Professional Documents
Culture Documents
Apple
Headquarters:
1 Infinite Loop, Cupertino, CA 95014
Telephone:
408-996-1010
Website:
www.apple.com Fax: Not Published
Business Description
Apple is a leading computer and mobile device company in the United States and Internationally. They have over 400 stores in 14 countries that sells all of their products. Apple designs Mac personal and business computers; the iPhone mobile phone; the iPad and iPad Mini tablets; the iPod portable music player; and many other products including servers, software, and other services such as iCloud. All of their products are sold in their company-owned retail stores and through authorized retailers. Apple is known for making the best computers and phones that are used by millions of people all around the world.
Year Founded:
Apple was founded in 1976
History:
Apple was founded in 1976 by Steve Wozniak and Steve Jobs. They created the first Apple personal computer, the Apple I which was the first computer to be easy enough to use and the most affordable to be a part of the standard household. After the big success of the Apple I, they knew that they had a winner and began to build more computers. In 1994 after the failure of Lucy and a few other projects, they introduced the PowerMac, which was the fastest computer at the time. The PowerMac is the most closely related to what we know as the iMac. In 2000 Apple released Mac OS X, the version of Mac that we know more recently. In 2001 Apple introduced the new iPod and iTunes. iTunes is the online music store that has currently sold over 5,000,000,000 songs. It has been the most popular online music store to this day. In January
Business Analysis for Apple 2007, Apple introduces the all new phone, the iPhone. One of the first smartphones, the iPhone was able to be a standard phone that talked and texted, but also was able to go onto the Internet for iTunes or websites, and also use Apps on the App Store. In January 2010, Apple introduced the iPad 1 and one year later, the iPad 2, and in two years, the iPad 4 and iPad Mini. Today, the currently offer the Mac, iPod, iPhone, iPad and iPad Mini, and iTunes.
Successes
Apple has had many successes for the time they have operated. The biggest success that they had was iTunes and the iPod because it was the first easy way to buy a song and take it with you in a matter of a few clicks. Another huge success would be the iPhone with iOS. In fact, just last week when the iPhone 5S was released, they reached $9,000,000 in sales.
Senior Officers
Tim Cook, CEO; Eddy Cue, Senior Vice President: Internet Software and Services; Craig Federighi, Senior Vice President: Software Engineering; Jonathan Ive, Senior Vice President: Design; Peter Oppenheimer, Senior Vice President and Chief Financial Officer; Dan Riccio, Senior Vice President: Hardware Engineering; Philip W. Schiller, Senior Vice President: Worldwide Marketing; Bruce Sewell, Senior Vice President and General Counsel; Jeff Williams, Senior Vice President: Operations.
Owner(s):
Apple is Publicly owned
Business Analysis for Apple Data centers Servers Retail Stores POS Systems iMac iPod Touch iPad Robotic Product Assembly Tables Display cases Shelving Display Computers Etc.
Products
Computers Desktop iMac Mac Mini Mac Pro Laptop MacBook Air MacBook Pro Mobile Devices iPod iPhone iPad
Brands
Apple Mac iOS iCloud iTunes App Store
Targeted Customer
The targeted customer is anyone between 5-99+ for any gender, for personal or business use, for school or for fun, or anything in between. Their products are designed to be easy enough to be used by anyone and interesting enough for even the finest developer to appreciate.
Stores
In the United States (50 states + DC) 250 Apple Stores + Many more Authorized Retailers Outside the US (13 countries) 140 Apple Stores
Competitors
Samsung Panasonic Sony Whirlpool LG Electrolux Nikon Sharp Fuji Casio Microsoft Dell HP Nokia
Business Analysis for Apple References Apple - Job Creation. (n.d.). Apple - Job Creation. Retrieved September 24, 2013, from http://www.apple.com/about/job-creation/ Apple - Jobs at Apple - Benefits (us). (n.d.). Apple - Jobs at Apple - Benefits (us). Retrieved September 24, 2013, from http://www.apple.com/jobs/us/benefits.html Apple - Press Info - Apple Leadership. (n.d.). Apple - Press Info - Apple Leadership. Retrieved September 26, 2013, from https://www.apple.com/pr/bios/ Apple - Press Info - Press Releases. (n.d.). Apple - Press Info - Press Releases. Retrieved September 24, 2013, from http://www.apple.com/pr/library/ Apple Inc. - Investor Relations. (n.d.). Apple Inc. - Overview. Retrieved September 26, 2013, from http://investor.apple.com/ Apple to open up to 35 new retail stores in 2013. (n.d.). Apple to Open up to 35 New Retail Stores in 2013. Retrieved September 29, 2013, from http://appleinsider.com/articles/12/10/31/up-to-35-new-apple-stores-set-to-open-in-2013
Apple. (n.d.). Apple - Apple Info. Apple - Apple Info. Retrieved September 24, 2013, from http://www.apple.com/about/ History of Apple Computers. (n.d.). History of Apple Computers. Retrieved September 24, 2013, from http://web.bryant.edu/~ehu/h364proj/fall_97/hill/happle.html 10 Year Financial Data of Apple Inc (aapl) - GuruFocus.com. (n.d.). 10 Year Financial Data of Apple Inc (aapl) - GuruFocus.com. Retrieved September 26, 2013, from http://www.gurufocus.com/financials.php?symbol=aapl