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GII THIU

Gn mi nm tr li y, cng vi s pht trin vt bc ca my vi tnh v Internet, cuc sng con ngi ngy cng tin ch v s ha hn. Tt c cc giao dch, thng tin lin lc dng nh u c th thc hin d dng, gin tip, tit kim chi ph v thi gian thng qua Internet. Cng chnh t s gia tng ng k s lng ngi bit n Internet, hnh thnh nn mt th trng online y tim nng. V iu thc y vic pht trin mua bn hng qua mng hay cn gi l thng mi in t (TMT). i vi mt t nc tp trung nhiu doanh nghip va v nh nh Vit Nam, vic pht trin ca TMT l iu tt yu. Bi v y l ni din ra cuc mua bn trc tuyn, hot ng 24/24 rt thun li cho vic t hng v tm hiu thng tin m li gip doanh nghip tit kim c chi ph. TMT khng ch l ni mua bn, cung cp thng tin nhng sn phm hu hnh, m n cn l cng c hu ch pht trin trng by v mua bn dch v v hnh. ng thi cng vi nhng li th cng ngh thng tin mang li th s pht trin ca n cng ko dn khong cch gia ngi vi ngi. Hin nay, rm r trn cc din n l nhng bi vit, nhng trn tr bn khon ca nhng con ngi cht nhn thy cuc sng hin i tht nht nho, v v. Cc mi quan h gia nh, bn b, tnh yu dng nh tr nn kh cng v ngha v, phi chng cuc sng s ha v tnh khin chng ta lm mt i tnh cht thing ling ca tnh cm con ngi. Bi c mi tp trung vo cng vic m i khi chng ta b qun nhng bui hp mt gia nh, bn b v qun by t tnh cm vi nhng ngi m ta yu thng. Nhng chia s ny cho chng ta thy, cn phi lm mt ci g thp la li nhng mi quan h, ci thin cuc sng ny cng tr nn tt p hn, c ngha hn. Xut pht t nhng nguyn nhn trn, nhm chng ti quyt nh thc hin d n thng mi in t vi nh xy dng mt website chuyn cung cp dch v t chc party l mt mn qu bt ng y ngha, l cu ni gip mi ngi d dng by t tnh cm ca mnh vi ngi thn yu.

Chng 1: XY DNG K HOCH KINH DOANH CHO D N TRANG WEB WWW.HOTPARTY.VN


1.1 tng kinh doanh Khi cuc sng cn cha qu bn rn, cha qu nhiu th bn tm ngoi gia nh, tnh yu v nhng mi quan h gn gi..th con ngi cn nhiu iu kin t mnh t chc nhng hot ng k trn. Khi th ch cn ba n gia nh, mt bui hn ni qun n, caf vi nhc, hoa, nn v nhng ngi tham gia l qu . Th nhng vi cuc sng chy ua vi thi gian, chy ua vi cng ngh v ngy cng thiu s tinh t v su sc hin nay th nhng iu n gin li dng nh tr nn kh khn hn. Sng 6h dy, ra khi nh i hc. Ti 19h i lm thm, 22h v n nh, vo phng ring hc bi, ngh ngi. y l lch trnh 24h/7 ngy ca cc bn tr hin nay. S cnh tranh, tnh chuyn nghip trong cng vic ca cuc sng nng ng ngy cng cao. T , quan nim sng, c bit l quan nim v gia nh ca ngi tr, cng c nhng thay i ng k. Trong suy ngh ca nhiu ngi, gia nh lun c v tr quan trng. Nhng cng vic li c u tin hng u. Thm vo , s chnh lch, khc bit v quan im, li sng gia 2-3 th h khin mt b phn khng nh 8X, 9X kh tm c s ng cm trong gia nh. iu ny khin h ngy cng khp kn hn vi gia nh v v hnh chung to cho h v gia nh mt khong cch khng th ha hp c. Ngoi ra, gia nhng cp v chng, ngi thn trong mt gia nh trong i sng hin i ngy nay cng tr nn cng nhc v ngha v. Nhng yu thng, nhng chm sc dng nh c vt cht ha. Do qu bn rn v cng vic, nn hu nh h khng cn thi gian th hin tnh cm t gc su trong lng, chnh iu ny v hnh chung cng to nn khong cch ngy cng xa gia nhng con ngi sng chung mt nh nhng t lu khng chung mt mi nh. Theo thng k gn y nht ca B Vn ha Thng tin, khong 60% nhng bi vit, nhng chia s trn cc din n, blog, mng x hi u cp n vn li sng thc 2

dng hin ti v mong mun c lm mt iu g ko gn khong cch vi nhng ngi thn yu. Xut pht t nhng l do trn, hotparty ra i, t nhng bn tr vi lng nhit huyt, sc sng to v quan trng l tri tim yu thng lun mong mun mang n cho khch hng nhng iu kin tt nht th hin tnh cm ca mnh vi ngi m h yu thng thng qua nhng mn qu c bit mn qu party. 1.2 Mc ch kinh doanh 1.2.1 Tr thnh cu ni trao nhng yu thng ca khch hng n ngi thn thng qua vic t chc mn qu party vi tng mi l, c o nhng khng km phn ngha. To nn mt cng ng x hi mi l ni mi ngi c th vun p cho i sng tinh thn, chia s tnh cm, giao lu, kt bngip kt ni nhng tri tim vi nhau. 1.2.2 Tr thnh trang web quen thuc, tin cy vi nhng khch hng mun trao yu thng n ngi thn theo mt cch c bit thng qua nm gi dch v chnh: 1.2.3 Mang li li nhun cho trang web t cc ngun: Khch hng Qung co

1.3 K hoch kinh doanh 1.3.1 Nghin cu th trng hin thc ha tng, vic u tin khng km phn quan trng l tm hiu th trng mc tiu, mi trng kinh doanh. V sau y l kt qu ca qu trnh iu tra kho st. 1.3.1.1 Kt qu nghin cu

Gii tnh:

Gii tnh

N Nam

Nam: 57% tui:

N: 43%

tui

Di 20 tui 20 - 30 30 - 40 Trn 40

Di 20 tui: 25% T 30-40 tui: 14% 4

T 20-30 tui : 56% Trn 40 tui : 5%

Thi gian s dng internet trong 1 ngy

Thi gian s dng internet trong mt ngy

Di 1 gi 1 - 2 gi 2 - 3 gi Trn 3 gi

Di 1 gi T 2-3 gi

: 11% : 32%

T 1-2 gi : 37% Trn 3 gi : 20%

Mc ch ca vic s dng internet

Mc ch s dng internet

c bo Tm kim thng tin Gii tr Khc

c bo : 13% Gii tr : 53% 5

Tm kim thng tin : 26% Khc: 8%

L do s dng dch v mua hng trn mng

L do mua hng trn internet

Gi r Tin li, tit kim thi gian Mt hng a dng Khc

Gi r : 21% Mt hng a dng: 26% Cc loi hnh mini events

Tin li, tit kim thi gian : 47% Khc : 6%

Cc loi hnh mini events


Sinh nht t tnh D ngoi, hp nhm Khc

17%

4%

21%

58%

Sinh nht : 58% D ngoi : 17% 6

T tnh : 21% Khc : 4%

Chi ph t chc 1 mini events

Chi ph t chc 1 mini events


Di 300.000 300.000 - 600.000 600.000 - 1.000.000 Trn 1.000.000

15%

3%

48% 34%

Di 300.000

:3%

T 300.000-600.000 : 48% Trn 1.000.000: 15%

T 600.000-1.000.000 : 34%

1.3.1.2

Phn tch kt qu nghin cu

Sau khi tng hp kt qu nghin cu chng ti rt ra mt s kt lun nh sau: Internet ang ngy cng ph bin v ng mt vai tr rt quan trng trong cuc sng ca chng ta . Nh c internet m chng ta c th rt ngn c thi gian trong vic tm kim v cp nht thng tin Hnh thc bn hng trn mng ang ngy cng c nhiu ngi quan tm bi n khng nhng mang n cho ngi mua s tin li m cn gip cho chng ta c th c nhiu s la chn v gi c v mu m. Hin nay trn th trng c nhiu cng ty t chc s kin nhng nhng s kin m h quan tm n thng l nhng s kin ln, nhng tour du lch hay cc bui tic ln, ng ngi tham giacn lnh vc t chc nhng s kin nh, t ngi tham gia dng nh ang cn b b ng. 7

