Bi bo co

QUN TR HC
Ch bo co: Thnh lp mt doanh nghip kinh doanh
Ging vin hng dn: inh Cng Thnh Nhm thc hin: 1.Trn M Tin 2. ng Thy Vy 3. L Th Kim Khnh 4. o Th Thy Quyn 5. Trng Th Kiu Trang 6. Trn Th Hng Nhung

B1202347 B1201722 B1202281 B1202333 B1202351 B1202320

NI DUNG
1
Gii thiu tng kinh doanh

2
3
Nh cung ng

Khch hng

4 5
Cc p lc ca chnh ph

i th cnh tranh

6 7
Cc gii php kinh doanh

Cc p lc khc

nh gi thnh vin nhm

1. TNG KINH DOANH Cafe Take Away (Cafe mang v)

Thng thc cafe c xem nh l mt nt vn ha p ca ngi Vit Nam. Ngy trc, ngi ta c xu hng thng thc nhng tch cafe phin m, ng, thm mi hnh nhn, va nhm nhi ly cafe nng , va cm nhn hng v bnh yn ca cuc sng. Ngy nay, vi gii tr, khi nhp sng tr nn bn rn v hi h hn, lc ngi ta khng cn thi gian ch i nhng ly cafe phin nh git na, th vic la chn mt gii php va tit kim c thi gian va gip mnh tht s tnh to trc khi bt u ngy mi l iu cn thit. V cng l lc cafe take away xut hin.

CAFE TAKE AWAY

hiu r v cafe take away, mi thy v cc bn xem video sau:

CAFE TAKE AWAY

Du nhp vo Vit Nam t lu (2004), nhng mi ti thi gian gn y (2012), Cafe take away mi thc s pht trin rm r, tr thnh tro lu ht khch v l thi quen thng ngy ca cc bn tr nh hng v thm ngon, phong cch phc v chuyn nghip. Vi nhp sng ngy mt bn rn v y p lc th nhng qun cafe mang phong cch take way li cng tr nn tin li hn bao gi ht. L thng, nhng tro lu mi th rt d gy st, bi cc bn tr rt thch c th nhng th mi m, c bit l nhng thng hiu ni ting trn th gii, trc n gi ch mi nghe ni n. Cha k, xa nay qu quen vi cafe va h truyn thng th nhng dng cafe pha ch theo kiu "Ty ty", a dng, d ung, va kt hp gia take-away th li thu ht h nhiu hn.

Mt trong nhng im khc bit ca qun cafe kiu take way l khi mun mua thc ung, khch hng phi vo quy thu ngn, xp hng, gi thc ung, thanh ton lun v c tn mt chng kin qu trnh pha ch cafe ngay ti quy - l mt c im rt hay ca cafe take-away. Cn v khch no mun ung ti qun th sau khi thanh ton xong nhn vin phc v s mang thc ung ra.

CAFE TAKE AWAY

Menu ung v gi c in trn bng ln ngay trc quy pha ch hay trn tng, khch vo c th nhn thy ngay v order ngay loi ung mnh mun.

Ly mang i bng nha an ton c np, thit k p, kh ph hp vi tng loi ung v tin cho khch cm nht (tn qun c trn ly phn bit vi cc qun khc)

CAFE TAKE AWAY

Vi phong cch mang i nhng khng t thc khch chn cch ngi li, thng thc c ph ti qun, bi khng gian ca nhng qun c ph kiu take away c by tr theo phong cch nh nhng, m cng v thong cht ty ty

CAFE TAKE AWAY

Menu : gm nhng loi cafe truyn thng, cafe c pha ch theo kiu: Passionpuccino with flavor (cafe bng tuyt, sa ti, thm hng); Cookie Cream (Scla bng tuyt, sa ti, bnh Cookie); Blueberry Chiller (mt vit qut, sa chua, vin) hay Espresso, Capuchino, Matcha l loi dnh cho nhng thc khch chung cafe en c in c pha ch theo phong cch Italiabn cnh cn c thc n nhanh.

CAFE TAKE AWAY

O -C khch hng tim nng (tt c mi ngi ai yu thch caf,khch nc ngoi) (O1) -Ngun cung cp nguyn liu tt (cafe Trung Nguyn) (O2)
S -Sn phm a dng, (S1) -Tit kim thi gian cho khch hng (S2) -Gi c phi chng (S3) -Phong cch mi m,mang hng v Ty (S4) SO -Thu ht khch hng tim nng (S1, S2, S3, S4, O1) -Ngun nguyn liu n nh (O2) -S lng khch n qun ng (S1, S2, S3, S4)

T -Cnh tranh vi cc qun cafe, tr sa khc trn th trng (T1)

ST -Hnh thc mi l,gy st (gii tr thch nhng ci mi m) (S1, S2) -Ginh thng li trong cnh tranh (S1, S2, S3, S4)

