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Advertising is a Waste of Resources - Group Discussion

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Advertising is a Waste of Resources

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Subahan said: (Tue, Jun 18, 2013 07:38:20 PM)

Hai friends. According to me advertising is not waste of resources. Advertising is one and only medium to tell the importance of the product. Today people are buying the company products because of the product advertising, moreover without knowing the details like use, quality, etc. , of the product no one are ready to buy any product. So if a company want to get good income with their own product they must have to invest some money on advertisements about their product.
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Jyothi said: (Tue, Jun 11, 2013 12:04:16 PM)

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Advertising is a Waste of Resources - Group Discussion

Hai friends, For the product to enter into market advertising is the important phase. Advertising gives information about the product to the customers.But spending much on brand ambassador for advertising their product is waste.where is quality people automaticaaly buys the product. just to make aware of the product advertising is necessary. It can also be done without the brand ambassadors so that we can save money
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Diksha Rajput said: (Tue, May 21, 2013 07:46:20 PM)

There are pro's and con's of everything, same goes with the world of advertisements. Advertisement's are no doubt the best medium of communication and launch of new. Products in the market and thereby a perfect way of giving information to customer About the product. There are some advertisements which have certainly made a huge difference in the Thinking of the viewers and are created with the idea to bring about a change. A list of few such advertisements are: 1. ) Polio campaign by Mr. Amitabh Bachchan has left out it's footprint on our Country India Thereby reducing the number of polio cases to near zero and now every child is free Of the deadly disease. 2. ) Another one was the eye donation add by Aishwarya rai which had no doubt created a great. Impact on individuals to donate their body parts after death for the welfare of the one's who deserve it. 3. ) Consumer awareness ads by government of India have made the Indian consumers smart enough To deal with the shopkeepers. Likewise there are more ads which have made a positive impact on viewer's to have a different perspective. On the Other hand Some advertisements just try to misguide the consumer's: 1. ) Like those of the many beauty products which claim to make a dark complexion girl amazingly fair and beautiful. Which I guess doesn't depend on any miracle of cosmetic product instead depends on the proper diet and health habits. So consumers should make a careful and wise decision whether to go with the products because certain advertisements don't give actual facts they are simply made to fulfill the selfish motto of the manufacturer's for mere publicity of product with a money minded motive. The final conclusion is that : " Be a smart consumer ".
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Amit Bhanj said: (Tue, May 21, 2013 05:05:30 PM)

In my point of view there should be one time advertisement of a product. Initially when the product is launched people are unaware of the product so company should advertise to make people aware of the product and its benefits. When the product start getting liked by most of the people then people will automatically advertise in their social circle. Advertising again and again is waste of money.
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Shweta Jain said: (Tue, May 21, 2013 05:03:56 PM)

According to me advertising is very useful tool for promotion the product. It is very helpful for promote the same category product in the market. In other words it gives advantage to the consumers that they can purchase the goods according to their need and they can use the information by advertising they how the product is used. It is give the choose to the consumer that they can purchase product according to their convenience is that:- price, brand, need and the place.
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Sathish G said: (Thu, May 16, 2013 02:37:37 PM)

Advertisements are not a waste of resource. In today's world, there is heavy competition among various products and hence one can show their superiority and how different they are from others by way of advertising. They not only create brand awareness among their competitors but also get a chance to prove themselves ahead from others. Hence according to my view, advertisements are the best source of exposing the brand name and its value.

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Advertising is a Waste of Resources - Group Discussion

Gayathri said: (Wed, May 8, 2013 05:40:51 PM)

Hai friends, I think advertising is not a waste of money because people must know about a upcoming products. Then only they analyze which is best for us. But all advertising are not true. It also have some advantages and disadvantages.
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Hasini said: (Mon, Apr 22, 2013 05:41:57 PM)

In my point of view advertisement is not waste of money because when a new product comes in market then how people come to know the product just through the ad's. For example I still remember the polio vaccine it makes people aware of polio vaccinate. And also most of people getting a good job through the advertisement. Here what I conclude is, advertisement make people aware of new product but the money spend to introduce a new things should be in limit.
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Sachin Pathak said: (Fri, Apr 12, 2013 10:58:56 AM)

Dear all Good Morning, As per my point of view, every product needs advertising. Because when the product launch in the market, the dealers or distributors not give proper responses, they don't know the product. I think so, when the company launch a new product in the market, they have to create a publicity stunt like media Add, newspaper, banners etc. After that lots of people watch the ad and then mouth publicity will involve. So the product is good or bad it will take some time. But the ad will give a platform for a new product. After conclusion advertise is not waste of resources.
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Swathi said: (Wed, Apr 10, 2013 01:26:17 PM)

Hai friends, Nowadays advertisement plays "very important role in day to day life". People have some advantages At the same time some disadvantages. In olden days the advertisement was published in the form of radios and newspapers only. But now a days technology is very improved. They are change to TV channels, internet, etc. In present generation people don't want to see. Because they have to time. The main aim of advertisement is earn profit. It's a "waste of money". For example some ayurvedic products they don't have add. But people were interested. The quality is good.
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Rhythm said: (Mon, Apr 1, 2013 03:59:54 PM)

Advertising is one of the pillars of marketing. Its job is to make people aware of the existing and new products that launched in the market every now and then. But the question is, does advertising really fulfilling its responsibility ? Just in order 2 mint money by luring them to by the products isn't the right way. Many advertisements that we see today are misleading. The false claims made by such advertisements breaks the customer's faith in the company and the business ends up loosing its customer instead of making. Unfortunately there are many company's who fail to understand that their long term interest lies in serving the customers right and not by coaxing them to buy things, where they only end up wasting their precious money.
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Esai said: (Sun, Mar 31, 2013 08:07:19 PM)

