Phn tch t kha

Phn tch t kha l mt trong nhng hot ng gi tr nht, quan trng nht v mang li nhiu li ch nht trong lnh vc tip th thng qua cng c tm kim. Vic xp hng vi t kha chnh xc s gip website ca bn hoc ln voi, hoc xung ch. Thng qua hot ng phn tch tm hiu cm t kha khch hng thng dng, bn khng ch pht hin cm t no SEO nn tp trung nhm n, m bn cn c ci nhn tng qut hn v khch hng ca bn. Phn tch t kha khng nhng gip bn thu ht khch truy cp, chng cn gip bn thu ht ng i tng c nhu cu ph hp. Chng ti khng khua mi ma mp v tnh hu ch ca vic lm ny. Bng cch phn tch t kha, bn c th d on nhng thay i trong nhu cu t kha t c nhng phn ng tch cc vi cc iu kin th trng lun bin ng, sn xut ra nhng sn phm, dch v v ni dung m ngi tm kim website ang hng hi truy tm. Trong lch s tip th, cha bao gi c ro cn no cao ngn cc nh tip th tm hiu ng c ca ngi tiu dng trong mt lnh vc c th no .

Lm sao xc nh gi tr mt t kha?
Mt t kha c gi tr nh th no vi mt website? Nu bn s hu mt ca hng bn giy trc tuyn, doanh s t khch truy cp dng truy vn giy nu nhiu hn hay giy en nhiu hn? T kha m khch truy cp nhp vo cng c tm kim c cc webmaster tnh ton t trc vi s h tr ca cng c phn tch t kha. Tuy nhin, cc cng c ny khng cho chng ta bit (mt cch trc tip) gi tr ca t kha trong vic ci tin th hng v thu ht lng truy cp t cc cng c tm kim nh th no. hiu c gi tr mt t kha, chng ta cn nghin cu su hn, a ra nhiu gi thuyt cng nh phng php kim tra, v phi tin hnh nhiu ln.

Qui trnh c bn xc nh gi tr mt t kha

Hi bn thn
Ni dung t kha c tng quan vi ni dung trang web cp? Liu ngi tm kim c tm thy thng tin cn tm trn website ca bn khi s dng t kha ny? H c hi lng vi nhng g nhn c? V lng truy cp liu c em li li ch ti chnh hay bt c mc tiu no cho t chc khng? Nu bn tr li C! cho tt c nhng cu hi ny, hy mnh dn tin hnh

Tm kim t/cm t truy vn trn cc cng c tm kim

Vic tm hiu website no c xp hng vi t kha ca bn s gip bn nhn thc r hn v mc cnh tranh, cng nh hiu c kh khn cn ng u nu c gng xp hng vi t kha ny. C mu qung co no nm pha trn v bn phi ca danh sch kt qu tm kim t nhin khng? Thng thng, nu bn thy nhiu

mu qung co, tc t kha c gi tr cao, v nu bn thy nhiu mu qung co nm trn danh sch kt qu tm kim t nhin, tc t kha c kh nng sinh li cao v d chuyn i nht.

Mua chin dch t kha mu ti Google Adwords v/hoc Bing Adcenter

Nu website ca bn khng c xp hng vi t kha, bn vn c th mua lu lng truy cp th nghim nh gi t l chuyn i. Trong Google Adword, chn exact match, v hng lng truy cp n trang web tng quan trn website ca bn. Theo di t l impression v t l chuyn i c mi t nht t 2-300 ln nhp chut.

S dng d liu thu thp xc nh gi tr chnh xc ca tng t kha

V d, nu mu qung co trn cng c tm kim ca bn nhn c 5,000 impression, trong c 100 khch truy cp website v c 3 ngi chuyn i mang n cho bn li nhun tng th (khng phi tng thu nhp!) l 300 , vy trung bnh mt kh ch truy cp s dng t kha s em n cho bn 3 la. 5,000 impression trong vng 24 gi c th em n t l nhp chut t 30 -40% vi v tr xp hng s #1 (xem leaked AOL data mining tm hiu sc mnh ca t l nhp chut), tc l, bn c 900 -1800 lt truy cp mi ngy, mi ngi em li 3 , mi nm s l 1 -2 triu . Hn g cng ty no cng yu thch tip th trc tuyn n vy! Cc c on v gi tr c cho l chnh xc nht vn tht bi trc tnh thc tin ca qui trnh ti u ha v tnh ton t l ROI. Ti u Ha Cng C Tm Kim i hi bn phi lin tc kim tra, th nghim v ci tin. Nn nh, d SEO l mt trong nhng hnh thc tip th thu li vn cao nht, vic nh gi thnh cng vn l hot ng khng th thiu.

