BI THIT K TH NGHIM CM QUAN

PHP TH TAM GIC

1. Php th Tam gic
2.1Mc ch:
Php th Tam gic cho php xc nh liu hai sn phm
c khc nhau hay khng nhng khng ch r khc nhau c
tnh no. Php th ny thch hp trong tnh hung Cng ty
mun a mt sn phm mi ra th trng v mun kim tra
xem sn phm c ging vi mt sn phm hin c ca Cng
ty ang c tiu th rng ri trn th trng hay khng.
V a ra quyt nh cho cng ty c nn sn xut theo phng
n mi hay khng.
2.2 Tnh hung thc t cn s dng php th
Mt cng ty sn xut snack ang nghin cu thay i mt loi
nguyn liu khc (gim bt gi thnh) nhng khng mun
ngi tiu dng nhn ra. Cho nn b phn cm quan tin
hnh mt bui cm quan gia hai dng sn phm, ngi th l
ngi tiu dng, khng cn qua hun luyn.
1.3 Nguyn liu
Bnh snack
1.4 Ngi th
Ngi bnh thng, khng cn qua hun luyn.
1.5 Phng php
24 ngi th (chia 2 t, ty theo iu kin phng th
nghim).

1.5.1
Chun b mu v dng c khc
Kch thc v hnh thc trnh by
-1 da s cha 2 ming snack
- 24 ngi=144 ming snack
-1 gi snack ?g ?g ming
-Nhit th: nhit thng
a) Dng c
- 36 ci a
- 12 ly nc thanh v
- 24 khn giy
- 72 giy stick
- 4 khn trng tri bn
- 1 da ng mu tha,
- 1 ti rc
- 12 bt bi.
-S phiu hng dn:12
-S phiu tr li:24
1.5.2
iu kin phng th nghim (trong iu kin
thc t)
1.5.3
M ha mu trt t trnh by mu
(S c 2 ln thc hin vi trt t trnh by mu nh nhau)

M s ngi
th
01
02
03
04
05
06
07
08
09
010
011
012

Trt t trnh
M ha mu
by mu
B-B-A
205-935-129
B-A-B
582-215-391
A-B-B
870-728-869
A-A-B
632-803-470
A-B-A
375-839-930
B-A-A
320-983-471
B-A-A
957-178-762
A-B-B
614-241-286
A-B-A
692-183-271
B-B-A
182-324-129
A-A-B
408-693-341
B-A-B
935-426-739
Phiu hng dn

PHIU HNG DN
Xin vui lng thanh v1.5.4
bng nc lc trc khi th mu. Mt
b mu gm 3 da ng bnh snack s c gii thiu vi
Anh/Ch.
Anh/Ch hy nm th mu theo th t t tri sang phi v
cho bit mu khc hai mu cn li.
Anh/Ch hy tr li bng cch GHI vo ch trng tng ng
trong phiu tr li.
Hy a ra cu tr li cho mi trng hp, ngay c khi bn
khng chc chn.
Ch : Khng th li mu trc nu th n mu th
hai. Gi cc ln nm mu khng s dng nc thanh v.
Xin cm n!

1.5.5

Phiu tr li

PHIU TR LI
M s ngi th: ...........................

Ngy: .....................

Mu khc hai mu cn li l: .....................................

1.5.6 Cch tin hnh th nghim:

- Chun b y dng c, mu,dn phiu hng dn trn
v tr th mu.
- Mi ngi th vo phng th.
- Ngi hng dn s hng dn ngi th cch thc tin
hnh cm quan.
- Phc v mu v pht phiu tr li.
- Sau tin hnh thu mu v phiu tr li ( cn kim tra
k phiu tr li trc khi thu ).
- Dn dp sch s khu vc th mu.
1.6 Kt qu:
Tng s cu tr li:
S cu tr li ng:
S cu tr li sai:
1.7 X l s liu:
Kt lun:

2.Php th 2-3
2.1.Mc ch:
L php th xc nh s khc nhau mt cch tng th
gia 2 sn phm m khng quan tm n vic chng
khc nhau u.
2.2.Tnh hung thc t cn s dng php th:
Mt cng ty nghin cu thay i ch chin ca mt
loi snack, ngi ta mun kim tra ngi th c nhn
ra s khc bit gia mu th nghim vi mu kim
chng hay khng?
2.3.Nguyn liu: bi
Bnh snack.
2.4.Ngi th:
Ngi bnh thng khng qua hun luyn.Cn 24
ngi th cho php th ny.7
2.5.Phng php:
24 ngi th, cn 72 a, 24 ly nc thanh v, 72 giy
stick, 4 ming khn trng, ti ng mu tha, ti rc.
iu kin phng th nghim:
+ Khu chun b mu nm gc khut trnh
ngi th nhn thy.
+ Khu th mu c tri khn trng, m bo
cc iu kin nh sng nhit .
M ha mu v trt t trnh by mu:
Tin hnh 6 ln th cm quan, mi ln 4 ngi th.

Ln 1:
M s ngi th

Trt t trnh by mu

M ha mu

01

R(A) AB

463- 389

02

R(A) BA

662- 205

03

R(B) AB

941- 756

04

R(B) BA

619-417

Ln 2:
M s ngi th

Trt t trnh by mu

M ha mu

05

R(A) AB

149- 219

06

R(A) BA

326- 820

07

R(B) AB

783- 157

08

R(B) BA

670- 754

Ln 3:
M s ngi th

Trt t trnh by mu

M ha mu

09

R(A) AB

357- 318

10

R(A) BA

403- 479

11

R(B) AB

534-472

12

R(B) BA

312- 614

Vi cc ln 4,5,6 ta lp li trt t nh cc ln 1,2,3.

2.6.Phiu hng dn.
Xin vui lng thanh v trc khi th mu. Mt b mu gm
3 mu bnh snack s ng thi c gii thiu vi Anh/Ch.
Anh/Ch hy nm th mu ngoi cng bn tri (R) l mu
chun, nm t tri sang phi v cho bit 2 mu cn li, mu no
ging vi mu chun.
nh du cu tr li ca bn vo v tr thch hp
Hy a ra cu tr li cho mi trng hp, ngay c khi bn
khng chc chn.
2.7.Phiu tr li.
M s ngi th:
Ngy th:.
Mu ging vi mu chun l:..
*Cch tin hnh th nghim:
- Chun b y dng c, mu,dn phiu hng dn trn
v tr th mu.
- Mi ngi th vo phng th.
- Ngi hng dn s hng dn ngi th cch thc tin
hnh cm quan.
- Phc v mu v pht phiu tr li.
- Sau tin hnh thu mu v phiu tr li ( cn kim tra
k phiu tr li trc khi thu ).
- Dn dp sch s khu vc th mu.
1.8.Kt qu:
Tng s cu tr li:
S cu tr li ng:

S cu tr li sai:
1.9. X l s liu: tra bng
Kt lun:
..