I think Advertisement is not totally a wastage of money. For a product is concerned, it needs an intro to the world & that's what an advertisement exactly does. It helps us to know about the latest versions in each field. But also there are some advertisements which doesn't make sense with a product & spending much for big celebrities would results in wastage of money. As far as I concern every thing has a dual part, Advertisements yields more information than its negative role.
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Priya.Vaddi said: (Thu, Mar 28, 2013 11:34:46 PM)

Advertising is a Waste of Resources - Group Discussion

Hi, As our friends said that there is merits and demerits for the advertisement. Coming to merits, one can know the best quality that he or she supposed to buy the products, obviously there is no force for the costumer to buy the product, as it is just giving about the information. And now its time to discuss about the demerits here by seeing an advertisement one is not thinking weather the product is good or not so it leads to spoil something which they supposed to use. Example especially youth attracting to the cosmetics and spoiling there faces by using the creams.
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Surya said: (Mon, Mar 25, 2013 09:18:06 PM)

Yes am also think that, the quality of the product first measured and then the advertisements. Every concept have it's on merits and demerits, advertisements are no exception. Only the adds are using to companies to increase their sales, they do not think about the consumers or buyer. But the vast field of advertisement provide job opportunities. It also give an idea about the product.
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Priyanka said: (Fri, Mar 22, 2013 10:38:07 AM)

I think advertisement is beneficial for the company as it will lead to increased profit for them. But as per my opinion, it will be wastage of resources in real sense as advertisement expenses will increase cost for final product and thus making it more costlier, wasting resources and creating unnecessary burden for the public.
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Manasa said: (Thu, Mar 21, 2013 04:08:58 PM)

Hi Friends, Advertising should be done. Because educated people will come know about the product easily. But uneducated people who does not know anything, through advertisement will come to know about the product. Main thing is advertisement should be understandable to all kind of people. Even poor people will come to know about technologies using right now. So advertisement is essential require to us.
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Supriya said: (Wed, Mar 20, 2013 10:53:10 PM)

Advertisement is necessary for any product because of advertisement people get aware about a product, a brief and correct introduction get to know to customer. Through advertisement people influence very easily for buying a product because of advertisement company name is recognize easily.
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Abhinav Mehta said: (Wed, Mar 20, 2013 06:23:27 PM)

According to me advertisements done by great celebrities on television one way or the other are wastage of huge crores in single advertisement. You know in India there are many people below the poverty line who can't afford 2 buy the products due to price hike by these celebrities advertisements. Instead advertisements in the form of posters or on internet can be provided so that the product may be in reach of a common man in India. !
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Bhumika Sodavadiya said: (Tue, Mar 19, 2013 07:49:22 PM)

Hi friends, I think advertisement is not waste of money but it is a long term investment of firm which ultimate increase sales. Its is pitch which used to convince customer and make long lasting relation with them. It also result in swift change in attitude and habit of people. It raise living standard of consumer by providing knowledge about new design commodities. So, there are lots benefit of advertisement.
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Pooja Pingal said: (Sun, Mar 17, 2013 10:55:34 AM)

Good morning everyone,

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Advertising is a Waste of Resources - Group Discussion

I go through your all viewpoints, but in my perception advertisement is not total waste of resource. It give information to customer about the product. But a huge money spending is totally waste of resource. There should be a limitation that how much a company can spent on advertisement. The money which is left out after making add of low budget, they should apply it on to the product of which they are advertising. It will make it cheap and quality product. For example the brand " mother dairy" is the largest brand of milk product in Asia in spite of having no or very low advertisement, it is popular because of its quality. So according to my opinion a firm should have more focus on quality rather than its advertisement. It will make a product good in nearly all aspects.
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Bhavnika Garg said: (Sat, Mar 16, 2013 12:50:26 PM)

According to me, advertising is very important, it is the best way to launch any new product in the market. People get to know about new products through ad's only. These put a great impression on the audience. Many people just buy the product because the ad of that product is very convincing. Many ad's helps to create mass awareness. For e.g. Ad of polio done by Amitabh Batchan and Sachin Tendulkar has created mass awareness. Now India is polio free. Similarly ad by Aishwarya Rai on eye donation has many eye donors registered by eye banks. Also consumers now -a - days are very aware they can easily recognize the truth or fakeness behind the scene. They buy the product only if they feel convinced. So advertising is definitely a worth resource.
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Dhruv Garg said: (Fri, Mar 15, 2013 05:47:11 PM)

Clearly we can't mention advertisement as waste of resource as it provide necessary info and choices to the customers regarding any product or services. Now it itself is a wide industry, creative and worthy people are hired to make a short and effective advertisement. But in my opinion over advertising and most important "not managed adv. " led to the waste of resource.
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Divyanshi Tyagi said: (Tue, Mar 12, 2013 08:44:59 PM)

According to me advertisements gives us information regarding the product and they also makes us creative that how in different ways the shows their products like in SPRITE ad they show the intelligence level of the person who drink Sprite and they also provides us information like in all ads of eatable products we get to know about vitamins and all minerals.
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Poorni said: (Thu, Mar 7, 2013 07:44:16 PM)

Hi all, In my opinion advertisement is the most powerful communication tool to introduce a product, it make people aware of new products launched. Some of them are really good for example I still remember the advertisement on polio vaccine it make people aware of vaccination now India is free of polio. Some advertisements just create hype so people should carefully judge whether to go with the products because advertisements don't give all real facts but there is a small star written conditions apply which we can't even see with microscope.
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Gayu said: (Sun, Mar 3, 2013 07:07:16 PM)