Tm hiu nhu cu ca t kha di (Long-tail keyword)

Quay tr li v d v ca hng bn giy trc tuyn ca chng ta, liu c tuyt vi khi bn c xp hng #1 vi t kha giy khng?

Cn g tuyt vi hn khi lm vic vi nhng t kha nhn c 5,000 tm kim mi ngy, hoc thm ch ch cn 500 l , nhng trn thc t, nhng t tm kim ph bin ny ch chim cha n 30% tng s truy vn tm kim c thc hin trn mng. 70% cn li thng nm trong phn t kha di ca tm kim. Phn t kha di cha hng trm triu tm kim duy nht c thc hin vi ln trong mt ngy xc nh, tuy nhin, khi c tnh gp li, chng th hin nhu cu tm kim ca a s ngi dng thng qua cng c tm kim. Mt bi hc khc m cc nh tip th trc tuyn cn nh l t kha di thng c t l chuyn i cao hn, v chng nm bt ngi tm kim giai on sau ca chu k mua sm/chuyn i. Mt ngi thc hin tm kim vi t giy ch c nhu cu tm kim thng tin, cha sn sng mua hng. Tuy nhin, nu ai tm kim vi t giy Air Jordan size 12 gi r nht, h sn sng mc v! Vic tm hiu ng cong nhu cu tm kim l mt hot ng rt cn thit. Bn trn l mt v d v ng cong nhu cu tm kim, phn nh mt lng nh truy vn nhng mang li lu lng truy cp cao song song vi mt lng ln cc cm t him khi c tm kim nhng li mang n rt nhiu truy cp t cng c tm kim. Nu chin lc SEO ca bn cha quan tm n nhng t kha di, th cc chin lc marketing khc cng nh ti u ha website ca bn vn phi tnh n cc lt truy cp khng th on trc ny. Nu khng, bn s mt mt lng ln khch hng vo tay i th vi nhng t kha c tnh m t cao v t l chuyn i vt tri.

Phn tch t kha

Ti nguyn
Chng ti thu thp kin thc v nhu cu t kha v referral t kha u? T cc ngun ti nguyn c lit k bn di: AdWords Keyword Tool ca Google cung cp t kha c ngh v d liu v lt tm kim Cng c phn tch t kha AdWords ca Google thng l im khi u ca qui trnh phn tch t kha v mc ch SEO. Chng khng ch cung cp t kha v lt tm kim c on, m cn d on chi ph thc hin chin dch qung co cho nhng t ny. xc nh lt tm kim cho mt t kha c th, bn nn chuyn chc nng tm kim sang [Chnh xc] v xem xt thng tin di ct Lng tm kim hng thng. Nn nh cc con s ny i din cho tng lt tm kim. Ty vo th hng website v t l nhp chut, lng khch truy cp tht s bn nhn c thng s thp hn nhiu. C rt nhiu ngun cung cp thng tin v t kha, c nhng cng c vi d liu cao cp hn. Danh mc blog ca SEOmoz v Phn Tch T Kha l ni tuyt vi bn nn bt u.

 kh ca t kha
bit c nn nhm n t kha no, bn phi tm hiu nhu cu ca t/cm t c th , v c hot ng cn thc hin t c th hng. Nu cc cng ty ln chim lnh ht top 10 trong khi bn ch l lnh mi, hy chun b i mt vi mt cuc chin gian nan c th ko di nhiu nm i nh. chnh l l do ti sao bn nn nghin cu k kh ca t kha. Cc cng c a dng trn internet c th gip cung cp thng tin ny. Mt trong s , Cng C Phn Tch T Kha ca SEOmoz cng rt xut sc khi c th h thng tt c cc tiu ch nh gi v cung cp thang im tng i cho t m bn tm kim.
Tng hp bi DGM Viet Nam chuyn o to SEO, Social media marketing, Google Adwords