : Do you think GetitBazaar can be beneficial for your business?
Is GetitBazaar Beneficial
7%
7%
Strongly Agree
30%
13%
Somewhat Agree Neither Agree Nor Disagree Somewhat Disagree Strongly Disagree
43%
Inference: It has been observed that 43% of merchandisers think that Getit bazaar can be somewhat beneficial for their business, 30% strongly agree to it that Getit Bazaar can be beneficial for their business whereas 7% of respondents thinks that Getit Bazaar cannot be beneficial for them. Thus, we can see that the company is having a good scope as merchants think that it benificiary for their business or can be beneficiary.
65
Question : After getting aware about the product, how interested are you in this product? Interest in the Product
7% 30%
27%
Extremely Interested
Interested Not Much Interested
36%
Not At All Interested
Inference: It has been observed that after being aware of the product and services offered by GetitBazaar 36% of merchandisers are interested in it,30% of them are extremely interested in the products being offered,27% are not much interested in its products or service whereas 7% of merchandisers are not interested at all. Thus, we can see that the company is having a good scope as merchants are interested in the product. Question : How likely are you to recommend GetitBazaar to someone you know?
Like to Recommend GetitBazaar
10% 10%
10%
Extremely Likely
30%
Very Likely Moderately Likely Slightly Likely
40%
Not At All Likely
Inference: It has been observed that about 40% of the respondents are extremely likely to recommend Getit to their known ones, whereas 30% are very likely and 10% of the respondents were not at all like to recommend.
66
Thus, it can be judged that people who get aware of the product are mostly likely to recommend it to others. So, the company should focus on the marketing promotional strategies to increase the awareness. Question : What are your expectation from any online retail store? 1. Promotional Activities
Promotional Activities 0% 0%
43%
Least Preferred
57%
Less Preferred Preferred Highly Preferred
Inference: Statistics shows that about 57% majorities of people preferred promotional activities. This shows that the respondents expect promotional activities the one of the important factor to be considered in an online store. 2.43% of the people highly prefer promotional activities. This shows that the respondents expect promotional activities the one of the most important factor to be considered in an online store. Thus, the respondents expect a online store to promote itself in the market. 2. Shipment & Delivery Duration Shipment & Delivery Duration
17%
13% Least Preferred
33%
37%
67
Inference: Here this figure shows that the highest majority of about 37% of people prefer less to the shipment & delivery duration in an online store. The second highest majority of 33% of people expects this factor from an online store. 17% of the people highly prefer it from an online store. This means they highly expect this factor. 3. Payment Policy & Safety of Transaction
Payment Policy & Safety of Transaction
3%
30% 40%
Least Preferred Less Preferred Preferred
27%
Highly Preferred
Inference: The figure shows that 40% of the people prefer less to payment policy & safety of
transaction from a online store and 30% of the people highly prefer. This shows that approx half of the respondents does not expect this factor from an online store which makes it not much important. 4. Quality of Logistics 3% 34%
Quality of Logistics
13% Least Preferred Less Preferred 50% Preferred Highly Preferred
68
Inference: The highest majority of people prefer a good quality of logistics from an online store. This shows that factor has to be taken into consideration. 34% highly prefer quality of logistics which shows that these people only expects a good quality of logistics. Therefore, it id the one of the most expected factor in acceptance of an online store. 5. Return Policy
Return Policy
13%
13% Least Preferred
37%
37%
Inference: As 37% of the respondents are preferring and less preferring both to return policy so we can say that it is 50% of the respondents are in favour of Return Policy. Therefore, it is not so important for the company to focus on this factor but not as compared to others.
6. No. of Leads
No. of Leads
23% 37%

40%
Highly Preferred
69
Inference: With the highest majority of 40% the people expect this factor also in an online store & given their preference to this factor. 37% of the people highly prefer this factor.this shows that this is the only factor which they expect. Majorly everybody thinks that business to be provided by online store is the most important factor.
7. Footfall on the store Footfall on the store
3% 34%
13%

50%
Highly Preferred
Inference: This shows that 50% of the majority prefer a good footfall in an online store. This shows that 34% of the majority highly prefer this factor .it means that only this is most preferred by the people. Only 3% of the people prefer this factor the least.this shows that for them a good footfall is not much preferred.
8. Competition on the store