Hi friends, In my point of view advertisement is not waste of money but whenever we spend money for advertising a new product expenses should be in limit. Now a days set of box system has introduced, throw the advertisement only people know which one is best and they buy a good product. So, advertising is useful for the people who buys a new product.
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Shuja Ghalib said: (Sun, Mar 3, 2013 04:28:11 PM)

Advertisement- means, "to let everyone aware about the quality, feature and all the relevant things of a new launched product until it gets familiar in the market", and its all dos't cost as much as the companies are paying for add, like expending a lot on celebs or on false animation designed for the purpose of add. At last it cost directly on consumers which is really stink.
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Neets said: (Thu, Feb 28, 2013 07:41:00 PM)

Advertising is a Waste of Resources - Group Discussion

I agree that advertisements are a must to make people know about new emerging products coming in market today but I personally feel that there should be a financial limit imposed on the ad makers. There is no need to spend a huge amounts of money on the celebrities. Instead if you prepare a low budget ad and divert the rest of the money for the betterment of people who need it then I think that would help a lot for the improvement and betterment of our nation. Invest that money for giving education to children who are deprived of it. Invest that money for the development of rural sectors. Donate that money to some non government organizations. If the products are really good then people will opt for them even if hey are advertised in a low budget. Even advertisements in the form of hoardings, boards, pamphlet etc. Is a waste of paper along with money. Advertisements on educational subjects, important educative lectures, discussions to be held or social issues are necessary because they help in development of the society. So, Advertisements cannot exactly be said a waste of resources but yes there should be a limitation on them.
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Mounica said: (Tue, Feb 26, 2013 08:40:25 PM)

According to me ad is not an waste resources it only gave as a benefits and also a sufficient information about a product. It also creates an awareness about a products.
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Swetha said: (Sun, Feb 24, 2013 10:49:04 PM)

According to me advertising is good for a product to be sold. But minimum expenditure should be made on these advertisements. If people can know about the product through TV channels or print media it will be enough. Having brand ambassadors and paying them a lot all those is nonsense. Its just to let them know about the product whether they buy it or not its up to their choice.
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Tiruman said: (Sat, Feb 23, 2013 02:57:13 PM)

According to my point Advertisement is not waste of resources. Because without telling to the people how they can know about the product. Today in every bodies home there is a TV. Daily they will watch the TV. By giving these advertisements they may get idea about product. "ya, I think this is the one of the alternative solution for my problem" like that they may think. Who knows?
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Aarti Verma said: (Fri, Feb 22, 2013 04:21:15 PM)

Hi friends. I am completely disagree that Advertisement is a waste of resources because advertisement is a main media for a company to introduce their product in a market and without advertisement people cannot get information's about any product that how many products are available in market and what are the benefits for using it. It creates awareness in customer mind. So, Advertisement is not a wastage of resources. Thank You.
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Vijay Prakash Tiwari said: (Mon, Feb 11, 2013 06:42:38 PM)

According to my point of view advertisement is not a wastage of resources because without advertisement product cannot be introduce in market. Advertisement provide information about feature of product to customer and customer attract to purchase the product. THANK YOU.
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Saranya Ms said: (Sat, Feb 9, 2013 10:00:58 AM)

Thanks friends, me too agree with your points that advertisement is not a waste. Through advertisement only we will come to know and identify that particular brand of that product. Now a days there are lot of products in our market, and advertisement is the best way to communicate to the people. It not only helps for brand awareness but also remind and helps in repurchase for the product.
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Priya said: (Sun, Feb 3, 2013 11:09:30 AM)

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Advertising is a Waste of Resources - Group Discussion

Hi as am I MBA student. What I am saying means why manufactures done an adds with celebrities I am totally disagree with if people understood what need in the sense of quality and quantity it more useful but I don't say totally ad is a waste resource use in proper way.
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Swati Sachan said: (Sat, Feb 2, 2013 06:46:38 PM)

Hello friends, I thing advertisement is not a waste of money. Because one get a chance to know about the variety of product through advertisements. & it is a best medium to aware the people. It is just not a selling of products in facts it gives a lot of information which may be educative, inspiring etc. It is true that some companies are telling lies just for selling there products so in this way it is harmful for the persons hearing this information. Overall I want to say that it is not a waste of money. Thank you.
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Aziz said: (Thu, Jan 31, 2013 02:10:34 AM)

In my point of view advertisement is not a waste of money but advertisement expenses should be in limit and also according to product, and company image. And my second point of view is that advertisement divided into two part one is that high level advertisement and second is lower level advertisement than, if company are produce a high quality product than advertisement should be high and if company are produce low quality product than advertisement should be low.
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Shivam said: (Thu, Jan 24, 2013 10:32:22 AM)

I believe that the best way to make people know about "what is what" is advertising. It is not at all a wastage of resource, its utilizing few resources to inform others about the Product. As said Above, when it comes to elections (Politics) everything is waste, whether you advertise or not.
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Raman said: (Sat, Jan 19, 2013 09:41:53 AM)

According to my opinion advertising is not waste of resource. Because if a new product comes in market then how people know that product ? Solution. Just through Communication. Best way for communication is advertisement. If they know about the product then the they use it. Otherwise profit is is minimum. Advertisement is the best way to increase the business.
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Raman said: (Fri, Jan 18, 2013 10:17:50 AM)

