TRNG I HC KINH T TP.

HCM
Khoa Qun Tr Kinh Doanh
--~~oo00oo~~--

ti:

GVHD: Ts. V Th Qu
SVTH: Nhm 04
QT02

GVHD: Ts. V Th Qu

Thnh ph H Ch Minh, thng 01 nm 2010

Nhm 4 | Lp QT02

GVHD: Ts. V Th Qu

Danh sch nhm 4 lp QT02:

H v tn

Chc danh

1. V khnh D

CEO

2. Nguyn nh Hip

CPO

3. Trn Nh Hi Anh

CFO

4. Trn Vn Hin

CSO

5. ng Vn

COO

Nhm 4 | Lp QT02

GVHD: Ts. V Th Qu

Mc lc
Gii thiu chung k hoch kinh doanh: Cng ty TNHH SX-CB NNG GIA.............6
1. M t php l: ......................................................................................................................................6
2. Tng vn u t: 500.444.375.000 VN............................................................................................6
3.Sn phm..............................................................................................................................................6
4.Th trng..............................................................................................................................................6
5.Mc tiu.................................................................................................................................................7
6.Tm nhn v s mnh...........................................................................................................................7

A.Phn tch doanh s bn hng....................................................................................7

I.Phn tch doanh s bn hng theo nhm sn phm (vt: trVN)....................................8
II.Phn tch doanh s theo khu vc a l............................................................................10
III.Phn tch doanh s theo khch hng:..............................................................................12
IV.Phn tch s bin ng doanh s theo ma...................................................................12

B. Phn tch th trng.................................................................................................12

I. S lc v th trng..........................................................................................................12
1.Th trng thc n chn nui ti Vit Nam........................................................................................13
2.Sn xut v tiu th sn trn th gii:...............................................................................................14
3.Sn xut v tiu th sn ti Vit Nam:..............................................................................................16

II. Chu k sng ca sn phm...............................................................................................18

III. Khuynh hng th trng tng th.................................................................................18
IV.Phn tch i th cnh tranh.............................................................................................18
V.Phn tch SWOT....................................................................................................................20
1.im mnh ca doanh nghip...........................................................................................................20
2. im yu ca doanh nghip.............................................................................................................21
3. Nhng c hi trn th trng.............................................................................................................21
4.Nhng e da trn th trng.............................................................................................................22

VI.Phn tch li ch sn phm................................................................................................23

VII. Mc tiu Marketing............................................................................................................24

C. K hoch marketing.................................................................................................25
I.khi qut..................................................................................................................................25
1.S mng kinh doanh: .........................................................................................................................25
2.nh v th trng theo tng sn phm theo tng phn khc. .........................................................26
3.Nhng chin lc marketing chung...................................................................................................27
3.1Chin lc nghin cu..................................................................................................................27
3.2 Cc hot ng xc tin................................................................................................................28
4.Xy dng ng nhn vin bn hng cho cng ty...........................................................................30
5.Xy dng chin lc ga chung (vt: TrVN/tn)..............................................................................32

Nhm 4 | Lp QT02

GVHD: Ts. V Th Qu
6.Mc chit khu theo khi lng sn phm.......................................................................................32
7.Chin lc phn phi..........................................................................................................................33
7.1 Knh phn phi truyn thng:.....................................................................................................33
7.2 Xy dng nhng i l cung cp sn phm c quyn cho cng ty:.......................................33
8. Sn phm...........................................................................................................................................33
8.1 Nhn hiu sn phm...................................................................................................................33
8.2 ng gi bao b sn phm..........................................................................................................34
8.3 Bo hnh......................................................................................................................................34
9. Nhng mc tiu sn xut:.................................................................................................................34

D.K hoch t chc v qun l..................................................................................36

I.Mc tiu qun l v t chc:...............................................................................................36
II. Xy dng t chc v qun l:...........................................................................................36
1.S t chc:.....................................................................................................................................36
2.Vn ha cng ty...................................................................................................................................37
3.Qun l v nh gi nhn vin...........................................................................................................37
4.Chnh sch duy tr ng vin...........................................................................................................38
5.Chnh sch o to v pht trin........................................................................................................38
6.Nhng quy nh ca cng ty...............................................................................................................38
7.Bng m t cng vic.........................................................................................................................39

E. K hoch sn xut...................................................................................................55
I.Cng ngh thit b v mi trng:.....................................................................................55
1.Cng ngh...........................................................................................................................................55
2.Thit b:................................................................................................................................................56
3.Mi trng ..........................................................................................................................................56
3.1. Cht thi rn: .............................................................................................................................56
3.2. Cht thi lng: ............................................................................................................................57
3.3. Cht thi kh: ..............................................................................................................................57
3.4. Ting n: ....................................................................................................................................57

II.T chc sn xut ti nh my:..........................................................................................58

1. T chc v qun l sn xut ............................................................................................................58
1.1. Qun l........................................................................................................................................58
1.2. Quy trnh sn xut v qun l sn phm...................................................................................60

III. Xy dng vng nguyn liu .............................................................................................64

1.Quy hoch vng nguyn liu..............................................................................................................64
1.1. Xc nh bn knh vng nguyn liu ti u:.............................................................................64
1.2. Quy hoch vng nguyn liu trng im tp trung u t:.................................................65

G. K hoch ti chnh...................................................................................................66
I. Nhng mc tiu ti chnh tng qut:.................................................................................66
II. K hoch v cc ch s ti chnh......................................................................................66

Nhm 4 | Lp QT02

GVHD: Ts. V Th Qu
Gii thiu chung k hoch kinh doanh: Cng ty TNHH SX-CB NNG GIA
Tn cng ty: Cng ty TNHH SX-CB NNG GIA

1. M t php l:
D n hot ng trong 22 nm:
Giai on u t v xy dng: t 01/01/2010 n 01/01/2012.
Giai on hot ng khai thc: t 01/2012 n nm 2032
NONG GIA c tr s hot ng ti p 6, x Sui Nho, huyn nh Qun,
tnh ng Nai.
Lnh vc hot ng: ch bin sn.
in thoi:
Fax:
Email:
Giy chng nhn ng k kinh doanh:
M s thu:
Din tch xy dng: 11ha

2. Tng vn u t: 500.444.375.000 VN
3.Sn phm.
Tinh bt
Bt bin tnh
Thc n chn nui
3

4.Th trng

Nhm 4 | Lp QT02

GVHD: Ts. V Th Qu
L cc ngnh cng nghip: sn xut bt ngt, sn xut thc phm, sn xut dc
liu, sn xut thc n chn nui, sn xut mc in, thuc nhum, trong v ngoi nc.

5.Mc tiu
Sau 3 nm k t nm 2010:
Xy dng c vng nguyn liu m bo cho 50% cng sut.
Cng sut nh my t 80%.

6.Tm nhn v s mnh

Tm nhn: Tr thnh cng ty ch bin v sn xut tinh bt sn hng u Vit Nam
sau 10 nm.
S mnh: a nng phm Vit Nam thnh mt hng c gi tr cao trn th trng
th gii.
Ti sao Nng Gia s thnh cng
C ba l do chnh l gii cho s thnh cng trong tng lai ca Nng Gia:
Th nht, sn phm ca cng ty c nhu cu rt ln v theo d bo ca FAO th
nhu cu ny vn s tip tc tng trong tng lai.
Th hai, Nng Gia c quy trnh sn xut hin i bc nht hin nay, v vy sn
phm ca cng ty p ng c mi tiu chun k thut kht khe nht.
Th ba, Nng Gia c chnh sch kinh doanh gn lin vi nng dn; lnh vc kinh
doanh ca cng ty nhn c s u i v thu v tin thu t; v cng ty c vng
nguyn liu rng ln m bo cho hot ng sn xut.
Ban qun l
Ban gim c ca nng gia l nhng ti nng tr c nhiu nhit huyt lm vic, c
tham vng, s sng to, nng ng, c o to tt ha hn s a Nng Gia pht
trin nhanh chng.

A.Phn tch doanh s bn hng

Nhm 4 | Lp QT02

GVHD: Ts. V Th Qu
I.Phn tch doanh s bn hng theo nhm sn phm (vt: trVN)

Sn
ph
m

Doanh s d
kin nm 2012

Sn
%
lng
Gi tng Khuynh
d kin
bn doanh hng
(vt:
s
Tn)

Tinh
bt sn

Bt
bin
tnh

Thc
n

81,000

51,030

84,240

16200

7290

16200

5 23.31%

5,2

14.70
%

24.24

ang
tng

ang
tng

ang

Nguyn nhn

Nn kinh t th gii ang

trong thi k hi phc, do
nhu cu v tinh bt ca
cc cng ty trong nc
cng nh nc ngoi ang
tng ln p ng nhu
cu sn xut ca h v ch
bin lng thc, thc
phm. c bit l th
trng xut khu ngy
cng kh quan vo nhng
thng cui nm bo hi
nm ti th trng s rt
kh quan.
Sn xut ra phc v
cho nhng lnh vc cao
cp hn nh sn xut
thuc cha bnh,thuc
nhum, mc inv y l
mt lnh vc ang cn rt
pht trin Vit Nam, do
nhu cu trong tng lai
s rt pht trin.
Ph thuc rt nhiu vo
tnh hnh chn nui trong
Nhm 4 | Lp QT02

chn
nui
loi 1

Thc
n
chn
nui
loi 2

131,220

Tng

347,490

29160

4,5

tng

37.76
%

ang
tng

nc, thi gian va qua

trong lnh vc chn nui
xy ra rt nhiu bin ng,
tuy nhin ngnh chn nui
ang phc hi rt kh
quan cho thy c trin
vng to doanh thu cho
cng ty tng lai l rt
ln.

100%

Trong 4 mt hng sn phm chnh trn m cng ty ang theo ui, do tnh c
th ca sn phm nh tinh bt sn v bt bin tnh nn cng ty theo ui l nhng sn
phm nay l hng theo xut khu, do ban u v cng ty mi thnh lp nn khch
hng xut khu c th nm u khng nhiu nn doanh thu c th khng p ng nh
mong mun v vy cng ty s n lc ti a c th tng doanh thu ca cc sn phm
nh thc an gia sc, v sn phm ny ch yu l trong nc nn c th l gn gi v d
tnh hn cc sn phm trn.

Nhm 4 | Lp QT02

Chng ti a ra bng d kin sn lng v doanh thu trong ba nm di y:

Tng doanh thu (VT: triu VN)
Nm
2012
2013
2014

Tinh bt

Bt bin tnh

Thc n CN I

Thc n CN II

Tng

81000.00
87750.00
94500.00

51030.00
55282.50
59535.00

84240.00
91260.00
98280.00

131220.00
142155.00
153090.00

347490.00
376447.50
405405.00

II.Phn tch doanh s theo khu vc a l

V do cng ty mi thnh lp nn chng ti s a ra doanh thu d kin theo khu
vc a l m cng ty s xm nhp v nhng con s ny chng ti c tnh da vo
ln khch hng m chng ti nhm ti ca tng khu vc, theo bn phn tch ny chng
ti tp trung vo khu vc t duyn hi min trung tr vo cho ti vng tu y l khu vc
quan trng nht, khu vc th hai l khu vc cc tnh pha bc, k n la khu vc cc nc
Chu , Chu u ch yu tp trung vo nhng nc EU v cc thnh ph ln ca vit
nam nh Si Gn v H Ni. v nhng nm u tin chng ti tp trung vo th trng
tiu th sn phm thc an gia sc nn khu vc m c nhu cu v sn phm ny cng ty
chng ti s ch ti nhiu hn.

Khu vc bn Doanh s
hng
c tnh

Khu vc
Duyn Hi
Min Trung

Khu vc
Min bc

Khu vc
Chu

Khu vc
Chu u

Khu vc
HCM H
Ni

T
trng

Khuynh
hng sp
ti

Gii thch
y l khu vc chng ti tp
trung xy dng h thng i l

40500

10216

8424

50%

20%

10%

Tng

Tng

Tng

phn phi, y l khu vc chng

ti u tin nht, hn na y l
vng tp trung nhiu nh chn
nui nht.
y l khu vc c dn s ngy
cng tng mt cch nhanh
chng, y l khu vc tp trung
rt nhiu h chn nui, v mi
thnh lp nn cng ty cha tin
su vo th trng ny nn
doanh s s khng nhiu.
Th trng y ch yu tp
trung vo th trng Trung
Quc, Hn Quc, Nht Bn,
nhng th trng ny c nhu cu
ngy cng v tinh bt sn ch
bin thc phm, nc gii
kht
y l th trng khim tn v
kh tuy nhin nhng nm u

6561

52131

5%

15%

Tng

Tng

chng ti c gng tm c vi
i tc xu khu lm bn
p nhm nhp vo sau ny.
Tp trung vo nhng cng ty
ch bin thc phm, bnh ko
ngy cng tng nhiu do cn
mt s lng rt ln v tinh bt
sn.

III.Phn tch doanh s theo khch hng:

Nng Gia l cng ty mi gia nhp th trng nn cha th xc nh c doanh s
theo khch hng ca mnh.
Nng gia xc nh 20% khch hng s mang ti 80% doanh thu cho cng ty chnh
l nhng ngi mua cng nghip. V y s l phn khc mc tiu m Nng Gia s
hng ti nhm thc y vic bn hng trong tng lai.

IV.Phn tch s bin ng doanh s theo ma

Nng Gia xy dng vng nguyn liu m bo cho vic huy ng cng sut my
mc vo tri v khong 70% cng sut. V trnh ri ro khi gp phi s tng gi nguyn
liu vo tri v.

B. Phn tch th trng

I. S lc v th trng
Cc sn phm c lm t c sn (bao gm: tinh bt sn, bt bin tnh v thc n
chn nui) c dng lm nguyn liu chnh ch bin bt ngt, bio- ethanol, m n
lin, bnh ko, siro, nc gii kht, bao b, vn p, ph gia dc phm, mng ph sinh
Nhm 4 | Lp QT02

hc v cht gi m cho t,. V vy, th trng ca cc sn phm lm t c sn l rt

ln.

1.Th trng thc n chn nui ti Vit Nam.

Tng kim ngch nhp khu nguyn liu thc n chn nui nm thng u nm
2009 t khong 832 triu la M, gim 27,84% so vi cng k nm trc; trong
gim nhiu nht qu 1 vi mc 37,81% so vi cng k nm 2008.

Nhm 4 | Lp QT02

Theo nhn nh ca Agroinfo, nhu cu v thc n chn nui trong nhng nm ti

ti Vit Nam vn s tng. V Vit Nam vn phi nhp khu nguyn liu cho nghnh thc
n chn nui. y l mt th trng ht sc tim nng v nhu ha hn trong tng lai.

2.Sn xut v tiu th sn trn th gii:

Sn lng sn th gii nm 2006/07 t 226,34 triu tn c ti so vi 2005/06 l
211,26 triu tn v 1961 l 71,26 triu tn. Nc c sn lng sn nhiu nht th gii l
Nigeria (45,72 triu tn), k n l Thi Lan (22,58 triu tn) v Indonesia (19,92 triu
tn). Vit Nam ng th mi trn th gii v sn lng sn (7,71 triu tn). Nc c
nng sut sn cao nht hin nay l n (31,43 tn/ha), k n l Thi Lan (21,09
tn/ha), so vi nng sut sn bnh qun ca th gii l 12,16 tn/ha (FAO, 2008).
Trn th gii, sn c trng bi nhng h nng dn sn xut nh lm lng thcthc phm, thc n gia sc v bn. Sn ch yu trng trn t ngho v dng k thut
canh tc truyn thng.
Mc tiu th sn bnh qun ton th gii khong 18 kg/ngi/nm. Sn lng sn
ca th gii c tiu dng trong nc khong 85% (lng thc 58%, thc n gia sc
28%, ch bin cng nghip 3%, hao ht 11 %), cn li 15% (gn 30 triu tn) c xut
khu di dng sn lt kh, sn vin v tinh bt (CIAT, 1993). Nhu cu sn lm thc n
gia sc trn ton cu ang gi mc n nh trong nm 2006 (FAO, 2007).
Nhm 4 | Lp QT02

Sn chim t trng cao trong c cu lng thc chu Phi, bnh qun khong 96
kg/ngi/nm. Zaire l nc s dng sn nhiu nht vi 391 kg/ngi/nm (hoc 1123
calori/ngy). Nhu cu sn lm lng thc ch yu ti vng Saharan chu Phi c hai dng
c ti v sn phm ch bin c tnh khong 115 triu tn, tng hn nm 2005 khong 1
triu tn.
Bun bn sn trn th gii nm 2006 c t 6,9 triu tn sn phm, tng 11% so
vi nm 2005 (6,2 triu tn), gim 14,8% so vi nm 2004 (8,1 triu tn). Trong tinh
bt sn (starch) v bt sn (flour) chim 3,5 triu tn, sn lt (chips) v sn vin (pellets)
3,4 triu tn.
Trung Quc hin l nc nhp khu sn nhiu nht th gii lm cn sinh hc
(bio ethanol), tinh bt bin tnh (modify starch), thc n gia sc v dng trong cng
nghip thc phm dc liu. a im chnh ti tnh Qung Ty. Nm 2005, Trung Quc
nhp khu 1,03 triu tn tinh bt, bt sn v 3,03 triu tn sn lt, sn vin. Nm 2006,
Trung Quc nhp khu 1,15 triu tn tinh bt, bt sn v 3,40 triu tn sn lt v sn
vin.
Thi Lan chim trn 85% lng xut khu sn ton cu, k n l Indonesia v
Vit Nam. Th trng xut khu sn ch yu ca Thi Lan l Trung Quc, i Loan,
Nht Bn v cng ng chu u vi t trng xut khu sn khong 40% bt v tinh bt
sn, 25% l sn lt v sn vin (TTTA, 2006; FAO, 2007).
Nm 2006 c coi l nm c gi sn cao i vi c bt, tinh bt v sn lt. Vic
xut khu sn lm thc n gia sc sang cc nc cng ng chu u hin gim st
nhng gi sn nm 2006 vn c duy tr mc cao do c th trng ln ti Trung Quc
v Nht Bn (FAO, 2007).
Vin Nghin cu Chnh sch lng thc th gii (IFPRI), tnh ton nhiu mt
v d bo tnh hnh sn xut v tiu th sn ton cu vi tm nhn n nm 2020. Nm
2020 sn lng sn ton cu c t 275,10 triu tn, trong sn xut sn ch yu cc
nc ang pht trin l 274,7 triu tn, cc nc pht trin khong 0,40 triu tn. Mc
tiu th sn cc nc ang pht trin d bo t 254,60 triu tn so vi cc nc
Nhm 4 | Lp QT02

pht trin l 20,5 triu tn. Khi lng sn phm sn ton cu s dng lm lng thc
thc phm d bo nhu cu l 176,3 triu tn v thc n gia sc 53,4 triu tn. Tc tng
hng nm ca nhu cu s dng sn phm sn lm lng thc, thc phm v thc n gia
sc t tng ng l 1,98% v 0,95%. Chu Phi vn l khu vc dn u sn lng sn
ton cu vi d bo sn lng nm 2020 s t 168,6 triu tn. Trong , khi lng sn
phm s dng lm lng thc thc phm l 77,2%, lm thc n gia sc l 4,4%. Chu
M La tinh giai on 1993-2020, d bo tc tiu th sn phm sn tng hng nm l
1,3%, so vi chu Phi l 2,44% v chu l 0,84 - 0,96%. Cy sn tip tc gi vai tr
quan trng trong nhiu nc chu , c bit l cc nc vng ng Nam ni cy sn
c tng din tch ng th ba sau la v ng v tng sn lng ng th ba sau la v
ma. Chiu hng sn xut sn ph thuc vo kh nng cnh tranh cy trng. Gii php
chnh l tng nng sut sn bng cch p dng ging mi v cc bin php k thut tin
b.