Competition on the store
10%
20%
20%

50%
Highly Preferred
70
Inference: This shows that the highest majority of 50% prefer less to the competition on the stores With the same majority of 20% this factor is preferred & least preferred. This shows that the competition on stores sre preferred by 20% of the people & 20% of the people prefer the least. This shows that the competition on the store affect the acceptability of the store among merchants.
9. Maintenance of the Store Maintenance of the store
7% 30% 13%

50%
Highly Preferred
Inference: This shows that the highest majority of 50% of the people prefer this factor, this shows that the maintenance of the store if also preferable to these customers. 30% of the people highly preferred the maintenance of the store. 7% of the people least prefer the maintenance of the store.
10. Cost of personal store on the site Cost of personal store on the site
3%
13%
27%

57%
Highly Preferred
71
Inference: The highest majority of 57% of the people prefer that the cost of personal store. That this factor is also to be considered. Only 3% of the people highly preferred cost of personal store on the site. So, the cost of the personal shall be low or same as others.
11. Packing Material

Packing Material
3% 47%
17%
Least Preferred
Less Preferred
33%
Preferred
Highly Preferred
Inference: This shows that with the highest majority of the people of about 47% they highly prefer packing material the most. Only 3% of the people prefer this factor the least. So, the company shall provide packing material to the merchants.
12. Commission on sale of a product charged Commission on sale of a product charged
23%
23%

54%
Highly Preferred
72
Inference: This shows that more than a half of the majority of about 54% also prefer commission on sale of a product charged. With the same rate of preference 23% of the people highly prefer this factor only. And the other 23% of the people prefer this factor less. Therefore it should be less or same as other competitors.
73
Question : What do you think a customer expects from a online store which make him buy or visit a store again and again? Convenience 3%
Least Preferred
Delivery Duration
20%
Least Preferred
50%
47%
50% 30%
Less Preferred
Preferred
Highly Preferred
Coupons/Discounts/Sale 7% 20% 73%

Least Preferred
Return Policy
23% 40%
37%
Least Preferred
Less Preferred
Preferred Highly Preferred
Variety of Products
Promotion/Advertisements
10% 47% 43%

Least Preferred Less Preferred Preferred Highly Preferred
40%
33% 27%
Order Tracking Free Shipping
13% 27% 47% 13%