According to my opinion advertising is not waste of resource. Because if a new product comes in market then how people know that product ? Solution. Just through Communication. Best way for communication is advertisement. If they know about the product then the they use it. Otherwise profit is is minimum. Advertisement is the best way to increase the business.
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Mayur Somani said: (Mon, Jan 14, 2013 11:48:53 AM)

Hello friends, According to my point of view for selling a product which is manufactured to a good standard level, advertisement is never needed. Every person knows what is right or wrong and the are qualified enough between bad and good things. Advertising a product only means that the product have lessen its ability t be in the market, or it has lost his attraction from the people. For example-The company Honda which manufactures Honda Activa have never produced any sort of advertisement to promote their vehicle, they manufactured the vehicle so well that the sale of the vehicle was so great that it never needed the advertisement. Advertisement make us emotional for the product, for ex-cad bury celebration advertise. Having advertisement for something new in the market like, some place, some workshops, some tuition classes are very worth while. So I conclude by saying that advertising a product lowers its value.
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Ateqaparveen said: (Sun, Jan 6, 2013 01:40:04 PM)

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Advertising is a Waste of Resources - Group Discussion

There are many advantages and disadvantages of advertisements. The first advantage is that it is the process through which consumers are made aware of the products and services available in the market. Secondly, it leads to sales promotion of a company which usually results in increasing the sales volume of the company. Thirdly, there are a number of advertising Medias and channels and it decreases the costs of advertising. Moreover, it can increase the brand positioning in the market and make the brand visible. On the other hand, there are a number of negative impacts of advertising like it can create over-commercialization which can increase frustration in people. Secondly, it can be expensive, if the companies go for expensive media channels. Advertising usually over-emphasize the features of the products or the services. Advertising can also increase competition and it can create advertisement war within competitors. Thanks.
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Ateqaparveen said: (Sun, Jan 6, 2013 01:35:57 PM)

There are many advantages and disadvantages of advertisements. The first advantage is that it is the process through which consumers are made aware of the products and services available in the market. Secondly, it leads to sales promotion of a company which usually results in increasing the sales volume of the company. Thirdly, there are a number of advertising Medias and channels and it decreases the costs of advertising. Moreover, it can increase the brand positioning in the market and make the brand visible. On the other hand, there are a number of negative impacts of advertising like it can create over-commercialization which can increase frustration in people. Secondly, it can be expensive, if the companies go for expensive media channels. Advertising usually over-emphasize the features of the products or the services. Advertising can also increase competition and it can create advertisement war within competitors.
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Bharti Bhushn said: (Fri, Jan 4, 2013 07:38:44 PM)

Hello everybody! In my opinion, advertisements are definitely not a waste of resources. From my personal experience I know that though I change the channel to skip the advertisements, yet I know every single ad and have so many times brought a product just because of the way it is presented in ads, though I would buy it for the second time only when I am satisfied with the quality. Apart from everything that has already been discussed by my fellow-members, how could we underestimate the importance of advertisements when we very well know that the whole TV, newspaper & radio industry will fall into pieces if they will not get revenues from advertisers & not to mention the huge number of people who would be rendered unemployed!
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Smitakhi Mahanta said: (Thu, Jan 3, 2013 10:22:49 AM)

Everything in this world has both positive as well as negative sides. We can never prove that advertising is a waste or a boon. It is nevertheless a debatable topic. Advertisements helps the consumers to know more about the goods and services which they can use for their benefit. But in the same case the advertisements also may make fake promises to its viewers. It is very important for the consumers to check whether the goods or services, be it a commodity or any Government scheme, etc. Are proper and correct in their objectives, before applying for it.
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Aarthi said: (Wed, Jan 2, 2013 03:45:10 PM)

Advertisement is waste of resources. Its is a falls statement, wherever is acting as a main role of product. Advertisement is a mediator between from customer and seller. How can launch to be a new product in market. Advertisement is weapon of product launch. Some advertisement awesome of peoples and children. Advertisement is one only big entertainer for society, because advertisement only sponsoring all kind of programs. So without advertisement, without sales.
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Aniket Jadhav said: (Wed, Dec 12, 2012 03:53:08 PM)

I think advertisement is not just for taking selling befit from your product, it is a direct and easy way of communication between the particular products and the customer. It is a popular and fast way to getting attention and interest for a company or a product form the consumer side. A good and proper advertisement reaches the information about your product to the customer and it also creates a curiosity and excitement in the customer. It is a part of marketing because there is a high competition between the companies and products, in that situation your advertisement helps you to promote your business and getting the financial benefits from your products.
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Nikhil Tyagi said: (Tue, Dec 11, 2012 12:44:21 PM)

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Advertising is a Waste of Resources - Group Discussion

For small scale industries, to have a quality product among their consumer with little promotion at initial, if consumer loves that particular goods or services, than that will be their advertisement forever. Limiting the Advertisement also helps in reducing the expenditure done on product, so reduces cost. But for Big industries, where the production is very high, advertising plays an fastest and best mode to get there consumer quicker.
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Vijayakumar.V said: (Sat, Dec 8, 2012 10:14:04 PM)

Hello friends according to my point of view now way days competition is very high. When we are introduce the new products in market. How the customers are find out our products. Advertisement is one of most important tool for reach the message to the customers. So advertisement is the transporter in between customer and producer. Advertisement is the tool for send the message to the customers.
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A.S.N.Mounika said: (Sat, Dec 1, 2012 08:33:20 PM)

Very good evening friends. I hope advertising is not a waste of resources. Ladies are the people who will mostly buy the market products. As they will mostly be in home they may not know what are the new products in the market. To make them aware of the goods released immediately in market advertising is the best way. In this manner so many members will be benefited like home makers, shopkeepers, people working in advertisements. So advertisements make the whole market and people beneficial.
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Household Waste Advertising ADS Commercial Waste