Biu 1

3.Sn xut v tiu th sn ti Vit Nam:

Vit Nam, sn l cy lng thc, thc n gia sc quan trng sau la v ng.
Nm 2005, cy sn c din tch thu hoch 432 nghn ha, nng sut 15,35 tn/ha, sn
Nhm 4 | Lp QT02

lng 6,6 triu tn (FAO, 2007). Cy sn l ngun thu nhp quan trng ca cc h nng
dn ngho do sn d trng, t kn t, t vn u t, ph hp sinh thi v iu kin kinh t
nng h. Sn ch yu dng bn (48,6%) k n dng lm thc n gia sc (22,4%), ch
bin th cng (16,8%), ch c 12,2% dng tiu th ti.
Ton quc hin c trn 60 nh my ch bin tinh bt sn vi tng cng sut
khong 3,8 triu tn c ti/nm v hn 1000 c s ch bin sn th cng ri rc ti hu
ht cc tnh trng sn. Vit Nam hin sn xut mi nm khong 800.000 1.200.000 tn
tinh bt sn, trong trn 70% xut khu v gn 30% tiu th trong nc xem biu
1. Sn phm sn xut khu ca Vit Nam ch yu l tinh bt, sn lt v bt sn. Th
trng chnh l Trung Quc, i Loan, Nht Bn, Singapo, Hn Quc. u t nh my
ch bin bio- etanol l mt hng ln trin vng.

Biu 2

Sn xut lng thc l ngnh trng tm v c th mnh ca Vit Nam tm nhn

n nm 2020. Chnh ph Vit Nam ch trng y mnh sn xut la, ng v coi trng
vic sn xut sn, khoai lang nhng vng, nhng v c iu kin pht trin. Th trng
Nhm 4 | Lp QT02

xut khu sn lt v tinh bt sn Vit Nam d bo thun li v c li th cnh tranh cao

do c nhu cu cao v ch bin bioethanol, bt ngt, thc n gia sc v nhng sn phm
tinh bt bin tnh. Din tch sn ca Vit Nam d kin n nh khong 450 nghn ha
nhng s tng nng sut v sn lng sn bng cch chn to v pht trin cc ging sn
tt c nng sut c ti v hm lng tinh bt cao, xy dng v hon thin quy trnh k
thut canh tc sn bn vng v thch hp vng sinh thi.

II. Chu k sng ca sn phm

Theo FAO d bo, cc sn phm t c sn (Cassava) ang tng dn trong nhng
nm ti, c bit l bt bin tnh v tinh bt. V thc n chn nui nhn nh ca
Agroinfo, nhu cu v nguyn liu thc n chn nui cng nh thc n chn nui ti Vit
Nam s tng trng tt trong nhng nm ti.

III. Khuynh hng th trng tng th.

Nh nh gi ca FAO v nhu cu cc sn phm c lm t sn trong biu 1
ta thy th trng c xu hng tng trng u. Mc d nm 2008 chng kin s st
gim trong nhu cu v cc sn phm lm t sn do khng hong kinh t. Nhng hin nay,
khi kinh t th gii ang dn phc hi v s gia tng dn s lm nhu cu v cc sn
phm lm t sn tng tr li. V trong di hn, nhu cu ny s tip tc tng (thc phm
khong 1.98%, thc n gia sc khong 0.95% - theo FAO).

IV.Phn tch i th cnh tranh

I TH CNH
TRANH

U IM

NHC IM

- Chi ph trn mt n v sn - Gp ri ro ln khi th

phm nh.
trng bin ng xu,
nh khng hong ti
- c nhng bn hng lu nm
chnh lm gi cc mt
v h thng phn phi c sn.
hng lm t sn b suy
- C hnh nh v thng hiu lu gim nghim trng trong
nm 2008.
i trn th trng.
Nhm 4 | Lp QT02

- C ngun ti chnh mnh.

- Thng gp phi tnh

trng thiu nguyn liu
- Hiu sut thu hi sn phm
cho sn xut vo nhng
(tinh bt) cao v tn t nc.
thng tri v.

Cc cng ty c
quy m ln (c
cng sut trn 50
tn bt sn phm - Cng ty s c iu kin huy
ng vn d dng hn, c th c
mt ngy)
ngung lc tt hn nh l i
ng nhn vin chuyn nghip
hn do c iu kin c cho i
hc. bi dng.

- Linh hot trong vic t chc - Sn phm cht lng

sn xut theo ma v.
km v gi thp.
- Ri ro thp khi gi c st gim.
Cc c s sn
xut th cng
(cng sut di
50 tn sn
phm/ngy)

- Khng c h thng
phn phi sn phm.
- Sn phm ch yu bn
cho th trng a phng
hoc cho cc doanh
nghip ch bin quy m
cng nghip.
- Qu trnh sn xut gy
nhim mi trng nghim
trng.

Quy m nh - h - Sn xut linh hot.

v lin h (c
cng sut t 0,5
10 tn sn phm
tinh bt/ngy)

- Hiu sut thu hi v

cht lng tinh bt thp.
- Sn xut mang tnh thi
v.
- Qu trnh sn xut gy
nhim nghim trng.

ng ch i vi Nng Gia l cng ty Vedan, hin cng ty Vedan Vit Nam c

3 nh my sn xut tinh bt ang hot ng, nh my Phc Thi tnh ng Nai, nh
my Phc Long tnh Bnh Phc v nh my Ve-thai tnh Gia Lai, vi tng cng
sut trn 180.000tn/ nm (chim khong 4.737% cng sut ca tng 60 doanh nghip
Nhm 4 | Lp QT02

ch bin sn cng nghip). V Vedan Vit Nam ang c tham vng m rng th trng
cng nh c s ch bin sn ca mnh. Nhng va ri Vedan Vit Nam mc phi v b
bi gy nhim nghim trng sng Th Vi ng Nai lm nh hng ti i sng ca
hng nghn h dn. iu ny cng l mt c hi cho Nng Gia khng nh cng ngh ch
bin sch ca mnh ti ngi tiu dng v ng thi lm tng kh cnh tranh ca cng ty.

V.Phn tch SWOT

1.im mnh ca doanh nghip.
c s ho tr tch cc cua chnh quyen a phng, cho
phep au t xay dng nhng nha may che bien nong san,
ac biet la san pham lam t san.
C kh nng lin kt vi cc h nng dn to nn vng nguyn liu rng ln v n
nh. Quy hoch ngun nguyn liu chuyn nghip, c nhng ging cy tt nht ti thi
im hin ti nh KM94, KM98,
Quan he chat che vi UBND Tnh ong Nai, S Nong
Nghiep & PTNT va chnh quyen 3 huyen : nh quan, Xuan
Loc, Trang Bom cung cac xa trong vung thong nhat quy
hoach, xac nh va phan bo dien tch at trong my hp ly
. Phu hp vi yeu cau cua nha may va kha nang phat
trien cua a phng ,theo nh hng tap trung nha may,
ieu kien giao thong van chuyen tot,de canh tac, tao tien
e cho viec giai quyet u dien tch trong my theo quy hoach,
t o giup cho viec au t on nh-lau dai gia nha may
va ngi nong dan.
Xay dng moi quan he chat che vi TTKN tnh, tram
khuyen nong huyen, Trng ai hoc Nong Lam, trung tam
nghien cu hng locto chc trnh dien tien bo ky thuat,
lam tot cong tac khuyen nong-chuyen giao ky thuat tien
tien cho ngi san xuat, e nong dan co ieu kien tiep
thu va san xuat my giong mi theo c cau giong hp ly
cua tng tieu vung c cong ty xac nh.

Nhm 4 | Lp QT02

Cong ty la doanh nghiep au tien tai Viet Nam ap dung

quy trnh san xuat sach than thien vi moi trng ap ng
c nhng tieu chuan ve moi trng cua EU cung nh xu
hng bao ve moi trng hien nay. Nong Gia cung se tien
hanh ky hp ong thc hien d an Biogas t nc thai. D
an nay se ap ng khoang 40% trong nam au, 50% vao
nam 2 va khoang 70% t nam th ba nhu cau ve ien cho
hoat ong san xuat cua cong ty.
Nong Gia co the manh quan trong nhat o chnh la vung
nguyen lieu rong ln khoang 3255ha am bao cho cong ty
co the san xuat vi 70% cong suat vao nhng thang trai
vu. V vay, cong ty se am bao viec ap ng tot nhat nhu
cau cua khach hang va he thong san xuat luon van
hanh.
San pham bot bien tnh cua Nong Gia la san pham
chu lc tao li the canh tranh cho doanh nghiep. V e tao ra
bot bien tnh oi hoi doanh nghiep phai ap dung cong nghe
hien ai am bao ap ng cac ch tieu ky thuat cua
Chau Au vi chi ph cao. Va Nong Gia ap ng c nhng
yeu cau gat gao o.
Nghnh ch bin sn ca Nng gia c u tin t cc chnh sch khch l u t
ca chnh ph nh: min thu thu nhp trong ba nm u, min gim tin thu t sn
xut, u i tn dng,

2. im yu ca doanh nghip.
L doanh nghip theo sau nn cha c nhiu kinh nghim v i tc lm n cn t.
Cng tc qun l vic bao tiu sn phm, vn chuyn cha tht s nhp nhng,
m bo sn xut u n.
Cha c h thng phn phi cng nh i ng nhn vin bn hng tt.
Cha c th trng v l thng hiu hon ton mi trn th trng.
3

3. Nhng c hi trn th trng.

Nhm 4 | Lp QT02

ong Nai la mot trong nhng tnh giau tiem nang ve

quy at nong nghiep,vi ieu kien tho nhng va kh hau
thch hp cho cay san.
San lng san trong nc con t va chat lng khong
am bao. Rat thuan li cho doanh nghiep tham gia th trng.
S kin Vit Nam gia nhp WTO l mt c hi ln cho doanh nghip c th tip
cn nhng th trng ht sc tim nng nh EU.
S phc hi ca gi du v gi nhiu mt hng nng, lm sn khc cng vi ngun
cung c d bo gim trong khi nhu cu tiu th ti Trung Quc li tng s l nhng
yu t gip nng gi sn xut khu ca VitNam trong thi gian ti, nhng mc tng
s khng nhiu.
San lng s dung tinh bot san hang nam cua mot
so nc.
Khoi EU : 350.000 tan Trung
Quoc :

550.000 tan

Nhat Ban :

550.000 tan

Singapore :

150.000 tan

Hong Kong : 150.000 tan

4.Nhng e da trn th trng.

T nam 1990 tr lai ay co mot so nha may c
au t quy mo ln hn nh nha may my VEDAN cua ai
Loan at tai huyen Long Thanh ong Nai co cong suat 800
tan cu /ngay; nha may lien doanh Viet-Thailand tai Bnh
phc cong suat 300 tan cu/ ngay,nha may lien doanh Viet
Sing huyen Chn Thanh Bnh phc cong suat 500 tan
cu/ ngay ,nha may MALAYSIA cong suat 240 tan cu/
ngay ben cau -Tay Ninh con mot vai nha may khu
vc pha
bac nh Nghe An, Thanh Hoa cung vi cong suat t 300

Nhm 4 | Lp QT02

en 400 tan cu ti/ngay.

Nhm 4 | Lp QT02

S gia tng thng mi gia cc nc, cc t chc v cc k hoch h tr ngi

trng sn c th dn n ngun cung ln. Gy cnh tranh gay gt cho doanh nghip.
Gi ng cc v gi nng lng th gii gim nh hng n kh nng duy tr v
m rng sn xut. Khng hong ti chnh hin nay cng nh hng nhiu n cc k
hoch trng mi hay tng din tch, c bit l cc k hoch sn xut nhin liu sinh hc.

VI.Phn tch li ch sn phm

Gii thiu v tinh bt bin i.
Tinh bt c dng rng ri trong nhiu ngnh cng nghip. Nhng ng dng
khc nhau i hi nhng c tnh khc nhau ca tinh bt. Tuy nhin, do s ci tin cng
ngh sn xut v s pht trin lin tc cc sn phm m nn khch hng cng i hi
nhng nhu cu nghim ngt hn v c tnh ca tinh bt v s thch hp ca tng loi.
Cc c tnh ca tinh bt khng phi lc no cng ng dng c trong cc quy trnh ch
bin. Do vic bin i nhng c tnh ca tinh bt ci thin chc nng v thch hp
ca n trong cc ng dng l mt vic ht sc cn thit.
Tinh bt bin i c nhng ng dng thc t trong ngnh dt , bt giy v giy,
thc phm , thc n gia sc , l c, vt dng bng kim loi hoc thu tinh, dc phm
v khoan du.
Tn gi sn phm
Tinh bt acetylat

c tnh v cng dng

c tnh: trong sut, im ngng ko thp, tng tnh n nh,
nhit thp, gi nc tt, cht t chc
Cng dng: m n lin, thc phm ng lnh, gim bng, xc
xch, vin c, bnh co

Tinh bt cation

c tnh : mang in tch dng, tng tnh bn ca bt giy v

cht n, tng cng v cng cho giy.
Cng dng : cht ph gia cho li ng bt git, cht tr lng
cho cht do ph v x l nc

Tinh bt oxy ha

c tnh: lc to mng mng tt, t ht nc, bng, linh ng t

do
Cng dng : Trong cng nghip giy (cht n trong my in), dt
(nha chu un) thc phm
Nhm 4 | Lp QT02

Tinh bt
phosphat acetylat

c tnh: tng tnh n nh nhit thp, sc khng vi

nhit cao, ct gt c kh v vi axt, kim nh tt.
Cng dng : thc phm ng hp , thc phm ng lnh, nc
chm, tng t, nc c chua, xp, nc p tht, v cc thc
phm nng, quay

Tinh bt phosphat
( Phosphat starch)

c tnh: v cng dng : lm cht tng c v tnh n nh

cho thc phm, lm cht n cho my in ngnh giy

Tinh bt acetat aoxy ha

c tnh: tnh linh ng tt, c c tr v c ph, lm cht n

nh.
Cng dng: ngnh giy ( nha do), ngnh thc phm : m si
t, n nh, bnh co, gim bng, xc xch

Tinh bt chyn ha axt

c tnh: c tc dng nhanh chng, c nh ngng keo ( c c

to cao to nn keo chu lc)
Cng dng : ko hoa qu, khun ko, ko mm

Este n succinat octenyl

c tnh: tnh n nh nh keo tt, c tnh lm thng nc

Cng dng : bt gia v, cht n nh nh keo, a giy dng mt
ln

VII. Mc tiu Marketing

Ngn hn:
Nm 2012, li nhun sau thu t 26 t VN.
Xm nhp vo c th trng EU.
Di hn:
Nhng mc tiu
Loi mc tiu
Mc tiu Marketing
Th phn thc n chn nui trong nc
Th phn tinh bt trong nc
Th phn tinh bt trn th trng Chu
Th phn tinh bt trn th trng EU
Th phn bt bin tnh trn th trng trong nc
Th phn bt bin tnh trn th trng EU
Th phn bt bin tnh trn th trng Chu

Mc tiu
5%
4.5%
2.5%
0.1%
70%
0.15%
0.20%
Nhm 4 | Lp QT02

Mc tiu sn xut
Gim t l hao ph trong sn xut
Gim chi ph tin lng /doanh thu
Gim chi ph sn xut/doanh thu
Xy dng vng nguyn liu
Mc tiu ti chnh
Mc tng li nhun hng nm
Gim doanh s bn chu/doanh thu
Mc tiu nhn s
Xy dng c i ng bn hng chuyn nghip
C hi thng tin cho lnh o nng ng

5%
25%
17%
3.700ha
15%
30%

C. K hoch marketing.
I.khi qut
1.S mng kinh doanh:
Xm nhp nhanh vo th trng trong v ngoi nc, to c n tng tt trong
lng khch hng, sn phm t cht lng cao nht, tho mn tt nht nhu cu ca khch
hng qua nhng gi gii php kinh doanh.
Nhng mc tiu marketing cn t c ca chng ti ti nm 2012.
Sn phm

Th phn

Doanh s cn t c
(t VN)

Trong nc

Ngoi nc

Tinh bt sn

108.000

0.53

Bt bin tnh

68.320

0.65

Thc n chn nui loi 1

112.320

0.46

Thc n chn nui loi 2

174.960

0.23

Tng

463.600

1.87%

-%

Nhng mc tiu chng ti a ra trong nhng nm ti l rt ln i hi cng ty

phi n lc rt nhiu mi c th t c nhng mc tiu ra. Nn kinh t Vit Nam

cng nh th gii ang phc hi mt cch kh quan, th trng th gii s phc hi

nhanh cho php cng ty c th y mnh xut khu nhanh trong tng lai, nht l xut
khu vo thi trng EU, v c tnh cy sn ch trng c nhng ni c kh hu nhit
i nn th trng ny hon ton phi nhp khu t nc ngoi, y c th l mt th
trng xut khu ln trong tuong lai ca chng ti. Mc tiu ngn hn ca cng ty chng
ti l tip cn vi th trng Chu u nn chng ti cha xc nh th phn m chng ti
mun t c trong th phn ny.