W -Qun mi thnh lp cha c nhiu khch hng quen thuc,mt s ngi khng thch phong cch Ty (W1) -Cha c nhiu kinh nghim (W2)

WO -Mt s ngi khng thch ung cafe phong cch Ty (W1, O1)

WT -Hc hi kinh nghim (W1, T1)

CAFE TAKE AWAY

D kh mi m, song m hnh kinh doanh cafe mang i hin ang c sc thu ht ln vi nhiu i tng khch hng, c bit l gii vn phng v nhng khch hng tr tui bi nhng tin ch m n mang li. Tin li khi c th mang i mt cch d dng, gi c phi chng v danh mc ung a dng, m hnh cafe ny c nh gi s cn pht trin hn na trong thi gian ti y. Hnh thc cafe ny tn khng t giy mc ca cnh nh bo. Hn 100.000.000 l kt qu c c khi ta tm kim trn google cafe take away.

2.KHCH HNG
Khch hng mi la tui c nhu cu gii tr,th gin, c bit l gii tr (hc sinh, sinh vin..),nhng ai thch ung cafe . Mang phong cch Ty nn d thu ht khch nc ngoi. Tuy l mang phong cch Ty,cafe wifi, my lnh nhng gi c kh mm, dao ng t 17.000-35.000 ng/ly, 8.000-18.000 ng cho cc loi bnh ngt,ph hp cho cc bn hc sinh, sinh vin.

3.I TH CNH TRANH

Nhng qun gii kht m c 3,4 nm. C th l: Cafe wifi my lnh, cafe3D,cafe sn vn..

Cc qun cafe khc

Cafe va h

Cc qun tr sa

3.I TH CNH TRANH

Cc qun cafe khc - Cafe wifi, my lnh (c th c thm sn vn), cafe 3D, cafe ascoutic.: i th cnh tranh trc tip ca qun im mnh im yu

c thng hiu, uy tn C nhiu khch hng trung thnh, khch hng thn thit. Ngi lnh o c nhiu kinh nghim qun l, kinh doanh qun. Chiu phim 3D (cafe 3D), trc tip bng , ht vi nhau, trnh din ascoutic (cafe ascoutic). Mt bng rng.

V qu quen thuc nn d gy nhm chn cho khch hng. Thc n khng c cp nht thng xuyn. Mt s qun cht lng phc v khng tt.

3.I TH CNH TRANH

- Cafe va h: loi hnh kinh doanh mang nt vn ha truyn thng ny nhn c s a chung ca nhng khch hng bnh dn.

im mnh
Mt bng l nhng va h, l ng, ch qun phc v Tit kim tin mt bng, tin thu nhn vin. Khch hng c th va nhm nhi ly cafeva ngm ng ph. Khng c khong cch gia ch qun v khch hng, phc v mt cch thn thin - Gi mt ly cafe thng r (khong 6.000-7.000 VND) - Ni l tng cho cc bc ln tui thch va ung cafe va bn bc vn thi s -

im yu Gn ng ph nn b nh hng nhiu bi khi xe, bi ng iu kin v sinh an ton thc phm, thm m km - Khng bn gh phc v khi khch n ng. - Thc ung khng a dng, ch yu l cafe en, cafe sa

3.I TH CNH TRANH

Cc qun tr sa im mnh Khng gian ph hp cho cc bn tr thch phong cch ngt ngo, lng mn. Khng gian qun c trang tr tr trung, nng ng ( graphiti bt mt ) im yu Do tp trung vo khch hng tr, song nhm khch hng ny thng c xu hng thch khm ph s mi l D mt khch hng khi cafetake away phong cch ty ty xut hin. - Thng n gii thch ung tr sa hn nam, cn cafe th thu ht c hai i tng.

4.NH CUNG NG Cafe: cng ty cafe Trung Nguyn - Tp on Trung Nguyn l mt doanh nghip hot ng trong cc lnh vc: sn
xut, ch bin, kinh doanh cafe ; nhng quyn thng hiu; dch v phn phi, bn l hin i v du lch. Cafe Trung Nguyn l mt trong nhng thng hiu ni ting hng u ti Vit Nam v ang c mt ti hn 60 quc gia trn th gii. - Cc dng sn phm + Cafe chn + Legendee + Cafe Rang xay: bao gm cc nhm sn phm Hn hp ( I, S, Nu, Primium Blend, Gourmet Blend, House Blend), Ch phin ( 1,2,3,4,5), Sng to (1,2,3,4,5), Espresso, Ht xay + Cafe ha tan G7: bao gm 3in1, 2in1, ha tan en, cappuchino v Passiona + Cafe ti Ngun cung ng di do, sn phm a dng, phong ph

4.NH CUNG NG
Ly mang v :bao gm ly giy v ly nha. - Cc cng ty: Barista Vit Nam, Vit Hoa M , Kim M.. .Ly c rt nhiu chng loi, kch thc, kiu dng rt tin li cho vic in n, qung co thng hiu trn sn phm theo yu cu v s thch ca khch hng. Ngun cung ng di do,phong ph

5.CC P LC CA CHNH PH
Phi ng k giy php kinh doanh. Phi m bo tiu chun v sinh an ton thc phm ca b y t. Phi trang b y thit b phng chy cha chy. Np thu doanh nghip. Thc hin ng quy nh kinh doanh ph hp vi nn vn ha vn minh, lnh mnh ca t nc.