7% 30% 27% 36%
74
Payment Mode
Feel and Touch Option/Trial 13%
23% 17%
Least Preferred
23% 47% 17%
20%
40%
Quality of Products on the store
3%
Least Preferred
40%
57%
Inference: Here we can see that Convenience, Delivery duration, Coupons and Discount, Variety of products, Promotion, Quality of Products are the factors which mostly highly preferred by the merchants for customer expectations. This shows that the company should include all these factors in the product so that the acceptability of the product can be increased in the market. As the customer expectations will be fulfilled, it will also fulfil the merchants expectations as the customers will accept it and will be aware of the store. Which will also increase the acceptability in the merchants.
75
To check the relationship between people who sell online and how eager are they to accept GetitBazaar for selling.
Null hypothesis:-There is no relationship between online selling and acceptability of GetitBazaar among merchants. Alternative hypothesis:- There is relationship between online selling and acceptability of GetitBazaar among merchants. Descriptive Statistics N Sell online 30 Mean 1.13 Std. Deviation .346 Minimum 1 Maximum 2
Chi-Square Test
Frequencies Sell online Observed Expected N Yes No 26 4 N 15.0 15.0 Residual 11.0 -11.0
Total 30
76
Test Statistics Sell online Chi-Square df Asymp. Sig. 16.133a 1 .000
Interpretation:As p value is .000 which is less than alpha value(.05).Hence null hypothesis is rejected. Therefore there, is relationship between online selling and acceptability of GetitBazaar among merchants.
77
To check the relationship between Awareness and Acceptability of GetitBazaar among merchants
Null hypothesis:-There is no relationship between awareness and acceptability of GetitBazaar among merchants. Alternative hypothesis:- There is relationship between awareness and acceptability of GetitBazaar among merchants.
Descriptive Statistics N Awareness about GETIT 30 Mean 1.633 Std. Deviation .4901 Minimum 1.0 Maximum 2.0
Chi-Square Test
Frequencies Awareness about GETIT Observed N Expected N Yes No Total 11 19 30 15.0 15.0 Residual -4.0 4.0
78
Test Statistics
Awareness about GETIT Chi-Square Df Asymp. Sig. 2.133a 1 .144
Interpretation:As p value is .114 which is more than alpha value(.05).Hence null hypothesis is accepted .Therefore, there is no relationship between awareness and acceptability of GetitBazaar among merchants.
79
To check the relationship between merchants benefit and their interest towards GetitBazaar.
Null hypothesis:-There is no relationship between beneficial for business and merchants interested in GetitBazaar Alternative hypothesis:- There is relationship between beneficial for business and merchants interested in GetitBazaar.
Descriptive Statistics
Mean Beneficial for business Interested
Std. Deviation
2.17
1.147
30
2.10
.923
30
Correlations Beneficial for business Beneficial for business Pearson Correlation Sig. (2-tailed) N Interested Pearson Correlation Sig. (2-tailed) N 30 .700** .000 30 30 1 Interested .700** .000 30 1
80
Interpretation:As p value is .000 which is less than alpha value(.05).Hence null hypothesis is rejected. Therefore, there is relationship between Beneficial for business and merchants interested in GetitBazaar.
81
To check relationship between merchants benefits and their likelyness to recommend GetitBazaar to others.
Null hypothesis:-There is no relationship between beneficial for business and merchants like to recommend Alternative hypothesis:- There is relationship between beneficial for business and merchants like to recommend
Paired Samples Statistics
Mean Pair 1 Beneficial for business Like to recommend 2.17 2.80
N 30 30
Std. Deviation 1.147 1.095
Std. Error Mean .209 .200
Paired Samples Correlations N Pair 1 Beneficial for business & Like to recommend Correlation Sig.
30
.576
.001
82
Paired Samples Test Paired Differences 95% Confidence Interval of the Difference Std. Mean Deviation Pair 1 Beneficial for business - Like to recommend Std. Error Mean Lower Upper t df Sig. (2tailed)
-.633
1.033
.189
-1.019
-.247 -3.357
29
.002
Interpretation:As p value is .002 which is less than alpha value(.05).Hence null hypothesis is rejected .Therefore, there is relationship between Beneficial for business and merchants like to recommend.
83
Chapter 6
84
OBSERVATION AND FINDING

Based on the data , following are the findings: It was found that 60% of respondents were wholesalers, 33% were retailers whereas 7% of them were into manufacturing business. It has been observed that 63% merchandisers are not aware of the brand whereas only 37% have heard about GETIT brand which is due to ineffective way of brand promotion. 87% of Merchandisers are into on-line selling whereas only 17% are not. It is seen that newspaper, T.V and internet are the major source of information about on-line stores for merchandisers. Among all leading on-line stores merchandisers prefer Tradus, EBay and Shopclues over Getit and Flip kart. It was found that 47% of merchandisers think that Getit is less expensive from its competitors in terms of pricing, 40% of them thinks pricing strategy is same as competitors whereas according to 13% it is overpriced. It has been observed that 43% of respondents, that is merchandisers somewhat agree to it that Getit Bazaar can prove beneficial for their business,30% strongly agree to it whereas 7% of them strongly disagree to the fact. Ethical problems like security, privacy, reliability and non-deception on Internet are core issues that limit the growth of online stores.
85
RECOMMENDATIONS
Getit should adopt aggressive marketing strategies in order to promote its brand. It should invest in advertisement, sales-promotion, enhance the quality of its products so that it could attract more merchandisers. Company should look into matters like promotional tools, delivery duration , payment modes and merchandisers convenience so that merchandisers can be more satisfied with the brand and thus merchandisers satisfaction would definitely lead to increase in Brand Value or Brand Image. Should maintain transparency so that trust of merchandisers can be maintained. Should also focus more on ethical issues like security, privacy and reliability. Should add more merchandisers to add more variety of products. Must provide the packing material to the merchants. Must promote through ATL- BTL Activities and through Television and Newspaper.
86
OBSERVATION ANALYSIS
SWOT Analysis
STRENGTH 1. One of the few segments Leader 2. Good Reputation among Customers 3. Lower Cost Provider
WEAKNESS 1. Marketing Strategy 2. Weak Brand Recognition 3. Low Customer Retention
4. Quality & Consistency of Products being 4. Low Market Coverage and Presence offered 5. Loyal Core Customer Base
OPPORTUNITY 1. Moving Into New Markets 2. Shifts In Consumer preference 3. Change in Local Population 4. Brand Partnerships 5. Rise in online retailing in current scenario 1. Becoming a fad
THREAT
2. Shifts In Consumer Preferences 3. Wide Varity of Competition 4. Large Selection of Product Substitution 5. Potential Price Wars With Competitors
87
Chapter 7
88
LIMITATIONS OF THE STUDY