Tarang N said: (Thu, Nov 29, 2012 08:37:05 PM)

Hi all, I think advertising is always beneficial for the company if it is executed properly. Companies try to give its product or service features through advt. Thus, exploring the beneficial views behind the product. Advertising is one type of communication which allows direct contact between the customer and company/brands. Take the examples of huge giants like Coca-cola, Fevicol, HUL, etc. They use advt. As a mediator to sale their product to the customer from last two decades & are quite successful by doing so. Also, Happydent, Maggi, etc. Have tried to position their brand in the mind of customer through advt. Which increases their sales by 50-60%. Finally, advt. For FMCG sector is a great boon for the company's revenue if the ad is executed properly.
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Lali said: (Mon, Nov 26, 2012 01:26:10 PM)

Hi, according to my point of view advertisement is not wastage of money, we are able to know any product only through advertisement. It provides information of the product. Without advertisement how we are able to know about any product or companies. It also creates aware of many health disorder we are able to know which disease is spread on which locality. Not only this it also gives employment to many people. Many creatives minds are also involved in this.
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Indhiyan said: (Thu, Nov 8, 2012 11:05:55 AM)

Hai guys. I am seeing advertising in my way it is one of the platform to show the product to a worldwide. It says and prove the quality of the product based on their way approaching from the add. Whatever you guys put an money (to add) some related your add, or product add, etc. You finally going to meet huge profit on which you have been given in add.
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Rohit said: (Tue, Nov 6, 2012 09:05:46 PM)

I don't think advertising is a waste of resources as it helps people in buying their daily products and also tells them a better ones. Use of celebs in ads are somewhat like an encouragement for people to buy them.
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Aisha said: (Mon, Nov 5, 2012 12:33:04 PM)

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Advertising is a Waste of Resources - Group Discussion

I don't agree that Advertisement is a waste of resources. As to promote any product in the market it is very necessary to make people aware about it. Until and unless people do not know about the product/service it is a waste for a manufacturer to bring the product in the market. So from my point of view the best way to promote your product or service can be only done through advertisement.
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Siva Kumar said: (Mon, Nov 5, 2012 03:38:16 AM)

Hi. In my point if view I don't think that Advertisements are waste of money. Well, Let me give some examples. If there are no advertisements huge number of people won't get to know about some companies as well as they need to publicize their products (or whatever) to go for sale and needs to increase their productivity by so called ADVERTISING. One need to remember that Advertisements are not only new about some actor/actress (as someone said above) but also opportunities for jobless, creative minds etc.,
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Jitendra said: (Sun, Oct 28, 2012 07:24:03 PM)

I think advertisement good for public because every company try to promote his product through advertisement then if company does this activity then company will provide good quality because company don't want to give low quality product if company give low quality product then it is loss their market because company spread there information. So advertisement is good its aware for public of adopt quality product.
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Sandeep Rawat said: (Sat, Oct 20, 2012 10:52:37 AM)

Advertising is not a waste of Money. Let me explain it by an example. If there is no advertisements in the newspapers then we will get the same newspaper may be 5-10 times the cost which we pay now. A research shows that if soft drink companies stops advertising, the industry will finish in few months because the product category is of such a nature that a recall is necessary every now and then to create a preference.
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Roopa Subramanian said: (Fri, Oct 19, 2012 02:49:04 PM)

Advertisement is one of the most important thing in business because it's also the investment to improve the business and also to create new wants for the product. It attracts the customer so in my point of view advertisement is the good resource for the product publishing.
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Vishwashree Khopade said: (Tue, Oct 16, 2012 07:11:23 PM)

Hi everybody! nice to see so many views regarding the topic. I do agree that advertisements is kind of wastage of resources. Though its essential for launch and success of any product, but the money spent on it is enormous and waste. Because these days, companies try to promote their products using celebs in ads. Not only that people are misguided and lured into using the products which their favorite stars or celebs use. Also there are certain ads which are not to seen by children. They tend to affect their tiny minds. Children are future pillars of a nation, and they are affected by violence in the media. Children, these days are obstinate and ask their parents to provide things what they see in ads. Advertisements must show the quality and originality of the products, should be done in a way that does not affect the social harmony and peace.
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Vinod Siwach said: (Fri, Oct 12, 2012 10:06:06 AM)

Advertising is communication process to reach the people of every locality and it is helpful for the company but the advertisement should not be done with the celebrity because the product price increase and effect the people of middle as well as lower classes. The common man advertise the product if the quality is good ultimately it demand increase.
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Subodh Choudhary said: (Thu, Oct 11, 2012 12:45:51 PM)

Advertisement increase the product sell but all company want to show their product as best at this situation customer has a big problem to choose one of the best product. In my point of view advertisement should have to

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Advertising is a Waste of Resources - Group Discussion

customer has a big problem to choose one of the best product. In my point of view advertisement should have to give some conditions.
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Revati said: (Thu, Oct 11, 2012 09:11:45 AM)

Advertising is good media to introduce product ! this is good for company ! but sometime they miss use of advertising ! they cheat to customer! without advertising they can't do business or customer can't recognize new product !
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V Satish said: (Tue, Oct 9, 2012 11:48:34 PM)

Every company want to launch its product in a market so that their growth of th e company is is increased. So there for advertising is the best source of it because advertising we are not familiar with what new product has came to market. Now a days many product in case of mobile lap top electronic items are coming in market so we are familiar with that only with the help of advertising. So advertising is important.
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Ahsan said: (Fri, Oct 5, 2012 02:49:37 AM)

