A PROJECT REPORT ON

MANAGEMENT INFORMATION
SYSTEM

Topic-McDonalds

NATIONAL INSTITUTE OF

MANAGEMENT AND INFORMTION TECHNOLOGY

ALLAHABAD

GROUP

• HEENA ALAM (A08B)

• CHITRA.Y.GIRI(A12D)
• RUMA SHARMA(A13D)

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 ABSTRACT

Management information Systems (MIS), sometimes

referred to as Information Management and Systems,
are the discipline covering the application of people,
technologies, and procedures — collectively called
information systems — to solving business problems.
Management Information Systems are distinct from
regular information systems in that they are used to
analyze other information systems applied in operational
activities in the organization.
Academically, the term is commonly used to refer to the
group of information management methods tied to the
automation or support of human decision making, e.g.
Decision Support Systems, Expert systems, and
Executive information systems. The terms MIS and
information system are often confused. Information
systems include systems that are not intended for
decision making. MIS is sometimes referred to, in a
restrictive sense, as information technology management.
That area of study should not be confused with computer
science. IT service management is a practitioner-focused
discipline. MIS has also some differences with
Enterprise Resource Planning (ERP) as ERP incorporates
elements that are not necessarily focused on decision
support.

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 ACKNOWLEDGEMENT

I am very grateful to my NIMIT Institute Manager

Mr.Vijay Singh and my computer teacher Mr.Rakesh
Kumar Verma and our Guest Teacher Mr.
who help us a great deal in completing this A PROJECT
REPORT ON MANAGEMENT INFORMATION SYSTEM.
My thanks go
to my parents, my friends
and our group members
who had helped me at
various stages and gave
me full co-operation while
making this project
because without their
constant help this project
would not have been
materialized.

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TABLE OF CONTENTS

• What is McDonalds?
• History of McDonalds
• Corporate Overview
• Business Mode
• McDonald’s in India
• McDonald’s in Allahabad
• Visit of McDonald’s
• McDonald’s Business Infrastructure
• Responsibilities and Activity of
Branch office Managers.
• Activity of McDonald’s
Employees/works
• Suggestion.

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What is McDonalds?
McDonald's Corporation is the world's largest chain of
fast food restaurants, serving nearly 47 million
customers daily. McDonald's primarily sells hamburgers,
cheeseburgers, chicken products, French fries,
breakfast items, soft drinks, milkshakes, and desserts.
More recently, it has begun to offer salads, wraps and
fruit. Many McDonald's restaurants have included a
playground for children and advertising geared toward
children, and some have been redesigned in a more
'natural' style, with a particular emphasis on comfort:
introducing lounge areas and fireplaces, and eliminating
hard plastic chairs and tables.

In addition to its signature restaurant chain, McDonald’s

Corporation held a minority interest in Pret A Manger (a
UK-based sandwich retailer) until 2008, and owned the
Chipotle Mexican Grill until 2006 and the restaurant
chain Boston Market until 2007. The company has also
expanded the McDonald's menu in recent decades to
include alternative meal options, such as salads and snack
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wraps, in order to capitalize on growing consumer
interest in health and wellness.

Each McDonald's restaurant is operated by a franchisee,

an affiliate, or the corporation itself. The corporations'
revenues come from the rent, royalties and fees paid by
the franchisees, as well as sales in company-operated
restaurants. McDonald's revenues grew 27% over the
three years ending in 2007 to $22.8 billion, and 9%
growth in operating income to $3.9 billion.

History of McDonalds

The business began in 1940, with a restaurant opened by

brothers Dick and Mac McDonald in San Bernardino,
California. Their introduction of the "Speedee Service
System" in 1948 established the principles of the modern
fast-food restaurant. The original mascot of McDonald's
was a man with a chef's hat on top of a hamburger
shaped head whose name was "Speedee." Speedee was
eventually replaced with Ronald McDonald in 1963.

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The first McDonald's restaurants opened in the United
States, Canada, Costa Rica, Japan, Netherlands,
Germany, Australia and Sweden in order of openings.

