MICE Tourism in India India, A Hot MICE Destination For Meetings, Incentives, Conferences and Exhibiti ons MICE-

the new form of business tourism is the fastest growing section of the Int ernational tourism market. It caters to various forms of business meetings, Inte rnational conferences and conventions, events and exhibitions and is slowly but steadily capturing every big hotelier's attention. Being a hot favourite tourist destination, India is also very much into the business. After the hot-spots lik e Hong Kong, Malaysia and Dubai, India is fast gaining its pace in the competiti on to become an ideal MICE destination. With the advanced technology and facilit ies, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far. MICE tourism is the new buzzword in the international tourist market and relates to various busi ness groups and individual travelers. The importance of the MICE industry lies in the fact that it converts the annual business meetings and conferences into a glamorous and enjoyable event for the delegates and attendants. Be it a meeting to bring people together either from w ithin one company or from a broader spectrum or an international conference of 1 00 delegates or product launch party or exhibition, MICE tourism finds itself be ing inevitable in all the occasions. To grow the business tourism in India, the country boasts of some world-class convention centres. The Ashok, New Delhi; Hyd erabad International Convention Centre, Hyderabad; Le Meridien, Cochin are forer unner in the Indian MICE tourism facilitating both domestic and International le vel of business meetings and conferences. Major MICE Destinations in India Hyderabad Delhi Cochin Noida Chennai Agra