Advertising always shows a positive result for a company/organization. It creates an awareness of the existence of the company/organization and consequently more and more people tries to join them which results in a better future of both!
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Shruti Gupta said: (Tue, Oct 2, 2012 09:53:16 PM)

According to me advertising is not wastage of money. The main reason behind doing the advertisement is to aware the society about the current market and scenario. What has been change at a particular period of time can be known only through advertisement. For example if any of the disease is being spread in particular locality will be known by the people only through advertisement. Ambhitabh Bacchan has make the aware about the importance about the polio for 0-3 years baby only through advertisement. So it is not a wastage of money.
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Gudia said: (Fri, Sep 28, 2012 09:27:22 PM)

Hello friends. I think advertisement is good and has advantageious. Because without advertisement we are not aware about products for a long time and properly. But the companies always tell a lies and show 100% of their product which is not a good way to promote the product.
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Bhumika said: (Thu, Sep 27, 2012 09:19:51 PM)

Good to see so many points from different peoples but then to I will add that ADVERTISEMENT is not a waste, but we all know that excess of anything is bad, by which one can get irritate and get a bad reviews of a product. Advertising is a back bone of launching any product in this generation but much more matters in which mode advertising is going with. Last not least want to add one more points that advertisement can't hide the quality, yes for a time being but not permanently so the product should always be of good quality.
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Santosh said: (Mon, Sep 24, 2012 07:20:21 PM)

No! advertising is not a waste of resources. It is essential which in sense creates brand awareness. Be it of anyform the contents of the display should be able to reach true personal connection to the client. further classification of advertising should b a healthy one and counterfeits brand should be done away with.
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Chirag Pooniwala said: (Mon, Sep 24, 2012 04:38:32 PM)

There are so many ads around us. Advertisement is not where the company should spend. Instead if the company spend in improving quality of products, then it doesn't require any advertisement.(for example, "Monaco" biscuits)

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Neha said: (Sun, Sep 23, 2012 10:04:41 PM)

Hi friends. From my point of view advertisement not a waste of time because, when we buy only whose product which product we have a good knowledge, that knowledge people have gain help of adds. So am write favor of advertisement.
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Ads said: (Fri, Sep 21, 2012 06:47:06 PM)

Hi friends, I don't think advertisement is a waste of time. When a new product is launched, in order to reach the potential consumers, advertisement is very necessary. Only through an advertisement one gets to know about any product in this world, where each day lots of product is coming to the market. Many good quality product loses its market due to inefficient advertisement strategies. Its a both way communication path between the company and the consumers. Advertisement is only wastage when it is done in an excessive manner and the package becomes more important than the 'thing'. But this type of advertisement is only a show of foolishness on behalf of the company, because consumers could only be fooled only once. They will soon be getting to know the quality of product and the product may lose its market if known to be exaggerating.
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Shamshad Ah said: (Fri, Sep 21, 2012 12:14:58 PM)

Hello sir, Not at all, advertising is promotional tools for each and every companies so because of that they can promote their product into the market and gets benefits out of them. There are some prohibited advertising there and that is not good for consumers. Finally advertising is not waste at all. If any any company wants to promote their product they can easily and consumer will come to know that what are different product available in market and they buys it. In advertisement includes TV, newspaper etc and now a days people utilizes their more time on TV and newspaper so they gets benefits from them and ultimate it goes to companies who invest on advertisement for their products. So at the end advertising is not waste.
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Deep said: (Thu, Sep 13, 2012 03:35:54 PM)

For the development of nation, its people should be active and aware of their surroundings. As advertisements are a way to aware people about the goods and bads of a thing, I say they are not a source of wasting products. When new product comes in market, we get to know about it by advertisements. At marketing point of view, public gets to know about the sales and latest offers through this and undoubtedly, company gets huge benefit. Infact the things used for advertising can be used in a beneficial way. It depends upon the person's view how to use it best.
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Habiba said: (Fri, Aug 31, 2012 02:21:08 AM)

Good evening my dear friends advertisement is not a wastage of resources because advertises make people aware of the latest products, technologies, laws, rights etc and this alerts the people in may ways and people get attracted by these advertisements and they adopt these things n life which is why I can say India is developing /progressing and when it comes to a wastage of resources its the person who decides that how the available resource can be used, its upon the thinking of a person. So advertisements will always have its side effects and with this I would like to wind up here.
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Shabnam Ali said: (Thu, Aug 30, 2012 06:41:54 PM)

Advertising, Media, knowledge, Awareness are all interelated to soceity and social activity. It is to us now, how much has each been prioritised and impleamented. Every sector has a flow of order but its for us to analyse the stage of implentation. If we are pre assuming through different modes, like for finance they are definately cautious about expenditure, like wise in marketing its that they are cautious about brand building and good will.

Advertising for sure is the cream to the company if impleamented at right stage and time but now the question araises. Whats the right stage? this depends on how much the company is into the market atmosphere in regards of its awareness. Nobody cares for quality, quantity and price of the product if demands have exceeded the targets. Because the

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Nobody cares for quality, quantity and price of the product if demands have exceeded the targets. Because the human psychology works supreme to logics of sales and trials. As needs wants and demands are neverending.
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Poonam said: (Tue, Aug 28, 2012 02:36:02 PM)

Hi Friends, According tto my view if we advertise a product in a good manner is not the waste of resources because sometimes we even don't know the name of product but through advertisement we get knowledge about the product. On the other side advertising the products like alcohol, smoking that we know is injurius to health is wastage of resource because some people take it in a positive manner and start to drink and smoke. So advertising is useful or wastage depends upon a person who is giving a advertisement on product.
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Bablu said: (Sat, Aug 25, 2012 06:41:01 PM)

