Groupon l g? l t ghp gia 2 t ting Anh l "group" (nhm) v "coupon"(phiu mua hng).

Groupon ngha l mua theo nhm ,c th c hiu l mt cch thc mua hng gi r trn mng. Mc ch ct li ca m hnh ny chnh l vic thu ht c nhiu ngi cng mua hng ha ca mt nh cung cp ti cng mt thi im vi mc gi cc r (trung bnh t 30%90%).

Groupon hnh thnh t khi no? Vo nm 2007, Andrew Mason, 30 tui, lp mt trang web gi l The Point vi l tng t ra l ni mi ngi cng nhau lm vic v nhng mc tiu h quan tm. Mt cch tnh c, Mason nhn thy mt s thnh vin s dng trang web ny t thnh lp cc nhm mua sm cc sn phm gim gi. Nhn thy tim nng ca xu hng ny, Mason lp nn Groupon nm 2008, ti chicago, m

Trang kinh doanh http://www.groupon.com bt u hot ng t thng 11/2008 vo lc nn kinh t suy thoi v mi ngi ch tm n nhng mn hng gi r hoc c hi gim gi. Khng c o to t trng kinh doanh nhng Mason vn rt gii trong vic iu hnh cng ty. Ba nguyn tc ca Mason tr thnh vn ha kinh doanh ca groupon l: 1. Mi ngy mt mt hng gim gi; 2. Mi mt hng phi t c lng ngi mua nht nh mi c gim gi; 3. C s bn hng gim gi khng c cch ni ca ngi mua qu xa. Ngay t nhng ngy u Mason ni khng vi hng tn kho, ngha l v gim c iu hnh rt tr ny nh hng Groupon.com nh mt nh t chc s kin khuyn mi in t ch khng phi mt phng tin bn h gi hng ha tn ng trong cc cng ty. V vy li nhun ca Groupon t cn bn trn t l chit khu ca nh cung cp dnh cho khch hng sau mt thng v thnh cng, th d 5% trn tng mc gim gi 60% ca mt mt hng v vo s tin qung co m gi tr mi ngy mt tng nh s ngi ng k tham gia trang web mi ngy mt ng. Groupon thnh cng nh th no? K t thng 11/2008, ch trong vng 13 thng, Groupon ku gi c 1,1 t USD t cc nh u t vi vn vn 120 nhn vin. Gi y, Groupon c ti 5.900 nhn vin nhn vin 31 nc, cung cp cc ngh gim gi 300 th trng vi 900 n hng mi ngy ti 550 khu vc.

Google tng thng tho mua li Groupon vi mc gi ngh l 5- 6 t -la M. Groupon mau chng ct cnh. Sau 17 thng hot ng, Groupon c nh gi 1,35 t USD. Cn bit rng trc , duy nht YouTube l dch v c nh gi 1 t USD trc con s 17 thng y ma lc ca Groupon, Groupon ch mt 1 nm ri t gi tr 1,35 t USD, cao gp 10 ln gi tr khon u t ban u. Trong khi , Twitter phi mt 3 nm, cn Facebook cng mt n 2 nm t gi tr 1 t USD.. Sau Cng ty ny c t tng vn tip theo v c nh gi 3 t la Cng vic kinh doanh ca Groupon.com bt u t thnh ph Chicago, ri n Boston v New York, n cui nm 2009 c mt ti 10 thnh ph M v nay hot v c thc hin trn 400 thnh ph ln nhiu chu lc vi doanh thu nm 2010 vo khong 2 t USD. Ti sao groupon li thnh cng? Gim gi cc ln: 50 90% ca hng trm sn phm v dch v c trng by mi ngy trn website Groupon. Groupon em li cho cc khn gi trc tuyn nhng c hi gim gi tuyt vi cho cc sn phm hay dch v m khng phi mt qu nhiu thi gian, cng sc chn lc. Khu hiu ca h l: Hy nhanh tay, c hi ny ch ko di trong vi gi. l mt li cho ko kh quen tai, nhng i km vi n l mt iu kin hon ton mi m: Bn ch c th c mua hng gim gi nu mt lng nht nh khch hng cng mua loi hng vo cng mt ngy . Xu hng tip th gi r cho cc doanh nghip: Hn ch ca m hnh l g? y l m hnh ai cng c th d dng sao chp (Cng ngh khng qu phc tp; tt c nhng g cn thit nht l mt i ng cc nhn vin bn hng lin lc vi cng nhiu c s nh hng, kinh doanh cng tt). C th thy, hin ti, c n 482 bn sao ca Groupon.-> kh c th thnh cng trong di hn- Vic Groupon hot ng trong lnh vc m ai cng c th vo c c ngha l bin li nhun ca Groupon s st gim mnh khi ngy cng nhiu i th nhy vo. B khn kh khi ngi s dng ng k cng mua ng lot hy ci n t sn phm cng vi t mua sn phm. Vic ngi mua tham gia cng mua cng b hy cc loi giao dch lm CT cng mua lm vo kh khn.

Hot ng mua theo nhm c t chc trn cc trang Groupon ch yu hng vo ngnh dch v, v ngnh ny chi ph u vo thp, d m phn nh cung cp ng a ra mc gim gi cao.

M hnh ny pht trin nh th no sau thnh cng ca web www.groupon.com Sau thnh cng nhanh chng ca Groupon, hng lot cc trang web m phng khc c thnh lp nh LivingSocial, Gilt City, BuyWithMe, Tippr, Juice in the City, We Give to Getca M, Daily Deal ca c, Snippa ca Anh, c bit l Trung Quc vi s lng website hin ti ln n con s hng nghn, nhng ng u vn l mt s trang web ln nh meituan.com, lashou.com, Ftuan.com, tuanbao.com,tuan.sina.com.cn, Cc website mua theo nhm ca Vit Nam cng nhanh chng thu c li nhun t s quan tm ng o ca khch hng v cc nh cung cp dch v: nhommua.com, cungmua.vn, deal.zing.vn, muachung.vn Ngy nay, m hnh Groupon m rng phm vi hot ng n 88 thnh ph ca M v 22 quc gia trn th gii, gm c Th Nh K v Chil. Hin nay, hng trm i th ca Groupon ang mc ln t New York n Braxin. Con s thng k cha y cho thy c hn 200 website kiu Groupon n ra ti M, 500 website kiu ny nc ngoi, trong c 100 website Trung Quc. c bit, nm 2011 l nm xut hin ca hng lot dch v cnh tranh vi Groupon t cc i gia. u thng 3, Bing Deals n t Microsoft v trang Facebook Deals cng cho thy mng x hi s mt th gii cng sn sng ra nhp th trng ny. Nhiu ngun tin cho thy dch v Google Offers cng sp c ra mt Tt c cho thy sc hp dn ca m hnh kinh doanh cn rt mi m ny. Vit Nam? - Thng 5/2010, hnh thc Groupon xut hin ln u tin ti Vit Nam vi s ra i phin bn th nghim Groupon.vn ca trang web phununet, sau chuyn thnh Phagia.com.vn - Tnh n cui thng 12/2011, ti Vit Nam c gn 100 website kinh doanh theo m hnh groupon v trn 20 website tng hp deal, coupon. Nhng website ln nh: muachung.vn ca VCCorp, nhommua.com ca a im, cungmua.com ca Tichluydiem.com (Cyvee), cucre.vn ca Vatgia, kenhgia, doimua.vn, livingsocial.vn (groupbuy.vn), Hotdeal,