The study was conducted only in GetitBazaar, Delhi Time was limited so research cannot be more detailed, time span was limited to only 2 months Due to confidentiality accurate information are not revealed by some of the respondents Sample size taken was 30, which is a small sample size Some of the replies of the respondents may be bias
FUTURE SCOPE
The study can be used by the company to develop aggressive market strategies so that more awareness and acceptability of the brand among merchandisers can be created To understand various aspects where it is lacking behind its competitors and try to overcome these short comings Make a quantitative research and analysis of the effectiveness of the advertisements and other promotional activities of Getit Bazaar
CONCLUSION
As the market size of Indian online retail is growing at an annual rate of 35 % . And as per some reliable industry report, India is going to be the third largest nation of internet users in the next two years. This will provide a expansion to the company in their product GETITBAZAAR as the scope of online retail in India is in boom and if the company implements improved marketing strategies to increase it awareness, then in the upcoming time GetitBazaar will be one of the most accepted store in India.
89
Chapter 8
90
BIBLIOGRAPHY
REFERENCE: Published material of the firm & magazines. Previous year - Project Report Company's Presentation
WEBSITES: http://www.getitgroup.in/ http://en.wikipedia.org http://shibakumarsethy.blogspot.in/2011/12/online-shopping-changing-india.html http://businesstoday.intoday.in/story/flipkart-online-shopping-e-commerce-orderbooks-online/1/20797.html
91
ANNEXURE
QUESTIONNAIRE
TOPIC : AWARENESS AND ACCEPTABILITY OF WWW.GETITBAZAAR.COM(An Online Store) AMONG MERCHANDISERS
My name is Harshit Rastogi, I am a student of IMS Ghaziabad working in GETIT INFOMEDIA Pvt. Ltd. as a trainee. This is to inform you that the details you shared in this questionnaire will be used for research purpose only.
Name of the firm Name of the person
: _____________________________________________ : _____________________________________________
Designation of the person : _____________________________________________ Contact no. of the person : _____________________________________________
1. What type of business are you into? Retailer Wholesale 2. Are you aware about GetitBazaar store? Yes No Manufacturer Services
3.Have you heard about any online store? If yes, through which medium? Newspaper Magazines Television Word of mouth Social media/ Internet ATL-BTL activities Other (please specify)
92
4. Do you sell online? Yes 5. If yes, on which online store? GetitBazaar Flipkart Ebay Tradus Shopclues Other (please specify) No
6. Why do you prefer this online store over others?
7.Compared to our competitors, how do you feel this service is priced? Less expensive Priced about the same More expensive
8. What are your expectation from any online retail store? (Rate your expectations on the scale from the least preferred to the highly preferred) Least Preferred 1.Promotional Activities 2.Shipment & Delivery Duration 3.Payment Policy & Safety of Transaction 4.Quality of Logistics Less Preferred Preferred Highly Preferred
93
Least Preferred 5.Return Policy 6.No. of Leads 7.Footfall on the store 8.Competition on the store 9.Maintenance of the store 10.Cost of personal store on the site 11.Packing Material 12.Commission on sale of a product charged
Less Preferred
Preferred
Highly Preferred
9. What do you think a customer expects from a online store which make him buy or visit a store again and again? (Rate the expectations on the scale from the least preferred to the highly preferred) Highly Least Preferred Less Preferred Preferred Preferred 1.Convenience 2.Delivery Duration 3.Coupons/Discounts/Sale 4.Return Policy 5.Variety of Products 6.Promotion/Advertisements 7.Free Shipping 8.Order Tracking 9.Payment Mode
94
Least Preferred Less Preferred 10.Feel and Touch Option/Trial 11.Quality of Products on the store
Preferred
Highly Preferred
10. Do you think GetitBazaar can be beneficial for your business? Strongly Agree Somewhat Agree Neither Agree Nor Disagree Somewhat Disagree Strongly Disagree
11. After getting aware about the product, how interested are you in this product? Extremely interested Interested Not much interested Not at all interested
12.How likely are you to recommend GetitBazaar to someone you know? Extremely likely Very likely Moderately likely Slightly likely Not at all likely
Signature or Company seal
_____________________
95