Hi friends according to me advertisement is not waste of resource because in this competitive world if you are not going to present your product in fabulous way people can't leave the product that they are using already, but it is also a good point that if your product not much effective as you show in advertisement it will completely far from the user after one use then here advertisement is waste of resource. So I want to conclude that if a person really want to stay in market longer time win the heart of customer they must have product that is effective as compare to other so advertisement is not waste of resource is dominating.
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Saran Raj said: (Tue, Aug 21, 2012 07:06:49 PM)

Hi guys according to me advertising plays a major role for Purchasing new products. Most of us are not aware of technology developments. In that case advertising helps to know the quality and features of the product, technology development. For Ex. When we advertise a product, if user get satisfied with the product. Then the product will be sold huge. So main thing is that advertising alone won't help to sell products in large, Quality is also an important thing behind advertisement. Quality speaks about the product, where us advertising helps to speak about the Quality Product. I conclude that quality as well as advertising both are important to get success in the present Situation.
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Tiya Chopra said: (Sun, Aug 19, 2012 03:56:44 PM)

As every coin has two faces I too have two different views for the given topic with a strong conclusion. Yes ofcourse advertising is a waste of resources in case where the products are really dull and bad in that case if too much investment is done on the advertisement then obviously it would be a wastage of resources because public and ordinary people have sense they are not blind if the product would be good then they automatically advertise it among themselves. According to me, the money which has to be given to the advertisement should be expanded over the product to enrich its quality.
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Mousumi said: (Sun, Aug 12, 2012 11:58:51 AM)

Hello everyone, According to me, advertisement is not necessary at all times. If a product is launched, but people are unaware about it, then the company must advertise it so that the people may come to know about the benefits of using the product. But once the product has gained a lot from the customers, it need not to be advertised as, if people really like the product, they will continue using it, else, they won't even if you continue advertising. If a product is extremely beneficial, people will automatically advertise among themselves. Thus, publicity of a product will happen by its own.
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Mukesh said: (Sun, Aug 12, 2012 05:48:22 AM)

Hello friends! Advertising is the primary key of any company to show their products in market. The companies may spend lots of money in advertisement and its a way to know about the product for us. For example - If we are going to sell some products using online websites such as, olx.in, ebay.com etc then we have to advertise the website in TV channels, popular websites, FM radio's, and provide links. But to spend a lot of money is not good for advertisement, companies should make a satisfaction with customers regarding their product quality & features. It will definitely beneficial for companies and customers. Because for companies, customers satisfaction is very necessary to launch new products successfully in market.

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Advertising is a Waste of Resources - Group Discussion

Jeevan said: (Thu, Aug 9, 2012 06:08:35 PM)

According to me advertising is not a waste of resources, because with out advertising a product the consumer won't get the information regarding a particular product. And in the present competitive world it is essential for the producer to give information to the consumer about his product. The outcome of an advertisement depends upon how the producer will advertise.
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Adrian said: (Thu, Aug 9, 2012 11:32:37 AM)

The advertisement to tell the quality, quantity and price of the such a product. The advertisement can be use the relationship to producer to consumer in good relation. The advertisement is help to company to develop the sales in their product. It's can be connect the people.
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Monica said: (Wed, Aug 8, 2012 04:20:16 PM)

Nothing can go waste if it is utilized in proper manner. Advertisement is a part of business for a company to sell their products and make people aware of it. Not always it is about celebrities with their brands but it also comes for medical and also for education. So I think its not waste but a part of business and economy.
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Vivek Bhavsar said: (Tue, Aug 7, 2012 10:06:17 PM)

Hi Friends, Advertisement genuinely help to bridging the gap between the end consumer and the company efforts. But it would go waste when company endorse with the celebrity, which has so far no use of that like Preity Zinta with Liril Soap in her pick period, Shahrukh Khan with Lux. In these cases, ultimately customer has to loose the pocket. Rather than this company should focus on PR or Viral Marketing Strategy or Brand Activation like Colgate Yearly Dental Check-up Camp, through which they will get genuine customer with pinch of loyalty. So according to me an advertisement is not wastage of resources if you done it in a proper manner.
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Ark said: (Tue, Aug 7, 2012 12:08:53 PM)

Hi friends. In my opinion the guideline for deciding whether an advertisement is a wastage of resources or not is the way it is picturized. Advertisements are actually required. Without advertisement the people may not be able to know about the new products in the market. But they must be designed such that it conveys the right information in the right amount. Now a days the advertisements are picturized in such a way that initially on seeing it we are not even able to understand for which product the advertisement is made. This is the reason why people are getting irritated whey they see advertisement.
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Shridhar said: (Sun, Aug 5, 2012 11:16:45 PM)

Hello friends, I think advertisement makes a relation between producer and consumer. Advertisement gives the information about the product according that the consumer reacts. In this modern market advertisement shows a very important role for selling the product but some companies are saying lies about the product to improve their sales this is the main disadvantage.
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Smita said: (Sat, Aug 4, 2012 11:18:04 AM)

I feel advertisements are one way of informing people about their product. This can be done through television, radio, newspaper, etc into which people regularly involved as they get time. Through advertisements companies introduce specialty about there product to public. This makes the way easy for public to purchase the product for which they were longing for, which makes customers as well as company happy.
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Arjana said: (Fri, Aug 3, 2012 04:11:58 PM)

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Advertising is a Waste of Resources - Group Discussion