Phn ln cc i tng c hi u cm thy hng th vi mt website t chc nhng mini events (a phn l nam). L do c a ra bao gm: a) y l mt loi hnh kinh doanh kh l ; b) cng vic ngy cng nhiu, hu nh h khng c nhiu thi gian rnh ri ; c) cc bn nam th thng khng c nhiu tng trong lnh vc ny Thng qua vic nghin cu chng ti cng tm hiu c mc gi ph bin nht (t 300.000 n 10.000.00). Thng qua gip cho chng ti c th thit k c nhng tng v cc mini events cng nh d tnh c kinh ph v mc gi thch hp. 1.3.2 Phn tch i th cnh tranh Ngy nay, s lng cc nh cung cp dch v t chc s kin tuy nhiu nhng khng dnh cho cc hot ng gia nh, bn b, ngi thn v nhng ngi yu nhau. Nhng iu cng khng c ngha l khng c ai nhn ra phn khc th trng ny. Nhng dch v t chc sinh nht, tic gia nh, cu hn, Ging sinh, l Tt v ang c nhng n v cung cp dch v c th v i vo hot ng vi mc nh gi tng i cao. Khi quyt nh la chn lnh vc hot ng v nhng loi hnh dch v cung cp, HotParty.vn cng nghin cu cc i th cnh tranh v phn tch cc im yu, im mnh v cng a ra nhng nhn xt tng quan nht, da vo HotParty.vn c th rt kinh nghim v hon thin hn nh hng pht trin trc mt cng nh lu di. Vic phn tch i th cnh tranh ca Hotparty.vn cng da vo hai mng chnh: i th cnh tranh online v i th cnh tranh offline. i th cnh tranh online Cc i th cnh tranh online ca HotParty.vn c th k n l : Sinhnhat.vn: phn khc th trng tic sinh nht, l i th chnh v c nh gi rt cao. Partyforkid.com: cng phn khc th trng tic sinh nht. vn.360plus.yahoo.com/gpm.group (GPM Group) : tng hp nhiu phn khc. Cc i th cnh tranh s c phn tch da trn cc tiu ch sau: Web traffic: tiu ch ny s nh gi theo 2 thng s l Reach (% lng ngi truy cp website trong thi gian xc nh) v Pageviews (% s trang c ngi dng Internet 8

truy cp), ngoi ra cn xt thm ch s pageviews/ user ( bnh qun mt ngi s xem bao nhiu trang trong website) v s website c link ca trang web nhng vo cho vic marketing, PR, E- marketing Giao din: c trc quan, thu ht, d s dng, nhiu tin ch Ni dung: Cc thng tin cung cp, cc gi dch v, gi c Tc truy cp: mc nhanh chm, mnh ca website. tin cy: (da trn 2 tiu ch nh gi l Alexa v WOT thng qua Add-on ca trnh duyt Firefox v Google Chrome): S dng tnh nng Reviews c trong cng c Alexa tham kho kin ca nhng ngi tng s dng website. S dng tin ch m rng ca Firefox v Chrome l WOT- Web of Trust. WOT l mt cng c c tt c nhng ngi s dng 2 trnh duyt trn nh gi cao v ni dung, tin cy khi ving thm mt website. Vic nh gi ny l kh thi v th phn FireFox t gn 30%, trong lng ngi dng Vit Nam ng u th gii, v Chrome l hn 3% ( c xu hng gia tng)- ngun : Thng k Net Application( Q2/ 2009). iu ng ngha vi vic lng ngi s dng Add-on WOT truy cp web ngy cng gia tng. Khch hng mc tiu: (da trn tiu ch Audience c thng k trn Alexa): tiu ch ny s ch ra tui, gii tnh, trnh hc vn, tnh trng hn nhn ca i tng truy cp vo website. Thi gian truy cp vo Website: Thi gian truy cp vo website ca ngi s dng theo thi gian nht nh.

Sinhnhat.vn c Web Traffic n. 17.356 cp/ngy nhiu

Partyforkid.com c kh nhiu 10.073

GPM group t c bit n Bnh lt qun truy

ngi quan tm bit ngi bit n. Bnh hn. Bnh lt qun qun lt 4.962 truy truy cp/ngy

cp/ngy.

Kh bt mt vi Giao din

Thit k kh n

V l giao din

tng mu hng ch gin, t cng c h ca Blog yahoo 360 o v to cm gic tr, mu sc kh vui nn kh hn ch v d chu, thoi mi nhn, ph hp vi giao din, kh tm khi tham quan trang ni dung trang web ( kim dch v, hnh web, hnh nh thng chuyn t chc tic nh khng nhiu tuy tin thc t, cp nht. D sinh nht cho tr ni dung c cp nht em). dng cho a dng hnh thng xuyn. Kh d dng lin

ngi s dng lin nh, d theo di theo h v nhn kin lc vi nh cung tng thc n c phn hi trc tip t cp. Cc dch v c sn, d la chn. Thiu cng c h khch hng (comment trc tip). V l dch v trnh by r rng, d tr khch hng lin km theo hot ng hiu, d tham kho h vi nh cung cp chnh( GPM Group thng tin, rt chuyn dch v, thiu cp hot ng nghip. nht. chnh trong lnh vc nhn s thi v ) nn cc hot ng dch v ca GPM khng c u tin hin th vo trang ch ca blog. Phong ph, a Ni dung thng xuyn. Cn kh khim thc V cc dch v t dng, c cp nht tn mc d hnh chc tic th GPM t trnh by ra kh nng ng v Cc dch v a ra website kh n, cc a dng ti a cc

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rt phong ph, trnh gi dch v cn hn hnh thc, t tic by rt r rng, chi ch, thiu s linh Ging sinh, L Tt, tit, chuyn nghip. hot v t la chn. Trung thu n tng mai mi thi Vic trnh by v hin i, l mt gii thiu sn phm trong nhng tng theo thc n c sn kh to bo v c to s d dng theo trin vng pht trin. di, tin li, nhanh chng. Quy m ca cc hot ng cn nh, thiu u t chuyn nghip, v hng i kinh ging HotParty.vn Tc truy cp 0.587s c tin cy ngi 0.443s c trnh ngi 0.621s Cha c kt qu duyt kh quan i vi doanh g n vi

dng Internet bnh dng

chn vi t l 4/5 v Web nh gi l Tt trang Web ny. t im good (75 trn cng c WOT ngi bnh chn) ca cng c WOT.

Thi gian truy cp vo website Khch mc tiu hng

4.3955 pht/ngi/ngy Chuyn v t

3.9961 pht/ngi/ngy Chuyn t chc

1.8541 pht/ngi/ngy T chc tic cho bn tr c thn.

chc tic sinh nht tic sinh nht cho tr gia nh, tr em, cc dnh cho mi i em. tng, mi la tui.

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Cc i th cnh tranh offline Theo quan st hin nay th i th cnh tranh offline ca HotParty.vn phn khc th trng sinh nht c th k n l dch v Sinh nht ca cc chui nh hng thc n nhanh nh KFC, Lotteria, Jolibeetrong c th ni KFC l ph bin hn hn. Vi phn khc th trng dnh cho ngi ang yu th vn cha c i th no hot ng r rt, trc mt ch c nhng cng ty mi gii hn nhn,( a phn l hot ng bt hp php), cc CLB kt bn, tm ngi yu trn cc bo, tp ch vi c cu t chc, qun l v ni dung hot ng cn s si, lng lo v khng t hiu qu cao. Thm vo c th k n cc cng ty t chc s kin nh gii thiu trn nhng vi qui m va v nh, cng ty t chc teambuilding, hng o sinh Mi mt nhm i tng th c mt n v phc v ring bit, hu nh khng c n v no phc v tng hp, bao qut c ba loi hnh dch v trn, iu ny c i th online nh GPM group thc hin cn i th offlline vn cha c n v no c th lm v d c th nht phn tch. iu ny va l li th va l im bt li cho HotParty.vn v nu c s chuyn mn ha v tht s khc bit ca cc i th th dn n nim tin v to nn nt c trng ( tic sinh nht ca KFC, Lotteria.. c kch bn t chc c trng) nhng thiu tnh a dng v cc loi hnh dch v, cn Hotparty.vn th ngc li: phong ph v ni dung, tng, hnh thc thc hin nhng cha to c im nhn r rng, y c th ni l im yu ln nht ca Hotparty.vn. c th nhn xt chi tit hn, nhm chng ti tin hnh so snh, phn tch cc i th cnh tranh offline l cc chui ca hng KFC, Lotteria,Jolibee (c nh gi chung thnh nhm v c nhiu im tng ng), cng ty teambuiding Paloma, dch v giao hoa, qu lu nim, qu tnh yu ca cc ca hng bn hoa, giftshopthng qua cc tiu ch sau Khch hng mc tiu. Lng khch hng. Ni dung, hnh thc ca dch v. Chi ph dch v. Cm nhn ca khch hng. 12