2.nh v th trng theo tng sn phm theo tng phn khc.

Sn phm tinh bt sn
Th trng mc tiu

nh v sn phm cho tng phn khc

Phn khc t duyn hi min trung cho ti Sn phm t cht lng tt nht, mc
B Ra vng Tu
tiu tr thnh nh phn phi v cung
cp tinh bt ch yu cho c vng
Phn khc cc tnh pha bc

Tr thnh nh phn phi chnh ca

vng, sn phm c cht lng tt nht,
lm hi lng ti a nhu cu ca khch
hng

Phn khc cc nc ng

Sn phm mang tnh t ph v cht

lng,tiu chun tt nht

Phn khc cc nc Chu u( ch yu l

cc nc EU)

Sn phm c cht lng tt nht p

ng mi tiu chun kim tra, m bo
v an ton v sinh thc phm tt nht.

Phn khc th trng cc tp ln Vit

Nam

Tr thnh nh cung cp hng u trong

nc, sn phm ca cng ty c cht
lng cao nht so vi nhng i th
cnh tranh trong ngnh.

Sn phm bt bin tnh

Do c tnh ca sn phm ny nn cng

ty ch ch trng vo khai thc mt s
phn khc m c nhu cu v sn phm
ny.

Phn khc cc nc ng

Sn phm t nhng tiu chun tt nht,

cht lng cao nht, y l th trng c
nhu cu v sn phm ny kh ln

Phn khc cc nc EU

y cng l mt th trng cng rt ln

v c nhiu tiu chun kht khe, nn
mc tiu ca sn phm ca cng ty l
phi t c cht lng tt nht trong
phn khc ny.

Phn khc cc thnh ph ln Vit Nam

Cc thnh ph ln c nhng ngnh nh

sn xut thuc cha bnh, ngnh cng
nghip nhum,mc in pht trin mnh,
mc tiu ca chng ti l dn u v
cht lng sn phm.

Sn phm thc n chn nui

V mc tiu v dng sn phm ny l th

trng trong nc l ch yu nn chng
ti s ch tp trung vo nhng phn
khc quan trng ca mnh

Phn khc cc tnh t duyn hi min

trung tr vo Vng Tu

Tr thnh thng hiu quen thuc ca

b con, vi cht lng tt nht, nh
phc v tn ti nht cho b con chn
nui

Phn khc cc tnh pha bc

To nim tin trong lng b con chn

nui vi cht lng tt nht c th.

3.Nhng chin lc marketing chung.

3.1Chin lc nghin cu.
a) Nghin cu hnh vi mua hng ca khch hng.
Trc khi tung sn phm ra th trng, cng ty s nghin cu hnh vi mua
hng ca khch hng (ngi mua thc n chn nui, cc nh phn phi, nhng cng
ty cng nghip mua sn phm ca cng ty) nh th no c chin lc cho ph hp.

Khch hng ca cng ty c hai dng khch hng khc nhau vi nhng tnh cch v
hnh vi khc nhau. y chng ti s tc ng n hnh vi ca khch hng:
Th nht, l b con chn nui, chng ti s k kt hp ng vi cng ty
nghin cu th trng thc hin nghin cu trong thng 04/2011. Mc tiu ca cuc
nghin cu ny l ra chng trnh xc tin v phn phi tt nht c th.
Th hai, nhng nh sn xut, cng ty cng s thc hin k kt hp ng
nghin cu th trng. i vi th trng Chu u, chng ti s thu thp thng tin v
c im v yu cu ca h thng qua cc chng trnh xc tin thng mi, thng
qua cc t chc c lin quan.
b) Nghin cu sn phm.
Cng ty s lin kt vi cc trng i hc v cc vin nghin cu cy trng
nhm to ra nhng ging m c kh nng thch ng cao vi kh hu v th nhng
mi vng, nng sut cao v cht lng c m ngy cng tt hn (t l tinh bt v thi
gian sinh trng). Nng cao cht lng sn phm ca cng ty ln p ng nhu cu tt
nht ca khch hng.
Cng ty s dnh khong 5% li nhun sau thu cho R&D khng ngng
nng cao cht lng sn phm v p ng tt nht nhu cu ca khch hng.
3.2 Cc hot ng xc tin.
V cng ty chng ti mi thnh lp do chng ti rt xem trng vn ny,
to hiu ng u tin n khch hng ca cng ty.chng ti s ra nhng chng
trnh xc tin ty vo tng sn phm v th trng mc tiu cho ph hp .
Dng sn phm

Hnh thc xc tin

Thc n chn
nui

B con chn nui khi mua t 50kg tr ln s c chit

khu 5%, t 200kg tr ln s c chit khu 7% trn tng s tin
m h mua
B con khi mua bt k sn phm thc n chn nui no
ca cng ty du c nhn mt v bc thm trng thng, v
ngy m s c cng b hng thng ti cc i l bn hng ca
Nhm 4 | Lp QT02

Tinh bt sn v
bt bin tnh

cng ty.
Thng Cng ty s c chng trnh khch hng quen
thuc (nh tng qu vo dp c bit, mi tham gia vo cc bui
hun luyn k thut trong nng nghip, c hng chnh sch
gi u i,) p dng i vi nhng khch hng trong mt nm
lin tc s dng sn phm ca cng ty.
Cui mi nm cng ty s c qu dnh cho nhng khch
hng mua sn phm ca cng ty it nht l 1tr tr ln.
Chp nhn cho b con mua nhng c th ch tr mt na
s tin trn tng s tin phi tr, v hn ti a tr ht s tin cn
li l trong 3 thng
Chit khu trn tng s tin thanh ton.
Hnh thc thanh ton chm v c th tr nhiu ln trn mt
ha n bn hng.

Cc hnh thc tip cn vi khch hng ca chng ti l .

a) Thc n chn nui:

Qung co trn phng tin thng tin i chng, trong chng ti s ch

trng vo 2 phng tin truyn thng chnh l truyn hnh v i pht thanh. c bit
chng ti ch trng vo nhng chng trnh lin quan vi nng nghip, chn nui ca
b con nng dn, ti tr cho cc chng trnh v nng nghip, lm nghip, chn nui.

tt c cc ch cc a phng chng ti s treo nhng bng rn ln

gii thiu v nhng sn phm ca cng ty chng ti, qua to ra mt hnh nh tch
cc i vi nhng b con nng dn

Chng ti s in nhng t bm pht cho nhng ngi cc ch a

phng, qua h s bit v sn phm ca cng ty mt cch r rng nht.

Nhng i l ca chng ti lun phi bit lng nghe kin phn hi t

khch hng, chng ti a ra mt ch tiu l ch cn b con gi in n cc i l ca

cng ty th nhng nh i l s gii quyt thc mc cho b con mt cch r rng nht,
ng thi chng ti s giao hng tn nh min ph cho b con .

b) Tinh bt sn v bt bin tnh:

Chng ti s vit th gii thiu n cc cng ty c nhu cu v tinh bt sn

gii thiu v sn phm ca cng ty, v nhng chnh sch u i ca cng ty vi h

khi h mua sn phm ca cng ty.

Cng ty s gii thiu v cho bn sn phm ca mnh thng qua cc hi

ch trin lm v Nng sn trong v ngoi nc.

Xy dng trang web qung b hnh nh v cng ty, v nhng sn phm

ca cng ty s c thc hin vo thng 06/2011.

Chng ti s t chc nhng hi ngh ni v vn lng thc, trong

chng ti s cp n sn phm tinh bt sn, nhu cu cng nh mc quan trng ca

sn phm ny.

Chng ti s tip th sn phm ca mnh trn nhng tp ch chuyn ngnh

v tinh bt sn

Xy dng i ng nhng nh t vn cho cng ty h i ti cc doanh

nghip ang cn nhng sn phm t tinh bt sn sn xut, t vn cho h la chn

nhng sn phm tinh bt no l tt nht cho nhng sn phm ca h.

4.Xy dng ng nhn vin bn hng cho cng ty.

Cu trc lc lng bn hng.
Mi sn phm ca chng ti c nhng c th khc nhau do chng ti s xy
dng i ng bn hng ca mnh theo tng sn phm vi mc ch l em ti nhng
iu tt p nht cho khch hng ca chng ti.
Tuyn dng v o to i ng bn hng cho cng ty.
Cng ty s tuyn dng v o to i ng bn hng cho cng ty mt cch chuyn
nghip v bi bn bo m rng nhn vin bn hng ca cng ty c th t vn, thuyt
phc, m phn vi khch hng ca mnh, nhn vin ca cng ty phi c hc hiu
Nhm 4 | Lp QT02

tm l tiu dng ca khch hng nh th no, am hiu tng tn sn phm ca cng ty

c th gii thch mi thc mc ca khch hng mt cch tt nht.
Hoa hng bn hng.
Ngoi tin lng c nh m mi nhn vin bn hng ca cng ty c nhn hng
thng, chng ti s c hoa hng dnh cho nhng nhn vin ca cng ty khi bn hng hay
nhn c nhng hp ng trn mc ch tiu m cng ty ra.
i vi nhng i l c quyn ca cng ty chng ti dnh ra mt hoa hng nht
nh khi nhng i l ny t doanh s c ra ca cng ty v hao hng ny chng
ti s tnh theo phng php tch lu tng dn khuyn khch nhng i l ca cng ty
tng doanh s bn hng cho cng ty.
Xy dng knh thng tin phn hi t khch hng v cc i l ca cng ty.
Cng ty s rt ch trng vo vic xy dng knh thng tin t khch hng, i l
n cng ty.
i vi khch hng chng ti lun lun khuyn khch nhng khch hng c nhng
thng tin phn hi n cng ty vi mc ch l cng ty s lun lun tip nhn, t
phc v tt hn nhu cu ca khch hng.
i vi nhng i l ca cng ty chng ti lun lun lng nghe nhng kin ca
h v sn phm, cch phn phi hng nh th no cho i l l tt nht, h cn nhng
thng tin g t cng ty v cn s gip no t cng ty .
Ti liu
Marketing
Brochure
thng thng
Brochure k
thut
Bng hng
dn chi tit
Sch hng
dn bn hng

Ti liu cho
khch hng

Ti liu cho
cc nh phn
phi

Ti liu cho
lc lng bn
hng

Ti liu cho
cc trung tm
nh hng

Nhm 4 | Lp QT02

Sch hng
dn nh phn
phi
Sch gi c
Chi ph bn
hng

5.Xy dng chin lc ga chung (vt: TrVN/tn)

Sn phm

Ngi tiu dng

cui cng

Nh phn phi

Chit khu

Thc n chn nui

4.68
10%
5.2
loi 1
Thc n chn nui
4.05
10%
4.5
loi 2
Tinh bt sn
5.0
Bt bin tnh
7.0
Mc gi ny c cng ty tnh ton da trn thng tin ca th trng v chi ph
ca doanh nghip.

6.Mc chit khu theo khi lng sn phm.

Nh phn
phi

Ngi tiu dng cui cng

50k
g
-100
kg

101k 201kg Trn

Trn
g

500kg 1T200k 500kg

50T
g
1000
kg

Thc n
chn
nui
loi I

5%

5.5%

6%

6.2%

6.3% 6.4%

6.5%

7%

7.25
%

Thc n
chn
nui
loi II

5%

5.5%

6%

6.2%

6.3% 6.4%

6.5%

7%

7.25
%

4.5%

5.25%

Sn
phm

Tinh

Trn Trn
50T- 100T
100T

5%

100T- Trn
200T 200T

Nhm 4 | Lp QT02

bt sn
Bt
bin
tnh

4.5%

5%

5.35%

7.Chin lc phn phi.

Chng s phn phi sn phm ca cng ty theo 2 knh phn phi chnh thc l
thng qua knh phn phi truyn thng v xy dng nhng i l cho cng ty.
7.1 Knh phn phi truyn thng:
y l knh phn phi c th rt hu ch cho cng ty trong giai on u v knh
phn phi ny tin li v tit kim chi ch cho cng ty. Chng ti s k hp ng vi
nhng tiu thng cc ch v cc tim bn l ri rc khp cc ch cc i tng
ny cung cp v bn sn phm cho cng ty.
7.2 Xy dng nhng i l cung cp sn phm c quyn cho cng ty:
y l knh phn phi ht sc quan trng cho cng ty trong tng lai, gip cho
cng ty ch ng trong vic cung cp sn phm ca mnh cho khch hng. n nm
2013, cng ty c 3 i l phn phi c quyn (thc n chn nui) cho khu vc Nam b.
Mt vn cng ht sc quan trng l: xy dng mi quan h tt vi cc i l
y quyn ca cng ty, y l mt phn ht sc quan trng cng ty c th ch ng u
ra cho sn phm ca mnh nhng khng phi mt nhiu chi ph cho vic xy dng i l.
Tuy nhin xm nhp c vo nhng i l c sn ny th i hi cng ty phi c
chnh sch linh hot nh c th gi u sn phm cho nhng i l ny bao nhiu phn
trm trn tng gi tr s hng.

8. Sn phm.
8.1 Nhn hiu sn phm.

Ty theo mi loi sn phm chng ti s cho mi sn phm mt nhn hiu khc

nhau cho mi khch hng c th tip cn sn phm mt cch d dng.
i vi thc n chn nui, chng ti quyt nh t tn cho sn phm ny l: thc
an chn nui ph gia. Vi ngha ca cng ty chng ti l lun mang li s giu c cho
b con nng dn, s giu c ca b con nng dn l s giu c ca cng ty chng ti.
i vi cc sn phm cn li, chng ti quyt nh l tn sn phm s gn lin vi
tn cng ty, v nhng khch hng ny thng l nhng i tc, nhng cng ty khc nn
vic gn tn sn phm vi tn cng ty s d dng hn trong vic giao dch.
Chng ti cng mun ni thm na l: tt c nhng sn phm ca cng ty chng
ti, chng ti u ng k bo h nhn hiu trong nc cng nh trn th gii.
8.2 ng gi bao b sn phm.
y l vn rt quan trng, chng ti s xem xt k lng vn nay, v cng
ty chng ti cng xem xt trn nhiu kha canh l chng ti s thu nhng chuyn gia
trong lnh vc thit k h lm sao thit k bao b ph hp cho mi sn phm ca cng
ty, c bit sn phm thc n chn nui chng ti rt xem trng, v nu bao b tin li cho
b con, v b con nhn vo sn phm ca cng ty thy rt n tng th b con s d chp
nhn sn phm ca cng ty hn.
Bao b sn phm l rt quan trng, Nng Gia s thit k bao b sn phm p ng
nhng tiu chun ca th trng kh tnh nht l EU.
8.3 Bo hnh.
V sn phm ca chng ti khc vi nhng sn phm nh my mc thit b nn
chng ti s bo hnh y c hiu nh l chng ti s hon li nhng sn phm no
m c du hiu nm mc, h hng v bao b chng hn.

