Mobile marketing l g?

Mobile Marketing l mt hnh thc m rng ca SMS Marketing, ngoi tr SMS chim n 95%, cc hnh thc nng cao nh MMS, PSMS, WAP s gp phn tng thm cc gi tr thng tin khi c gi i. Mobile Marketing l vic s dng cc phng tin khng dy l cng c chuyn ti ni dung v nhn li cc phn hi trc tip trong cc chng trnh truyn thng marketing hn hp. Hiu mt cch n gin hn, l s dng cc knh thng tin di ng lm phng tin phc v cho cc hot ng marketing.

H thng mobile marketing

thc hin c mt chng trnh Mobile marketing, i hi rt nhiu n v tham gia, v y l mt lnh vc cn c c s tc ng ca k thut. Tuy nhin, c th chia lm 4 thnh phn chnh l: Sn phm v Dch v: Bao gm cc cng ty (ch nhn hiu), cc i l qung co, cc nh cung cp ni dung. n v cung cp ng dng di ng: L cc n v cung cp ng dng v cng ngh thc hin c mt chng trnh Mobile marketing . Kt ni: Bao gm cc nh cung cp dch v mng. Cc phng tin truyn thng: Bao gm bo ch, truyn hnh, internet, email; cc nh bn l, cc chng trnh marketing trc tip Thc cht y chnh l mi trng ca mt h thng Mobile marketing.

Hiu qu ca Mobile maketing

Mobile marketing l mt cng c ph hp trong cc mc tiu sau y ca marketing: Th nht, l tng mc nhn bit nhn hiu i vi khch hng. Th hai, to ra mt c s d liu v nhng mi quan tm ca khch hng.

Th ba, nh hng s ch ca khch hng vo cc s kin hoc cc hot ng mua bn, lm tng doanh s bn hng. Th t, lm tng s trung thnh ca khch hng i vi nhn hiu. Hiu qu ca Mobile marketing, trc tin c th nhn thy ngay s lng khch hng s dng in thoi di ng ngy nay. Theo s liu thng k ca Yankee Group, hin c khong 2,4 t thu bao di ng trn th gii. Cn Vit Nam, s thu bao di ng n gia nm 2007 cng t xp x 20 triu thu bao, v con s ny s cn tng mnh. Quan trng hn, in thoi di ng l phng tin (gn nh duy nht) bn cnh cc v khch hng sut 24 gi trong ngy v 7 ngy trong tun. Liu c phng tin no trong s bo ch, truyn hnh, i pht thanh, internet, c thi gian s hu khch hng lu n th? Thm vo , da trn c s d liu khch hng m cc nh cung cp mng c c vic giao tip vi khch hng thng qua in thoi di ng c th c c nhn ha.

Cc phng tin ng dng cho Mobile marketing

Cc ng dng c th a vo hot ng Mobile marketing ngy cng pht trin, tuy nhin, i khi c th bn s cm thy au u vi loi ng dng v nhng t vit tt ca chng, hoc khng bit ng dng no l tt nht cho chng trnh marketing ca bn. SMS Tin nhn vn bn: y l hnh thc n gin v ph bin nht. Cng ty bn c th s dng SMS gi cho khch hng thng tin v cc sn phm mi, chng trnh khuyn mi mi, hay mt li chc mng sinh nht, nhng ni dung ny c th pht trin ra rt nhiu hnh thc khc nhau, ty thuc vo s sng to ca cng ty. Tuy nhin, c mt im hn ch l s k t cho php ca mt tin nhn SMS hin nay ch l 160 k t. V th bn s phi cn nhc tht k v ni dung thng tin gi i. Mt khc, vic gi tin nhn cng nn c s ng trc ca khch hng, nu khng, tin nhn ca cng ty s b xp vo dng tin rc v lm phn tc dng ca chng trnh marketing. PSMS: y l mt dng pht trin hn ca SMS, c mc ph cao hn tin nhn vn bn thng thng v thng c s dng ku gi khch hng tham gia vo mt tr chi d on no , hoc bn cc dch v nh nhc chung, hnh nn cho in thoi di ng. MMS: Tin nhn a phng tin, bao gm c vn bn, hnh nh v m thanh i cng tin nhn. Hnh thc ny mi ch c s dng mt vi nm tr li y cho cc chng trnh marketing ca mt s hng ln trn th gii. L do d hiu l v chi ph cho tin nhn MMS ln hn v khng phi khch hng no ca bn cng c chc nng gi/nhn tin nhn MMS trn in thoi. Tuy nhin, hiu qu n em li c th kh bt ng.

WAP: C th hiu n gin l nhng trang web trn in thoi di ng. Tng t nh nhng trang web c xem trn internet, bn c th a thng tin v cng ty hay cc sn phm dch v ca cng ty mnh ln nhng trang wap ny, hoc ph bin hn l cc thng tin h tr khch hng. Video xem trn in thoi di ng : Tng t nh tin nhn MMS, tc ng ca video i vi khch hng c th kh bt ng nhng hnh thc ny kh p dng v s hn ch ca c s h tng cng ngh nhiu nc cha cho php, cng nh s thit b c th xem c video di ng cng cha nhiu.
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