Professional Documents
Culture Documents
to
New
Media
NM1000
|
Townsville
The Future
Some)mes
at
night
I
lie
awake
in
the
dark
and
try
to
recapture
the
vision
and
the
sound
of
The
World
of
Tomorrow.
I
try
to
remember
how
the
pastel
ligh)ng
glowed
on
Mad
Meadow
in
Flushing:
soT
greens,
orange,
yellow
and
red;
blue
moonglow
on
the
great
Perisphere
and
on
the
ghostly
soaring
Trylon.
I
think
with
a
sense
of
sweetened
pain
of
nights
when
I
sat
by
Flushing
River
and
saw
The
World
of
Tomorrow
reected
on
its
onyx
surface,
in
full
colour,
and
upside
down...
Meyer
Berger
|
speaking
a;er
The
New
York
Worlds
Fair
|
1940
The Future
The
Worlds
Fair
was
once
a
hugely
signicant
event,
the
right
to
host
it
ercely
contested,
the
sense
of
technological
crystal
balls
and
cultural
exchange
omnipresent.
The
Worlds
Fair
came
to
a
reconsMtuted
plot
of
land
in
upstate
New
York
in
1939.
Like
the
Paris
Fair
(1937)
before
it
-
which
hosted
such
signicant
events
(in
hindsight,
at
least)
as
the
hanging
of
Picassos
Guernica,
and
the
foreboding
cultural
face-o
between
Russia
and
Germany
-
the
New
York
Worlds
Fair
of
1939/1940
was
to
be
like
no
other.
NY
Worlds
Fair
|
Nembhard
Culin
|
1939
The Future
Arriving at the outset of WWII, the Fair of 39 was a naMonalisMc display of democracy, technological achievement and naMonalisMc pride, designed to li; America out of the dust bowl of the Great Depression. "The Fair will dramaMcally display the most promising developments of ideas, products, services and social factors of the present day in such a fashion that the visitor may gain a vision of what he might a^ain for himself and for his community by intelligence and cooperaMve planning. Grover Whalen, NY Worlds Fair president
The Future
The 39 Worlds Fair introduced a vast area of signicant futurisMc developments which would become an intrinsic part of post war America : Television Photo copier Pre-prepared frozen foods Vocal synthesiser Washing machine Air Condi)oning And enthusiasMc appearances by Superman in his rst public ouMng, President Roosevelt the author of the New Deal, Albert Einstein the inventor of the atom bomb and science cMon author HG Wells.
The Future
Unlike the quaint tourist trade fair feel of Brisbanes Expo 88, our modest Australian equivalent, the Worlds Fair of 1939 took on mythic proporMons Slogans which were used to market the event included: Fair of the Future The World of Tomorrow Dawn of a New Day It was more than a collecMon of exhibits; it was a wellspring of innovaMon in corporate idenMty and promoMon. (Heller & Pomeroy, 1997)
The Future
The Future
The Future
The Future
The Middleton Family Visit the Worlds Fair | Wes)nghouse Corpora)on | 1939
The Future
The Middleton Family Visit the Worlds Fair Wes)nghouse Corpora)on | 1939
The Future
The Future
The Future
The Designer
The Designer
At the centre of all of this was the industrial designer Henry Dreyfuss, whose exploraMon of such design aestheMcs as streamline and pracMcal approaches ergonomics would shape much of the next 50 years. The origins of his modern futurist design aestheMc and the accompanying pragmaMcs of naMon building which underpinned the NY World Fair of 1939 can be seen even today in contemporary American culture.
The Designer
"If the point of contact between the product and the people becomes a point of fricMon, then the industrial designer has failed. If, on the other hand, people are made safer, more comfortable, more eager to purchase, more ecient, or just plain happier, the designer has succeeded." - Henry Dreyfuss
Henry Dreyfuss
The Designer
The Designer
The Designer
J3 Hudsons | 1938
The Designer
The Computer
The Computer
In 1983 Apple launched their new breed of personal computers. The Apple Macintosh was setup as a direct compeMtor with similar technologies being developed by IBM. However in a strange twist of markeMng, Apple used a Dystopian vision of the future to counter the hegemony of IBM. They Ridley Sco^, the director of the 1982 lm Bladerunner, to direct a TV commercial which echoed the themes of George Orwells i1984.
The Computer
The Computer
In
1997
the
Apple
CorporaMon
introduced
their
most
widely
used
adverMsing
campaign
to
date,
which
would
conMnue
well
into
2002.
Using
17
world
leading
gures
from
the
20th
Century,
Apple
used
the
signicaMon
of
these
individuals
and
their
achievements
to
construct
the
possibiliMes
of
a
future
built
around
the
personal
computer.
In
this
sense
the
owner
of
an
Apple
computer
would
automaMcally
be
associated
with
this
knowledge
base
and
the
product
in
eect
would
accelerate
thinking
and
creaMvity
via
technology.
Apple
CorporaMon|
1997
The Computer
The Computer
The Computer
The Computer
The Computer
The Data
Designing Meaning
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