9. Nhng mc tiu sn xut:

3

D bo sn lng: ( vt: Tn)

Nhm 4 | Lp QT02

Nm
Sn lng
Tinh bt sn
Bt bin tnh
Thc n chn nui loi 1
Thc n chn nui loi 2
Chi ph sn xut:

2012

2013

2014

16,200
7,290
16,200
29,160

17,500
7,897.5
17,550
31,590

18,900
8,505
18,900
34,020

(vt: Triu VND)

Nm

Tng chi ph
Chi ph vt t mua
ngoi
Chi ph s dng lao
ng
Chi ph s dng
TSC
Chi ph qun l chung
Thu VAT
Tng chi ph

2012

2013

2014

230,400

249,643

268,847

8,160

8,160

8,160

30,803

30,803

30,803

5,589
2,816
277,807

6,055
3,050
297,711

6,521
3,285
317,615

K hoch cung cp vt t nguyn liu ch yu:

SN LNG
Nm SN XUT

TINH BT V BT BIN TNH

NHU CU
LOI VT T NGUYN LIU
SN C IN(kw) NC
(tn)
(m3)

NHIN
LIU (lit)

2012
2013
2014

23.490
25.448
27.405

93.960 3.523.500 469.800

101.790 3.817.125 508.950
109.620 4.110.750 548.100

1.814.400
1.965.600
2.116.800

2012
2013
2014

16.200
17.550
18.900

5.443.200 226.800
5.896.800 245.700
6.350.400 264.600

1.587.600
1.719.900
1.852.200

2012
2013
2014

29.160
31.590
34.020

8.164.800 340.200
8.845.200 368.550
9.525.600 396.900

2.381.400
2.579.850
2.778.300

1.360.800
1.474.200
1.587.600
Nhm 4 | Lp QT02

D.K hoch t chc v qun l

I.Mc tiu qun l v t chc:
Tng s nhn vin c thu mn lm vic cho Nng Gia l 1.205 ngi; trong
c 320 ngi lm vic ti nh my sn xut.
Qu lng phi tr hng nm cho 320 ngi l 6.856.800.000 VN
Ngn sch cho o to v pht trin hng nm vo khong 1,5 t, v c th tng
nu cn thit.
Gim thiu t l lun chuyn ca nhn vin (khong 7%) c bit l nhn vin k
thut.
To lp mi trng lm vic ho ng, nng ng, ci m.
Nng cao mc hi lng ca nhn vin v s cng hin ca h i vi cng ty.

II. Xy dng t chc v qun l:

1.S t chc:
S t chc ca Nng Gia c th hin nh hnh di y:
Gim c

Phng
Kinh
Doanh

B phn
sale

B
phn
Mar

B
phn
PR

Phng

Phng

Phng

Ti

Nhn

Sn

chnh

xut

i xe

Phn
xng
sn
xut

Kho
hngtn kho

T k
thut
nghip
v

S t chc s c cng b cng khai tt c mi nhn vin trong cng ty

iu bit.
Bng m t cng vic s c xy dng chi tit cho tng v tr. V mi nhn vin
s c mt s tay cp ti mi vn cn thit nh: gii thiu v cng ty, cc chnh sch
v quy nh ca cng ty.

2.Vn ha cng ty.

Nng Gia s xy dng mt nn vn ho cng ty mnh da trn nhng gi tr ct
li ca mnh c th p ng tt nht cho nhng bn lin quan ca cng ty. Vn ho
doanh nghip ca Nng Gia s bao gm mt s im chnh yu sau:
T chc khng kh lm vic vui ti, m cng, to tinh thn thoi mi cho nhn
vin lm vic.
Mi nhn vin u c quyn ph bnh v nh gi cp trn vo cui nm, cui qu
v hng tun.

3.Qun l v nh gi nhn vin.

nh gi nhn vin mt cch cng bng vi phng php hp l l mt trong
nhng yu t v cng quan trng gy dng nn mt doanh nghip c vn ho mnh.
Do Nng Gia s xy dng phng php nh gi nhn vin da trn s ng thun
ca ngi lao ng. Hot ng nh gi nhn vin s phi thc y nhn vin lm vic
hiu qu hn cng nh gia tng d tho mn ca ngi lao ng.
Mi nhn vin u c bng m t cng vic r rng, do h s bit chnh xc
nhim v, quyn hn v trch nhim ca mnh.
Mi nhn vin c qun l bng th qut khi i lm v kt thc bui lam vic.
Mi hnh ng ca nhn vin c nh gi v khen thng, k lut nghim
minh.

C nhng chnh sch nhm khuyn khch thc y nhn vin hng say lm vic,
xy dng cng ty ngy cng pht trin.
Nhm 4 | Lp QT02

4.Chnh sch duy tr ng vin

Lng bng l mt trong nhng ng lc kch thch con ngi lm vic hng hi,
nhng ng thi cng l mt trong nhng nguyn nhn gy tr tr, bt mn hoc t b
cng ty ra i. V vy, Nng gia xy dng chnh sch lng bng da trn nhng n lc
m ngi lao ng thc hin nhm hon thnh cng vic ca h.
Xy dng mi trng lm vic hp l, lm cho nhn vin thy hng th vi mi
trng lm vic hng ngy.
Xy dng cng on bo v quyn li ngi lao ng, c chnh sch tho c
lao ng tp th.
C chnh sch bo him y , hp l cho ngi lao ng, nhn vin trong cng
ty. Bn cnh , hng nm Nng Gia s t chc cho nhn vin ca mnh i du lch, khm
sc kho, tng qu nhn vin vo ngy sinh nht ca h v vo dp l tt,
Chnh sch lng bng nn duy tr n nh nhng cng phi iu chnh kp thi
khi tnh hnh thay i.
Ch trng gim chi ph lao ng, tng nng sut v mc th lao cao d dng
thu ht ngi gii, kch thch, ng vin nhn vin.
C k hoch lun chuyn, thng tin cho nhn vin trnh gy nhm chn trong
cng vic v to mc tiu cho nhn vin phn u.

5.Chnh sch o to v pht trin

Nng Gia s lun dnh mt phn trong tng doanh thu ca mnh cho o to. Tu
vo tng v tr v mi nhim v, cng ty s c chng trnh o to ph hp.
Bn cnh chnh sch o to, Nng Gia cng s to mi iu kin tt nht c th
tng c nhn pht trin kh nng lc ca mnh.

6.Nhng quy nh ca cng ty

Nhng khon lng, thng s c tr vo 10 thng sau thng qua th ATM.
Mi nm c 12 ngy ngh (iu kin bnh thng), 16 ngy (iu kin lm vic
kh nhc) khng tnh cc ngy l tt, cc ngy ngh c quy nh trong nm, nhn vin
Nhm 4 | Lp QT02

c th cng gp trong nhiu nm. Trc khi ngh php bo co trng phng nhn s
trc 3 ngy. Quy nh ny i vi nhn vin lm vic trn 12 thng.
Mi nhn vin u chu s qun l ca cp trn mnh, nu khng gii quyt c
cc kh khn th cui thng s trc tip gp gim c nhng phi bo co ln trc 3
ngy.
Mi ngi t qun l ch mnh lm t v sinh, xp xp ti liu ngn np.
Khng c n, ung (tr nc lc ti ni quy nh), ni chuyn trong gi lm
Mi ngi khi vo cng ty u phi mang ng phc theo quy nh.
Sng bt u lm vic t 7h n 11h, chiu lm vic t 13h n 17h.

7.Bng m t cng vic

7.1 Phng Marketing.
1. Gim c marketing.
1. Mc ch cng vic.
Qun l ton b hot ng marketing ca cng ty
2. nhim v c th.
- Hoch nh chin lc kinh doanh v tip th
ca Cng Ty.
- Thit lp ngn sch marketing, trnh Gim c
duyt. Chu trch nhim trong phm vi ngn sch
c giao, c quyn duyt thu chi trong phm
vi ngn sch c giao.
- Xy dng k hoch, gii php v t chc thc
hin cc Mc tiu Chnh sch ca Cng ty i
vi hot ng kinh doanh v tip th.
- Gip G cng ty vic iu hnh v qun l
mi hot ng tip th ca Cng ty mt cch
hiu qua; bo m cc ngun lc cho kinh doanh.
- Xy dng v ch o thc hin cc chng trnh
nghin cu & pht trin, hun luyn o to v
ng dng KHKT trong hot ng kinh doanh.
- Phi hp vi Gim c Sn xut xy dng
chnh sch c th i vi Khch hng ca Cng

3. Tiu chun
a. trnh vn ha: tt nghip i
hc tr ln.
b. Trnh chuyn mn.
- c o to v qun l KTKT
nhim v c giao.
- C kin thc su rng v nng lc
thc tin v qun tr v iu hnh DN
v cc lnh vc nghip v ph trch.
- Thng hiu h thng lut kinh t
hin hnh v c kin thc php l
tng qut.
c. k nng.
- C nng lc v uy tn t chc, lnh
o v iu hnh.
- Xy dng v t chc thc hin
phng n chin lc cc k hoch
trung hn, ngn hn pht trin doanh
Nhm 4 | Lp QT02

ty; Thc hin qun l v duy tr mi quan h gn

b cng nh chm sc khch hng.
- Xc nh cc yu cu ca Khch hng v p
ng cc yu cu ny ; ng thi m bo ton b
t chc nhn thc cc yu cu mi ca Khch
hng v sn phm, dch v ca Cng ty.
- Bo co vi Gim c cng ty nh k mi
thng mt ln v tnh hnh thc hin nhim v v
khi cn thit phi kp thi thnh th kin G.,
bo m khng hot ng kinh doanh nh tr
v thit hi.
- Bo co tng kt hot ng thuc phm vi trch
nhim theo Ti Kho Cng Ty.
- Phi hp cng tc cht ch cng vi cc thnh
vin Ban Gim c Cng ty, v lm vic su st
thc t i vi hot ng ca cc n v kinh
doanh v cc b phn di quyn ; m bo mc
tiu chung ca Cty t kt qu ti u.
- Chu trch nhim mi hot ng ca phng
marketing. Qun l ton b nhn vin phng
markeing.
- Thc hin cc cng vic c y quyn khi
Gim c vng mt.

nghip thuc lnh vc chuyn mn

ph trch.
- Xy dng v ban hnh cc quy ch,
son tho ti liu, vn bn hnh
chnh qun tr iu hnh doanh
nghip.
- Ch huy, iu khin, kim sot qu
trnh hot ng ca doanh nghip.
- Tham gia xy dng, p dng, duy tr
v ci tin h thng m bo cht
lng sn phm ca doanh nghip.
- Tng kt v nh gi cht lng
hot ng ca doanh nghip.
- Nghin cu ng dng cng trnh i
mi h thng qun l v pht trin
doanh nghip.
- Ni v vit thng tho t nht 1
ngoi ng.
- Ngoi giao v ng x tt.
d. Kinh Nghim: C qu trnh kinh
nghim qun l doanh nghip t 3
nm tr ln. c thi gian hot
ng lnh vc chuyn mn chnh t
5 nm tr ln

2. Nhn Vin marketing.

1. Mc ch cng vic.
Thc hin cc chng trnh marketing c duyt.
2. nhim v c th.
- Nghin cu sn phm ca cng ty v cc i th cnh tranh khc.
- Nghin cu nhu cu ngi tiu dng v cc dng sn phm.
- Pht trin th trng cho cc sn phm mi theo k hoch c giao.
- Tham gia hun luyn cc tnh nng sn phm cho i din bn hng,
nhn vin bn hng, tham gia cc hot ng marketing khc...
- H tr cc hot ng Marketing bng cch son tho, nh dng, v
bo co cc thng tin v ti liu.

3. Tiu chun
- Nam/N, t
22 n 30 tui,
sc kho tt.
- Trnh : i
hc Kinh t/
Ngoi thng/
Marketing.

- Tng hp cc bo co v nh gi ngi tiu dng bng cch san

tho, tp hp, nh dng v tm tt thng tin, th, v trnh by.
- Cp nht thng tin i th bng cch nhp d liu t doanh s cc
chng loi sn phm bng cch san tho, tp hp, nh dng v tm
tt thng tin, th, v trnh by; phn pht cc bo co.
- H tr cc phn trnh by bn hng bng cch tp hp cc bo gi,
ngh, cc on phim, cc slide trnh by, th nghim sn phm v sch
gii thiu v tnh nng sn phm; son tho cc phn tch i th v
khch hng.
- Chun b cc th t v catal bng cch nh dng ni dung v hnh
nh; sp xp vic in n v cc ph trn gi Internet.
- Duy tr th vin marketing bng cch kim tra v cung cp thm sch
bo.
- Cung cp thng tin nghin cu v theo di Marketing bng cch thu
thp, phn tch, v tng kt d liu v xu hng.
- t c cc mc tiu marketing v ca t chc bng cch t c
cc kt qu lin quan theo yu cu, theo cc k hoch marketing,
chng trnh qung co khuyn mi.
- Thu thp thng tin v khch hng, nhu cu khch hng, kh nng
khch hng.
- Thu thp v x l thng tin v cc i th cnh tranh.

- S dng tt
ting Anh, tin
hc vn phng.
C
kinh
nghim t nht 1
nm v tr
tng t.

7.2. B phn bn hng.

1. Gim c bn hng.
1. Mc ch cng vic.
Qun l vic bn hng ca cng ty
2. nhim v c th.
- m bo mc tiu doanh thu: Thit lp cc mc tiu kinh
doanh bng vic d on v pht trin cc ch tiu kinh doanh
hng nm cho khu vc; lp d n doanh s v li nhun cho
cc sn phm hin c v sn phm mi.
- Quyt nh phn chia hn mc bn hng cho cc knh phn
phi phn phi chnh: knh i l, knh ca hng, siu th.
- T chc thc hin k hoch marketing, k hoch bn hng,
theo di kt qu thc hin v bo co Gim c hng thng.
- Thit lp cc knh phn phi mi theo nh hng kinh
doanh ca cng ty.

3. Tiu chun
- Tt nghip i hc qun
tr
kinh
doanh
/
marketing.
- qua cng tc thc
tin qun l b phn kinh
doanh trong 5 nm tr
ln, c t nht 2 nm kinh
nghim v tr tng
ng.
- c hiu v giao tip

- Ti chnh: Lp ngn sch bn hng, lp k hoch v cc

bin php kim sot chi ph, Phn tch chi ph.
- Tuyn dng, k lut, khen thng, nng lng, iu ng,
cp php cho Trng phng bn hng hoc tng ng.
- Quyt nh phn chia ch tiu doanh s bn hng cc n v
trc thuc.

thng thng bng ting

Anh.
- S dng thnh tho vi
tnh.
- Kh nng thit lp chin
lc, mc tiu.

2. Trng phng bn hng.

1. Mc ch cng vic.
iu hnh trc tip cng vic bn hng.
2. nhim v c th.
- Tuyn dng, k lut, khen thng, nng
lng, iu ng, cp phiu nhn vin bn
hng, ca hng trng, gim st bn hng.
- xut cc chin lc kinh doanh ca
cng ty.
- Quyt nh phn chia ch tiu doanh s
bn hng cc n v trc thuc.
- C quyn tip nhn v iu ng nhn s
trong phm vi b phn kinh doanh.
Trch nhim:

3. Tiu chun
- Tt nghip i hc qun tr kinh doanh /
marketing.
- qua cng tc thc tin qun l b phn
kinh doanh trong 4 nm tr ln, c t nht 1
nm kinh nghim v tr tng ng.
- c hiu v giao tip thng thng bng
ting Anh.
- S dng thnh tho vi tnh.

- Qun tr i ng cho hng: Hun luyn nhn vin cho hng, Thit lp cc tiu
chun v kt qu hot ng, Pht trin cc nhn vin cho hng, Khuyn khch cc
nhn vin cho hng, nh gi cc nhn vin cho hng.
- m bo mc tiu doanh thu: Thit lp cc mc tiu kinh doanh theo yu cu ca
Gim c bn hng gm: d on v pht trin cc ch tiu kinh doanh hng nm cho
khu vc. Thc hin cc chng trnh kinh doanh trong nc bng vic pht trin cc
k hoch hnh ng. Duy tr s lng kinh doanh, hn hp cc sn phm v gi bn
nhm gi mc cung cu hin thi, thay i khuynh hng, ng li kinh doanh v
i th cnh tranh. Thit lp v iu chnh gi bn bng vic kim tra gi c, s cnh
tranh, cung cu. Cn i ch tiu doanh thu cho tng knh bn hng.
- Qun tr hnh chnh: Qun tr hnh chnh vn phng bn hng, Tng cng thc
hin chnh sch ca cng ty v giao thip ti khu vc hot ng, Phi hp cc hot
ng khc ca cng ty,Vit bo coT chc cc cuc hp. Qun l v s dng c
hiu qu cc trang thit b, ti sn c giao, xut kin sa cha thay th hay
thanh l vi cng ty.