The present corporation dates its founding to the

opening of a franchised restaurant by Ray Kroc, in Des
Plaines, Illinois on April 15, 1955 , the ninth McDonald's
restaurant overall. Kroc later purchased the McDonald
brothers' equity in the company and led its worldwide
expansion and the company became listed on the public
stock markets in 1965. Kroc was also noted for
aggressive business practices, compelling the McDonald's
brothers to leave the fast food industry. The McDonald's
brothers and Kroc feuded over control of the business,
as documented in both Kroc's autobiography and in the
McDonald brothers' autobiography. The site of the
McDonald brothers' original restaurant is now a
monument

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 .

With the expansion of McDonald's into many

international markets, the company has become a symbol
of globalization and the spread of the American way of
life. Its prominence has also made it a frequent topic of
public debates about obesity, corporate ethics and
consumer responsibility.

Corporate Overview
Facts and figures
McDonald's restaurants are found in 119 countries and
territories around the world and serve nearly 47 million
customers each day. McDonald's operates over 31,000
restaurants worldwide, employing more than 1.5 million
people. The company also operates other restaurant
brands, such as Piles Café, and has a minority stake in
Pret a Manger. The company owned a majority stake in
Chipotle Mexican Grill until completing its divestment in
October 2006. Until December 2003, it also owned

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Donatos Pizza. On August 27, 2007, McDonald's sold
Boston Market to Sun Capital Partners.[

Types of restaurants
Most standalone McDonald's restaurants offer both
counter service and drive-through service, with indoor
and sometimes outdoor seating. Drive-Thru, Auto-Mac,
Pay and Drive, or McDrive as it is known in many
countries, often has separate stations for placing, paying
for, and picking up orders, though the latter two steps
are frequently combined; it was first introduced in
Arizona in 1975, following the lead of other fast-food
chains. In some countries "McDrive" locations near
highways offer no counter service or seating. In
contrast, locations in high-density city neighborhoods
often omit drive-through service. There are also a few
locations, located mostly in downtown districts, that
offer Walk-Thru service in place of Drive-Thru.

Specially themed restaurants also exist, such as the

"Solid Gold McDonald's," a 1950s rock-and-roll themed
restaurant. In Victoria, British Columbia, there is also a
McDonald's with a 24 carat (100%) gold chandelier and
similar light fixtures.

To accommodate the current trend for high quality

coffee and the popularity of coffee shops in general,
McDonald's introduced McCafé. The McCafé concept is a
café-style accompaniment to McDonald's restaurants in
the style of Starbucks. McCafé is a concept of

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McDonald's Australia, starting with Melbourne in 1993.
Today, most McDonald's in Australia have McCafés
located within the existing McDonald's restaurant. In
Tasmania there are McCafés in every store, with the rest
of the states quickly following suit. After upgrading to
the new McCafe look and feel, some Australian stores
have noticed up to a 60% increase in sales. As of the end
of 2003 there were over 600 McCafés worldwide.

Some locations are connected to gas

stations/convenience stores, while others called
McExpress have limited seating and/or menu or may be
located in a shopping mall. Other McDonald's are located
in Wal-Mart stores. McStop is a location targeted at
truckers and travelers which may have services found at
truck stops.

Business Model
• Franchise Model – Only 15% of the total number of
restaurants are owned by the Company. The
remaining 85% is operated by franchises. The
company follows a comprehensive framework of
training and monitoring of its franchises to ensure
that they adhere to the Quality, Service, Cleanliness
and Value propositions offered by the company to its
customers.
• Product Consistency – By developing a sophisticated
supplier networked operation and distribution
system, the company has been able to achieve

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 consistent product taste and quality across
geographies.
• Act like a retailer and think like a brand –
McDonald’s focuses not only on delivering sales for
the immediate present, but also protecting its long
term brand reputation.

