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KE HOACH KINH DOANH

Cong ty a ch Nganh nghe san xuat kinh doanh Tel Fax Email Website Thi gian phan tch : : : : : : : :

I/ KHAI QUAT VE CONG TY: 1. Lch s phat trien cua cong ty: 1.1 1.2 1.3 1.4 Thi gian thanh lap cong ty Sang lap vien San pham chnh cua cong ty Mc o dao ng th trng cua san pham chnh 1.5 Tom tat c cau cua doanh nghiep 1.6 Hnh thc phap ly cua cong ty 1.7 Cac nguon lc can co va phng phap huy ong 1.8 Moi quan he cong ty va cong ty khac lam c s kinh doanh sap ti 1.9 Mc o thanh cong trong viec xam nhap th trng va ket qua tai chnh 1.10 Nhng mc o kho khan nao ma cong ty a oi pho, cong ty a phan ng nhu the nao va tac ong cua chung ra sao toi doanh nghiep? 1.11 Nhng s kien va ca nhan nao co anh hng en cong ty? Nhng xu hng chu yeu nao, nhng moi quan he nao giup cong ty thanh cong trong tng lai? 2. Phan tch hien trang cua cong ty: 2.1 San pham hay dch vu chu yeu la g? : : : : : : : : : :

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2.2 Nhng ieu kien thay oi va nhng san pham/dch vu phai phan anh s thay oi nay. 2.3 San pham hay dch vu ap ng nhu cau th trng nh the nao? 2.4 Cong ty co g oc ao? _Trang thiet b hien ai hoac ang chiem u the? _Cac moi quan he ac biet vi khach hang va nha cung ng e am bao thanh cong? _Cong ty s dung nhan hieu thng mai hay logo, chng trnh quang cao ac biet? _Danh tieng va v tr thng trng cua cong ty co yeu to canh tranh? _Cac bo phan tac nghiep ac biet co hieu qua? _Tham gia hiep hoi co the mang lai li ch trong tng lai 2.5 Nhng van e cu the g ma cong ty ang phai oi pho. 2.6 Mc o thanh cong at c trong viec xam nhap thi trng va nhng ket qua tai chnh. So sanh ket qua at c so vi ke hoach? 2.7 Nhng xu hng nao thay c ket qua trc ay va ket qua hien tai. Nhng xu hng nay co the lam nen tang cho cai tien san pham, phat trien th trng? 2.8 Cac iem manh va yeu can khac phuc va phat trien trong tng lai. 3. Ke hoach trong tng lai: 3.1 San pham va dch vu nao chu yeu trong tng lai? Mieu ta san pham va lien he vi cac yeu to th trng hien tai 3.2 Nhng muc tieu ngan han va dai han e xam nhap th trng va e at c than2h cong ve phng dien tai chnh la g?

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3.3 Viec phat huy iem manh va cai tien iem yeu nh the nao? 3.4 Nhng nhu cau chi viec phat trien trong tng lai cua doanh nghiep la g? 3.5 Nhng ton tai kho khan se c vt qua nh the nao? 3.6 Nhan s cho s phat trien c giai quyet ra sao? II/ SAN PHAM VA DCH VU: 1 1.1 1.2 1.3 Mo ta chnh xac san pham va dch vu: SAn pham c dung lam g? San pham hoat ong nh the nao? Cac mau khac nhau cua san pham? Cac mau khac nhau nay co c a ra tren th trng khong? 1.4 Chu ky song cua san pham? 1.5 Chuyen mon ky thuat hay ky thuat san xuat nao la quan trong cho s thanh cong cua san pham nay? 2 2.1 2.2 Thao luan ve cac ng dung cua san pham? San pham c s dung mot cach chnh xac nh the nao va ai ds dung? San pham co tiep can mot khu vc th trng moi khong? san pham co canh tranh trc tiep vi cac san pham khac khong? Co san pham bo sung hay khong? Viec lap at san pham co anh hng en viec bao hanh cac thiet b lien quan hay khong? ay la san pham phai mua lien tuc hay mua mot lan? Can a dch vu bat thng ho8ac ac biet nao e ho tr san pham? Xac nh phan tch li ch:

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2.3 2.4

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2.5 2.6

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3.

