4 kinh nghim SEO gip bn tht bi

Khi nhc n cm t kinh nghim SEO, cc chuyn gia SEO ca chng ta thng tm kim nhng iu cn thit tng th hng trn trang kt qu tm kim ca Google. Tuy nhin, trong bi vit ny, ti t ra mt cu hi ngc li: u l nhng kinh nghim SEO gip bn tht bi nhanh nht? Di y l 4 sai lm hng u m ti quan st v c kt c qua nhiu nm lm vic ca mnh.

Sai lm 1: C mi ni c!
Di y l mt v d in hnh: Chng ta chun b ra mt website c thit k li da trn platform mi. Mi vic cn phi c thc hin mt cch nhanh chng. Chng ta ch cn thay i cc URL, khng cn cc chuyn hng 301 y phin phc, kt hp vi iu hng lin kt v on vn lin kt, ng thi, to ra nhiu ni dung di cc nh dng mang tnh siu tng tc cng c tm kim khng th gii m c. Hy nhn xem, chin lc thit k/xy dng thng hiu/pht trin chin dch mi m cng ty chng ta ang thc hin tht tuyt vi v mang tnh t ph, v ci website hin ti trng tht lc hu v khng xng tm. Nhng ni dung ny khng ph hp vi chin lc marketing mi ca chng ta. Hy tm qun i phn ni dung tng thu ht lu lng truy cp trc y v cc URL m cng c tm kim nh ch mc cng gi tr lin kt i km. Chng ta s bt u li mt cch hong trng hn Ok, phng php trn s bin kt qu SEO ca bn thnh mt con s m! Vic ch tp trung vo vic xy dng mt website mi nhng khng quan tm n SEO s to cc nh hng rt tiu cc n hiu qu SEO ca bn. D l mt d n thit k li, chnh sa ni dung, thay i iu hng hay chuyn th sang platform mi, mt chin lc SEO cn phi c tin hnh song song nh mt phn ca k hoch marketing tng th.

Sai lm 2: Lm theo cm tnh

y l mt kinh nghim SEO cn tai hi hn. Mi ngi trong chng ta hng ngy cy cuc trong lnh vc kinh doanh ca chnh mnh v hiu r khch hng ca mnh nh lng bn tay. Chng ta lun c c bn phn tch th trng cng nh hnh vi tm l ca khch hng. Chng ta theo di cc trang blog uy tn trong lnh vc mi ngy. V th, tt nhin chng ta bit r nn nhm n t kha v cm t no trong cc chin lc SEO ca mnh. Sao phi tn cng phn tch t kha khi chng ta bit rt r cu tr li?

Khi chng ta ch quan cho rng mnh bit cu tr li, v khi ta cn thc hin cc thay i cho website, ta cng s xc nh cc khu vc cn thay i bng trc gic. Chng ta bit khch hng s dng website nh th no, chng ta bit h tip cn website bng cch no, v chng ta bit h chuyn i ra sao tt c n gin l v chng ta xy dng v yu mn v lun m nh v hnh nh ca chnh mnh sut c ngy. Khch hng lun s dng website ca chng ta chnh xc nh k hoch vch ra, mt cch rt t nhin. Ti ng rng trc gic c v th ring ca chng. Nhng cc quyt nh lin quan n SEO cn cn c trn d liu. Do , cc tng v nhng t kha no, cng nh xc nh gi tr ca t kha nn c kt hp cng phn tch t kha. Nhng d liu phn tch c c kh nng ch ra u l t kha mc tiu t xy dng chin lc ni dung SEO cho nhng trang web c th no . Cc k hoch chnh sa website cng tng t. Chng ta c ngun thng tin di do trong web analytics xc nh trang no thu ht lt truy cp t t kha vi mc thng xuyn nht, v mang li t l chuyn i tt nht. Do , chng ta ha ra s l nhng k ngu ngc nu khng mt phn tch cc d liu ny khi pht trin k hoch SEO, hay bt c k hoch marketing trc tuyn no c th tc ng n SEO.