McDonald’s in India
McDonald’s entered India in 1996. McDonald’s India has a
joint venture with Connaught Plaza Restaurants and Hard
Castle Restaurants. Connaught Plaza Restaurants manages
operations in North India whereas Hard Castle
Restaurants operates restaurants in Western India.
Apart from opening outlets in the major metros, the
company is now expanding to Tier 2 cities like Pune and
Jaipur.

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McDonald’s in Allahabad
McDonald’s entered Allahabad in 14 February 2006. It’s
situated in Atlantis mall at civil lines. They have 4lacs to
5lacs sales per day.

ALLAHABAD McDonald’s

Visit of McDonald’s
We are visit to McDonald’s on 22 July. There we know
McDonalds business infrastructure and how information
flow. We know how they work manually and by computer.
There we know duties of all employees and management
of McDonalds. We saw category of management.

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McDonald’s Business Infrastructure

Head
office

Regional
Office

Branch
Office

Responsibilities and Activity of Branch office

Managers
1. Team Leader-team leader who leads and give order and
work to all managers
2. Crew Chief- crew chief who leads all frontline employees
and distribute their duty and set time schedule of them.
3. Floor Manager -'Floor management' includes managing staff
who give services to customers and allocate the duties of
opening and closing restaurant. The manager is responsible
for making sure his or her staff is following the service
standards and health and safety regulations. The manager is
the most important person in the front-of-the-house
environment, since it is up to him or her to motivate the
staff and give them job satisfaction. The manager also looks
after and guides the personal well-being of the staff, since
it makes the work force stronger and more profitable.
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 4. Kitchen Manager-'Kitchen management' includes the
managing staff working in the kitchen. The kitchen is the
most important part of the business and the main reason
customers patronize the restaurant. Managing the kitchen
staff helps to control food quality. As most commercial
kitchens are a closed environment, the staff may become
bored or tired from the work. Without proper management,
this often results in an inconsistent food product
5. Restaurant Manager- restaurant manager who is the head
of floor manager, kitchen manager, crew chief and also
employees.

Activity of McDonald’s Employees/ works

In McDonald’s we see Activity of all Employees

• Frontline Employee-In McDonald’s there are 4 counters

and frontline employees operate that counters and
deal with customers and the end of the day they count
per product sale amount and total amount of the sale.
Simple format is given below-

Product Name Sales Amount Grand total

McCallu tikki 5000 100000 100000
Cold drinks 5000 150000 150000
Ice cream 9000 270000 270000
520000

All works are doing manually and the frontline

employees give this report to the restaurant manager.

• Restaurant Manager–restaurant manager take all

counters reports from the frontline employees, he

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 checks all the reports and by mail he give this report
to the regional office and head office.

Frontline employees

Branch Office Manager

Regional Office Manager

Head office Manager

Flowchart of report moving

Suggestion
We give some suggestions to McDonalds, the suggestions
are

• Provide access to information form any where any

time.
• Head office management and regional office
management access to the proposal for status
monitoring and tracking.
• Create a business management database/data
warehouse that is useful to management , sales
managers
• Besides real time online systems develops data
mining application for strategic management of
business.

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Technology platform for IMS strategy
Keeping in view the dynamic nature of business and
need of satisfying the requirement of information at
any time anywhere, we have suggestion to chooses
following technology platform-

• Enterprise management System.

• Operating system platform: NT4.0, UNIX.
• Network: Internet/Internal/Extranet/LAN.
• Application Technology: Client/Server, Web Enabled
applications.
• Application Solution: Oracle 8 I, Oracle Financials,
Oracle Application-11 i.
• Front End: VB,IIS 4.0
• Back End: Database server, Application server,
Microsoft transaction server, web server.
• Security: Firewall servers and Proxy server.

• Use ERP

Enterprise management System

What is Enterprise?

• Large business community including all the players

and partners in the business

• General term, used for a corporate entity (any thing

from Coffee house to Organization like TATA, Bajaj
etc.)

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• It is a group of people with common goal, where has
certain resources at its disposal to acquire that
goal

What an Enterprise needs?

• Management of Data (through EDI – Electronic Data

Interchange) for information Communication
• Management of related systems and sub systems
• Event monitoring, updating, Control.