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3.1 Hnh thc ben ngoai/nhn san pham tot hn, hien ai hn 3.2 Chat lng hoat ong tot hn, re hn? 3.3 Gia ca 3.4 Tnh linh hoat 3.5 o ben 3.6 Toc o 3.7 o chnh xac 3.8 De s dung 3.9 Chat lng nguyen vat lieu hoac qua trnh s dung III/ PHAN TCH TH TRNG: 1. Phan tch khach hang: 1.1 Xac nh ai la ngi mua tiem nang oi vi san pham? a. Phan bo a ly b. Hoat ong cua ngi mua kinh doanh, ca nhan, san xuat, chnh phu.. c. V tr trach nhiem cua ngi mua d. Nhng ac iem ca nhan cua ngi mua 1.2 nh lng chnh xac ngi mua a. Ngi mua c hng li g? b. Ngi mua co nheu l do la chon, l do nao la quan trong nhat? c. Viec mua san pham co ap ng mong muon cua ngi mua khong? d. Co nhng can tr nao oi vi viec mua san pham? e. Hien nay cac khach hang nao cha s dung cac san pham tiem nang cua doanh nghiep? 2. Qui mo th trng 2.1 Cac nguon thong tin a. An pham cua c quan chnh phu b. An pham cua a phng c. Hiep hoi chuyen mon d. An pham khac e. Cac dch vu thu thap va trao oi thong tin

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2.2 Mo ta th trng hien tai va trong nhng nam ti a. Co bao nhieu ngi mua tiem nang? b. Dung lng cua th trng? c. Mc o thng xuyen mua san pham? d. Mc o khach hang mua? e. Qui mo gia tr bang tien cua th trng? 3. Phan khuc th trng: 3.1 Th trng c phan khuc nhu the nao? 3.2 Qui mo cua th trng lien quan en tng phan khuc? 3.3 Doanh nghiep se nham phan khuc nao? Tai sao? 3.4 Tnh thi vu cua th trng tac ong nh the nao en doanh nghiep? 3.5 Doanh nghiep se kiem soat nhng bien oi ve nhu cau va phan khuc cua th trng nhu the nao? 4. Phan tch tnh canh tranh: 4.1 oi thu canh tranh chnh la ai? 4.2 Ho at nhng a iem nao? 4.3 Ho a kinh doanh bao lau? Th trng va qui mo ln hay nho? 4.4 Ho ang phat trien, on nh hay suy thoai, tai sao? 4.5 Cac oi thu canh tranh chnh gi th phan nh the nao? 4.6 Cac oi thu nao canh tranh ln nhat, tai sao? 4.7 Phan tch tnh canh tranh da vao cac yeu to sau: a. Chat lng san pham b. a dang san pham c. Bao b d. Xam nhap th trng e. Uy tn/danh tieng f. Chi ph san xuat g. Gia ban h. He thong phan phoi i. oi ngu ban hang j. Phng tien san xuat

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k. l. m. n. o. p. q.

Lc lng lao ong Cong nghe Quan ly Kha nang tai chnh Li nhuan Nguon nguyen lieu Xu hng tang trng

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IV/ CHIEN LC MARKETTING/BAN HANG: 1. 1.1 a. b. 1.2 1.3 1.4 a. b. 1.5 2. E. 1 2.2 a. b. c. 2.3 a. b. c. 2.4 2.5 2.6 Phan tch yeu to: Khach hang tiem nang: Xac nh khach hang thc s Phan tch ly do mua hang Xac nh phng phap tiep can thch hp Ke hoach tiep xuc, trien khai ban hang Phan tch gia ca, li nhuan Giao hang Phan tch canh tranh c tnh doanh thu trung bnh Hnh thanh chien lc marketting: Phan tch nh lung va nh tnh khach hang tiem nang: Phat1 trien ke hoach xuc tien Chon ac tnh can nhan manh Xac nh phng tien truyen thong e tai thong tin toi thieu nhat To chc ban hang va cac bien phap ho tr thch hp Xac nh tnh kinh te cua chien lc Ke hoach tiep xuc va to chc ban hang Doanh so trung bnh Phan tch gia ca li nhuan anh gia cac phng thc giao san pham va dch vu anh gia cac yeu to canh tranh D tnh doanh thu thc te : : : : : : : : : : : : : : : : : : : : : : : :

