Strength: 1. 2. 3. Technology skill.

Distribution Channel Customer loyalty Birthday 50% top up bonus, monthly top up bonus has gain the customer loyalty and prevent their switching to orders brand. Scale, Management and Product quality DiGi has achieved economies of scale from its large number of subscriber whom enables it to gain low cost advantages. There are lots of experience management and leaders in DiGi, example are Head of Telenor Asia Region and etc, this help the company having a good management team.

4.

Weaknesses: 1. 2. Poor reputation among customers. Lots of complain about the Signal in certain week coverage. Limit Customer improve on segmentation and positioning strategies differentiate its product by technical and performance characteristics, especially network coverage

Opportunity: 1. unfulfilled customer needs

Threat: 1. 2. Competitive Rivals in same industry Mobile number portability (MNP) MNP enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another.