BO CO KT QU HOT NG KINH DOANH VN PHNG I DIN DKNEC SI GN

Nm 2013

NI DUNG TRNH BY

Tm tt kt qu HKD Phn tch kt qu HKD

Gii php v Kin ngh

Kt lun

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TM TT KT QU HKD
Ni dung
1. S lng khch hng 2. S lng bo gi c yu cu 3. S lng bo gi hon thnh 4. Tng s tin bo gi 5. S lng t hng 6. Tng s tin t hng

K hoch

Thc t
~65

Chnh lch

Ghi ch

~195
~180 ~35.000.000.000 15 ~388.611.795

7. Nhng mt hng Danfoss (Bin tn, Van, MBS), Schneider, Siemens (PLC, Module), Grundfos, c yu cu nhiu Rockwell, Moeller 8. Nhng mt hng c yu cu t Omron, ABB, Cummins, Azbil, Hager, Banner
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PHN TCH KT QU HKD

IM MNH 1. Cng ty c thng hiu mnh 2. C nhiu khch hng d n ti Si Gn IM YU 1. Cha c kho hng c sn a dng SP, gi bn cha tt 2. Nhn vin cn thiu kinh nghim, kin thc chuyn ngnh 3. Thiu ch ng v kh nng quyt nh 4. S h tr t Hng cho VP cn chm 5. S phi hp vi Tr s cn nhiu kh S W khn

O T THCH THC C HI 1. Kh nng thm nhp th trng ca 1. Nhiu Cng ty ph sn, gii th nn to nhiu i th vi mt hng c sn v dch th trng khch hng mi v ti a: Tn Hoa, Quc Vit, Ton 2. Th trng rng ln, nhiu i tng Din, Tin Pht, Esaco, K thut min khch hng nam 2. i th cnh tranh vi SP thay th tt 3. Khng phi th trng hot ng chnh
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GII PHP V KIN NGH

Nhn vin VP cn hc hi thm v sn phm, lnh vc chuyn ngnh. Cn to iu kin cho nhn vin VP tham gia cc t tp hun ca Hng. Cn c chuyn vin k thut phn cng, phn mm cng tham gia kho st ti cc cng trnh, d n to mi quan h vi khch hng d n c sn ca Cng ty v to quan h, s tin tng i vi cc khch hng mi nh THP, Colgate Pamolive Cn lp kho hng c sn vi nhng a dng sn phm. Cn y mnh Marketing, tip xc vi khch hng v c chnh sch bn hng, chit khu c th.

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KT LUN
DKNEC CORP l mt Cng ty c thng hiu mnh trn th trng T ng ha Vit Nam. Nhng VP DKNEC Si Gn cn non tr, nhn vin VP cn thiu kinh nghim, thiu kin thc, hng c sn khng cnh tranh vi cc i th khc nh Tn Hoa, Quc Vit, Ton Din, Tin Pht, K thut Min Nam cng nh th trng hot ng khng phi th trng chnh ng k vi Hng, s phn th trng v mt hng ca Hng Nn thi gian qua VP cn nhiu kh khn, mc d c nhiu bo gi nhng s lng t hng thp. Cn xem xt nghin cu nhng gii php nu trn v nhng gii php khc pht trin VP trong thi gian ti.

2014 DKNEC CORP. All rights reserved.

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LI CM N

2014 DKNEC CORP. All rights reserved.

www.dknec.com.vn