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Mt thi gian di trc y, khong 5 nm, lm tip th ni dung dng nh chng phi vn quan trng v n cng t lin quan khi lm SEO. Nhng ngy hm nay, nm 2013, tip th ni dung thng qua cng c tm kim, mng x hi, rng hn l internet tr thnh mt xu hng tt yu ca thi i marketing ton cu. Mt s ngi chuyn i phng thc bn hng online, truyn thng ca h, nhng kiu bn hng n iu, n gin, sang lm ni dung cho tng sn phm ca h, trau chut cho phn m t sn phm c hp dn. V h tin rng, lm nh vy, sn phm ca h s thu ht c ngi dng hn v bn c nhiu hng hn. Chng ta phn bit s lc, v c bn, tip th ni dung ni n gin l to ra ni dung cho ngi c, lm sao hp dn nht v cun ht nht.Trong khi, mc ch su xa ca SEO l to ni dung cho cng c tm kim c. Bn cht 2 vn th ging nhau, nhng mc ch ca n l khc nhau. Tuy nhin, l vn ca ngy xa, hin nay, thi i ny, bn cn c ni dung cht lng, hu ch, hp dn cho ngi dng, ti mi, duy nht cho cng c tm kim, th bn mi hy vng l ngi c s c ni dung bn v cng c tm kim m n website bn. Khi , lt truy cp tng, bn mi xy dng c nhiu lin kt, th hng c ci thin, mi mi hy vng kim c li nhun t cc sn phm m mnh bn ra.
c gn kt g nhiu. Nhng ngy nay, mun lm Marketing tt, mun lm SEO tt, phi bit kt hp 2 trng phi ni dung ny. Nhiu blogger, webmaster, nh xut bn nhn ra rng, lu lng truy cp website hin nay a s n t cc mng x hi. Nh by gi trn th gii, ang c xu hng bn hng thi trang, o qun, thng qua mng x hi chia s hnh nh Pinterest, hoc Vit Nam, cng tng t, nhng bn nhiu hn, a dng ha hn, v khng phi Pinterest m Facebook, n gin l Vit Nam Facebook, Google+, Zing Me mi l s 1. Tuy nhin, bn c bit rng, Google vn c hn 100 t lt tm kim mi thng, mt bo co uy tn ca Search Engine Watch. V ti khng nh rng, chng c nh sn xut, mt cng ty, mt ca hng no di dt b qua th trng gip h cho hng va d, va bo b ny. ng tham lm ri x vo mng x hi, nn nh rng, mng x hi ch l mt xu hng, cn con ngi lun lun hc hi v t cu hi, cho nn n gin, cng c tm kim l s 1. Vy lm th no c mt k hoch tip th ni dung tt, va c th kt hp pht trin tip th qua cng c tm kim, va c th tip th qua mng x hi? Vng, cu hi nan gii ca bn, ca mt nh tip th s c l gii di y.
chn nhng g ang HOT nht, vit chn thc, hp dn v sau tung ln mng. Nhng ni dung tip th thnh cng, thng thng th n nh kp thi vo cc vn thc ca x hi, c ngha l ni dung ca bn lun song hnh vi dng chy ca x hi. Bn nn nh rng, khi tip th ni dung, ng quan tm n sn phm ca bn, hy quan tm n ni dung tip th m bn ang xy dng. Mt s thng hiu ni ting,nh RedBull.Com chng hn, nhn c li khuyn ca Rad Fishkin, l to ra mt lng ln cc ni dung tht th v cho ngi dng kt hp vi solid UX v SEO c bn: Xy dng lin kt tt v kt hp nhng tng thng minh.
Ngoi ra, bn c th thu mt nh vn, hoc cc blogger ni ting xut bn ni dung trn trang web bn, n s lm website bn c nh hng vi cng ng hn. t ra, li ch n mang n u tin chnh l li ch truyn thng. V cui cng l, SEO tt l lm ni dung tt. Hy chia s kinh nghim, cung cp ni dung v nghim tc xy dng thng hiu, mi l chin lc SEO lu di v bn vng ca bn.