KFC/ Lotteria/ Jolibee Khch hng mc tiu Thng t chc sinh nht mt gia nh, bn b

Cng ty TNHH Paloma Cng ty chuyn t chc cc hot tricho cc nhu cu t chc d ngoi dnh cho nhn vin ca cc

cho tr em, tic thi ni, hp ng Teambuiding, d ngoi, cm

Tic t chc dnh cho cng ty, t chc khc. khong 10 50 ngi. Lng ngi cho cc dch v tham gia kh ln, dao ng t 50 500 ngi. Lng khch hng Thng xuyn c khch Khng thng xuyn lm, trung hng order tic, nht l tic bnh 2 hp ng/ thng, v quy m t sinh nht, lng order trung chc ln. bnh 5 order/ tun. Ni dung, hnh thc dch v Cc tic thng din ra i. Kch bn thay i theo ni dung hot ng teambuiding c t chc theo kch bn c sn, t thay mong mun ca khch hng a ra, Thc n theo yu cu ca nhm truyn ti thng ip no t khch hng da trn cc cng ty khch hng n ton th combo c sn do nh hng nhn vin trong cng ty , to nn cung cp khi khch order tic. tic v qun l tic. Thi gian tic ngn, khong 1 3 ting/ tic. nhn thc m ngi qun l mun Din ra vi hnh thc chia nhm v hot ng thi ua theo nhm. T chc cc hot ng vn ng ngoi tri, c th c ca ma nhc. C nhn vin chuyn dn nhn vin ca mnh xy dng c.

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Chi ph dch v

Kh hp l, tng ng 500.000/ tic)

Kh cao, v y l hp ng c cao, thng th t 5 triu tr ln. T chc chuyn nghip, phong ph ni dung, bo m thc hin tt yu cu ca khch hng.

gia cc nh cung cp ( khong gi tr ln nn chi ph thay i mc

Cm nhn ca khch hng.

n gin, tin li, gi c hp l. To c khng kh si ng, thch th cho cc b khi tham gia tic.

Ngi tham gia c nhiu tri nghim th v, kt hp d ngoi v tm hiu kin thc v t chc ca

Tuy nhin khng c nhiu mnh. thay i nn d gy nhm chn, kh gi chn khch hng cho ln s dng tip theo. Gi tr hp ng ln nn chi ph chi tr cao.

Ngoi ra th mi mt nhm i tng khch hng ring bit vn c th t t chc nhng hot ng k trn, t sinh nht, hn h, cu hn, t tnh, d ngoi. Nhm chng ti ngoi vic a ra tng v hin thc ha tng nhm mang li hiu qu truyn ti thng ip tt nht theo yu cu ca khch hng, vn mong mun c chia s v t vn cch thc t chc cho ngi trong cuc, h c th t t chc nhng vi s tr gip ca HotParty.vn 1.3.3 Phn tch khch hng mc tiu Phn khc th trng tic sinh nht l phn khc hot ng chnh ca HotParty.vn. Vi i tng khch hng tim nng trong lnh vc ny l cc bc ph huynh c con nh trong tui t 1 12, nhng ng b b m hin i thng xuyn phi bn rn vi cng vic ngoi x hi v thi gian dnh cho con ci l khng nhiu. H khng c thi gian u t tng v hon thin cng tc t chc nhng vn mun dnh cho nhng a con yu ca mnh nhng g tt p nht cho ngy sinh nht tht ng nh, ri tic sinh nht 14

cho c ngi ln nh b m, ng b i tng khch hng tip theo l nhng cp i yu nhau v mun dnh mn qu bt ng cho na kia ca mnh trong ngy sinh nht nhng khng bit phi lm th no, hay nhng ngc nhin y thch th khi mt nhm bn cng chc mng sinh nht cho mt ngi bn trong nhm bng mt bui tic tht c bit Phn khc th trng tip theo l dnh cho cc cp i ang yu nhau v mun th hin nhng tnh cm mnh lit ca mnh bng mt hnh thc tht ring, khc bit v to cho i phng s xc ng mnh m. Vi mt li t tnh c o v n tng, mt bui hn h lng mn v mt li cu hn bt ng vi nhng pht ngc nhin th v th ngi n nhn hn s khng th no chi t. Nht l nhng li t tnh kh ni, nhng li xin li, nhng cch thc th hin tnh cm cn nhiu rt r, ngi ngngth i ng thnh vin ca Hotparty.vn lun sn sng xa i khong cch. Hotparty.vn l ni kt ni nhng tri tim con ngi bng nhng cch thc rt c bit! Nhng bui d ngoi v nhng bui sum hp gia nh, bn b, ngi thn cng l mi quan tm ca HotParty.vn. nhng pht giy gp g, tr chuyn thm phn th v v gn gi th cng khng th thiu nhng yu t bt ng, nhng cch thc th hin khc bit khng ch n thun l gp nhau v ngi ni chuyn mt cch n thun. Ngoi ra th vn cn rt nhiu hon cnh HotParty.vn c th mang n cho khch hng nhng nhu cu t chc tic mt cch hon ton khc bit. l Ging sinh, Tt c truyn, Trung thu v cc hot ng dnh cho tr em Mt iu c th nhn thy HotParty.vn l HotParty.vn lun mong mun mang n cho khch hng s dng dch v nhng nim vui nhiu ngha ca nhng iu gin d nht! Chng ta c th thy rng hin nay khng ngng gia tng cc nh cung cp cc dch v t chc s kin chuyn nghip nh cp ngay t u cng nh vic khng ngng pht trin cc hnh thc PR, qung b thng hiu...mang yu t thng mi, nhm mc ch mang li li nhun cho doanh nghip v danh ting cho n v t chc th dng nh nhng mini events theo con ng ca HotParty.vn vn cha c quan tm v pht trin. Trong khi trong thi i ca cng ngh lun bn rn, hi h v mi hot ng u lin quan ti my mc th nhu cu th hin cm xc v hm nng tnh cm ca 15

con ngi ngy cng thiu i c hi hin thc ha, con ngi khng c nhiu thi gian gn nhau v chia s cho nhau nhng khonh khc ng nh vi nhau. Chnh v nhng l do trn m HotParty.vn ra i, vi mong mun kt ni tri tim vi nhng iu c bit nht! Vi c cu dn s tr, t l dn s tui 20-30 tui l 56%, mt t l cao trong c cu dn s, i tng khch hng hng n a s l nhng ngi bn rn, khng c nhiu thi gian, nhng khch hng c nhu cu th hin cm xc cao nhng hn ch v tng, tin bc, s to boVi kho st lng thi gian s dng internet trn mc 30% (t 1h-2h/ ngy l 37%, t 2h-3h/ ngy l 32% l con s kh cao, th sinh vin, ngi lm vic vn phng i tng khch hng m HotParty.vn mong mun c phc v. 1.3.4 Sn phm v dch v ca trang web Hnh thc Sinh nht c bit cho Sinh nht b: Lu bt tui th Gic m c tch Th gii hot hnh M t Ba tic cho b c thit k ph hp vi tng tnh cch v s thch khc nhau. Gip b c nhng ting ci b ch trong ngy sinh nht ca mnh Ba tic sinh nht thuc gi gia nh c chia theo i tng chnh trong bui tic Bng m t dch v Dch v

Sinh nht m p bn gia nh Mng th Mn qu cho cha Qu tng cho m m p gia nh

Sinh nht vui nhn cng bn b C in Ph cch

Ty vo phong cch v s thch ca nhn vt chnh v nhm bn tham gia ba tic s c nhng phong cch c bit khc nhau

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Tinh nghch Thi gian, cung bc cm xc c chn lm im khc bit gia cc ba tic. Mi ba tic khc nhau mang mt mu sc tnh cm c trng ring. L bui gp g dnh cho nhm bn, hoc ngi thn mun hp mt vi thi gian ngn t vi gi ng h n mt hay hai ngy.

