Inbound Marketing l g?

Chc hn d t hay nhiu cc bn cng nghe ni n khi nim marketing (tip th). Marketing c hiu nm na l ngh thut tip th bn hng, trong , bn tin hnh nhiu hot ng tip thi khc nhau tm hiu khch hng ca mnh l nhng ai, h cn g v mun g, v lm th no p ng nhu cu ca h ng thi to ra li nhun. Hu ht cc cng ty/doanh nghip khi mun xc tin hot ng bn hng u dng n cc phng php nh trade show gii thiu sn phm, cc hi ngh chuyn , gi th in t/th giy qung co cho danh sch khch hng, bn hng qua in thoi, ng qung co trn TV, radio, bo ch, cc poster, banner, cc blog, website, v.v Cc marketer h hi tm mi cch gi thng tin ca h n khch hng, hng say qung b hnh nh cng ty nhng khng h xem xt liu ngi c c chu c khng, ngi nghe c chu nghe khng, v ngi xem c chu xem khng! H ch ng gi i thng ip ca mnh vi hi vng khch hng s v tm hiu v h. Nhng kt qu h nhn c ch l m kim y b m thi. Ti sao vy? Tt nhin cc k thut ny c gi l Outbound Marketing v n em li nhng thnh cng ng k trong thi gian u, nhng chng ngy cng km hiu qu v hai l do sau y: Th nht, mi ngi ngy cng chn nn trc lng thng tin s cc marketer p t cho h, v h ngy cng t ra bt hp tc: cc email b delete m khng cn open (thm ch h cn s dng phn mm chn spam hay rt tn khi danh sch email ca bn), th giy b vt vo st rc khi cn cha m ra, chuyn knh ngay khi TV/radio hin th chng trnh qung co, ng k chn cuc gi, ngng khng truy cp w ebsite no nu chng qu lm dng qung co, v.v Th hai, chi ph ngi dng b ra tm kim/mua sm mt hng ha/dch v mi trn internet (thng qua cc cng c tm kim, cc blog, mng x hi) r hn nhiu so vi vic tham gia mt hi ngh chuyn hay mt trade show u . Vi nhng thay i r rt nh vy, doanh nghip nu mun tn ti phi c nhng bc chuyn mnh tng ng. Bn nn cun theo chiu gi, ng ng ngnh v cng u i mt vi cn gi ny v bn s nhn ly nhiu thua thit m thi. qua ri ci thi c din trn sn khu; khn gi khng cn mun lng nghe n thun na, h mun cng bn bc ln khn i ni ln ting ni ca mnh!

Gii Php No Dnh Cho Bn? Chnh L Inbound Marketing !

Inbound Marketing l g? Inbound Marketing l mt chin lc marketing hai chiu nhm n khch hng tng lai bng cch cung cp thng tin hu ch thng qua cc k thut vit ni dung, tng tc trn cc mng x hi, ti u ha cng c tm kim Khch hng s tm thy bn khi h thc hin qui trnh tm kim trn mng. u im tuyt vi ca Inbound Marketing l chng khng lm phin n khch hng nh chin lc marketing truyn thng.

Thay v gy phin nhiu cho mi ngi vi cc mu qung co trn TV, Inbound Marketing to ra cc video tha mn khch hng tim nng. Thay v mua khng gian qung co trn bo giy, Inbound Marketing gip bn t to ra mt trang web kinh doanh cho ring mnh, mt ni khch hng t nguyn ng k v mong ch c c ni dung mi. Thay v bn hng qua in thoi, Inbound Marketing gip bn to ra ni dung hu ch cng nh cc cng c gip khch hng tip cn thng tin ca bn. Thay v n i bc thng tin vo ngi dng, Inbound Marketing gip bn nh nhng thu ht h nh mt thi nam chm. Bn khng cn ngnh ngang qung b cho mnh na, bn chu dng li, dnh thi gian tm hiu su hn v nhu cu ca khch hng. Bn bit coi trng nhng i tng bn gi thng tin n. Thay v nhi nht thng tin vo u h, bn ch nn nh nhng cung cp thng tin tht s b ch cho h! Ngi ta s khng th lm ng trc mt thng tin c gi tr cho bn thn! H s cm thy thch th v ch ng tm hiu, h m m trong nhng thng tin hu ch bn cung cp v dn dn, mt cch t nhin thi, h tin n gn bn, ri h khm ph bn, h yu thch bn, v h mun lm bn vi bn! Mi s t nguyn u mang tnh cht lu bn! Cui cng th sao? Bn c trong tay mt lng kh ch hng trung thnh!

Nhng Thc Hin Inbound Marketing Nh Th No?

Qui trnh thc hin Inbound Marketing gm ba bc n gin: 1. c Tm Thy (thng qua cng c tm kim, Blogosphere, phng tin truyn thng, PR, Cc danh b website trc tuyn) 2. Chuyn i (chuyn i khch truy cp website thnh khch hng thng xuyn hay thu bao nhn email thng bo) 3. Phn Tch (phn tch thng s thng k lu lng truy cp ci tin website)

Trc ht, phi m bo ni dung bn cung cp rt hu ch v tha mn nhu cu ca nhm i tng khch hng tng lai bn ang hng n (y l vn trng yu nht). ng thi, phi m bo website ca bn c ti u tt c th gi chn khch truy cp mt khi h m ca bc vo nh bn. Tuy nhin, ni dung cht lng thi cha . Bn nn c gng cp nht ni dung mi thng xuyn, th nht, khch hng khng cm thy t nht, nhm chn v th hai, cng c tm kim s nh gi cao website ca bn, chng s xp hng website ca bn v tr cao tng ng vi t kha tm kim ca khch hng. Sau , bn nn thng xuyn phn tch lu lng truy cp kp thi c nhng bip php hp l. Hnh vi ca khch hng lun thay i. Bn ng ng qun trong chin thng nh! Ni tm li, cng v tnh bt n nh v hnh vi ca khch hng m chin lc Inbound Marketing mi ra i. Mi s trn th gian u phi c qua c li. Bn mun c hng li th trc tin bn phi em n li ch cho ngi khc. (Theo Ngocchinh.com) Tng hp bi Trung tm o to DGM Vit Nam Chuyn o to SEO, Google Adwords,
Social media marketing 101 Nguyn Vn Tri, Phng 12, Ph Nhun, H Ch Minh, Vit Nam Phone: (08) 3997 7777 - E-mail: daotao@dgm.vn