Ni dung o to SEO DGM Viet Nam

Tng quan v SEO

Bn s c tm hiu nhng khi nim c bn v chung nht v SEO, lch s SEO, hiu cch hot ng ca cng c tm kim v nm bt c cc yu t xp hng. Nu bn mi ln u bc chn vo SEO th y l chng rt quan trng ca kha hc. Nu bn tng lm SEO, bn cng nn n tp li hiu r tt c cc khi nim. Bn s hc: Khi nim t kha, lu lng truy cp, lin kt. Cc quy trnh SEO khc nhau gia doanh nghip nh, trung v ln. S khc nhau gia kt qu tm kim t nhin v kt qu tm kim qung co Adwords. 4 tiu ch quan trng trong SEO. 11 thay i ln trong lch s SEO. Ti sao vn trng lp ni dung l iu ti k v khin website ca bn b rt hng. Nhng yu t xp hng khng lin quan n t kha.

Nghin cu t kha
Nn tng ca SEO l nghin cu t kha. Nu bn khng c kh nng tm kim, pht hin v la chn t kha tt, website ca bn s b xp hng thp hn so vi mong mun. Bn s vut mt nhng khch hng tim nng, v h khng thy c website ca bn. Bn s hc: S dng t kha trong cc cch iu hng website. S dng t kha hp l trong ni dung m khng vi phm quy nh ca cng c tm kim. S dng t kha trong Youtube, PPC, online PR. Nhng cng c cn s dng nghin cu t kha. Nhng t kha di tc ng ln t l chuyn i nh th no.

Thit k v cu trc website

Mt trong nhng ni dung quan trng SEO thnh cng l cu trc website. Thit k v cu trc website ca bn hp l l iu u tin bn c th lm ngay. Bn s gp mt s khi nim phc tp v chng ti s gii thch cn k trong chng ny. Bn s hc: Nhng hng dn ca Google gip website d dng xut hin trong kt qu tm kim. Ti sao chng ta phi gi URL cng ngn cng tt. Ti sao cu trc v cch iu hng ca website c th gip ngi truy cp v cng c tm kim lm vic tt hn. Mi quan h gia tnh tin dng v SEO Tm quan trng ca breadcrumb trong SEO Ti sao bn khng nn SEO trang ch. Ti sao bn khng mun lin kt n 80% sn phm ca bn.

Phn tch i th
Chng ny s gip bn c ci nhn khch quan v t kha cng nh i th ti u t kha ny nh th no trn website ca h. T , bn s c nhng tng tt to ra cc chin lc SEO ph hp vt qua i th, mc tiu quan trng nht trong n lc SEO. Bn s hc: o lng mc cnh tranh ca t kha. t mt mc tiu SEO kh thi. S dng nhng cng c SEO o lng tim nng ca t kha i vi vic kinh doanh ca bn. Ti sao bn khng nn u t vo nhng t kha ngn c lng tm kim rt ln. Ti sao bn khng cn phi s hi khi cnh tranh vi nhng thng hiu ln.

Cch thc xc nh mt thi gian biu ph hp ci tin th hng nhng mc phc tp khc nhau.

Ti u Onpage
Bn s nm c tt c nhng ni dung lin quan n SEO on -page, t vic ti u tt c trang n ti u trang 404, chuyn hng 301, to sitemap. Nu website ca bn thuc dng blog hoc s dng CMS, bn cn phi ch n c vn trng lp ni dung. Bn s hc: S khc nhau c bn gia ti u onpage v offpage. Cch t tn cc chuyn mc v trang ph hp. Ti sao th meta m t tr nn quan trng trong vn ha tm kim hin i. X l vn ca cc th trong header ca nhng CMS thng dng. Ti sao trng lp ni dung l iu ti k, v nhng g bn cn phi lm khc phc.

Chin lc, k thut xy dng lin kt

Mt khi bn nm c cc k thut ti u SEO, vn cn mt phn rt quan trng m bn cn thng tho xy dng lin kt. Di s nh gi ca cng c tm kim, website lin kt n bn cng uy tn th website ca bn cng uy tn hn. Do , lin kt tr thnh mt ni dung ti quan trng. Chng ny s cung cp cho bn nhng chin lc, k thut, cng c xy dng lin kt hiu qu v khoa hc. Bn s hc: S quan trng ca lin kt. Chin lc to lin kt t nhng website khc. To s cn bng v t nhin trong h thng backlink.

u khuyt im ca mua bn link. Nghin cu v tm hiu backlink ca i th. Tham gia cng ng blogger to lin kt. Tha thun trao i lin kt vi website khc.

Chin lc a phng ha trong SEO

Bn s c tm hiu mt trng phi SEO hin i: SEO cho tm kim a phng. Chng ny s cung cp cc kin thc v k thut gip nhng ngi ang sng quanh bn c th tm c bn v tin tng vo bn. Bn s hc: 10 tiu ch xp hng tm kim cc b hng u. Nng cao uy tn doanh nghip ca bn bng cng c tm kim. Ti u ha nhng trang quan trng nht bng cng c tm kim. Tm hiu Google local business center. Tm quan trng ca NAP trn cc trang.

Qui trnh thc hin mt tin trnh SEO

Sau khi bn ti u ha mi th th cng vic SEO vn cha kt thc. Bn phi bit cch phn tch bo co SEO, audit website, t nhng mc tiu thc t thc hin tin trnh SEO v theo di kt qu t c. chng ny, bn s c trang b nhng kin thc quan trng c th lm vic cc cng ty hoc trao i vi khch hng. Bn s hc: Ti sao vic theo di th t xp hng l con dao hai li. Nhng cng c theo di thng dng (min ph v tr ph). Cch thc hin mt bn phn tch gi tr t kha (KCB). Cch thc hin mt bn phn tch SWOT.

Cc s dng Google Analytics v Web Master Tools to ra nhng dng bo co. Nhng b mt ty bin SEO ph hp vi mi lnh vc.

L trnh s nghip ca mt SEOer

Ni chung, c 3 con ng bn theo i s nghip SEO: 1) Lm vic nh mt nh t vn SEO c lp (SEO freelancer). 2) Lm vic trong mt cng ty v SEO cho website cng ty . 3) Lm vic cho mt agency, nhn SEO cho nhng cng ty khc. D bn chn i theo con ng no th iu quan trng l bn phi hiu r mi trng internet marketing nm bt nhng c hi. Bn s hc: Nhng lnh vc khc nhau trong SEO s to ra nhng con ng s nghip khc nhau. Top 10 cng vic hin i cha tng c trong 10 nm trc. H thng phn cp chc danh. Cch la chn lnh vc SEO ph hp vi tnh cch v kh nng. Ti sao 80% qun l b phn tuyn dng s dng Google tm kim nhn ti v nhng g bn cn phi lm. Tm quan trng ca thng hiu c nhn trn internet. 10 cch xy dng thng hiu c nhn hiu qu. Lm sao trnh nhng khch hng xu. Lm sao loi b nhng thng tin gy bt li cho bn. BFRF l g, v ti sao bn cn phi trnh xa chng.

SEO v cc cng c h tr hiu qu

Chng ny s hng dn tng qut cch s dng nhng cng c SEO ph bin. Ngoi nhng cng c phi tr ph, vn c rt nhiu cng c min ph hu dng gip bn tit kim thi gian nghin cu v lp k hoch.

Bn s hc: Hng dn s dng cc cng c SEO min ph. Danh sch nhng cng c SEO m SEOer thng dng. Ngun: Trung tm o to DGM Viet Nam