- Tip th: Pht trin vic kinh doanh mi, S boThu nhp v nh gi thng tin v
cnh tranh, v khch hng v th trng, Bn hng bng cch tip xc trc tip, T
mnh bn hng cho khch hng, Gi in thoi bn hng cng vi c nhn vin
cho hng.
- Ti chnh: Lp k hoch d ton ngn qu trnh Gim c bn hng xem xt. Thc
hin theo k hoch ngn qu ca cng ty.
3. Nhn vin bn hng.
1. Mc ch cng vic.
Bn hng trc tip cho i tc v ngi tiu dng cui cng
2. nhim v c th.
- m bo hng ho ti b phn phi y : m, loi, quy cch..
- Thuc tt c cc m hng ang bn (c ln mi)
- Nm tt cc k nng v sn phm: ngun gc, cht liu, mu sc,
bao b, dch v chm sc khch hng
- Nhp hng: Cn c vo lng hng tn v tc tiu th ca tng
m hng, nhn vin s ln bng k nhp hng, sau chuyn cho
gim st bn hng xem v bo v cng ty ly hng. Phi lun
ch ng trong vic ly hng v m bo mi tun nhp t nht l 1
ln
- Kim hng tn: m s lng theo m,kim tra ti tng b phn
v tng kt cho ra s tng tn. Phi lun m bo chnh xc v
tnh trung thc trong vic kim hng
- Xut Bn: Thng xuyn c mt ti khu vc trng by gip
khch hng la chn sn phm. Theo di tc tiu th ca mi
m hng v bo co chi tit s lng hng cch 2 ngy/ ln
- Khi pht hin trng hp hng ho khng m bo cht lng th
phi xp li (lp danh sch bo co tng s lng ca tng loi) v
xut tr v kho cng ty
- Trng By hng ho: Lun lun m bo so k lun gn gng v
tm tt (da vo bng hng dn trng by)
- Giao Tip Khch Hng V K Nng V Sn Phm: Nm tt c
cc k nng v sn phm nh: cht liu, mu sc, kiu dng, tnh
nng...Giao tip khch hng theo ti liu hun luyn
- Lm bo co tun v doanh thu, hng ho, s lng khch hng
v tnh hnh ti siu th (np vo th 2 hng tun)
- Np bo co hng tn tng hp v hng ho np vo th 2 hng

3. Tiu chun
- Nam, n;Tui t
20-27.
- C kinh nghim
trong lnh vc bn
hng t nht 1 nm.
- Kh nng giao
tip tt.
Tt
nghip
PTTH..
- Ngoi hnh c.

tun
- Bo co ngy: hai ngy bo co 1 ln v hng ho v doanh thu
- Bo co hng tng hp v doanh thu vo mi cui thng
7.3. Phng kinh doanh.
1. Trng phng kinh doanh.
1. Mc ch cng vic.
Qun l cng vic kinh doanh trc tip ca cng ty.
2. nhim v c th.
- Qun tr i ng nhn vin kinh doanh, tuyn dng nhn vin kinh
doanh, tin hnh hun luyn i ng nhn vin kinh doanh tr thnh
i din thng mi ca cng ty. Thc hin cc nhim v qun l i
vi i ng nhn vin kinh doanh.
- m bo mc tiu doanh thu theo ch tiu c giao, giao ch tiu
cho nhn vin kinh doanh. Thit lp k hoch thc hin mc tiu v
trin khai cho nhn vin kinh doanh.
- Phn loi khch hng theo tiu ch khch hng mua s. Thit lp
phng php tip cn tng loi khch hng v o to cho nhn vin.
- Tham d nhng hi tho v bn hng, tham d nhng cuc hp v
bn hng c t chc trong vng, t chc nhng cuc hi ngh
khch hng, trng by, trin lm, tham d kha o to, tr li nhng
bn cu hi trc nghim lin quan n nghip v bn hng.
- Bo co nhng thng tin phn hi li cho cp trn, thu nhn nhng
thng tin phn hi t pha khch hng, cng vi cp trn x l thng
tin, c nhng bn tin thng mi, thu thp v bo co nhng thng
tin thng mi.
- Tm thm i din bn hng mi, o to cho i din bn hng
mi, cng i cng tc i din bn hng mi, gip cng ty xy dng
k hoch hot ng bn hng.
- Tip i khch hng: Mi khch hng n tra, gii kht, n ti, n
tic, chi golf, cu c, nh tennis.
- Pht hin khch hng tim nng. Trc tip giao dch vi khch hng
gii thiu v bn sn phm. Thc hin cc cng vic lin quan n
hp ng v thanh l. Thu thp thng tin v khch hng v th trng
xy dng c s d liu cho phng. Chm sc khch hng v tm
kim khch hng tm nng.
- Tip th: Pht trin vic kinh doanh mi, d boThu nhp v nh

3. Tiu chun
- Tt nghip i
hc qun tr kinh
doanh / marketing
- qua cng tc
thc tin qun l
b phn kinh
doanh trong 4
nm tr ln, c t
nht 1 nm kinh
nghim v tr
tng ng
- c hiu v
giao tip thng
thng bng ting
Anh
- S dng thnh
tho vi tnh

gi thng tin v cnh tranh, v khch hng v th trng, Bn hng

bng cch tip xc trc tip, T mnh bn hng cho khch hng, Gi
in thoi bn hng cng vi c nhn vin cho hng.
- Ti chnh: Lp k hoch d ton ngn qu trnh Gim c bn hng
xem xt. Thc hin theo k hoch ngn qu ca cng ty.
- Dch v sn phm Kim tra thit b, lun hin din trong thi gian
sa cha thit b, gim st vic lp t, tm hiu thm v sn phm
bng vic theo di k tht vin thc hin vic bo tr my mc, t
mua thm thit b ph tng, hng dn cch vn hnh my an ton v
nhng thao tc cn thit khi my gp s c.
- Theo di qu trnh tip xc khch hng ca tng nhn vin kinh
doanh, tng hp cc bo co tip xc, a ra cc hng khc phc,
ci tin phng php tip xc v hun luyn li cho nhn vin.
- Lp k hoch hot ng ca c knh, xt duyt k hoch lm vic
ca tng nhn vin kinh doanh i vi cng tc thng, cng tc tun.
- Xem xt cc hp ng bn s t nhn vin kinh doanh, kim tra kh
nng thc hin, bo co Trng phng bn hng c kin trnh
ban gim c duyt hp ng bn hng. Trng hp hp ng c
duyt th t chc thc hin (giao cho nhn vin bn hng t chc
thc hin), theo di kim tra vic thc hin hp ng, thanh l hp
ng
2. Nhn vin kinh doanh.
1. Mc ch cng vic.
Trc tip thc hin hot ng bn hng d n trc tip ca cng ty
2. nhim v c th.
- Duy tr nhng quan h kinh doanh hin c, nhn n t hng; thit
lp nhng nhng mi quan h kinh doanh mi bng vic lp k
hoch v t chc lch cng tc hng ngy i vi nhng quan h kinh
doanh hin c hay nhng quan h kinh doanh tim nng khc.
- Lp k hoch cng tc tun, thng trnh Trng knh bn hng
duyt. Thc hin theo k hoch c duyt.
- Hiu r v thuc tnh nng, bao b, gi, u nhc im ca sn
phm, sn phm tng t, sn phm ca i th cnh tranh.
- Nm c quy trnh tip xc khch hng, quy trnh x l khiu ni
thng tin, quy trnh nhn v gii quyt thng tin khch hng, ghi
nhn y theo cc biu mu ca cc quy trnh ny.

3. Tiu chun
- Trnh Cao
ng
tr
ln
chuyn
ngnh
Qun tr kinh
doanh, Kinh t
thng
mi,
Marketting.
- S dng thnh
tho vi tnh vn
phng, cc phn
mm lin quan

- Tip xc khch hng v ghi nhn ton b cc thng tin ca khch

hng trong bo co tip xc khch hng. Bo co ni dung tip xc
khch hng trong ngy cho Trng nhm kinh doanh.
- Ln d tho hp ng sau khi khch hng ng c bn, chuyn
cho Trng nhm bn hng xin kin v cc iu khon hp ng.
Lp th tc k kt hp ng, lu bn copy hp ng, chuyn bn
chnh cho Trng nhm gi, mt bn chnh cho phng k ton gi.
- Trc tip thc hin, c thc thc hin hp ng, bao gm cc th
tc giao hng, xut ho n, cng khch hng kim tra cht lng
sn phm giao.
- Nhn v x l cc khiu ni ca khch hng v cht lng sn
phm, thi gian giao hng.
- Theo di qu trnh thanh l hp ng, h tr phng k ton c
thc cng n, ch xong trch nhim khi khch hng thanh ton
xong.
- Giao dch, tm hiu nhu cu ca khch hng. Tm kim khch hng
tim nng.
- Cp nht kin thc cng vic qua vic, c cc sch bo v kinh
doanh v tip th; duy tr cc mi quan h khch hng.
- Pht trin vic kinh doanh a bn c giao ph.
- Chm sc khch hng v bn hng theo lch trnh nh.

n cng vic,
lm vic c lp.
- Nhit tnh, nng
ng, c lp,
nhy bn.
- Thc y kinh
doanh, k nng
giao tip.
- Kinh nghim
kinh doanh t nht
1 nm tr ln

3. Nhn vin chm sc khch hng.

1. Mc ch cng vic.
Qun l ton b hot ng chm sc khch hng ca cng ty
2. nhim v c th.
- Xy dng cc knh thng tin khch hng c th tip can d dng
cc thng tin v cng ty, tnh nng sn phm, gi c , phng thc
thanh ton
- u mi nhn mi thng tin v khiu ni ca khch hng, a ra
phng hng x l, trnh Trng phng bn hng xin kin, tho
lun ti cuc hp giao ban.
- Phi hp vi phng marketing thc hin cc chng trnh qung
co khuyn mi, phn tch k nhng li ch ca khch hng khi nhn
c, quy trnh th tc nhn nhm pht huy cao nht hiu qu ca k
hoch marketing theo mc tiu ra.
- Ln k hoch thm hi khch hng VIP, khch hng mua s, khch

3. Tiu chun
- Tt nghip i
hc kinh t,
kinh doanh.
- C kh nng
giao tip tt
- Kh nng
qun l nhn
vin.
- Ting anh
thnh tho.
- Vi tnh vn

hng thng xuyn ca cng ty. T chc thc hin, kim tra, gim st
v iu chnh k hoch. Ghi nhn kin ca khch hng ci tin
cng vic.
- Ch ng lp k hoch tng qu cho khch trong cc dp l, tt, ngy
khai trng, ngy thnh lp ca khch hng (phi hp vi tng knh
bn hng t chc thc hin).
- Theo di k hoch bo hnh sn phm, kim tra k hoch bo hnh,
hot ng bo hnh, hot ng bo tr sa cha nm c mc tho
mn ca cng ty vi hot ng ny.
- T chc thc hin o lng mc tho mn ca khch hng 2 ln/nm.
Bo co kt qu Trng phng bn hng, tm hiu nguyn nhn gy ra
cc nh gi khng tt, ch a t ca khch hng, xut gii php ci
tin.
- Ton b hoat ng chm sc khch hng phi lp thnh cc quy trnh,
lin tc tm cc bin php ci tin lin tc cc hot ng chm sc
khch hng ca cng ty.
- Lp k hoch ngn sch chm sc khch hng hng nm trnh Trng
phng bn hng xem xt v xut BG thng qua. T chc thc hin
theo ngn sch chm sc khch hng

phng.
- Kinh nghim
t nht 3 nm
chm sc khch
hng hoc nhn
vin
kinh
doanh, i din
thng mi, 1
nm v tr
tng ng

7.4. Phng nhn s

1. Trng phng nhn s.
1. Mc ch cng vic.
Qun l ton b hot ng nhn s ca cng ty
2. nhim v c th.
- Lp k hoch tuyn dng, o to, pht trin ngun nhn lc nh
k nm, qu, thng.
- Xy dng chng trnh pht trin ngh nghip cho CNV cng ty.
- Xy dng chnh sch thng tin v thay th nhn s.
- Lp ngn sch nhn s.
- Hoch nh ngun nhn lc nhm phc v tt cho sn xut kinh
doanh v chin lc ca cng ty.
- Xy dng quy ch lng thng, cc bin php khuyn khch
kch thch ngi lao ng lm vic, thc hin cc ch cho
ngi lao ng.
- T chc v thc hin cng tc hnh chnh theo chc nng nhim
v v theo yu cu ca Ban Gim c.

3. Tiu chun
a. trnh hc vn,
chuyn mn.
- Tt nghip i hc
kinh t, qun tr,
hnh chnh, lut tr
ln.
- Vi tnh vn phng
tng ng B tr
ln.
b. k nng.
- K nng lnh o
nhn vin.

- Xy dng cc quy nh, lp k hoch lin quan n vic s dng

ti sn, trang thit b ca cng ty.
- Xy dng k hoch v t chc, gim st vic thc hin v an tinh
trt t, an ton lao ng, v sinh lao ng v phng chng chy n.
- Nghin cu, son tho v trnh duyt cc qui nh p dng trong
Cng ty, xy dng c cu t chc ca cng ty - cc b phn v t
chc thc hin. xut c cu t chc, b my iu hnh ca
Cng ty. Xy dng h thng cc qui ch, qui trnh, qui nh cho
Cng ty v gim st vic chp hnh cc ni qui .
- Tham mu cho BG xy dng c tnh cht chin lc b my t
chc hot ng ca cng ty.
- Tham mu xut cho BG x l cc vn thuc lnh vc
T chc-Hnh chnh-Nhn s.
- Tham mu cho BG v vic xy dng c cu t chc, iu hnh
ca cng ty.
- Tham mu cho BG v cng tc o to tuyn dng trong cng
ty.
- Tham mu cho BG v xy dng cc phng n v lng bng,
khen thng cc ch phc li cho ngi lao ng.
- Tham mu cho BG v cng tc hnh chnh ca cng ty.
- H tr B phn khc trong vic qun l nhn s v l cu ni
gia BG v Ngi lao ng trong Cng ty. H tr cho cc b
phn lin quan v cng tc o to nhn vin, cch thc tuyn
dng nhn s H tr cc b phn lin quan v cng tc hnh
chnh

- K nng lp k
hoch.
- K nng t chc
v gim st cng
vic.
- K nng phn tch,
tng hp, lm bo
co.
- K nng giao tip
tt
c. Kinh nghim.
- t nht 3 nm kinh
nghim trong cng
tc qun tr nhn s
v hnh chnh.
- t nht 1 nm kinh
nghim v tr
tng ng.
d. Phm cht c
nhn.
- C kh nng chu
p lc cao trong
cng vic.
- Trung thc, dng
cm, nhit tnh cng
tc.
- Sng to trong
cng vic

2. Nhn vin nhn s.

1. Mc ch cng vic.
Thc hin hot ng nhn s ca cng ty
2. nhim v c th.
- Qun l cng tc tuyn dng cng ty theo Th tc tuyn dng.
- Chuyn bng nh gi ng vin cho phng k ton tnh lng, lp
bng nh gi ng vin khi th vic.
- Qun l h s, l lch ca CNV ton Cng ty: lu h s CNV trong

3. Tiu chun
a. trnh hc
vn,
chuyn
mn.
- Tt nghip

file theo b phn. Lp danh sch CNV Cng ty theo biu mu, cp nht
nh k hng thng.
- Qun l h s l lch ca ng vin khng t yu cu: lp danh sch
ng vin khng t yu cu theo biu mu danh sch phng vn ca
Th tc tuyn dng, h s ca tng t tuyn dng i vi mi loi
chc danh c lu gi ring theo th t trong danh sch.
- Qun l h s CNV ngh vic: tt c CNV ngh vic c lu theo
th t thi gian, CNV ngh vic rt li h s th phi photo lu h s,
lp danh sch CNV ngh vic theo thi gian, danh sch CNV ngh vic
tng t nh danh sch CNV hin thi.
- Qun l vic o to ca cng ty: lp k hoch, chng trnh o to,
lin h c s o to, lm th tc cho CNV i o to, lu bng cp
chng ch o to ca CNV, nh gi kt qu o to, lu h s o
to.
- Qun l vn phng phm ca cng ty: nhn cc xut VPP, lp
xut mua VPP 2 ln/thng, cp pht VPP theo yu cu, hng thng r
sot li s lng VVP tn, lp th kho theo di vic nhp, cp pht
VPP, tn VPP.
- Qun l v phn pht cc biu mu lin quan n hnh chnh nhn
s: lu cc biu mu trong my, in cc biu mu v lu trong ba cng
cc biu mu theo b phn, hng tun ch ng thng tin cho cc b
phn v tnh hnh s dng biu mu, hng tun i photo cc biu mu
theo yu cu v t lm th tc thanh ton.
- xut cc phng n thng l, tt, tr cp..cho ngi lao ng v
t chc thc hin.
- Lp cc quyt nh iu ng, b nhim, min nhim.theo yu cu
ca Trng phng v thc hin cc th tc lin quan.
- Thc hin chm cng cho nhn vin vn phng lp bng tng kt
cng, cng tng ca, chuyn cho CNV k tn, chuyn TP duyt, chuyn
P.K ton tnh lng cho nhn vin. Trong qu trnh chm cng,
pht hin nhn vin mi, nhn vin ngh vic xut Trng phng
hng x l.
- Qun l ngh php ca CNV, c th l: nhn n xin ngh php, lu
n xin ngh php, hng thng bo co cc trng hp CNV ngh v
k lut (khng php) cho TP HCNS.Qun l ngh vic ca CNV
- Tip nhn cc loi cng vn vo s cng vn n. Phn loi v
chuyn cng vn, giy t cho nhn vin giao nhn (hoc t chuyn)

Cao ng tr
ln ngnh qun
tr kinh doanh,
qun l cng
nghip, qun tr
nhn s, lao
ng tin lng,
hnh chnh vn
phng.
- Vi tnh vn
phng
tng
ng loi B
tr ln
b. K nng.
- K nng giao
tip tt.
- Tin hc vn
phng
thnh
tho
c.
Kinh
nghim.
- t nht 1 nm
kinh nghim
v tr qun l
nhn s, hnh
chnh
d. Phm cht
c nhn.
- Trung thc,
nhit tnh cng
tc

n cc b phn lin quan. Khi chuyn giao cng vn, giy t, phi yu
cu ngi nhn k vo s giao cng vn.
- Qun l bo ch, phn phi bo ch theo quy nh cng ty. Nhn bo
t ngi giao bo/bo v, ghi m s bo, ghi vo s theo di tng loi
bo, sau chuyn bo cho ngi nhn.
- nh my, photocopy, bo qun cc vn bn, cng vn giy t thuc
phn vic c giao.
- Qun l tng i theo qui nh ca Cng ty, c th l lp s theo di
gi di ng lin tnh, nhn cuc gi, chuyn cuc gi n ngi c
lin quan, gi in thoi cho CNV Cng ty theo yu cu.
- Ghi nhn thng tin ca khch, CNV v chuyn thng tin theo yu
cu. Lp s thng tin gm cc ct: ngy, ni dung, ngi nhn, kt
qu.
- Nhn fax v chuyn cho cc b phn lin quan. Khi chuyn phi ghi
vo s giao cng vn.
- Lp lch hp, theo di, nhc nh th k HC t chc chun b cho
cuc hp ca cng ty.
- Lp lch lm vic ca Manager hng tun, theo di v thng tin lch
lm vic cho cc c nhn c nhu cu. Ghi lch lm vic Manager ln
bng.
- Lp lch tip khch hng tun, theo di v t chc tip khch.
- Thc hin cc cng vic khc do Trng phng phn cng
7.5.

