OUGD503 DANIELLE MUNTYAN 1/2

Type Triathlon Competition

OUGD503 DANIELLE MUNTYAN 2/2

The Brief: Create a piece of hand lettered type, using Serif, Sans Serif and Script typefaces which communicates a quote or message. The type must be photographed and use a background image.

Concept: Audience: Hand lettered type which has been executed Mainly typographers and graphic designers, as through laser-cutting creating a visually exciting well as those who are taking part in the and unusual resolution to the brief. The idea is competition. that the type becomes the photograph itself.

Tone of Voice: Informal, fun and playful, whilst echoing a serious, yet socially known quote/phrase.

Visual Language: A combination of design processes have been used to achieve an outside the box resolution to the problem at hand, whilst keeping a key focus of typography.