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  • 10 Targeting

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    Vivek Yadav
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    This document outlines a targeting strategy for UltraSmart that includes four zones - North, South, West, and East. It identifies rural households with unemployed women and low incomes as the targeted segment, while urban households with employed women and high incomes are considered the non-targeted segment. The targeting also separates households into three tiers based on income levels.

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    10.Targeting

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    10.Targeting

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    This document outlines a targeting strategy for UltraSmart that includes four zones - North, South, West, and East. It identifies rural households with unemployed women and low incomes as the targeted segment, while urban households with employed women and high incomes are considered the non-targeted segment. The targeting also separates households into three tiers based on income levels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    10 Targeting

    Uploaded by

    Vivek Yadav
    This document outlines a targeting strategy for UltraSmart that includes four zones - North, South, West, and East. It identifies rural households with unemployed women and low incomes as the targeted segment, while urban households with employed women and high incomes are considered the non-targeted segment. The targeting also separates households into three tiers based on income levels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    IN"I#

    North Zone

    South Zone

    West Zone Zone

    East

    Targeted segment Rural Non-targeted segment Urban

    Tier-I ii

    Tier-II

    Tier-III

    Households with women unemployed Households with women employed income

    Households with low income Households with high Households with High income

    E isting User !otential User

    Targeting for UltraSmart

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