Phng ti chnh
1. Gim c ti chnh.

1. Mc ch cng vic.
Qun l ton b hot ng ti chnh ca cng ty
2. nhim v c th.
- Lp k hoch ti chnh, trin khai v theo di cc hot ng ti
chnh, kim sot ngn qu.
- Tin hnh phn tch tnh hnh ti chnh ca Doanh nghip nhm
nhn din nhng im mnh v im yu ca doanh nghip.
- Hoch nh chin lc ti chnh ca Doanh nghip.
- Xy dng mt chnh sch phn chia li nhun hp l.
- m bo rng cc loi ti sn ca Doanh nghip c kim sot v
s dng mt cch hp l v sinh li.
- Kim tra v gim st tnh hnh thc hin hn mc tn dng cp cho

3. Tiu chun
- Trnh hc
vn: Tt nghip
i hc.
Trnh

chuyn mn: k
ton, ti chnh,
qun tr.
- Trnh ngoi
ng: Ting anh

khch hng
- Xem xt, nh gi, kim tra v phn tch d bo hot ng ti chnh
k ton ca cc b phn, cc hp ng, d n.
- Lp k hoch v iu hnh hot ng ca b phn.
- iu hnh cc cuc xem xt ca lnh o cp b phn v H thng
cht lng ti b phn.
- Lp k hoch v trin khai cc hot ng o to cp b phn.
- Phi hp cng tc cht ch cng vi cc Gim c thnh vin Ban
Gim c Cng ty, vi hot ng ca cc n v SXKD v su st
trong Cng ty.
- Thc hin cc cng vic c y quyn khi Tng Gim c vng
mt

trnh C tr
ln.
- Kinh nghim
thc t: 2 nm.
- Yu cu khc:
Am hiu lnh
vc qun tr,
ngoi giao. Gii
trong cc lnh
vc k ton, ti
chnh, thng k.

2. K ton trng.
1. Mc ch cng vic.
Chu trch nhim v cc bo co ti chnh ca cng ty
2. nhim v c th.
- T chc h thng k ton ca doanh nghip tin hnh ghi chp,
hch ton cc nghip v kinh t pht sinh trong hot ng vn doanh
ca Cty, trn c s khng ngng ci tin t chc b my v tun th
Php lnh k ton thng k.
- Thit lp y v gi ng hn cc bo co k ton, thng k v
quyt ton theo qui nh ca Nh nc v iu l Cng ty.
- Hoch nh, t chc, kim tra, duy tr v i mi theo hng hiu
qu cc nghip v k ton qun tr.
- T chc ph bin v hng dn thi hnh kp thi cc ch , th l
ti chnh, k ton do Nh nc ban hnh cho cc cp tha hnh
thuc h thng k ton thng k .
- Kim tra vic bo qun, lu tr cc ti liu k ton.
- Thc hin k hoch o to, bi dng, nng cao trnh , xy dng
i ng k ton vin ca Cng ty.
- Thc hin qun l hot ng ngn sch ca doanh nghip.
- Hoch nh v a ra nhng quyt nh ti chnh ngn hn
3. K ton vin.
1. Mc ch cng vic.
Qun l cc hot ng k ton trong cng ty

3. Tiu chun
- Trnh chuyn
mn: K ton, ti
chnh, qun tr.
- Trnh ngoi
ng: ting anh
trnh C tr ln.
- Kinh nghim
thc t: 2 nm.
- Yu cu khc:
Am hiu lnh vc
qun tr, ngoi
giao. Gii trong
cc lnh vc k
ton, ti chnh,
thng k.

2. nhim v c th.
- Kim tra i chiu s liu gia cc n v ni b, d liu chi tit
v tng hp.
- Kim tra cc nh khon cc nghip v pht sinh.
- Kim tra s cn i gia s liu k ton chi tit v tng hp.
- Kim tra s d cui k c hp l v Khp ng vi cc bo co
chi tit.
- Hch ton thu nhp, chi ph, khu hao,TSC,cng n, nghip v
khc, thu GTGT v bo co thu khi vn phng CT, lp quyt
ton vn phng cty.
- Theo di cng n khi vn phng cng ty, qun l tng qut
cng n ton cng ty. Xc nh v xut lp d phng hoc x
l cng n phi thu kh i ton cng ty.
- In s chi tit v tng hp khi vn phng, tng hp cng ty theo
qui nh.
- Lp bo co ti chnh theo tng qu, 6 thng, nm v cc bo co
gii trnh chi tit.
- Hng dn x l v hch ton cc nghip v k ton.
- Tham gia phi hp cng tc kim tra, kim k ti cc n v c
s.
- Ci tin phng php hch ton v ch bo co.
- Thng k v tng hp s liu k ton khi c yu cu.
- Cung cp s liu Cho Ban Gim c hoc cc n v chc nng
khi c yu cu.
- Gii trnh s liu v cung cp h s, s liu cho c quan thu,
kim ton, thanh tra kim tra theo yu cu ca ph trch phng
KT-TV.
- Kin ngh v xut bin php khc phc ci tin.
- Lu tr d liu k ton theo qui nh
7.6.

3. Tiu chun
- Trnh : Tt
nghip Cao ng tr
ln thuc ngnh k
ton,kim ton, ti
chnh.
- C nng lc nghip
v k ton, c kh
nng tng hp, nm
vng ch k ton.
- T t chc, sp xp
v xy dng k
hoch thc hin
nhim v c phn
cng .
- Bit tng hp v
phn tch bo co.
Thi hnh nhim v
chnh xc v ng
qui nh.
- C kin thc c bn
v cng ngh qui
trnh sn xut trong
cng ty.
- S dng my vi
tnh thnh tho (phn
mm excel, phm
mm k ton)

B phn phn xng sn xut.

1. Qun c phn xng.

1. Mc ch cng vic.
Qun l phn xng sn xut
2. nhim v c th.
3. Tiu chun
- Chu trch nhim trc Gim c x nghip v cng tc qun l, s - Tt nghip
dng lao ng, my mc thit b c hiu qa nht.
ph thng trung

- Chu trch nhim nhn k hoch sn xut, t chc iu hnh thc

hin t k hoch sn xut m bo k thut, cht lng sn phm,
nng sut trc Gim c nh my.
- Chu trch nhim thc hin tt cc ni qui ca nh my, ca cng ty
v cng tc qun l lao ng, qun l ti sn v qun l sn xut, v
sinh cng nghip.
- Chu trch nhim phi hp vi cc n v lin quan ca x nghip,
thc hin ch bo co hng ngy, tun, thng.
- T chc thc hin cc chc nng, nhim v ca xng theo qui nh
ca Gim c nh my, kp thi nhanh chng ng qui trnh, qui nh.
- Xy dng cc n pht trin, phng n hot ng theo cc lnh vc
chuyn mn, nghip v ca xng.
- T chc thc hin cc k hoch chuyn mn nghip v, hng dn
kim tra, xut cc phng n ch o, un nn nhng sai lch khng
ph hp.
- Tng kt nh gi kt qu hot ng theo cc lnh vc chuyn mn
ca xng.
- T chc thc hin vic hng dn chuyn mn nghip k thut
nghip v theo ng yu cu ca khch hng.
- Phi hp cng tc vi cc b phn khc trong x nghip trong qu
trnh hot ng.
- Hng dn, gim st cho CBCNV trc thuc v qui trnh sn xut, k
hoch kim sot qu trnh, hng dn truy tm sn phm thuc h
thng ISO 9000

hc.
- Bit vi tnh
vn phng, anh
vn giao tip.
C
kinh
nghim k thut
v nghnh may
, lm qun
c xng may
hoc
tng
ng t nht 1
nm

2. T trng sn xut.
1. Mc ch cng vic.
Chu trch nhim qun l mt b phn sn xut.
2. nhim v c th.
- Chu trch nhim trc Qun c xng v vic nhn v t chc thc
hin hon thnh k hoch c giao.
- Chu trch nhim s dng lao ng m bo: ng cng vic,
nng lc ,v cng bng cng nhn c mc thu nhp hp l.
- Qun l s dng cc thit b c giao.
- Nhn kim tra y s lng, cht lng bn thnh phm, ph liu
v cc vt t khc phc v cho sn xut, ch trch giao np y kp
thi sn phm hng ha c giao.

3. Tiu chun
C
bng
12/12.
C
kinh
nghim lm t
trng may t
nht 1 nm, c
kh nng s
dng cc loi

- Phi chiu trach nhim n cui cng sn phm chuyn mnh lm ra,
giao np y sn phm theo k hoch cho b phn hon thnh.
- Bo co sn lng nhn bn thnh phm, ra chuyn, nhp hon thnh
cho gim c x nghip.
- Trc khi a mt m hng vo sn xut th Phng KTCN, Qun
c, T trng phi nghin cu k mu i, qui trnh lp rp, qui cch
cc ng mu phi c hng dn trong tiu chun k thut, bng
mu ca Phng KTCN a ra.
- Phi chun b cc thit b, c ph lp cho tng m hng. Bn thnh
phm nhn v trc khi a vo sn xut phi c kim tra y ,
nu pht hin c sai st phi bo li cho Qun c v cc B phn lin
quan x l.
- T trng phi cn c vo kh nng lao ng, tay ngh ca cng
nhn b tr cng vic trn tng cng on da thit k chuyn ca
Phng KTCN.
- Kim tra sn phm u tin so vi o mu v tiu chun k thut.
- Ph bin nhim v ca tng ngi v yu cu k thut ca tng cng
on m cng nhn chu trch nhim. Thng xuyn kim tra nht l
cc cng on mi kh.
- iu phi bn thnh phm t B phn ny sang B phn khc v
thng xuyn theo di tin ca tng cng on kp thi iu
chnh li nhng B phn b n tc hoc ht vic lm.
- Cng k thut hng dn v gii quyt cc s c pht sinh trong qu
trnh sn xut nh rp ln c vc, lm ht, khc mu
- n c nhn vin KCS kim tra tng cng on khi hng mi ln v
kim tra 100% v k thut cng nh cc ph liu nh nhn chnh, nhn
thnh phn, v sinh cng nghip.
- T trng phi trc tip n c kim tra gim st qu trnh sn xut
v chu trch nhim trc Qun c xng

my may, kh
nng x l cc
tnh hung k
thut

3. Cng nhn sn xut.

1. Mc ch cng vic.
Sn xut trc tip trong phn xng
2. nhim v c th.
- Thc hin cng on theo s phn cng ca T trng.
- Thc hin theo s hng dn v k thut ca k thut chuyn.
- V sinh my vo mi bui sng trc khi vo lm vic.

3. Tiu chun
- Kin thc: lao
ng ph thng,
hc vn trn lp 5

- M my/Khi ng my 2 n 3 ln, nu pht hin my b h th

bo ngay cho T bo tr sa cha, tuyt i khng c t sa cha.
- Thng xuyn kim tra du trong my/ngy.
- Kim tra dng c bo h lao ng nh dy cudoa, bo him kim.
- Khi nhn my, ngi ngi my phi kim tra ngay xem my c bo
him dy cu doa v bo him kim khng. Trng hp pht hin thy
my khng c bo him dy cudoa v bo him kim th phi bo
ngay cho T bo tr lp t.
- Trong khi s dng my, tuyt i chp hnh theo s hng dn ca
T bo tr, T trng v Nhn vin K thut.
- Khi lm vic, phi ng v tr, cng on do t trng sp xp, ch
vic hng dn k thut ca k thut.
- Thng xuyn theo di s lng hng, bo co cho T trng.
- Khi pht hin ra cc dng li phi bo ngay cho T trng, K
thut gii quyt.
- Tt my, tt in, v sinh my khi ngh gia ca v ra v

- K nng: c
kh nng lm loi
sn phm ca
Cng ty,
- C kinh nghim
lm vic t nht 1
nm trong x
nghip sn xut.
- Phm cht o
c: vui v, ha
nh vi mi thnh
vin trong cng
ty, c tnh k lut
v tc phong cng
nghip cao

E. K hoch sn xut
I.Cng ngh thit b v mi trng:
1.Cng ngh
Nh trn chng ti trnh by, cng ngh m chng ti la chn trong d n
ny l cng ngh ca Chu u. y l loi hnh cng ngh tin tin nht ang c p
dng trn th gii. Hin ti loi hnh cng ngh ny cha c p dng ti Vit Nam v
chi ph u t kh cao. Mc d vy, cng ty chng ti li quyt nh chn loi hnh cng
ngh ny l v v mt chin lc, chng ti mun u t mt nh my c th sn xut v
cung cp cho th trng nhng sn phm c cht lng tt nht. Vy u im ca cng
ngh ny c g khc bit vi cc cng ngh khc hin ang c ti Vit Nam? Bi v nu
xt v mt nguyn l th n c v kh ging nhau, nhng thc t no li rt khc nhau.
Nu theo cng ngh c th ton b bt sau khi nghin ra s c ngm trong nc ri sau
nhiu ln lng lc, bt s c tch ra, nh vy lng nc thi ra s rt nhiu l nguyn
nhn gy nhim mi trng. Bn cnh , b thi ra khng tp trung, mi giai on li

thi ra mt t, v th vic gom dn cng khng th trit , cng l nguyn nhn gy

nhim mi trng. Nhng vi cng ngh ny th khng dng hnh thc lng lc t nhin
m dng h thng my ly tm, my tch rt ngn khong thi gian tch bt xung cn
vi chc pht, cc cht thi nh nc, b u c tp trung gom sch ri x l theo quy
trnh khp kn, khng cn c hi, khng gy nhim mi trng.

2.Thit b:
L dy chuyn thit b ng b ca Thailland kt hp vi mt s thit b ca c.
My mi sn xut nm 2009. Theo nh gi ca cc nh chuyn mn th y l dy
chuyn c nhiu u im vo loi bc nht hin nay. S d n c nh gi cao l v n
p ng c mi yu cu v mt k thut v cht lng sn phm, my c bn cao,
ph tng thay th c sn trn th trng, k thut vn hnh n gin, an ton cao, gi
li r hn nhiu so vi my Chu u cng loi. l nhng u im ni bt ca h
thng thit b ny.

3.Mi trng
Mi trng lun l tr ngi ln nht m Nng Gia phi gii quyt tt nht p
ng nhng tiu chun v mi trng.
V gii quyt tt nht vn mi trng, Nng Gia s thnh lp nhm nh gi
sn xut sch hn vi mc ch hot ng l nhm ci thin lin tc quy trnh sn xut
ngy cng sch hn v hiu qu hn. Nhm ny s bao gm i din lnh o ph
trch k thut, qun c phn xng, i din b phn tip nhn nguyn nhin vt liu v
khu ph tr. Nhm s c php hp nh k, trao i ci m, c tnh sng to, c
xem xt v nh gi li quy trnh cng ngh v qun l hin ti.
Di y l nhng phng php x l cht thi tng quan nht ca cng ty:
3.1. Cht thi rn:

L v la, u y v b c sn, cc cht ny c x l nh sau:

Nhm 4 | Lp QT02

V la: c tch ra ngay u dy chuyn trong cng on bc v.

