SPBM Group (presentation topic/s)

Group 1 Rashika Gupta Chirag Jain Presentation on Private Label Brands Abhijit Tripathi with a focus on a particular category (visit a supermarket/ hypermarket of your choice and discuss with the store manager). How can major brands counter store brands? Group 2 Shaiva Shah Hardik Joshi Ajay Sharma Analyze IMC strategy of a brand of your Dhireendra Mishra choice with focus on a specific medium (you may focus on social media or new media). Suggest an appropriate IMC strategy for your chosen e based on IMC criteria (you can discuss with industry experts) Group 3 Zamir Khan Vishal Bhatt Celebrity endorsement study for a brand Umang Chavda of your choice (substantiate your study with a small survey of 30 respondents) Group 4 Nikita Pandya Nandan Patle Brand tracking survey of a brand of your Bhanu Pratap choice (small sample of 30 respondents) and presentation of findings. Please refer branding brief 8-2 highlighting example of McDonalds (page 328-330). Group 5 Kamlesh Soniwal Vikram Kannad Conduct a focus group using faculties/ Nemish Viramgama students as participants, to gain insights towards Xcellon where they are currently studying. Present your findings and discuss implications for Xcellons marketing strategy (group of at least 10 people) Group 6 Pintu Maharana Sharmil Mehta Use brand-product matrix (brand Hitesh Bambaniya hierarchy) and brand portfolio to study the branding strategy for a brand of your choice. How will you improve the branding strategy for the chosen brand ( consult industry experts)