Sinh nht ngt ngo vi ngi y 00 - 200 200 - 300 300 - 390

Ngy p ti D ngoi K ngh vui v

L mt tour du lch vi ngy n mt tun c thit k cho mt nhm bn, hay mt gia nh,

Tt dng lch 1/1 Nhng ngy l trong nm Ngy quc t ph n 8/3 Ngy l tnh nhn 14/2 L ging sinh 24-25/12 T tnh Li t tnh c o

Mi ba tic s c thit k vi ngha ring ca nhng ngy l trong nm

Mi li t tnh c sng tc mang ngha ring c o, ngha v ph hp vi phong cch bn

im n hnh phc Qu tng km theo Hoa Bnh sinh nht

Ni c thit k ring bn to bt ng khi t tnh vi na cn li Vi nhng hnh dng, cch trang tr ph hp cho tng ba tic La chn ngha tng loi hoa cho tng ba tic

17

Bng gi Gi Mini Sinh nht D ngoi Nhng ngy l S kin c bit 300.000 1.000.000 500.000 2.000.000 200.000 500.000 300.000 700.000 Gi Maxi Gi Super

1.000.000 3.000.000 > 3.000.000 2.000.000 5.000.000 > 5.000.000 500.000 2.000.000 700.000 1.500.000 > 2.000.000 > 1.500.000

* Chng ti a ra mt s mc gi cho cc dch v chng ti cung cp. Mc gi ny c th thay i ty theo yu cu v dch v cng nh cc dch v km theo. Ty theo khch hng chng ti s linh hot iu chnh mang li s hi lng cao nht cho khch hng. Mu sinh nht gi maxi Sinh nht c bit cho b Phn tng ch o sng to cho chng trnh tng cho bui tic c th c dn dng theo s thch ca ngi t s kin, hoc tng s c xut t pha chng ti v bui tic c bit. D xut pht t pha no th mi chng trnh chng ti t chc u s c nhng tnh cht v cch to phong cch khc nhau theo s thch ca nhn vt chnh. Tnh sng to, c o l iu chng ti mun hng n trong cc ba tic. V vy, c th hiu r hn cc tng ca chng ti bn c th c t vn trn trang t vn, hoc lin h trc tip vi chng ti. Cc dch v trong chng trnh 1. Thit k v pht thip mi n khch tham d 2. Bnh kem theo cc mu thit k c bit v trang tr bn tic: 3. Trang tr sn khu, cng cho, khng gian bui tic, bn tic 4. Vng min, o chong, mt n ca cng cha, hong t hoc vua, hong hu dnh cho gia nh nhn vt chnh

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5. Backdrop (tm mn cng sau sn khu); thit k backdrop theo ch , hnh nh ch nhn tic... 6. To khu vui chi cho thiu nhi: cu tut, xch u 7. Kch bn t chc; thc hin trn gi kch bn, thit k games party -tr chi ph hp vi i tng d tic; 8. MC, qun tr ha thn theo nhn vt ph hp vi tng gi sinh nht 9. Cc tit mc ca nhc do chng trnh t chc 10. To hnh nh lm slides chiu sut bui tic 11. Chp hnh lu nim v tng mt s hnh nh ca b trong sinh nht cho gia nh. Sinh nht c bit cho b H Uuyn trn 5 tui H Uyn l b gi va trn 5 tui. B thch nghe nhng cu chuyn c tch ca b k vo mi bui ti. V vy, chng ti t vn cho gia nh s t chc mt bui tic sinh nht c bit cho b da theo s thch ny. V vi nhu cu ca gia nh, chng ti thit k gi sinh nht Th gii chuyn c tch dng maxi.

Khu vc tng Mun to khng kh m p, thn mt gia mi ngi, ba tic c thit k ti khun vin khu vn gia nh b. K hoch cho ba tic gi sinh nht dng max c thit k chu o tng bc. Ba tic ca b H Uyn c v nh mt cu chuyn c tch vui nhn, vi mun sc mu v nhng bi hc b ch. Ba tic ha trang b H Uyn thnh cng cha chnh, cc b tham gia v gia nh cng c ha trang thnh nhng nhn vt khc. Chng trnh chnh s ko di hn mt na 19

thi gian ca bui tic, cc chng trnh t do cho b vui chi, chp hnh l khong thi gian cn li. Khu vc trang tr, ha trang Khu vn c ha trang thnh mt cu chuyn c tch, vi nhng mu sc ti mt, nhng gc hot ng vui chi nhn nhp cho tr. Mu sc ch o l mu hng, cng cho, bn tic, khng kh ba tic c trang tr bng bong bng, hoa v gu bng.

Ha trang l phn to vui nhn cho cc b, vi nhn vt mnh yu thch cc b c nhm ha trang ca chng trnh chn trang phc thch hp. c bit b H Uyn, c thit k b trang phc c sc v c th gi li thnh mn qu lu nim chng trnh dnh tng lm qu sinh nht.

Ba tic c bit B H Uyn xinh xn trong b vy trng hng bc ra cng vi nhng ngi bn thn yu v s n cho nng nhit t gia nh v nhng ngi t chc chng trnh. Pho bng c bn ln tng khng kh vui nhn, no nhit. Dn ng ca ca chng trnh v mi ngi cng ht tng b bi ca chc mng sinh nht, trong lc b cu nguyn v thi tt nn. 20

Tip chng trnh l nhng v din ca cc b, cc din vin theo kch bn v cc cu chuyn c tch Nng Bch Tuyt v by Ch ln, Cng cha ng trong rng, C b qung khn . Cc cu chuyn c bin tu vi nhng tit mc hai hc ca nhm din vin. Kt thc ba tic, cc say m chp hnh vi cc nhn vt trong chuyn c tch xem. V hnh phc v bit thm c nhiu bi hc b ch. 1.3.5 Gii php cng ngh Hnh thc giao dch: B2C m hnh TMDT gia doanh nghip v ngi tiu dng.Sau h tr t vn trc tip bng in thoi, tip theo l thanh ton in t (c th thanh ton trc tip) v giao gi s ha cc d liu ( khng cn n vt mang hng ha). Cp kinh doanh: cp 1, cung cp thng tin sn phm dch v ca cng ty n vi khch hng. Xy dng website D n xy dng website s t thu phn mm thit k t doanh nghip TKSV, website: http://thietkewebsv.info ng k tn min: Tn min: www.hotparty.vn Ni ng k tn min: Cng ty TNHH Phn mn Nhn Ha. Ph ng k tn min l: 350.000VN Ph duy tr tn min l: 480.000VN/nm Bt u t ngy 1/1/2012 n 1/1/2013 Duy tr DNS trn my ch ca FPT (FTI) 21

Lu tr Website (Hosting) ng k Hosting gi doanh nghip thi hn 1 nm ti Cng ty TNHH Phn mn Nhn Ha. M t chi tit My ch ti Dung lng lu tr Bng thng/ Thng Ti khon FTP Ti khon CSDL Tn min chnh Tn min con Alias Domain S lng hp th Ph ci t Ph duy tr/ Thng Hp ng ti thiu Doanh nghip VN-US 1GB 20GB 4 4 4 15 15 30 Min ph 189.000 6 thng

Trong s cc gi hosting ca Cng ty, nhn thy cc thng s ca gi Hosting doanh nghip c nhng thng s ph hp vi nhu cu hin ti ca website nn chng ti quyt nh chn gi dch v ny. 1.3.6 Hnh thc thanh ton Hotparty l loi hnh kinh doanh dch v, nn p dng nhiu hnh thc thanh ton tin li cho khch hng khi giao dch, chng ti s dng hai hnh thc thanh ton ph bin tin li nht cho khch hng l thanh ton trc tip hoc thanh ton qua th tn dng. Do tnh cht kinh doanh l loi hnh dch v nn nguyn tc thanh ton l khch hng s thanh ton lm hai gia on: Giai on 1: sau khi bn bc, khch hng ng hp ng s ng trc 50% chi ph. Giai on 2: thanh ton 50% chi ph cn li sau khi nhn c dch v. 22

