Professional Documents
Culture Documents
HUMAN RESOURCE
MANAGEMENT
Project
SUBMITTED TO:
MBA 2nd
UNIVERSITY OF
GUJRAT
Human Resource Management
Human Resource Management
History
Novartis pharmaceutical is established in 1996.The history of Novartis traces back to
three companies
➢ Geigy Pharmaceutical
➢ Ciba pharmaceutical
➢ Sandoz pharmaceutical
Giegy whose origin goes back to the middle of the 18th century. CIBA founded around
1859and Sandoz established in 1886
In1970 CIBA and Giegy merged .the newly created CIBA-Geigy ltd and Sandoz
continued to follow separate path for two and half decades
Head Office
Novartis International AG
CH-4002 Basel
Switzerland
Tel: +41 61 324 11 11
Fax: +41 61 324 80 01
Mission:
We want to discover, develop and successfully market innovative products to prevent
and cure diseases, to ease suffering and to enhance the quality of life.
We also want to provide a shareholder return that reflects outstanding performance and
to adequately reward those who invest ideas and work in our company.
Vision:
We want to discover, develop and successfully market innovative products to prevent
and cure diseases, to ease suffering and to enhance the quality of life. We also want to
provide a shareholder return that reflects outstanding performance and to adequately
reward those who invest ideas and work in our company.
Sector Head
Farhan Baider Malik
15 West Wharf Road, Karachi 74000, Sindh, Pakistan
Phone: 9221-2313389 / 2316286 / 2313387 / 2313390
Fax: 9221-2310241
Managers
Khalid Ashraf (National Sales Manager)
Faisalabad
M. Ejaz
Qamer Shahzad Ali
Islamabad
Naveed Basheer
Ikram Ulah Khan
M.Usman
Multan
Shahzad Jamil
Ghazanfar Aziz Ghauri
Qamar Zaman
Gujranwala
Abaid ur Rehman
Sukhar
Imtiaz Soomro
Abdul Hameed
Karachi
Faizan Ur Rehman
Syed Ather Hussain
Asif Ali Khan
Human Resource Management
Hyderabad
Jawaid Jabbar
Syed Shoaib Hussain
Naveed Farooque
Peshawar
Noorullah Jan
Inayat Ullah Khan Afridi
Ali Imran
ACCA, MBA (HRM)
Fax: 9221-2310242
Human Resource Management
Company Competitors
Human Resource Management
PRODECTS
➢ CAC-1000
➢ CAC 1000 Plus
➢ CAC 1000 Plus Pineapple
➢ VEG 20mg
➢ T DAY
➢ SPASMO CIBALGIN
➢ CALCIUM SAN. SYP.120ML
➢ TRIAMINIC SYP. 60ML
➢ TRIAMINIC SYP. 120ML
➢ TRIAMINIC-E SYP. 60ML
➢ TRIAMINIC-DM 60ML
➢ Triaminic Cold & Allergy
➢ Triaminic Cough
➢ Triaminic Chest Congestion
➢ Triaminic Cough, Cold & Fever
➢ TANDEGYL D
➢ TANDEGYL SYRUP
➢ NEO-INTESTOPAN 60 ml
➢ QALSAN MINT
➢ QALSAN MIX
➢ CALCIUM+VIT. C A50X10ML
➢ SANCOS
➢ TANDEGYL T-30
➢ TANDEGYL-DS T-10
➢ TANDEGYL INJ. A50X2ML
➢ LAMISIL CREAM
➢ LAMISIL SPRAY
Human Resource Management
➢ NEO-INTESTOPAN T 250
➢ OPTALIDON T-200
SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
• New Molecules are high cost & with • Introduction of new molecules
low safety profile • Compliance is low
Weaknesses
WEAKNESSES
AND • Only one formulation is available
• No formulation for children
THREATS • Mostly under dosage is recommended
• Lack of resources to tap attractive
opportunities
Weaknesses
WEAKNESSES
AND • Only one formulation is available
• No formulation for children
OPPURTUNITIES • Mostly under dosage is recommended
• Lack of resources to tap attractive
opportunities
(PDN) enhanced
• New Molecules are high cost & with • Local firms desirous of export but
low safety profile lacking necessary export structure
Strengths
STRENGTHS
• Market Leader
•
AND •
Strong CNS image of Novartis
Strong brand image-Heritage, Valuation
• Strong rapport with KOLs
OPPURTUNITIES • High acceptance of carbamazepine as
an anti epileptic
• FDA approved
• Effective in multiple indications
• First line, first choice therapy
Human Resource Management
Proposed Strategies
Opportunities • Capitalize on strong CNS franchise –
build further rapport with KOLs
• Patient Evaluation Programs: For KOL
Development
• KEEP (Key Experts Evaluation
• High growth rate of the market Programs)- Painful Diabetic
• More doctors particularly GPs are Neuropathies for 30
diagnosing epilepsy Physicians
• High treatment gap •
BOC - 2 Programs for 30 Doctors each
• Lot of potential in different indications for PDN
(PDN) •
Epilepsy Project
• New Molecules are high cost & with
low safety profile - CME Programs for Family Physicians
(Epilepsy)
Strengths
• Market Leader
STRENGTHS •
•
Strong CNS image of Novartis
Strong brand image-Heritage, Valuation
• Strong rapport with KOLs
AND • High acceptance of carbamazepine as
an anti epileptic
• FDA approved
THREATS • Effective in multiple indications
• First line, first choice therapy
Human Resource Management
Suggestions
➢ They should provide proper training to employees so that they can easily
understand the current technology.
➢ They should organize some seminars.
➢ HR should interact with labor as well as office staff.
➢ HR should look after the problems of each employee and try to solve according
his own experience.
➢ They should provide some extra facilities such as bonuses, increments, visits to
outside country so that they don’t think switch off.
Human Resource Management
➢ HR should develop ethical practices. For this purpose they should set some rules
and regulations.
➢ Right person for the right job.
➢ Looking for better ways of working after results in new ways of doing things.
➢ HR manager must be prepared to train employees in the new process and help
them train new level that may be associated with the “new. Improved”
operations.