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Green Cardomom Unicorn Gallery Other crafts While there are now a number of dedicated websites for crafts and art originating in the Indus valley region, few and indeed none seem to have a strong branding apart from the type of product they promote or offer on retail. Indusite intends to strengthen its branding by having a fairly specific mission from its inception the encouragement of contemporary and avant garde wor! and its underpinning with a strong theoretical framewor! " that is, developing a discourse about what it means to be a craftsperson or artist from that area, given that a significant number of artists e#perience dislocation and displacement, and that the crafts too are under threat from globalisation or neglect. $his will be accomplished operationally in the business aims, and to be e#act, in the %strapline that states clearly the type of product on offer.