There are tools and Techniques available to answer all

above needs, i.e. business needs an integrated solution,
which is nothing but an EMS.

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• ERP plays the important role of running system on
front. Whatever decision are made, mostly are
through the system of ERP. ERP is supported by
various other supports. This is the place where
major decision making and their execution takes
place.

• EDI (Electronic Data Interchange) consists of

direct computer-to-computer transmission among
multiple firms of data in a machine readable,
structured format.
• AMS (Attendance Monitoring System) is required
for personal planning of the employees in the
organization. It also helps in availability and
scheduling.
• CAD/CAM/CAE (Computer Aided Design/ Computer
Aided Manufacturing/ Computer Aided
Engineering). This system handles the design,
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 manufacturing and engineering functions in the
organization. This provides drawing and design
engineering information to ERP in the execution of
manufacturing and purchase functions
• DMS (Document Management System). This
system helps in keeping important document for
viewing at later times. For the purpose of
transaction handling this system some time have a
facility of document modification, by giving text-
editing facility
• CMS (Communication Management Systems). The
ERP uses CMS as a tool for all its communication
needs of recording an event. This system is used for
tracking the important resource for action.
• SMS (Security Management System). This system
handles the security, entry access requirement of
business operations.

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ERP System
• ERP software is a family of software modules that
support the business activities involved in these vital
back-office processes.
• For example, ERP software for a manufacturing
company will typically track the status of sales,
inventory, shipping, and invoicing, as well as
forecasting raw material and human resource
requirements.
• Enterprise Applications/ Packages/ Suites/ Systems
connects all of the information, which flows through
a company to a single integrated set of systems.
• This is implemented in modules, which can be
integrated.
• ERP may work with a wide variety of databases,
hardware, and operating systems.
• Leading Vendors of ERP are SAP, Oracle.
• Originally. ERP packages were targeted at the
manufacturing industry.

• Their goal is to integrate information across the

company and eliminate complex links between
computer systems.
• The architecture is client/server and uses OO
methodology for design and development of whole
system.
• Key advantage of ERP is that it provides an
integrated solution for all the requirements of the
business.

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• It takes care of organizational hierarchy of
authorities
• Basically ERP solutions are based on Unix and
Windows NT platform.

A typical ERP solution has following modules: -

• Marketing, Distribution and sales

• Manufacturing process
• Accounting and finance
• Personal management
• Planning and control
• Purchase and inventory

The modules are designed for following purposes: -

• Data capture from transactions

• Data transaction validation
• Analysis
• Updating and reporting of accounting

ERP Benefits
• ERP offers lots of benefits to the implementing
organization.
• It helps for a manager to make decision at the right
time.
• This is possible when entire organization is sharing
information and interprets in same perspectives.
• The benefits of ERP can be classified in two
categories: -

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 • Tangible benefits (Those which can be
measured in one form or other)
• Intangible benefits (Difficult to measure in
absolute terms)

Reduction of lead-time

• The elapsed time between placing an order and

receiving is known as the lead-time.
• In order to reduce lead-times, the organization
should have an efficient inventory management
system.
• This inventory system is integrated with the
purchase, production planning and production
department.
• The ERP systems help in automating this task and
thus make inventory management more effective and
efficient.
• Doubled business
• Increase of inventory turn to over 30%
• Cycle time cut to 80% :
• Cycle time is the time between receipt of the
order and delivery of the product.
• Make –to – order
• Make –to – stock

Going Live

• The old system is removed and the new system is

used for doing business.

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 • Data conversion is done, databases are up and
running.
• Prototype is fully configured and tested and ready
to go operational. So the system is live.

The Risks of ERP

• Tied to a single vendor

• Flexibility limited by options offered by the vendor
• May inappropriately force generic processes
• May inappropriately force org. structure changes
• Complexity - particularly regarding mapping and
standardizing processes across the organization
• http://www.scribd.com/share/upload/13943727/j2h
12yra9gvetkw8xpu

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