V/ SAN XUAT VA VAN HANH:

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1. Mo ta phng phap san xuat 1.1 Neu ro quy trnh san xuat 1.2 Xac nh va kiem tra/giam sat cac yeu to thi gian, thiet b hoac cac yeu to moi trng 2. Xac nh nguyen lieu va quy trnh can thiet: 2.1 Neu cu the cac nguyen lieu can co, cac nguon chnh va thi gian giao nguyen lieu cu the. 2.2 Xem xet cac nhu cau hp ly ve kho bai va chuyen cho 2.3 anh gia viec kiem tra chat lng va cac yeu to moi trng 2.4 Tham nh qui trnh san xuat. 2.5 Quyet nh chnh xac ve thiet b 2.6 Yeu cau ve nhan s 2.7 D tru cac tieu chuan ve chi ph 3. Phan tch canh tranh: 3.1 anh gia oi thu canh tranh tren cac mat qui trnh san xuat, thiet b. 3.2 So sanh chi ph san xuat cuoi cung 3.3 Cac moi quan he trc ay se c phat trien nh the nao, nguyen nhan va tac ong oi vi doanh nghiep. VI/ KE HOACH QUAN LY: 1 1.1 1.2 2. 3. 4. Xac nh cac chc nang chu yeu Chc nang nao chu chot, can thiet Moi quan he gia cac chc nang Mo ta cac chc nang c ban Xac nh nguon cung ng cac ky nang cho lanh ao , CNV Cac phng phap ai ngo, ong vien nhan vien

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VII/ KE HOACH TAI CHNH VA CAC NGUON LC CAN THIET: 1. Cac nguon lc can thiet e trien khai ke :

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1.1 1.2 1.3 1.4 1.5 2. 2.1 2.2 2.3 2.4 2.5 2.6 3. 3.1 3.2 3.3 3.4

hoach tai chnh Trang thiet b He thong ton kho Chi ph ban au Von lu ong Lch trnh au t Chi ph trang thiet b va nha xng: Chi ph xay dng nha xng Chi ph cai tao Chi ph cho trang thiet b Chi ph lap at Chi ph van hanh Trang thiet b van phong. Hang ton kho Chi ph ton kho thc te Xem xet lng hang toi u. Nhu cau lu kho ng vi kha nang lu kho Can nhac thi gian at hang e dam bao c hang cung cap.

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4. 4.1 4.2 4.3 4.4

Chi ph ban au khac Quang cao va xuc tien ban hang Chi ph dch vu ban au Chi ph giay phep va ang ky ac biet Chi ph en bu giai toa va giai quyet cac thu tuc at ai 4.5 Chi ph o ac khao sat, thiet ke xay dng, au thau 4.6 Chi ph tuyen dung va ao tao 4.7 Chi ph kiem tra va ang ky chat lng san pham 5. 5.1 5.2 5.3 5.4 5.5 5.6 Nhu cau von lu ong Von chu s hu Von vay dai han Von vay ngan han Thue tai chnh Thue hoat ong Tn dung cua nha cung cap

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5.7 Tra trc khach hang

VIII/ KE HOACH TAI CHNH CAC HOAT ONG D KIEN: 1. 2. 3. 4. 5. 6. 7. 8. 9. Ke hoach ban hang Ke hoach san xuat Ke hoach quan ly D kien thu chi Cac nguon lc can thiet D kien dong tien Bang can oi ke toan Bang d kien ket qua kinh doanh Phan tch diem hoa von va cac ty le : : : : : : : : :

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