1.3.7 K hoch ti chnh cho d n Ngun vn: vn gp bng tin mt ca cc thnh vin . S vn gp mi thnh vin Tng s vn 5.000.000 ng . 85.000.000 ng. Thnh tin Ph lp t Ph s dng trn gi ng k tn min Duy tr tn min Marketing Mua sm trang thit b, dng c Chi ph mua nguyn nhin vt liu Chi ph khc M hnh doanh thu Chng ti s dng m hnh doanh thu bn hng bng danh mc sn phm trn Web (Web CatalogRevenue Model). C th l thng qua website, chng ta s cung cp danh mc nhng s kin do nhm thit k v thc hin, a dng v phong ph cho khch hng, t cc s kin c nhn n l cho n cc s kin phc v cho nhm i tng khch hng. Nhn n t hng trc tip trn mng hay qua in thoi. Ngoi ra, chng ti cn kt hp s dng m hnh doanh thu thng qua qung co (Advertising-supported Revenue Models). Phng trnh doanh thu Doanh thu = PS + PD + PT + PL + PQ Vi PS l tng doanh thu ca dch v t chc sinh nht. PD l tng doanh thu ca dch v t chc d ngoi. PT l tng doanh thu ca dch v t chc bui t tnh. 23 1.000.000 3.000.000 350.000 450.000 20.000.000 20.000.000 23 .000.000 5.000.000

Chi ph u t v vn hnh d n( 1nm ) Chi ph Xy dng c s h tng CNTT Lin quan n Web

PL l tng doanh thu ca dch v t chc nhng ngy l. PQ l tng doanh thu ca qung co. Bo co lu chuyn tin t trong 5 nm ( n v tnh triu VN ) Nm Doanh thu d kin Khu hao Chi ph bnh qun mi nm c KH Thu nhp Dng tin (85) (85) 16.6936 36.6936 56.6936 106.6936 131.7744 106.6936 238.468 0 1 60 3.3064 43.3064 2 80 3.3064 43.3064 3 100 3.3064 43.3064 4 150 3.3064 43.3064 5 150 3.3064 43.3064

(68.3064) (31.6128) 25.0808

Thi gian hon vn= 2+0.55 = 2.55 Thi gian hon vn s nm trong khon thi gian gia nm th hai v th t c th l hai nm 203 ngy. 1.3.8 K hoch nhn s C cu t chc :

B phn K thut

B phn Ti chnh- k ton

B phn Kinh doanh

B phn Mketing

B phn vn phng

B phn K thut

Nhim v Gii quyt cc vn lin quan n hot ng ca website 24

S lng 2 ngi. ngh

Tiu ch + Am hiu cng thng tin . + C kh nng ha,

thit

website.

+ C kin thc v bo mt, kh nng phn tch thit k . + Thnh tho ngn ng lp trnh ng dng web. Gii quyt cc vn v qun l ngun vn, Ti chnh k ton theo di v cn i thuchi, xut phng n s dng v kim sot hiu qu dng tin. . 2 ngi + Gii chuyn mn k ton ti chnh + S dng thnh tho cc phn mm vn phng: Word, Microsoft Excel,

Powerpoint, Microsoft Outlook + C kh nng tng hp v phn tch thng tin tt. + C kh nng kim sot chi ph, k ton qun tr, hiu bit cc quy nh v thu, u t xy dng c bn hin hn. Tm kim khch hng, Kinh doanh m phn v k kt vi khch hng, phi hp 4 ngi. + Hiu bit v k nng bn hng. + Nhanh nhn,

25

cng cc b phn khc a ra chin lc kinh doanh

giao tip gii, bit m phn, c kh nng tng hp, phn tch nghin cu th trng.

Ln k hoch chng trnh cho cc hot ng marketing , xy dng Marketing thng hiu, tch hp, truyn thng, khuyn mi, PR ngn hn v di hn Nghe trc tr li in thoi, son tho vn bn Vn phng qun l h s cng vn giy t Cc cng vic vn phng thng thng. Nghin cu v pht B phn nghin cu v pht trin tng trin cc tng mi trong t chc cc s kin . 4 ngi. 2 ngi 3 ngi.

Trnh chuyn mn v marketing. + Sng to, ham hc hi, kh nng giao tip tt

+ Kh nng giao tip tt. + K nng vi tnh: thnh tho MS office Word; Excel C c sang to, am m vi cng vic sng to tng. Ham hc hi, tm ti pht trin cc tng ph hp vi nhu cu.

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1.3.8 1.3.8.1

K hoch Marketing cho d n C s trin khai k hoch marketing

Marketing trong thng mi in t tc ng n nhng ni dung ct li ca cc giao dch thng mi, v quan trng hn, n to dng th trng s ha cng cc cng c nhm thc hin mc tiu thng mi. Marketing trong thng mi in t khng hon ton khc vi marketing truyn thng, n vn k tha nhng kinh nghim, kin thc ca marketing truyn thng nhng marketing thng mi in t c nhiu im mi th hin trn nhiu phng din. Mt l, cng ngh thng tin v thng mi in t cho php khch hng c nhiu quyn hn trong vic quyt nh v loi sn phm s c sn xut, sn xut nh th no, quy trnh phn phi Hai l, marketing thng mi in t to iu kin cho s lng d liu gia ngi mua v ngi bn tng ln rt nhiu. Tc truyn ti thng tin nhanh hn, chi ph cung cp thng tin gim ng k. Ba l, thng tin hon ho s nhanh chng n vi ngi mua v ngi bn. y l xu hng i hi cc marketer phi c hiu bit chi tit hn v hnh vi mua ca khch hng. Bn l, qu trnh xc tin v qun l xc tin hiu qu hn. Cc marketer c th truy cp n mt dy rng cc sn xc tin gi cc thng tin v d dng nh gi c hiu qu ca qung co trc tuyn. Chnh v nhng thay i ny ca E-Marketing nn trc khi a ra cc chin lc qung b, chng ta cn thc hin cc bc sau: - Xc nh th trng mc tiu, khch hng mc tiu. - Phn tch thi quen sinh hot (thi gian lt web, a ch web KH quan tm), thi quen tiu dng ca khch hng mc tiu. - Phn tch SWOT ca d n kinh doanh la chn chin lc marketing ph hp (pht huy im mnh v khc phc im yu). Xc nh th trng mc tiu, khch hng mc tiu Da vo nhng thng tin phn tch phn trn, chng ti nhn thy:

27

Th trng mc tiu khng c sn nhiu i th cnh tranh qu mnh v gi dch v chng ti cung cp khng c qu nhiu sn phm thay th. Khch hng mc tiu l gii tr nng ng, thch c o, mi l, nhng ngi bn rn c thu nhp cao, i sng tinh thn phong ph. Vi nhng khch hng mc tiu ny, nhn thy khng c mi e da v gi t pha khch hng. iu ny cho thy cn a ra nhng chin lc marketing c tnh cht sng to, c bit, c tm v c tm. T tn thng hiu, logo, slogan, nhc hiu, m thanhn cc chin lc marketing ngn hn, di hn phi bm st v pht huy theo ng tiu ch trn. Cn c vo thi gian biu, thi quen sinh hot, thi quen tiu dng ca khch hng mc tiu c phn tch, chng ti nhn thy, a s khch hng mc tiu u c thi quen lt web tra cu thng tin vo khong 20-23h hng ngy. Nhng khch hng mc tiu l gii tr hin i, h u c nhng quan tm nht nh n gii ngh thut (ca s, din vin) cn nhng khch hng mc tiu l ngi bn rn, c thu nhp cao v c i sng tinh thn phong ph thng c s quan tm n cc bn tin, vn x hi...T nhng phn tch trn, chng ti nhn thy cn c nhng hot ng marketing lin quan n lnh vc khch hng quan tm thu ht s ch trong bc u thm nhp th trng. Phn tch SWOT ca d n

Strengths H thng nhn dng thng hiu tt i ng thnh vin chuyn nghip, sng to, nng ng L mt trong nhng website tin phong trong lnh vc t chc s kin Opportunities Xu hng pht trin ca TMT 28

Weaknesses Hn ch v ngun vn hot ng Mc ph bin cn thp Hn ch v kin thc k thut

Threats bo mt thng tin

thc con ngi cng ngy ni tm Xu hng kt ni ca gii tr

D b cnh tranh, sao chp

cng c xu hng hng v i sng tng kinh doanh.