6.CC P LC KHC
p lc cnh tranh vi i th do qun cn kh mi so vi cc qun khc. p lc t pha khch hng : khng thch phong cch phc v, khng gian, hay phn nn v cht lng thc ung p lc t nh cung ng: t ngt tng gi, bn sn phm km cht lng.

7.CC GII PHP KINH DOANH

Lm th no thu ht thc khch n qun cafe? y l cu hi lun khin nh u t suy ngh. Trong nn kinh t th trng cnh tranh gay gt, mt qun cafe mun tn ti v pht trin th phi c chin lc marketing tt nng cao hiu qu kinh doanh, tng cng kh nng cnh tranh.
Tip th trc tuyn: thng qua cc mng x hi (yahoo,youtube, facebook),ch yu l facebook nhm thit lp c s trung thnh v thng hiu nhng khch hng sn c ln khch hng tim nng. Cc chin dch tip th trn mng x hi gn y c xem nh l c hi thc y vic bn hng.

7.CC GII PHP KINH DOANH

Cp nht thng xuyn v menu

Mt thc n vi nhiu mn ung phong ph s gy hng th cho khch hng. C th thay i cng thc pha ch v t tn ung sao cho tht hp dn, trnh by ung theo cch mi. Khch hng rt nhy cm v gi trong giai on kinh t khng hong, do tht kho lo khi iu chnh gi hoc vn gi gi c nhng gim cht t nh lng ung.

7.CC GII PHP KINH DOANH

Xy dng lng trung thnh:
Trong nn kinh t khng hong, khch hng lun mun thot khi nhng p lc trong cng vic v cuc sng. Do , nn tp trung phc v tt bin thc khch hin ti thnh khch hng trung thnh trong tng lai thay v b thm chi ph tip th li ko khch hng mi. Gi chn khch hng bng nhng chng trnh khuyn mi,gim gi, t chc cc cuc thi tng th cho khch hng quen, tng qu sinh nht Chng trnh khuyn mi:vo cc dp l nh 14-2, 1-6, Tt trung thu, Halloween, Noel bng cch gim gi,tng qu cho khch

7.CC GII PHP KINH DOANH

T chc cc cuc thi:
o Thng qua mng x hi facebook: gi 1 nh chp bn (mt mnh hoc cng bn b) ang dng sn phm ca qun v a ch facebook ca qun.Qun s a vo album nh ca cuc thi.Kt qu s c tnh bng s lt like trn mi bc nh.Gii thng: th ATM 1.000.000 VND dnh cho bc nh c like nhiu nht,5 voucher thng thc c ph ti qun, mi voucher tr gi 200.000 VND

Ngi chi phi like facebook ca qun,ku gi bn b vo like nh cho mnh,t nhiu ngi bit n qun hn.

7.CC GII PHP KINH DOANH

Th khch hng:dnh cho khch hng quen thuc,lu nm ca qun.Dng th mi ln vo qun s c gim 10%, tng qa cho khch vo dp sinh nht

7.CC GII PHP KINH DOANH

Dch v giao hng tn ni
in thoi - Trong nm 2007, khong 10% ca cc n t hng nh hng c thc hin qua in thoi. Mc d s liu thng k ny xut hin khng nhiu nhng in thoi vn l phng php ph bin nht ca vic mua hng v v giao hng tn ni. t hng online

- Theo Hip hi Nh hng Quc gia, cc trang web nh hng thng c ving thm bi 48% ngi trng thnh v khong 13 % ngi tiu dng s dng internet t hng. y l hnh thc lin lc thun tin nht cho nhng ngi c n t hng ln, v h thng POS hin i c th x l n t hng trc tuyn mt cch d dng.

8.NH GI THNH VIN

Hp nhm 4 ngy: tt c u c mt, a im: khoa kinh t Ngy 1 :(1-10)- chn ch , phn cng mi ngi lm 1 phn. Ngy 2: (7-10)- tng hp slide, chnh sa. Ngy 3:(14-10)- suy ngh, phn tch SWOT cho ch , do tun trc va hc xong chin lc SWOT. - Ngy 4: (15-10) tt c tp bo co. nh gi phn trm: 1.Trn M Tin 2. ng Thy Vy 3. L Th Kim Khnh 4. o Th Thy Quyn 5. Trng Th Kiu Trang 6. Trn Th Hng Nhung B1202347 B1201722 B1202281 B1202333 B1202351 B1202320 100% 100% 100% 100% 100% 100%

CM N THY V CC BN LNG NGHE