Hai friends !. In my point of view advertisement a product is worthy for the customers. Customers may know the different products if the advertisement is good enough. It creates some knowledge of using the products by the customer. It attracts the customers to buy the products. Thus by advertising a product customer become more familiar with the product. It increases the business line.
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Sreeharsha G S said: (Sat, Jul 28, 2012 04:35:14 PM)

According to me, the valid advertisement of a product is important. Because in advertisements, the function of the product will be shown. But when the customers buy that product, they will come to know that the advertisement which was shown was bogus. Because the product fails to perform that function to that extent as shown in the advertisement. The main purpose of the advertisement is to win the heart of the customers. Because "CUSTOMER IS THE KING". If the customer is satisfied then the company will going to hit the market like anything.
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Jyoti Gupta said: (Sun, Jul 22, 2012 08:42:33 PM)

Hello friends. Some people think that it is good and some people think that it is not good. But according to me it is good because if they will not show advertisement how we will know about any product. Advertisement plays important role in connecting to people. But such companies tells lie about the product to improve their sales it is not good if we will use then anything can be wrong. For the advertisement they take celebrities. And we see after that definitely we buy. A coin has two face one of head and another is tale. Advertisement has also advantage and disadvantage.
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Alex said: (Wed, Jul 18, 2012 08:01:05 PM)

Hi friends in my point of view advertisement is a good way to promote any product. With the help of advertisement only it will be easily kn owned to the every citizen. But in present scenario more probably what they show about their product through advertisement is not trust worthy. And creativity which is used in advertisements is really impressive one. What I wanna conclude is advertisement is necessary for promoting a product.
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J.Vinoth said: (Tue, Jul 17, 2012 03:57:05 PM)

Advertising is a waste of resources, many people are say like this via advertise only we know the quality of product. Is it cent % correct, no. Because each and every company advertised their products are best one, bye it, you feel good. Then how people will understood which one is best, get it and use it then only known its quality. Advertising is necessary one, but the companies gives more importance to the advertisement of the product, but not the quality of product. Just tell the usage of product that is enough. If the product is too quality people will surely get it. So give more importance to the quality of product. Do not spend much amount for advertising and do not blame people.
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Tanvi said: (Sat, Jul 14, 2012 10:38:59 PM)

In my opinion advertisement is not a a wastage of resources at all. As a consumer, I will get to know about new and better products in the market only by advertisements. But spending large amount of resources to advertise a product would obviously increase the price and indirectly affect the consumer. So advertisement should be done without spending large amount of resources.
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Virkam said: (Tue, Jul 10, 2012 10:48:35 PM)

Advertisement is really important now a day. There are thousands of products in the market. By advertisement one can tell about one's product to a large mass in a short time. People get attracted towards a product if the advertisement is done properly specially kids. As we know now a day people are quite aware about the products. So now its not easy to make people fool by false advertisement. However if you are launching any new product in market, you must have show it to people and that is only possible by advertisement.
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Sri Krishna said: (Mon, Jul 9, 2012 04:26:24 PM)

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Advertising is a Waste of Resources - Group Discussion

No, I don't agree that advertisement is the waste of resource. If a company made a good product and don't know to any one then how will the consumers get to know of it? For that Advertisements are the best and direct way to promote the products into public. To familiar with the new products and their usage, the changes in the existing products should be known to people. Choosing the product is dependent on them. But making them aware of any product is responsibility of that company. At the same time the adds should not consume more and more money. It should be limited. Once up on a time there was a company (don't want to mention the name) with great quality and great featured products. But it had a rule that people should not advertise either through media or printing media. It should be done by people who are the agents. The product was recognized by fewer of the people. Although it has the ability to be the No.1 company in the world, But remained hidden. As the time goes it realized that importance of adds. So, they started using the media for marketing their products and became the most popular company. Advertising is as important as the product making. Unless advertisement is there the product would never used by us although it has more quality with low cost. I conclude that Every company should need advertisements to make their profits and cope up with the competition.
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Abbu said: (Sat, Jun 30, 2012 12:06:55 AM)

Hi everyone! I think advertisement is neither to good nor to bad. It's depend on the way of advertisement.Let me try to make understand.The more cost will increase in advertisement the more quality will be decrease.Because firm will not to want carry loss. So firm will be manage;It can be possible only through reduction the quality of product.In this case advertisement is bad for both firm and customer. So finaly a good way of Advertising is always good.
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Siva Kumar said: (Thu, Jun 28, 2012 09:04:08 AM)

No, I didn't agree with the statement because we don't know the product which is recently marketed without the advertisement. If we want to know the product we need advertisement. So it is not the waste of money, It is selling the products to the people. But we don't spend too much money for the advertising. If it happens it said to be "Waste of money".
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Tina said: (Mon, Jun 25, 2012 11:40:29 AM)

Hi Friends, I think when we are introducing a new product into market advertisement is needed to tell features of our product. If we want to establish a new party advertisement is needed to tell people about out objectives. So I think advertisement is to create an idea about a new thing, but now a days so many companies, institutes, and parties are using this advertisement as tool to make them to be superior. So I feel Advertisement is really wasting so much money because we can create an idea by spending less amount of money.
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Shankar said: (Mon, Jun 25, 2012 10:31:29 AM)

Hai friends my opinion on advertisements is, In these days advertisements plays important role in connecting consumers with the product. They gives information about the product and suggest the consumer whether it is useful or not. The various forms of advertisements includes News papers, Televisions, Radios, Internet, Mobile SMS, and magazines etc. Through these medias firms can tell about their product like cost, functioning, and usage etc. In order to make the consumer buy their product. Advertisements also gives information regarding to jobs and opportunities. So they are the main mediators between consumer and producer in these days.
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