T nhng phn tch trn, chng ti nhn thy cn c s kt hp cc cng c marketing truyn thng v E marketing, thc hin mc tiu qung b thng hiu t giai on thm nhp th trng, m rng th trng v duy tr th trng. 1.3.9.2. Chin lc Marketing cho d n Theo Philip Kotler, mt chin lc Marketing thnh cng l phi mang n c gi tr cho khch hng v t c th to s trung thnh v lu gi c khch hng. Mun lm c iu chng ta phi nh v c thng hiu trong lng khch hng. Mt thng hiu mnh trong kinh doanh truyn thng hay TMT, u cn s hi t ca bn nhn t: Nhn bit thng hiu (Brand a swareness), s nhn thc v cht lng v gi tr thng hiu (Brand perceived quality), s lin tng qua thng hiu (Brand associations) v cui cng l s trung thnh i vi thng hiu (Brand loyalty). Giai on xy dng hnh nh cho thng hiu Xy dng h thng nhn din thng hiu Nhn bit thng hiu l kh nng khch hng nhn bit v phn bit c thng hiu trn th trng cnh tranh. c c s nhn bit th chng ta cn sng to ra nhng cng c nhn din thng hiu, tp hp chng thnh mt h thng v thc hin qung b thng hiu thng qua h thng nhn din ny. H thng nhn din thng hiu bao gm: tn thng hiu, logo v biu tng, slogan, m thanh, nhc hiu, thit k, trang tr web ngha tn v slogan Tn: Hotparty ni ln ngha nhng bui party do nhm t chc cho khch hng mang tnh cht nng nhit, ni bt, c o v duy nht cho tng i tng khch hng. Slogan Hotparty Trao trn yu thng Vi slogan ny c hai ngha: 29

Th nht, chng ti mun truyn ti n khch hng rng, party chnh l mt mn qu bt ng y ngha, l si dy truyn ti tnh cm yu thng n mi ngi. Th hai, chng ti mun khch hng tin rng, hotparty s tn tm tn sc hon thnh vai tr vn chuyn tt c nhng yu thng khch hng mun trao gi cho ngi nhn. nh v thng hiu L vic khc ha vo tm tr khch hng mc tiu v v th, n tng, cm nhn, lin tng hay hnh nh khc bit c ngha cho thng hiu. thc hin tt qu trnh nh v, ngoi nhng gi tr cht lng, gi tr tri nghim chng ti mang n cho khch hng, chng ti cn s dng tuyn b gi tr nhn nhiu hn nhng tr t hn. Thit k thng ip qung b thng hiu i tng tip nhn qung b + Gii tr y nng ng, thch sng to v thch th hin tnh cm bn thn. + Gii trung lu, bn rn, mun gn kt tnh cm gia nh, thch th hin s quan tm chm sc n ngi thn ca mnh. Mc tiu v ni dung thng ip qung b + Giai on thm nhp: khch hng cha nhn bit c s hin din dch v ca chng ti do mc tiu qung b trong giai on ny l cung cp thng tin, thng bo s hin din ca thng hiu trn thng trng. V vy, ni dung thng ip cn phi n gin, gy c hiu ng, hi hp,bt ng khi xut hin v qung b s c lp i lp li nhiu ln. + Giai on m rng th trng: sau khi khch hng c s nhn bit n s xut hin ca thng hiu, trong giai on m rng ny, mc ch l khch hng hiu bit nhiu hn v thng hiu v nh v thng hiu trong tm tr khch hng. Vi mc tiu , chng ti thit k thng ip qung b vi ni dung nu ln im khc bit, gi tr ca thng hiu. + Giai on duy tr th trng: giai on ny, khch hng bit n gi tr thng hiu, nhng mun duy tr th trng, gia tng lng trung thnh ca khch hng chng ti cn mang n cho khch hng s thin cm, yu thch v mong mun s dng dch v 30

ca thng hiu. lm c nh th, chng ti s tp trung nhc nh khch hng v hnh nh nhn vn ca thng hiu kt ni tri tim, yu thng v chia s trong ni dung ca thng ip. Giai on thm nhp th trng (nhn bit thng hiu) E-Marketing Trc 1 tun, ng lot t banner qung co cng 1 thi im trong ngy trn cc trang: Caf F, VNnet, kenh14, mp3.zing, vnpress, 5giay. Dng hiu ng m ngc: ch cn 1 tun na 2 ngy. ch cn 3 ngy na, 2 ngy na, v 1 ngy na. Nhm to s ch i vi khch hng. Hiu ng m ngc c rt nhiu gii Marketer thc hin, tuy nhin, trn phng tin E-marketing th y l ln u tin. Vi li th ny, y c th l bc m tt nht cho trang web khi bc chn vo th trng kinh doanh trc tuyn. n ngy chnh thc tung ra th trng, ng ti banner chnh c thit k hon chnh, c logo, slogan, mu sc bt mt v mt vi thng tin lin h cn thit, ng link qua website v ng link n youtube.com. Banner c ng ti trn wall cc trang web cc ngy lin tc trong 1 tun, vo cc gi : 21h n 22h. Da vo iu tra thi quen lt web ca nhm khch hng mc tiu, chng ti chn khong thi gian 21h-22h, va gip tit kim chi ph ng qung co va tip cn c khch hng. ng bi PR ln trang mng x hi nh Facebook, da trn cc mi quan h, gii thiu qua li ln nhau cho bn b cng bit. ng ti clip qung co v cng ty ln trang youtube.com, facebook. V s t cc ng link trn cc trang dn n clip qung co ny. Marketing truyn thng Song song vi cc chin lc E-marketing, nhm chng ti cng tin hnh cc phng php Marketing truyn thng trong giai on ny. La chn thi im thch hp chnh thc thm nhp th trng.

31

Vo ngy 16/1 sinh nht ca s M Tm. Cng ty s kt hp vi FC M Tm ti TP H Ch Minh cng t chc sinh nht cho c ca s ni ting ny ti mt phng tr ln. Sinh nht cng l lc hp fan thng k nn s thu ht c mt s lng ln ngi tham gia cng nh theo di trn cc bo mng. Mi nm FC u t b tin ra v t lm cng tc t chc sinh nht cho ca s, nhng nm nay Hot Party s cng vi FC t chc mt bui tic tht vui v ngha cho c. Hot Party s ln kch bn v m bo s mang n cho ngi hm m nhng bt ng th v. Tham d chng trnh Hot Party mi nhiu phng vin t cc bo n a tin v s s dng mi quan h trong bi bo vit v chng trnh nhc n cng ty Hot Party. Bn cnh , cng ty s thc hin 1 tng to bo l gip mt chng trai lm mt hnh tim bng la khng l sng rc vo m 14/2. S kin ny s thu ht nhiu s ch ca mi ngi. V ngy hm sau c th s c a ln cc bo theo dng tin vn hoc nhng tin l, ng thi thng qua qung co cho Hot Party Event. Chnh t nhng tng to bo ny s gip Hotparty nhanh chng to c s nhn bit i vi khch hng. V t li ko c mt lng ln khch hng mc tiu quan tm n trang web v tm kim nhng hp ng u tin cho cng ty. Giai on m rng th trng (cm nhn thng hiu v lin tng thng hiu) E-marketing Google Adwords: to cc keywords tm kim thng dng nh: tic sinh nht, mn qu l, tic c o, cch th hin yu thng. V hn ch v vn nn chng ti ng k gi BG2 xut hin trn trang 1 ca Google khi khch hng tm kim. Facebook Ads: Facebook c nh gi l mng X hi pht trin nht hin nay. Vi tnh cht l cng ng chia s thng tin, tnh cm, gn ging nh mng cng ng m Hotparty mun thc hin. Thng qua Facebook to Page qung co l la chn u tin hng u hin nay ca nhng doanh nghip mun kinh doanh TMT. Vi u im l khng tn chi ph li c tnh lan rng nhanh, d dng mang thng tin n khch hng mc tiu m khng gy kh chu nh cc dng Spam thng thng.