SIP Final Report - GETIT INFOMEDIA Pvt. Ltd.

Uploaded by

Document Information

Original Title

Copyright

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

SIP Final Report - GETIT INFOMEDIA Pvt. Ltd.

Uploaded by

Copyright:

Study of Awareness and Acceptability of WWW.GETITBAZAAR.

COM among Merchandisers

(Approved by AICTE, Govt. of India) Academic Session 2012 2014

DR. URVASHI MAKKAR DIRECTOR - PRINCIPAL I.M.S GHAZIABAD

Prof. VIJENDRA DHYANI PROF. (MARKETING DEPARTMENT, PGDM) I.M.S GHAZIABAD

TABLE OF CONTENT S.No. Topic Page No.

Chapter 5 Data Analysis and Interpretations

62-83 85-87 89 91-95

MISSSION & VISION:

Business to business buying guides B2B

Freeads on Voice - 4444-4444

International Awards from the Yellow Pages Association, USA:

Ask me service- All India unique numbers "04444444444", and "Askme.com"

Key service offerings of Getit.in include:-

GetIt Best Price

Integration of social media to share with friends, family to join.

getitFREEADS Delhi is a member of ICMA- INTERNATIONAL CLASSIFIED MEDIA ASSOCIATION.

Getit app on Mobile

Hotdeal app on Mobile

Freeads app on Mobile

Fashion Bags Shoes Go shopping Accessories People & parties

Home and interior

MICRO SITES Christmas & New Year

GETIT INVESTORS Astro

GETIT International Projects

Background of the Study

Aim of the Study

Objectives of the Study

Scope of the study

DATA ANALYSIS AND INTERPRETATION

Through Which Medium You Heard About Any Online Store

Pricing as Compared to Our Competitors

Less Expensive Priced About the Same More Expensive

Not At All Interested

Very Likely Moderately Likely Slightly Likely

Not At All Likely

Less Preferred Preferred Highly Preferred

13% Least Preferred

Less Preferred Preferred Highly Preferred

Payment Policy & Safety of Transaction

Least Preferred Less Preferred Preferred

13% Least Preferred Less Preferred 50% Preferred Highly Preferred

13% Least Preferred

Less Preferred Preferred Highly Preferred

Least Preferred Less Preferred Preferred

7. Footfall on the store Footfall on the store

Least Preferred Less Preferred Preferred

8. Competition on the store

Least Preferred Less Preferred Preferred

9. Maintenance of the Store Maintenance of the store

Least Preferred Less Preferred Preferred

Least Preferred Less Preferred Preferred

11. Packing Material

12. Commission on sale of a product charged Commission on sale of a product charged

Least Preferred Less Preferred Preferred

Less Preferred Preferred Highly Preferred

Coupons/Discounts/Sale 7% 20% 73%

10% 47% 43%

Least Preferred Less Preferred Preferred Highly Preferred

Order Tracking Free Shipping

13% 27% 47% 13%

7% 30% 27% 36%

Least Preferred Less Preferred Preferred Highly Preferred

Feel and Touch Option/Trial 13%

23% 47% 17%

Least Preferred Less Preferred Preferred Highly Preferred

Designation of the person : _ Contact no. of the person : _