Cc th thut SEO blackhat khin website b cm

Mt trong nhng cch hiu qu nht thc hin cc iu ny l ti u ha cng c tm kim (SEO). C rt nhiu phng php SEO hiu qu c th ti u ha website doanh nghip ca bn, tuy nhin bn cnh cng c mt s th thut SEO blackhat khng nhng hy hoi danh ting cng ty v khin website ca bn b Gooble ngn cm m cn gy ra hng lot nhng rcri lin quan n php lut.

C mt cuc tranh lun ang din ra gia cc chuyn gia v nhng g c xem l SEO m trng v SEO m en. S khc bit ln nht chnh l SEO m trng gip cng c tm kim em ti ngi dng nhng kt qu cht lng hot ng theo nhng hng dn c sn. Mt khc, SEO m en bao hm vic li dng nhng gii hn c sn trong tp hp cc qui tc theo trnh t nht nh cng c tm kim. Cc chuyn gia thng bt ng v nhng g c xem l phng php SEO m trng v SEO m en. Vic gi nhng phng php ny l g khng quan trng, iu quan trng y l mt s th thut ny l nhng tng ti t v v th hu ht cc nh tip th nn trnh s dng chng. Nhng l do th lun bin i nhng c mt khun mu chung l: trnh nhng th on SEO nhm nh la cng c tm kim v bp mo kt qu tm kim. y l kinh nghim ca c nhn: nu mt ngi ang thc hin vic xem xt th cng pht hin ra th thut sn c th c l l mt th thut rt d. S tht an ton khi tha nhn rng nu bn c gng li dng l hng trong thut ton ngy nay, nhng li th ca bn s ch l nht thi. iu quan trng hn, bn c th i mt vi ri ro cao khi website ca bn b pht hay cm.

6 th thut SEO m cc nh sn xut nn trnh:

1. Link farms:
Mi ngi u nht qun rng mt trong nhng nh hng mnh nht trn vic xp hng tm kim l s lng v cht lng nhng ng link lin kt n mt trang web. Link farm l mt nhm cc websites c to ra vi mc ch l nng cao s lng cc

ng link n mt website c sn. Nhng ng link ny l gi (nhm bo hiu cht lng website m chng lin kt) v v th chng bp mo kt qu cng c tm kim.

2. Automated Content Generation/Duplication:

Cc cng c tm kim rt thch ni dung. Chng c bit thch nhng ni dung no c cp nht thng xuyn. iu khng may l vic to ra nhng ni dung c o nh th s mt rt nhiu thi gian v cng sc. Khi c gng to ra cc mng li cng c tm kim nhm thit lp nhiu trang web hn t mt website, v thc hin iu ny thng xuyn s khin mt s trang s th cc ni dung c to t ng hoc ly ni dung ca cc website khc ng li. Th thut ny thng i km vi link farms (bi v nu bn to ra hng ngn site, bn s cn ni dung ng trn cc site v th cng c tm kim s a chng vo danh mc lin kt) Google rt gii trong vic xc nh u l ni dung t nhin v u l ni dung khng c gi tr c my tnh to ra. Cn v vic t sao chp cc ni dung t nhng trang web khc l vi phm lut sao chp v iu ny c xem l v o c.

3. Keyword Stuffing:
Th thut ny lin quan n cc phn trong trang web lp li nhiu ln mt t kha nht nh gy nh hng ln kt qu cng c tm kim. Nhiu nm trc cc cng c tm kim v hiu ha th thut ny, nhng v mt vi l do th thut ny hin nay vn ang c s dng rng ri.

4. Cloaking:
Th thut ny nhm chuyn giao ni dung mt website khc ti mng li cng c tm kim thay v ti ngi s dng. ng c thng thng i vi th thut ny l chuyn ni dung cho cng c tm kim nhm xp hng trn mt gii hn no thay v gi ni dung khc cho ngi s dng thc s. Cng c tm kim pht hin iu ny kh d dng. Nu bn b nghi ng s dng th thut cloaking, rt d dng mt ngi no (nh nhn vin ca Google chng hn) gh thm trang web ca bn v kim tra xem liu bn c ang cloaking hay khng. Khi b pht hin th th thut ny l mt trong nhng bin php ng tin cy nht cm website hot ng.

5. Hidden Text:
Th thut ny nhm che giu vn bn trn trang web khin cho cng c tm kim s nhp vo danh mc (nhm mc ch tng xp hng), nhng ngi truy cp s khng thy c. V d n gin nht chnh l vic bin i vn bn mu trng trn nn trng. Th thut ny da trn vi th n gin nh cc th trong HTML, nhng kiu CSS hoc javascript nhm thay i trang web. Bt k th thut ny tinh vi n u n cng vn b pht hin di mt vi chi tit nh.

6. Doorway/Gateways Pages:

Th thut ny tng t th thut cloaking. Thay v chuyn giao ni dung khc n spiders, mt trang khc li hin ra 1 trang nht nh c xp loi tt trong cng c tm kim, nhng sau li gi ti ngi s dng mt trang khc. R rng y khng phi l iu thch th cho nhng ngi s dng khi h khng kim c ni dung h cn.

Tht sai lm khi c qua mt cc k s Google

Hu ht tt c cc th thut ny cho rng cng c tm kim s khng ti no pht hin c. Chng da trn vic li dng nhng gii hn hin ti ca thut ton dng cho cng c tm kim. Bt k chin thut Internet da trn vic qua mt Google u khng phi l mt chin thut thng minh. V i vi hu ht marketers, thay v b thi gian cng sc vo nhng th thut trn th h s u t vo 2 iu sau: Ci thin website c xp hng cao bi v nhng ni dung gi tr v khc bit. Gip cng c tm kim pht hin ra ni dung v li ch ca ngi s dng. Hp tc vi cng c tm kim thay v c li dng chng l cch duy nht gip website bn hot ng hiu qu trong tng lai. Ngun: BrandsVietnam

Tng hp ti liu bi Cng ty C phn DGM Vit Nam

Chuyn v kha hc SEO, o to Google Adwords, Social Media a ch: 101 Nguyn Vn Tri, P. 12, Q. Ph Nhun, TP.HCM S in thoi: (08) 399.77.777 Email: daotao@dgm.vn