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Sau mt s kin c t chc s c bi PR ng ti trn Facebook khch hng c th tm hiu v ng gp kin. Website chnh ca cng ty khng thay i giao din hay hnh nh, ang giai on gip khch hng nhn din v lm quen vi thng hiu. Marketing truyn thng thng hiu c th n gn khch hng v c khch hng quan tm, bn thn thng hiu phi p ng c gi tr gia tng ngoi sinh ca khch hng mc tiu. Mun lm c iu ny, cng ty cn phi: + Nghin cu th trng: mc ch ca vic nghin c th trng l tm hiu mong mun tim n ca khch hng tp trung chin lc Marketing nhm tha mn nhng mong mun . im c bit trong vic nghin cu th trng m chng ti a ra y l, vic nghin cu ny c thc hin thng xuyn thng qua trang web hot ng ca cng ty. + Gi tr gia tng ngoi sinh: t nhng nghin cu m khch hng thc hin trn web, chng ti s tng hp, tip thu v tin hnh phn tch thay i nhm p ng tt nht i vi mong mun ca khch hng. Ngoi ra, cng ty cng tm hiu nhng thng tin nh Ngy hi vic lm, ng k mt kiot nh trong . Dng nhng hnh nh v trang tr bt mt gii thiu v hnh thc kinh doanh ca mnh. Giai on duy tr th trng (s trung thnh vi thng hiu) To cho thng hiu mt ngy truyn thng Ngy chia s nhng tri tim. Vo ngy ny, ton b nhn vin ca cng ty (c th c s tham gia ca khch hng quan tm) s tm n mt mi m lm vic t thin, nh t chc chng trnh vui chi cho tr em khuyt tt, cht c mu da cam, hoc t chc cuc thi mang tnh cht khch l tinh thn hc tp cho cc em trong vin m ci... Chnh t nhng hot ng trong ngy chia s ny s gip khch hng c thin cm v hiu r thng ip Cng ty mang n cho khch hng Hy chia s v mnh dn yu thng. Thng qua mng x hi Facebook, to c hi cho mi ngi lm quen, giao lu kt bn, chia s nhng k nim, tm s ring tgip cho khch hng cm nhn c 33

Hotparty khng ch l ni nhn t chc s kin m cn l cu ni gip h n gn vi nhng ngi bn mi, gip h tri lng mnh ra, yu thng nhau nhiu hn. Vo mt ngy nh k trong thng, Hotparty s t chc offline cho din n ny, t chc mt bui picnic ngoi tri mi ngi tham gia, cng nhau vui chi, cng nhau tn hng mt ngy ngh tht bnh yn thoi mi bn nhng ngi bn mi, bn gia nh v bn b. Da vo cc mi quan h c v ang thit lp, chn hnh thc ngi gii thiu ngi, dn n s lng ngi bit n nhiu v lun gia tng s lng ngi bit n trang web ny. V mt cch xy dng lng trung thnh ca khch hng l hot ng chm sc khch hng, th hin cho khch hng thy rng chng ta hng n tng c nhn khch hng. i vi TMT th email l mt cng c hu ch trong hot ng lan truyn thng ip v chm sc khch hng. Nh trnh by trn, thng qua cc bui hp offline din n, cc hot ng cng ng gip chng ti c c mt lng thng tin email ca khch hng thn thit. V thng qua nhng a ch mail ny chng ti s: - Gi thip chc mng ngy sinh nht n khch hng. Thip s do b phn chm sc khch hng thit k mang du n ring tng khch hng. - Gi mail nhc nh khch hng v nhng ngy c bit i vi h (sinh nht ngi thn, k nim ngy quen nhau, k nim ngy ci), ( nhng thng tin ny c khch hng in vo bng nghin cu th trng, hoc l bn thn cng ty tng t chc event cho khch hng vo ngy ny). - Gi thng tin v cc hot ng sp ti ca cng ty, nu khch hng quan tm c th tham gia (nh bui hp offline, ngy chia s) - Gi mail mang tnh cht gii thiu nhng gi s kin mi v c nhc nh khch hng lun nh v cng ty ca mnh. 1.3.9.3 Kim tra vic thc hin k hoch Marketing Thng qua E Marketing chng ta rt d ly s liu thng k lt truy cp ca khch hng sau tng t tung ra chin dch marketing. iu ny c ngha l, chng ta s d dng nhn bit c hiu qu ca cc chin lc marketing, mc tc ng ca 34

Marketing n doanh thu. T , c nhng hng iu chnh hoc pht huy cho ph hp vi mc tiu tng giai on pht trin ca cng ty. 1.3.9.4 D tr kinh ph cho k hoch Marketing Giai on Thm nhp th trng S kin - ng lot t banner qung co vo lc 21h-22h trn cc trang: Caf F, VNnet, kenh14, mp3.zing, vnpress, 5giay. - T chc tic sinh nht cho ca s M rng th trng Duy tr th trng To keywords trn Google M bui hp offline Ngy chia s Tng 1.000.000 3.000.000 6.000.000 20.000.000 6.000.000 Thnh tin 4.000.000

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Chng II: XY DNG WEBSITE 2.1 Khi qut xy dng website: hotparty.vn Website hotparty.vn l trang web gii thiu dch v, do vic thit k c bit quan trng trong vic to n tng u tin cho khch hng. Vi mc tiu khi xy dng website l ni cung cp thng tin tin ch cho khch hng, th hin tnh c o, chu o trong cc gi dch v s t chc. Chng ti hng ti xy dng mt website gip khch hng d dng truy cp, n gin trong cch tm kim thng tin, thun li trong lin h, nhanh chng trong thanh ton v hi lng vi dch v c cung cp. Website ly mu sc chnh l mu hng, mu trng v mu xanh l nhng tng mu nh nhng, m p v lng mn th hin s tnh cm ca gia nh, bn b v hnh phc la i. Website cung cp thng tin chnh v cc gi dch v mt cch chi tit c chia theo tnh cch, s thch, loi hnh t chc thun li cho khch hng tm hiu. Hnh nh c ang ti khch hng d hnh dung v ng gi v mi loi hnh dch v. Bn cnh l cc thng tin v thanh ton v lin lc h tr khch hng khi tham gia dch v. Khi qut ni dung trang web Ni dung th hin Ni dung tch hp Hnh thc Banner Logo mu en. Slogan Trang ch Li gii thiu Ch mu Mu ch o: mu trng, mu hng, v Trao trn yu thng Gii thiu v website v loi hnh Yu cu t ra Ni dung Ch c cch iu, Hotparty

36

ch en Trang Events Hotparty Mu sc ch o: mu hng, mu D ngoi trng v ch en Sinh nht

kinh doanh C 4 loi hnh sinh nht c chia theo cc i tng khc nhau C 2 loi hnh d ngoi c chia theo thi tham gia. Cung cp ni dung v k hoch cho mi loi dch v

Nhng ngy l trong nm

c chia theo nhng ngy l ln v a ra cc hnh thc t chc.

T tnh

T vn li t tnh c o v t chc im hn h cho cc cp tnh nhn.

S kin tham kho

Gi mu

Mu sc ch o: mu hng, mu trng v ch en

Cung cp thng tin v cch t chc mt dch v trn gi. Gii thiu mt s kin mi t chc, tng thut chi tit v s kin ny.

S kin tham kho

Thanh ton

Bng gi Cch thc thanh

Mu sc ch o: mu hng, mu

Thng tin gi c Hng dn cch

37

ton Lin h Bng tip nhn thng tin khch hng a ch lin lc

trng v ch en Mu sc ch o: mu hng, mu trng v ch en

thanh ton Thu hi thng tin ca khch hng. Cung cp cch thc lin lc

38

2.2 Cu trc v thnh phn c bn ca trang web 2.2.1 Miu t cu tr c rang ch

39

1. Banner - Hotparty - Slogan 2. Mc ng nhp/ ng k 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin tham kho - Thanh ton - Lin h 5. Li gii thiu

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2.2.2 Miu t cu tr c trang Events Hotparty

41

1. Banner - Hotparty - Slogan 2. Mc ng nhp/ ng k 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin t chc - Thanh ton - Lin h 5. Dch v - Sinh nht - D ngoi - Nhng ngy l trong nm - T tnh

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2.2.3 Miu t cu tr c trang Sinh ht

43

44

1. Banner - Hotparty - Slogan 2. ng k, ng nhp 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin tham kho - Thanh ton - Lin h 5. Sinh nht - Sinh nht c bit cho b - Sinh nht hnh phc bn gia nh - Sinh nht vui nhn cng bn b - Sinh nht ngt ngo vi ngi y

45

2.2.4 Miu t cu tr c trang d ngoi

46

1. Banner - Hotparty - Slogan 2. ng k, ng nhp 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin tham kho - Thanh ton - Lin h 5. D ngoi - Ngy p ti - K ngh vui v