Loi v la ny khng cha m, khng gy c hi, ch cn o h chn hoc kn sau
vi tun l n c th b phn hy hon ton to thnh cht mn rt tt cho cy trng.
u y: y l phn tip gip gia c v thn cy, trong qu trnh thu hoch
cht khng ht, v th khi a vo ch bin phi tip tc loi b chng ra. Cc cht thi
loi ny thng l khng nhiu li c cu to xp nn rt d phn hy. V th ta c th
gom gn li phi kh lm cht t hoc mc ri kt hp vi cht mn t v la trn vi
phn vi sinh ri ng vo ti trng nm rt tt.
B sn ti: c s dng ton b ch bin thc n gia sc nn khng c thi
ra mi trng.
3.2. Cht thi lng:
L nc thi ra trong qu trnh ch bin. Ton b lng nc thi ra c gom v
h thng h cha ri x l khng cn nhim trc khi x thi vo mi trng.
3.3. Cht thi kh:
Pht sinh trong qu trnh sy sn phm, tuy nhin lng thi rt t v c a
ln cao thch hp bng h thng ng khi cho nn hu nh khng nh hng n sc
khe ca con ngi cng nh qu trnh trao i cht ca cy trng.
3.4. Ting n:
Thit b c ch to trong iu kin nn khoa hc k thut pht trin mc
cao, trnh khoa hc k thut ca nc sn xut v cung cp thit b li hn hng nc
ta v nhiu mt, hn na cc tiu chun v n v nhiu tiu chun k thut khc trong
lnh vc ch to my khng cn mang tnh ch quan ca nh sn xut na m n
c quy chun quc t t lu.
V bit thm thng tin chi tit v gii php x l nc thi ca Nng Gia xin vui lng
tham kho ti liu hng dn sn xut sch hn do B Cng Thng bin son,
phin bn 06.2008.
Nhm 4 | Lp QT02

II.T chc sn xut ti nh my:

1. T chc v qun l sn xut
Nh my c chia thnh 3 b phn sn xut chnh, hot ng lin tc 3 ca. Mi
b phn sn xut c gi l mt phn xng, c b phn qun l ring v cng chu s
qun l thng nht ca lnh o nh my. Tuy nhin giai an u th mi ch t chc
c hai b phn sn xut l sn xut tinh bt v sn xut thc n gia sc, cn b phn sn
xut bt bin tnh th s trin khai giai on 2.
1.1. Qun l
a) Qun l lao ng
Lao ng trong nh my c qun l di hai hnh thc
Qun l theo thi gian: L hnh thc qun l chung qua th bm gi c
t ti cng nh my. Tt c cc cng nhn vin ra vo nh my u phi thc hin vic
bm th ra vo ginh ring cho tng ngi.
Qun l theo b phn: L hnh thc qun l theo tng phn xng sn xut.
Mi phn xng c mt nhim v sn xut ring, c qun l mt s lng lao ng
nht nh v phi hon thnh mt khi lng cng vic c nh sn theo cng sut
hot ng ca thit b. Mi phn xng c mt b phn qun l bao gm qun c, ph
qun c v thng k phn xng. Ban qun l phn xng c trch nhim t chc cng
nhn thc hin hon thnh cng vic c giao theo quy nh, ng thi phi ghi chp,
theo di kt qu thc hin cng vic ca phn xng mnh theo nhng mu biu in sn v
thc hin vic bo co theo quy nh ca cng ty.
Ton b hot ng ca nh my ni chung v ca mi lao ng ni ring
u c truyn v b phn qun l trung tm qua h thng Camera quan st. Ti y cc
nhn vin qun l s thc hin vic theo di v phn tch xc nh nng sut, cht
lng v hiu qu lm vic ca tng ngi, tng b phn lm c s cho vic phn nh
cht lng v kt qu lm vic y cng l cn c tnh lng.
Nhm 4 | Lp QT02

Do tnh cht cng vic ca nh my nn vic tr lng cho cng nhn c

s dng phng php tr lng thi gian c kt hp vi nng sut v cht lng lao
ng. Mc lng c xc nh cn c vo cng vic m mi ngi m nhim. Mc
thng hay pht cn c vo tinh thn thi v trch nhim v cht lng lm vic ca
mi cng nhn.
b) Qun l vt t, nguyn liu.
Di y l bng nh mc tiu hao nguyn liu cho 1 tn sn phm (vt: VN):
Tinh bt sn
STT Loi vt t nguyn liu
1
2

Nguyn liu chnh mua vo c sn

ti
in

3
Nc
4
Nhin liu
5
Ho cht (ch yu l lu hunh)
6
Bao b
Cng
Bt bin tnh
1
Nguyn liu tinh bt
2
Vt liu, ph liu
Cng
Thc n chn nui (loi I)
1
Nguyn liu chnh*
2
in
3
Nc
4
Nhin liu
5
Cc cht ph gia
6
Bao b
Cng
Thc n chn nui loi II
1
Nguyn liu chnh*
2
in
3
Nc
4
Nhin liu
5
Cc cht ph gia
6
Bao b

n v nh
tnh
mc

n gi Tiu hao/tn
sn phm

Tn

700.000

2.800.000,00

KW
M
Lt
Kg
Ci

150
20
40
2
20

1.200
4.000
6.000
200.000
3.500

180.000,00
80.000,00
240.000,00
400.000,00
70.000,00
3.770.000,00

Tn

3.770.000,00
1.300.000,00
5.070.000,00

KW
M3
Lt

120
5
35

1.200
4.000
6.000

114.000,00
20.000,00
210.000,00
3.000.000,00
70.000,00
3.414.000,00

KW
M3
Lt

120
5
35

1200
4000
6.000

Ci

20

3.500

144.000,00
20.000,00
210.000,00
2.200.000,00
70.000,00

Nhm 4 | Lp QT02

Cng

2.644.000,00

Nghi ch: (*) nguyn liu chnh cho sn sut thc n chn nui l b m do khng c
gi y.
Vt t v nguyn liu ca nh my c qun l trn c s nh mc tiu hao theo
nhng quy nh chi tit cho tng loi.
i vi vt t: C th kho v k ton vt t theo di. Vt t c cp cn
c vo lnh xut vt t do b phn ngh, c lnh o duyt. Khi vt t mi c
cp ra th vt t cng phi c lu ti kho theo nguyn tc Hy vt tn tang
i vi nguyn liu :
Nguyn liu u vo c qun l trn c hai phng tin l s lng v cht
lng
+ Qun l theo s lng: Tt c nguyn liu trc khi nhp kho u c cn ti
cng nh my theo phng php cn c ti v cn khng ti. Hiu s ca hai ln cn ny
chnh l c s xc nh lng hng nhp kho.
+ Qun l theo cht lng: Nguyn liu trc khi nhp khi u c nh gi v
cht lng thng qua vic chn mu phn tch hm lng tinh bt v t l cht tp c
trong mu. Kt qu phn tch mu l c s nh gi v cht lng ca nguyn liu.
Phng php chn mu c ly theo phng php ngu nhin. S lng mu c quy
nh theo t l tng ng vi lng hng a vo nh my. Nhng mi xe hng khng t
hn 1 mu v khng hiu hn 4 mu. Kt qu chung ca mi l hng l s trung bnh
cng ca cc mu ca l hng c ly ra phn tch.
Trng hp c nhng du hiu khc thng m ngi kim tra khng th t mnh
quyt nh th phi xin kin ca ngi ch huy cao nht c mt ti nh my x l.
Tuyt i khng c x l mt cch ty tin theo cm tnh dn n nhng sai lch trong
kt qu gy thit hi cho khch hng hoc cho nh my.
1.2. Quy trnh sn xut v qun l sn phm

a) c im sn xut ca nh my
Quy trnh sn xut ca nh my l mt quy trnh khp kn, cc b phn sn xut c
quan h mt thit vi nhau, mt phn hay ton b sn phm ca phn xng ny c th
c s dng lm nguyn liu ca phn xng kia. V th cng tc iu hnh sn xut
phi ht sc chi tit v cht ch v khoa hc th mi c th qun l c sn phm. Mt
nguyn tc khng th thay i trong qu trnh qun l iu hnh sn xut l phi qun l
theo nh mc (chi tit xem trong biu nh mc tiu hao vt t nguyn liu ch yu
trong phn ph lc)
b) Quy trnh sn xut sn phm
Tinh bt:
Nguyn liu l c sn ti c a vo phu np nguyn liu, qua h thng bng
ti, nguyn liu c chuyn vo my bc v. Ti y, di tc ng ca s ch st,
phn v la ca c sn c tch ra, v t ng chuyn sang my ra. Ti y sn
nguyn liu c ra sch qua h thng bng ti, nguyn liu c chuyn sang my
nghn nt thnh dng sa c st. Dung dch sa ny c cha trong mt bn cha
t y, thng qua h thng my bm c bit, n c chuyn qua h thng lc tch b.
Sau khi tch b, n c chuyn tip qua bn cha chuyn qua giai on tch m. Ti
y, dung dch bt c khuy iu kin tc bi h thng my khuy c lp t trong
bn cha. Dung dch bt sa c tip tc chuyn qua h thng my tch m, ti y,
ton b cht m sn c tch ra ngoi. Dung dch bt sau khi tch m c chuyn sang
giai on tch nc v sau bt c chuyn qua l sy sy kh. V di y l quy
trnh ch bin tinh bt khoai m ca Nng Gia:

Nhm 4 | Lp QT02

C sn ti

1.Tip nhn c sn
ti

Nc
Nng lng

2. Ra v lm sch
- Ra s b
- Tch v
- Ra nc

V, t ct
Nc thi

Nc
Nng lng

3. Bm v mi c
- Bm
- Mi
- Nghin, xt

u c v x sn

SO2
Nng lng
Nc

4. Ly tm tch b
- Ty mu
- Tch b ln 1,2,3

Nc thi
B thi rn

Nc
Nng lng

Nc
Nng lng

Nng lng
Bao gi

5. Thu hi tinh bt kh

6. Thu hi tinh bt tinh

- C c
- Ly tm tch nc

7. Hon thin
- Lm ti
- Sy kh
- nh lng
- ng gi

Tinh bt sn

Nc thi

Nc thi

Nhit thi
Vt liu bao gi hng
3

Nhm 4 | Lp QT02

Thi gian t khi np nguyn liu vo phu du vo cho n khi thnh bt kh

thnh phm ng gi din ra khong 60 pht. Tinh bt sy kh l thnh phm ca
khu sn xut tinh bt. Vi thit b tin tin v cc chuyn gia giu kinh nghim, quy
trnh sn xut c kim sot chnh sch v nghim ngt cung cp cho khch hng sn
phm tinh bt vi cht lng tt nht. Sn phm ny c th xut khu hoc chuyn qua
sn xut giai on sau, gi l sn xut sn phm sau tinh bt.
Bt bin tnh
Tinh bt dng sa sau khi tch m l nguyn liu sn xut bt bin tnh. Dch
bt dng sa ny c chuyn qua h thng bn kn, di tc dng ca cc cht xc tc
v iu kin p sut, nhit tiu chuan, tinh bt s chuyn thnh mt loi bt c tnh
cht c bit gi l bt bin tnh. Loi bt ny c s dng lm nguyn liu phc v cho
nhng mc ch ring nhu sn xut thuc cha bnh, sn xut mc in, thuc nhumV
th gi tr kinh t ca n rt cao v nhu cu ca th trng cng rt ln.
V mt qun l: Sn phm ny c cng nguyn liu u vo vi tinh bt, nhng
n gia cng on th n c tch ring chuyn qua sn xut loi sn phm khc. V
th vic qun l v mt nh mc tiu hao nguyn liu i vi hai mt hng ny l rt
phc tp v khng th chnh xc c. Do , vic t chc hch ton v tnh hiu qu
cho tng mt hng mt cch ring bit l khng nn m phi t chc hch ton ton nh

my. Cc phn xng sn xut nu c thc hin vic hch ton cng ch nn dng li
ch phn tch tnh tit kim hay lng ph ch khng phi quyt nh n li nhun
kinh doanh chung.
Thc n chn nui:
Nguyn liu chnh dng sn xut l b sn. B sau khi tch bt c chuyn
qua giai on phi hoc sy kh sau a vo sn xut thnh thc n chn nui.
Qu trnh sn xut ca n c mt quy trnh ring, chng ti khng trnh by chi
tit y, m ch nu mt cch tm tt nh sau:
B sn sy kh, c a vo nghin trn vi cc loi nguyn liu, ph liu
khc nh bt bp, bt du nnh, bt tm, c v mt s nguyn t vi lng c bit khc.
Ch trng ca nh my giai on u l ch sn xut quy m nh vi mc
tiu s dng ht s th phm l b sn ch khng sn xut quy m ln loi sn phm
ny nh trnh by phn trn. Khi nh hnh c th trng ri th mi u t m
rng sn xut quy m ln.

III. Xy dng vng nguyn liu

1.Quy hoch vng nguyn liu
1.1. Xc nh bn knh vng nguyn liu ti u:
Xy dng vng nguyn liu l mt trong nhng u tin hng u cng ty nhm
gim thiu tnh trng tht nt c chai c th din ra do thiu nguyn liu.
Do tnh cht ca c m ti: sau khi thu hoch nu khng ch bin kp thi trong
vng 24 gi th rt d chy ch lm gim cht lng, hm lng tinh bt trong c m,
to ra cc sn phm phn gii gy kh khn cho qu trnh ch bin khi trch ly tinh bt
i hi vng nguyn liu phi nm trong bn knh thch hp cho nh my rt ngn
thi gian t khi thu hoch n khi ch bin. Bn knh vng nguyn liu ph thuc vo
cht lng ng s, kh nng t chc thu mua nguyn liu, nng lc huy ng phng
tin vn chuyn, s phi hp gia b phn thu mua nguyn liu vi b phn iu hnh
Nhm 4 | Lp QT02

ch bin trong nh my. Thc tin cho thy trong iu kin giao thng ni ng cn
nhiu kh khn nh hin nay th bn knh bnh qun ti u nht trong thu mua c m ti
l 70 Km. Vi v tr nh my t ti X Sui Nho huyn nh qun Tnh ng Nai th
vng nguyn liu M bao gm cc khu vc Huyn nh Qun, Tn Ph, Xun Lc, Vnh
Cu, Thng Nht, Trng Bom v mt s huyn ca Tnh Lm ng gip ranh vi tnh
ng Nai. Trong d n ny, da trn nhng yu t nh: din tch m sn c, tp qun
trng, ch bin v thu hoch m, c ly vn chuyn bnh qun, cng ty chng ti xc
nh vic huy ng nguyn liu phc v sn xut c th m rng bao gm:
- Nguyn liu c m ti: Cac huyn nh Qun, Xun Lc, Vnh Cu.
- Nguyn liu tinh bt t: huyn Trng Bom.
- Nguyn liu m lt: Cc huyn Tn Ph, Xun Lc, Vnh Cu, Thng Nht, Trng
Bom, mt s huyn ca Tnh Lm ng v cc tnh Ty nguyn.
1.2. Quy hoch vng nguyn liu trng im tp trung u t:
Nhu cu nguyn liu hng nm ca nh my (vt: tn):
Trong v thu hoch

Loi
nguyn liu

C m ti
Tinh bt t
M lt
Cng

Theo khi Quy ra c m

lng
ti
tng loi
nguyn
liu
33.600
5.220
-

33.600
14.400
48.000

Ngoi v thu
hoch

C nm

Theo
khiln
g tng
loi
nguyn
liu

Quy
ra c
m
ti

Theo
khi
lng
tng
loi

Quy ra
c m
ti

10.666
-

32.000
32.000

33.600
5.220
10.666
-

33.600
14.400
32.000
80.000

thun li trong qun l u t nhm to ngun nguyn liu hot ng n nh

lu di. Cng ty chng ti xc nh vng nguyn liu trng im cn tp trung u t
Nhm 4 | Lp QT02

gm 3 huyn: nh Qun, Xun Lc v Trng Bom. D kin thc hin u t pht trin
cc loi nguyn liu ti cc vng nh sau:
-Nguyn liu c m ti: Huyn nh qun v mt phn huyn xun lc.
-Nguyn liu tinh bt t: Huyn Trng Bom
-Nguyn liu m lt: Huyn Xun Lc.
Qu trnh u t vng nguyn liu lun gn vi vic hng dn nng dn thm
canh tng nng sut. V vy nng sut tnh ton trong phng n ny ly bnh qun l
25T/ha, thay v nng sut quy hoch n nm 2010 ca cc huyn. Bn cnh , da vo
c ly, mc cnh tranh, din tch quy hoch m cc huyn khc nhau, cng ty s u
t cc mc t l khc nhau. D kin din tch u t n nm 2012 cc huyn nh
sau:
-Huyn nh qun

:480ha

-Huyn Xun lc

:2090ha

-Huyn Trng Bom

:685ha

G. K hoch ti chnh
I. Nhng mc tiu ti chnh tng qut:

Li nhun sau thu c mc tng trng khong 15% hng nm.

Khon phi thu:15% doanh thu.

Khon phi tr: 20% chi ph mua nguyn vt liu.

Tn qu tin mt: 15% doanh thu.

Cc t s ROE, PM, BEP khng gim theo thi gian.