Sai lm 3: Mua lin kt

Khng b cm d bi vic mua lin kt, nh trong v d in hnh sau y. Google rt xem trng lin kt, v chng ta c tin, nn hy cng nhau mua mt t gi tr SEO. Chc chn nu chng ta thc hin cn thn v t mnh xem xt cc website, chng ta c th trnh n s theo di v thu li m khng b Google v Bing pht hin. H khng th cng mt lc theo di tng website trong tng lnh vc trn ton th gii, v tht ra, bn thn chng ta cng xng ng c xp hng cao hn, v th, cc lin kt ny ch c tc dng cn bng cn cn quyn lc m thi. Theo k hoch, chng ta ch cn xy dng mt s lin kt n gin trong cc danh b min ph. Sau , chng ta c th th mt s lin kt c ti u vi t kha vo cc bnh lun trn blog. Ri chng ta cung cp hng t li khuyn trn wiki v cc website hi p, nhng khng qun i n u l gieo lin kt n . Nu cng c tm kim nh gi cao lin kt th cng nhiu lin kt cng tt hn na, chng ta c th thu c rt nhiu lin kt bng cch ny. Tht khng may khi tt c cc th thut thu ht lin kt k trn u d dng b cc thut ton hin i pht hin. Mua lin kt c c bit qui kt l hnh vi vi phm cc quy nh ca Google, cng cc th thut xy dng lin kt m n lin khc ch to ra lin kt km cht lng. Trong c hai trng hp, cc lin kt ny u b thut ton nh rt gi tr, v thm ch c nguy c b pht penalty. Ngy nay, cch tt nht thu nhn gi tr lin kt l thu ht chng mt cch t nhin thng qua marketing ni dung, cng nh kt hp cht ch vi cc knh marketing trc tuyn hiu qu khc.

Sai lm 4: i tt
Trnh i theo l trnh d di, nh trong v d tiu biu sau y. Nu khng th nhanh chng xy dng mt lc nhiu lin kt, t ra chng ta cng c th nhi nht ni dung trn website bng cc ni dung giu t kha khc. Nu chng ta cung cp ni dung t website ny, v kt hp chng vi d liu t mt ngun khc, sau b sung thm t gi hi oi v thng tin thi tit, chng ta s c hng t cc trang ni dung mi m cng c tm kim c th nut tri. Mt th thut nhanh chng, r tin, v rt d dng. Hn na, chng ta cng c th t ng to tag cho tng trang to mt cu trc iu hng trong nhm chuyn tt c gi tr lin kt sang khu vc mi, sau lin kt cho tng trang n cc sn phm tng quan ca chng ta. C v nh y l mt phng php hiu qu c th cung cp cho cng c tm kim nhng g m h mun ni dung giu t kha v lin kt. Tuy nhin, cc loi d n i tt ny rt him khi cung cp ni dung c o hoc gi tr thc s cho khch hng. L s tng hp ni dung t nhiu ngun ni dung khc nhau, ni dung i tt nu hiu theo nh ngha tt nhin khng h c o. Bn cp nht thut ton Panda gn y ca Google c thit k nhm nh rt gi tr ca cc chin lc i tt nh th ny, v chng ch tp trung to ra cc ni dung hi ht hoc trng lp v mc ch gi tr SEO thay v gi tr khch hng. Liu cc chin lc i tt c git cht kt qu SEO ca mt website? Thng th khng, nhng khi kt hp vi cc chin lc sai lm khc, chng c th to ra hu qu kp. i tt xt cho cng s lm tn km nhiu thi gian v tin bc thay v dng chng cho cc chin lc SEO thc s nhm nhm n c hi thnh cng lu di. Bin dch: DGM Vit Nam Bin tp: LmMarketing Ngun: Practice Ecommerce