So snh tnh cht ca SEO v Google Adwords

Mc ch ca qu trnh ti u ha cng c tm kim (SEO) v qung co Google AdWords u nhm mc ch thu ht lng truy cp t cng c tm kim Google thng qua nhng t kha tm kim thng tin dch v sn phm m bn cung cp. Tuy nhin, chng cng c rt nhiu tnh cht khc nhau. Bi vit ny chng ti s ch ra nhng c im ca mi phng php bn c th s dng hiu qu cho cc k hoch Online Marketing ca mnh.

SEO v Google Adwords

SEO l phng php tp trung pht trin ni dung ca trang web tht cht lng, p ng c cc yu cu ca cng c tm kim. Qu trnh SEO s gip bn c th hng cao hn trong phn kt qu ca qu trnh tm kim t nhin (SERP). Bn phi ti u ha tt c nhng yu t t kha v bi vit trn trang web ca bn, xy dng nhng lin kt cht lng. Nu thc hin tt vic ny, cng c tm kim s nhn bit c trang web ca bn, u tin n hn v t n vo nhng v tr cao hn trong kt qu tm kim.

Google Adwords, mt phng php Internet Marketing khc, l cc qung co c hin th bn cnh kt qu tm kim t nhin ca Google v trn cc trang lin kt ng qung co ca Google. Vi Google Adwords, bn s ng qung co ca mnh khi c truy vn tm kim lin quan n bn (v d, bn kinh doanh o thun, th bn s ng qung co ca mnh khi c ai tm kim t o thun). Ngi tm kim trn Google s click chut vo qung co ca bn v chuyn n website ca bn. Mi khi c ngi click vo qung co nh th, bn s phi tr tin cho Google v Google Adwords hot ng theo hnh thc PPC (Pay Per Click tr tin cho mi c nhp chut). Chng ti s gii thch s khc bit gia kt qu tm kim t nhin v kt qu tm kim c tnh ph nh Adwords di y:

So snh SEO v AdWords

Thng th ngi ta lun khuyn bn kt hp ca SEO v AdWords c v tr tt hn trong trang kt qu tm kim. Tuy nhin, ngay c khi bn v ang ng u trong cc kt qu tm kim, ti vn khuyn bn nn tip tc s dng Google Adwords. - So vi Google Adwords, SEO thng s mt kh nhiu thi gian bn mi thy c kt qu. Tuy nhin, SEO li gip website ca bn c c v tr cao trong kt qu tm kim t nhin vi nhng t kha quan trng. Mt u im ln ca SEO l, mi khi c ngi click vo lin kt ca bn trong kt qu tm kim t nhin, bn s khng b tn bt c chi ph no, tr nhng chi ph nh nhng cn thit duy tr th hng bn ang c. - Google Adwords th hot ng ngay lp tc, em li kt qu nhanh chng. - Vi Google Adword, t nhiu c th m bo doanh nghip ca bn s c hin th trong kim qu tm kim. C rt nhiu cch ngi ta tm kim bn, doanh nghip, sn phm hoc dch v ca bn. SEO khng m bo 100% website ca bn s xut hin trong kt qu tm kim nhng Google Adwords th lun m bo. - SEO s nhm n nhng t kha c lng truy cp cao lin quan n trang web ca bn. - Google Adwords cng cho php bn linh ng trong nhng thay i ca th trng, nhm n i tng truy cp khc, hoc tm kim da trn nhng tin tc, s kin gn y. Trong khi , vi SEO, bn cn phi c kin thc su v cng c tm kim v chm thch ng vi s thay i. - Qung co Google Adwords c hin th phn u tin trong danh sch kt qu tm kim t nhin. y l v tr cc khch truy cp d dng nhn thy nht. - Google Adwords c th gip bn nhm n mt s lng ln t kha cng mt lc. - Google Adwords ch dng c khi trang web c ng k trn Google Ads, Google Search Engine v Google Affiliate Sites.

- Google Adwords l phng php tng doanh thu v s lng khch hng tim nng mt cch nhanh chng. - Nu qu trnh SEO dng li, th hng tm kim s gim theo thi gian. - i th cnh tranh chnh ca Google AdWords l Yahoo Search Marketing v Microsoft AdCenter. - SEO cng ng thi ti u ha s lng v cht lng lin kt n trang web ca bn. - Google AdWords s thu ht lu lng truy cp ngay lp tc t khi va bt u chin dch marketing. iu ny rt hu ch vi cc trang web mi hoc cc sn phm kinh doanh theo ma. Ti ngh cc bn u r v sao SEO v Google Adwords khng nhng khng loi tr nhau m thm ch n cn l 2 cng c hu ch thc hin mc ch chung: ci thin doanh thu. Bn lun phi c cng nhiu knh bn hng cng tt v v th bn phi bit c phng php no l thch hp cho chng. Ngoi ra, ng qun rng trang web ca bn cng l mt ni bn giao tip vi khch hng tim nng, v th bn cn phi trnh by n tht r rng. Vic lm dng SEO cng khng em li hiu qu cao hn cho bn, tri li cn c th nh hng khng tt n qu trnh xp hng. Vy nn, bn cn phi phi trin nhiu ni dung thch hp v hu ch c th chuyn i lng click chut thnh doanh thu v khch truy cp tr thnh khch hng tht s. Nu bn mun phi hp hiu qu gia SEO v Google Adwords, hy tham kho Kha hc SEO hiu qu v Kha hc thc hnh Google Adwords ca DGM Vit Nam.