47

2.2.5 Miu t cu tr c trang hng Ngy L rong m

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49

1. Banner - Hotparty - slogan 2. ng k, ng nhp 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin tham kho - Thanh ton - Lin h 5. Nhng gy l trong nm - Tt dng lch 1/1 - Ngy l tnh nhn 14/2 - Ngy quc t ph n 8/3 - L ging sinh 24 -25/12

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2.2.6 Miu t cu tr c trang nh

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52

1. Banner - Hotparty - Slogan 2. ng k/ ng nhp 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin c bit - Thanh ton - Lin h 5. S kin c bit - Li t tnh c o - im n hnh phc 2.2.7 Miu t cu tr c Thanh Ton

53

1. Banner - hotparty - Slogan 2. ng k/ ng nhp 3. Hnh nh chuyn ng 4. Navigation tab - Trang ch - Events Hotparty - S kin tham kho - Thanh ton - Lin h 5. Thanh ton - Bng gi tham kho - Cch thc thanh ton 2.2.8 Miu t cu tr c in h

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1. Banner - Hotparty - Slogan 6. ng k/ ng nhp 7. Hnh nh chuyn ng 8. Navigation tab - Trang ch - Events Hotparty - S kin tham kho - Thanh ton - Lin h 9. Lin h - Thng tin v phn hi khch hng - a ch lin lc

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Chng 3: TNG K V H GI
3.1 Cc yu cu m d n p ng: Cuc sng hin i tht s thiu nhng giy pht ong y tnh cm. Nhng iu mun s chia, nhng yu thng mun th l nhng my ln lm c. Hotparty ra i p ng phn no nhng yu cu , mang n cho nhng ngi mun san s c hi c t by, c th hin, mang n cho nhng ngi n nhn nim hnh phc, nim vui sngHotparty tht s l chic cu ni, l phng tin chuyn ch nhng gi tr tinh thn n cho mi ngi. Chng ti , ang v s tip tc mang n cho khch hng nhng tng c o, nhng k hoch mang y tnh bt ng v th v. Bt k tng no c a ra cng lun l duy nht, lun mang tnh ring bit. ng thi, mc gi a dng l mt trong nhng thun li ng k cho khch hng khi tm kim gi dch v ph hp ti tin ca mnh. 3.2 Nhng yu cu d n cha p ng c: - Cc gi dch v cn cha tht s a dng lm theo nh mong mi ca chnh chng ti. - S lng thnh vin trong nhm cn hn ch nn cha th t chc nhng chng trnh mang qui m ln. 3.3 Nhng thun li trong trin khai d n: - Tt c nhng thnh vin trong nhm rt tm huyt khi thc hin d n ny, dn ht kh nng v cng sc cho ra i a con tinh thn ny. - V l nhng ngi tr nn cc thnh vin lun y p nhng tng, nhng sng kin ng gp cho d n, cho nhng gi sn phm. - i ng rt nng ng gm nhng sinh vin nm 3 qun tr kinh doanh c nhng ci nhn tng qut v c bn chnh xc v th trng, v nhng hot ng cho d n. 56

- D n ln ny li c s h tr rt tt t nhng thnh vin trong nhm c kh nng v IT, tt c rt c gng trong vic tm ti hc hi lm cho d n ngy cng hon thin hn. 3.4 Nhng kh khn trong trin khai d n: Bn cnh nhng iu thun li th kh khn v tr ngi l iu lun tn ti trong bt c d n no. Nhm cng khng l ngoi l khi vng phi mt s kh khn nht nh: V ch ton l nhng ngi tr, nhng sinh vin ang ngi trn ging ng nn cn thiu nhng kinh nghim thc t, khi va vp vo th trng thc khng tnh trc c vi tr ngi. Do l loi hnh kinh doanh cn kh mi l, mt ngch th trng m cha c nhiu ngi xm nhp, thun li y cng ng ngha vi kh khn khi phi l ngi u tin hng chu nhng ri ro. Thi gian, chi ph cng nh cng sc tiu tn kh nhiu cho chi ph tip th v PR trc khi chnh thc ra mt khch hng trn th trng 3.5 Phng hng, xut: - nh hng ca nhm chnh l ngy cng pht trin hn na trang web chnh ca nhm, duy tr c lng khch hng v thu ht nhiu hn na s quan tm ca nhng khch hng tr, bin h t khch hng tim nng thnh khch hng mc tiu. - Th trng chnh ca nhm khi bt u l Thnh ph H Ch Minh, tuy nhin theo thi gian, nhm mun m rng th trng ra nhng vng ln cn nhm c c lng khch hng nhiu hn cng nh xy dng mt bc tranh ln hn v hnh nh ca Hotparty trong mt khch hng.

57

I.

Danh sch thnh vin: 1. Phan Mai Anh 2. V Quc Anh 3. Nguyn Ngc Tho Chi 4. Phm Duy 5. o Th Thu H 6. Trng Th Hng 7. Phan Quang Minh 8. H Th Ly Na 9. Phan Tun Nam 10. Nguyn Xun Ph 11. Nguyn Ph Quc 12. Nguyn Th Ngc Qu 13. Trnh Vn Quyn 14. Trn Xun Qunh 15. Bi Phng Tho 16. Hong Hin Trang 17. Phm Vn Tun 18. Nguyn Trn Nht Uyn 19. Bch Anh Khoa

K084071278 K084071279 K084071287 K084071294 K084071304 K084071320 K084071336 K084071337 K084071340 K084071354 K084071358 K084071359 K084071362 K0840713 K084071371 K084071386 K084071398 K084071402 K074071

Qui nh lm vic ca nhm: Nhm tin hnh hp hng tun vo 10h sng th 4 hng tun. Tt c cc ti liu do cc thnh vin lm cng nh cc ti liu lin quan phc v cho vic hon thnh d n u c gi ln mail chung ca nhm. II. H V TN NHIM V MC HON THNH NHN XT CA NHM Hon thnh ng thi gian phn ca mnh, tch cc ng gp vo tng kinh doanh ca nhm. i hp y v ng gp nhiu cho k hoch. i hp y , hon thnh tt phn ca mnh.

Phan Mai Anh K084071278

- Lnh vc sn phm

Tt

V Quc Anh K084071279 Nguyn Ngc Tho Chi K084071287

- Phn tch th trng - Phn gii thiu 58

Tt

Tt

Phm Duy K084071294

- Thit k web

Tt

i hp y , rt tch cc trong vic xy dng web. i hp y , ng gp nhiu trong qu trn lm vic ca nhm, hon thnh rt tt phn ca mnh. i hp y , ng gp nhiu cho k hoch, Hon thnh tt phn ca mnh Hon thnh tt. i hp y , tch cc ng gp kin cho nhm, lm rt tt phn ca mnh Hon thnh tt phn c giao i hp y , hon thnh tt phn c giao. Tch cc ng gp xy dng k hoch, hon thnh tt bi lm ca mnh. Hon thnh c giao. Hon thnh c giao. phn phn

o Th Thu H K084071304

- Thanh ton v giao hng - Xy dng ni dung web - Gii php cng ngh - Xy dng ni dung web - K hoch marketing - Phn tch th trng - K hoch marketing

Tt

Trng Th Hng K084071320 Phan Quang Minh K084071336 H Th Ly Na K084071337 Phan Tun Nam K084071340 Nguyn Xun Ph K084071354 Nguyn Ph Quc K084071358

Tt Tt Tt

7 8

Tt

10

- Thanh ton v giao hng - Chng 2: Xy dng web - K hoch marketing - Tng hp chng 1 - Chng 2: xy dng web - Chng 2: xy dng web 59

Tt

11

Tt

12

Nguyn Th Ngc Qu K084071359 Trnh Vn Quyn K084071362 Trn Xun Qunh K0840713

Tt

13 14

Tt Tt

15

Bi Phng Tho K084071371

- Chng 3: tng kt

Tt

i hp y , h tr cng tc thc hin v hon thnh tt bi lm i hp y v hon thnh tt bi lm. i hp y v hon thnh tt bi lm. Hon thnh tt bi lm, ng gp xy dng kin. Hon thnh tt bi lm

16

Hong Hin Trang K084071386 Phm Vn Tun K084071398 Nguyn Trn Nht Uyn K084071402 Bch Anh Khoa K074071

- K hoch ti chnh - Tng hp ni dung bi word - Phn tch mi trng cnh tranh - Xy dng web

Tt

17

Tt

18

Tt

19

Tt

60

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