II. K hoch v cc ch s ti chnh.

BNG D TON VN U T(VT:VN)
I

Vn c nh:

Xy dng c bn
C s h tng
1 San lp mt bng
2 ng ni b: 1000 x 8 (m)

3,000,000,000
2,500,000,000

3 H thng thot nc mt

2,500,000,000

4 Hng ro cng

1,500,000,000

Nh ca kho tng vt kin trc

5 Xng sn xut chnh, kho

3,051,000,000

6 Nh vn phng, phng th nghim: 137m2

972,000,000

7 Nh bo v, trm cn: 40 m2
8 Xng c kh: 1000 m2

418,000,000
950,000,000

9 Xng sn xut thc n gia sc 1000m2

1,353,000,000

10 Kho cha thc n gia sc 1000m2 v Cylo

2,500,000,000

11 Sn b tng sn ti: 30 x 30 (m)

636,000,000

12 Bi hng xc m: 10 x 35 (m)

354,000,000

13 B k kh, hiu kh vh ao x l mi trng

7,000,000,000

14 Trm bin th va h thng cung cp in mng ngoi

15 Trm bm, x l nc v h thng cung cp nc

1,500,000,000

16 Mng my

1,247,000,000

17 Nh n cng nhn, cn tin 200 m2

564,000,000
Cng mc A

Thit b
1 H thng dy chuyn ch bin tinh bt sn 120 tn/ngy
2 H thng thit b sn xut tinh bt bin tnh
3 H thng thit b x l mi trng 1.900 m3/ngy
4 H thng thit b sn xut thc n gia sc

30,995,000,000
75,000,000,000
42,000,000,000
7,500,000,000
35,000,000,000

5 Thit b c kh sa cha

2,000,000,000
Cng mc B

950,000,000

161,500,000,000

Ti sn khc
1 t xy dng nh my (10ha)
2 t nng tri 2300 ha x 60.000.000 /ha
3 H tng vng nguyn liu

2,000,000,000
138,000,000,000
16,000,000,000

4 My mc thit b ,phng ten phc v sn xut nng tri

8,000,000,000

5 Xe vn ti (10 chic) x900000000 /c

9,000,000,000

II

III

6 Xe nng hng (3 chic)

700,000,000

7 Xe xc nguyn liu (2 chic) x 350.000.000d/c

700,000,000

8 Xe con (3 chic)

3,500,000,000

9 Trang thit b phc v qun l

2,000,000,000
Cng mc C

179,900,000,000

Cng vn u t c nh I= (A+B+C)

372,395,000,000

Vn Lu ng
1 Vn trng, chm scc, thu hoch 5.000.000 /ha

16,500,000,000

2 Vn hot ng ti nh my

65,000,000,000
Cng mc II

81,500,000,000

Tng mc I+II

453,895,000,000

Chi ph khc
1 D phng ph 10% (I+II) v cc khon chi ph thit k

37,239,500,000

d ton thm nh d n ,qun l cng trnh (2,5% I) . . .

9,309,875,000

Cng mc III

46,549,375,000

Tng vn u t = I+II+III

500,444,375,000

D ton tin lng (vt: VN):

STT Loi Lao ng

S
Tng
CN/ S
ca s
Ca

Mc
lng

Tng qu
lng hng
nm

LAO NG TI NH MY
1 Lao ng gin Tip = a+b

63

a,Vn phng cng ty

42

42

Gim c
Ph Gim c
Trng cc phng
Nhn vin
T kho
Bo v
Li xe vn phng

1
3
4
19
6
6
3

1 7.000.000
3 4.500.000
4 3.000.000
19 2.000.000
6 2.000.000
6 1.500.000
3 2.000.000

84.000.000
162.000.000
144.000.000
456.000.000
144.000.000
108.000.000
72.000.000

21

666.000.000

b,Qun l sn xut

1.170.000.000

II

Qun c phn xng

Ph qun c phn xng
Thng k phn xng
Lao ng trc tip

II.1 Phn xng sx tinh bt sn

II.2 Phn xng sx thc n gia sc
II.3 Phn xng bt bin tnh
III

I
1
2

3
3

3 3.500.000 126.000.000
9 3.000.000
324.000.000
9 2.000.000 216.000.000
215
3.870.000.000

35
40
15

3
2
2

105 1.500.000 1.890.000.000

80 1.500.000 1.440.000.000
30 1.500.000
540.000.000

Lao ng phc v

42

Li xe vn ti
Li xe xc
Li xe nng hng

3
3
3

10
1
3

Lao ng phc v khc (trc in

,nc ,sa cha c kh )
Cng mc A
LAO NG TI VNG
NGUYN LIU
Lao ng gin tip
Nhn vin qun l
15
Nhn vin k thut trng trt 25

1
2

10 2.500.000
3 2.800.000
9 2.500.000

300.000.000
100.800.000
270.000.000

20 2.000.000

480.000.000

320

1
1

Cng mc I
II

1.150.800.000

15
25

6.856.800.000

2.000.000
2.400.000

40

Lao ng trc tip

Cng nhn trng trt v chm
sc (4 ha/ cn)
Cng nhn li xe, my cy v
th k thut sa cha c kh
Cng mc II

360.000.000
720.000.000
1.080.000.000

825

825

1.200.000 11.880.000.000

20

20

2.000.000

480.000.000

845

12.360.000.000

Cng mc B

885

13.440.000.000

Tng A+B

1.205

20.296.800.000

BNG K HOCH KHU HAO (ging nhau trong 10 nm u)

KHU HAO U
STT

TI SN

NGUYN

KHU HAO

GI
I

Nh my

Xy dng c bn

S
NM

THNH
TIN

C s h tng
3,000,000,
1 San lp mt bng

000

300,000,00
10

2,500,000,0
2 ng ni b: 1000 x 8 (m)

00

250,000,00
10

2,500,000,0
3 H thng thot nc mt

00

250,000,00
10

1,500,000,
4 Hng ro cng

000

150,000,00
10

10

10

Nh ca kho tng vt kin trc

3,051,000,
5 Xng sn xut chnh, kho
Nh vn phng, phng th nghim:
6 137m2

000

305,100,00

972,000,0
00

97,200,00

418,000,
7 Nh bo v, trm cn: 40 m2
8

Xng c kh: 1000 m2

Xng sn xut thc n gia sc

9 1000m2
Kho cha thc n gia sc 1000m2
10 v Cylo

000
950,000,0

00

41,800,00
10

10

1,353,000,
000

135,300,00
10

2,500,000,0
00

250,000,00
10

636,000,
11 Sn b tng sn ti: 30 x 30 (m)

000

63,600,00
10

354,000,
12 Bi hng xc m: 10 x 35 (m)
B k kh, hiu kh vh ao x l
13 mi trng
Trm bin th va h thng cung cp
14 in mng ngoi
Trm bm, x l nc v h thng
15 cung cp nc

000

35,400,00
10

7,000,000,
000

700,000,00
10

950,000,0
00

95,000,00
10

1,500,000,
000

150,000,00
10

1,247,000,
16 Mng my

000

124,700,00
10

564,000,
17 Nh n cng nhn, cn tin 200 m2

000

95,000,00

56,400,00
10

30,995,000,0

Cng mc A 00
B

Thit b
1 H thng dy chuyn ch bin tinh

75,000,000,0

7,500,000,00
Nhm 4 | Lp QT02

bt sn 120 tn/ngy
H thng thit b sn xut tinh bt
2 bin tnh
H thng thit b x l mi trng
3 1.900 m3/ngy
H thng thit b sn xut thc n
4 gia sc

00

5 Thit b c kh sa cha

00

00

42,000,000,0

10

10

10

10

10

10

10

10

10

10

10

10

7,500,000,0
00

750,000,00

35,000,000,
000

4,200,000,00

3,500,000,00

2,000,000,0

200,000,00

161,500,000,
Cng mc B 000
C

Ti sn khc
2,000,000,0
1 t xy dng nh my (10ha)
t nng tri 2300 ha x 60.000.000
2 /ha
3
4
5
6
7
8
9

00

138,000,000,
000
16,000,000,
H tng vng nguyn liu
000
My mc thit b ,phng ten phc
8,000,000,
v sn xut nng tri
000
Xe vn ti (10 chic) x900000000
9,000,000,
/c
000
700,000,
Xe nng hng (3 chic)
000
Xe xc nguyn liu (2 chic) x
700,000,
350.000.000d/c
000
3,500,000,
Xe con (3 chic)
000
2,000,000,0
Trang thit b phc v qun l
00
179,900,000,0
Cng mc C 00
Cng vn u t c nh I=
372,395,000,
(A+B+C) 000

200,000,00
13,800,000,00
1,600,000,00
800,000,00
900,000,00
70,000,00
70,000,00
350,000,00
10

0
200,000,00

10

37,239,500,00

TNG KHU HAO

BNG K HOCH TR N
N V TNH :TRIU NG
TNG VAY N
LI VAY

300,266.63
4.5%

NM
Nhm 4 | Lp QT02

vn gc tr u trong
LI VAY
PHI TR

20.00
N GC
PHI TR

NM

N
M
2011

D N U
K

KHON
THANH TON

D N CUI
K
300,536.86
285,510.02

2012

300,536.86

135.24

15,026.84

15,162.08

2013

285,510.02

128.48

15,026.84

15,155.32

270,483.18

2014

270,483.18

121.72

15,026.84

15,148.56

255,456.34

2015

255,456.34

114.96

15,026.84

15,141.80

240,429.49

2016

240,429.49

108.19

15,026.84

15,135.04

225,402.65

2017

225,402.65

101.43

15,026.84

15,128.27

210,375.81

2018

210,375.81

94.67

15,026.84

15,121.51

195,348.96

2019

195,348.96

87.91

15,026.84

15,114.75

180,322.12

2020

180,322.12

81.14

15,026.84

15,107.99

165,295.28

2021

165,295.28

74.38

15,026.84

15,101.23

150,268.43

2022

150,268.43

67.62

15,026.84

15,094.46

135,241.59

2023

135,241.59

60.86

15,026.84

15,087.70

120,214.75

2024

120,214.75

54.10

15,026.84

15,080.94

105,187.90

2025

105,187.90

47.33

15,026.84

15,074.18

90,161.06

2026

90,161.06

40.57

15,026.84

15,067.42

75,134.22

2027

75,134.22

33.81

15,026.84

15,060.65

60,107.37

2028

60,107.37

27.05

15,026.84

15,053.89

45,080.53

2029

45,080.53

20.29

15,026.84

15,047.13

30,053.69

2030

30,053.69

13.52

15,026.84

15,040.37

15,026.84

2031

15,026.84

6.76

15,026.84

15,033.61

0.00

BNG KHON PHI THU

15%

DOANH THU
VT: Tr.
3

NM
2011

DOANH THU

KHON PHI THU

0

CHNH LCH KPT

0

2012
2013

347,490
376,448

52,124
56,467

52,124
4,344

2014

405,405

60,811

4,344

BNG KHON PHI TR

20%

CP NVL
VT: Tr.

NM

CP NVL

KHON PHI TR

CHNH LCH KP.TR

2011

2012

230,926

46,185

46,185

2013

250,170

50,034

3,849

2014

269,414

53,883

3,849

BNG D KIN TN QU TM
15%

DOANH THU
VT: Tr.

NM

DOANH THU

CHNH LCH TN Qu
TM

TN Qu TIN MT

2011

2012

347,490

52,124

52,124

2013

376,448

56,467

4,344

2014

405,405

60,811

4,344

BNG K HOCH DOANH THU(VT: Tr.)

NM
2012
2013
2014

TINH BT
SN
81,000
87,750
94,500

BT BiN
TNH
51,030
55,283
59,535

THC N GIA SC
LOI I
LOI II
84,240
131,220
91,260
142,155
98,280
153,090

TNG DT
347,490
376,448
405,405

(da trn k hoch ca gim c bn hng)

BNG K HOCH LI L
n v tnh: Tr.VN
THU DN
T L CHIT KHU BNH QUN
CP QUN L &BN HNG
NM
DOANH THU
CHIT KHU
DOANH THU THUN
GVHB
LI GP
CP QUN L &BN HNG
EBIT
LI VAY PHI TR
EBT
THU DN
EAT

25%
6%
10%

NM
DOANH THU
DOANH THU

2012
347,490
20,849
326,641
258,075
68,566
34,749
33,817
135
33,681
8,420
25,261

2013
376,448
22,587
353,861
304,851
49,009
37,645
11,365
128
11,236
2,809
8,427

2014
405,405
24,324
381,081
324,964
56,117
40,541
15,576
122
15,455
3,864
11,591

15,157

5,056

6,955

PHN CHIA LI NHUN

LN TI U T/EAT

60%

BNG CN I K TON
Nm 2012
Tr.VN

Nm 2013
Tr.VN

Nm 2014
Tr.VN

500,444.38
-74,479.00

500,444.38
-111,718.50

TI SN
TI SN C NH
KHU HAO

500,444.38
-37,239.50

TIN MT
TN KHO
KHON PHI THU
TNG TI SN

52,123.50
28,674.99
52,123.50
596,126.87

56,467.13
30,686.25
56,467.13
569,585.88

60,810.75
32,697.51
60,810.75
543,044.88

46,185.23
34,070.39
300,536.86
200,177.75
15,156.64
596,126.87

50,034.00
28,807.83
285,510.02
200,177.75
5,056.28
569,585.88

53,882.77
11,546.59
270,483.18
200,177.75
6,954.60
543,044.88

N V VN CH S HU
CC KHON PHI TR
CC KHON KHC
VAY N DI HN
VN CH S HU
LI NHUN Gi LI
TNG N V VN CH S HU

Nhm 4 | Lp QT02

Nhm 4 | Lp QT02

BNG K HOCH NGN LU

2012
NM

2013

Tr.VN

2014

Tr.VN

Tr.VN

NL VO
DOANH THU

347,490

376,448

405,405

(- CHNH LCH KPT)

-52,124

-4,344

-4,344

NHU CU VN LU NG

179,158

193,112

207,069

TNG NL VO

295,367

372,104

401,061

321,499

344,507

367,516

8,420

2,809

3,864

(- CHNH LCH KP.TR)

-46,185

-3,849

-3,849

(- )CHNH LCH TIN MT

-52,124

-4,344

-4,344

TNG NL RA

231,611

339,124

363,187

63,756

32,980

37,875

NL RA
CHI PH HOT NG
THU DN

CF

CC T S TI CHNH
NM

2012

2013

2014

BEP

5.67%

2.00%

2.87%

TAT

54.79%

62.13%

70.17%

PM

10.31%

3.18%

4.06%

ROE

12.62%

4.21%

5.79%

Trn y l kt qu ca cc n lc tm kim th trng, chun b chu o cho cc

khu trong hot ng ca cng ty.vi cc n lc y chng ti tin rng cng ty s t c
nhng mc tiu ra,

Nhm 4 | Lp QT02

Theo cc bng k hoch nay, c th thy rng mc tiu cng ty a ra l khng

cao, xut pht t nguyn nhn ch yu l do cng ty mi i vo hot ng, chi ph u t
qu ln, trong thi gian u my mc vn hnh cha ht nng lc, i ng cn b cng
nhn vin ang lm quen vi mi trng mi, h ang xy dng vn ho cng ty.
Sau thi gian 3 nm u hot ng, chng ti tin chc rng cc t s ti chnh trn
s c ci thin ln, ha hn y l mt d n thnh cng, rt hiu qu cho cc nh u
t.
Cng theo k hoch trn chng ta c th thy rng cng ty s nhn c rt nhiu
s h tr t cc ban ngnh, t chc nh cng ty s c vay vn vi li xut thp.
V cc ch tiu nh:t l khon phi thu/doanh thu, t l khon phi tr/ chi ph
mua nguyn vt liu, t l tn qu tin mt.c th gii trnh nh sau:
T l khon phi thu l 15% doanh thu: do cng ty mi a sn phm ra th trng
nn rt mun thu ht khch hng. Song v khon u t qu ln, tim lc ti chnh ca
cng ty cn yu do cng ty ra mc hp l l 15%. Con s ny s c ci thin
trong tng lai do ngy nay mun thu ht khch hng, cc cng ty cn ni lng chnh
sch tn dng mua chu, c th l ni rng t l bn chu trn doanh s mua ca khch
hng. Tuy nhin, cng ty cng s cn nhc k vn n kh i khi quyt nh gia tng
khon bn chu nh l cn nhc vic c nn mua bo him n kh i hay khng, c nn
thm nh thng tin khch hng k cng hn khng?...
T l khon phi tr l 20%/chi ph mua nguyn vt liu. T l ny l tng i
ph hp do cng ty l mt khch hng ln ca nh cung cp do nh cung cp s rt
chiu chung, nhng do chng ta mi xut hin trn th trng nn khng trnh khi s
lo lng ca nh cung cp. Do , t l trn l hon ton hp l. Trong tng lai, cng ty
s nng t l nay ln bng cch to ra p lc khch hng ln cho nh cung cp, c th t
hng mt s t nh cung cp sau khi la chn, nh th lng hng t ca chng ta
s ln v ng nhin tr thnh khch hng ln ca h. Tuy nhin, cng ty s cn nhc
nguy c b l thuc vo nh cung cp.

T l tn qu tin mt l 15%/ doanh thu, y l khon tin d tr s dng cho

cc nhu cu bt thng. Cng ty mi i vo hot ng nn c th xut hin nhng tnh
Nhm 4 | Lp QT02

hung bt ng cha d bo ht c. Do cn mt lng tin mt d tr an ton. Sau

khi phn tch mi trng chng ti quyt nh qu tin mt l 15%/ doanh thu.

Nhm 4 | Lp QT02