Professional Documents
Culture Documents
E - MARKETING
GVHD: TS. NGUYN QUANG TRUNG NTH: NHM 5
1 2 3 4 5 6
NI DUNG
I E Marketing
II Social media marketing
III
I. E- MARKETING
1. TNG QUAN V E MARKETING 2. MT S HNH THC E MARKETING C BN
Gim chi ph
Gim thi gian
2011
627 67 46 35
2012
752 61 48 37
2013
865 59 48 40
Internet Radio
Total
13
2 685
18
1 793
27
2 937
37
2 1.053
2. MT S HNH THC E-MARKETING C BN Website marketing Social marketing Search engine marketing (SEM) Viral Marketing Email marketing Qung co theo mng li trn Internet (Ad-network)
2. MT S HNH THC E-MARKETING C BN Display ads (banners and pop-ups) Rich media ads Video ads Sponsorships Referrals (affiliate Relationship Marketing) Mobile Marketing
Chng trnh tip th truyn thng x hi (social media marketing program): thng tp trung vo nhng n lc to ra s ch v khuyn khch ngi c chia s vi h trn mng x hi ( social network)
Twitter
Google + Youtube Facebook Linkedln
Blogs
Blogs l mt thut ng c ngun gc t cp t
Web Log hay Weblog dng ch mt tp san c nhn trc tuyn, mt quyn nht k da trn nn web hay mt bn tin trc tuyn nhm thng bo nhng s kin xy ra hng ngy v mt vn g . Blogs to cho mi trng cho cc cng ty v khch hng kt ni trc tuyn vi nhau. Cng ty c th tip th, qung co, xut bn ni dung online cho thng hiu, sn phm, website, s kinthng qua cng c Blog.
Blogs
Blogs cho php cc cng ty m t sn phm v
dch v cng vi giy chng thc v m bo cht lng sn phm ca cng ty.
C th s dng cc k thut qung co v cp nht thng xuyn gi chn khch hng.
Blogs marketing
Mt s hnh thc: Qung co (banner, textlink); Bi
vit PR; Bi vit nh gi (review).
Twiter
Twitter (micro blog) l dch v mng x hi min ph cho php ngi s dng c, nhn v cp nht cc mu tin gi l tweet ( gii hn 140 k t) c lan truyn nhanh chng trong phm vi nhm bn ca ngi nhn hoc c th trng by rng ri cho mi ngi.
Twiter
Cc thng ip truyn ti ny c th lin kt n cc trang web sn phm, profile facebook, hnh nh, video.
Nhng lin kt ny c th to nn s kt ni gia sn phm v lng trung thnh ca khch hng tiu dng c nhn, cng nh qung co sn phm.
Google+ c cc tnh nng nh cp nht trng thi ( status), ch s lin kt hay hnh nh. im khc l google+ cho php ngi dng to cc vng trn (circles) hay cc nhm ( groups). Ngi dng c th lin lc ring tng nhm.
Nu bn iu hnh mt doanh nghip a phng v mun thu ht khch hng gn , bn c th qung co doanh nghip ca mnh trn Google Maps. Qung co vi tin ch m rng v tr iu kin xut hin trn phin bn dnh cho in thoi di ng v c my vi tnh.
L mt tnh nng ca Google search. Khi ngi dng ng nhp vo 1 ti khon Google, tt c cc tm kim, kt qu tm kim ca mnh trn Google Search c ghi vo Lch s web ca Google. Sau , khi ngi dng thc hin tm kim, ngoi kt qu tm kim c c th dch v cng s a vo ti khon nhng g cc trang web ngi s dng truy cp trc .
Facebook
L website m khi bn ng k vi h xong,
bn c th giao lu cng nh chia s nhng hnh nh, tin tc, nhng s thch hoc bt c nhng g bn mun cho bn b bit v bn: y l cch rt hu hiu gi cc mi lin lc vi bn b lu nm khng gp. Facebook cn l mt knh qung co v mua bn sn phm.
YouTube
L trang web chia s video clip trc tuyn. Trn YouTube bn c th chia s on video ca chnh bn vi ngi khc hoc coi video ca ngi khc hon ton min ph. Qung co trn youtube a dng v ngn ng, tng v mu sc.
YouTube
Qung co trn youtube l hnh thc qung co ti cc v tr cho php trn youtube.com cho php hin th khi ngi dng xem video, tm kim video, v la chn cc Video cho nhu cu cng vic, gii tr ca mnh.
YouTube
YouTube
YouTube
Kh nng bao ph rng ( ability to coverage) Thng ip ca bn c c hi xut hin rc hng triu khch hng tim nng thng qua hng t lt xem mi ngy. y c coi l hnh thc tip cn khch hng ht sc hiu qu i vi cc doanh nghip mun tp trung th hin thng ip ca mnh qua video, hay qua cc banner qung co trn YouTube.
YouTube
a dng v hnh thc qung co ( deversity of advertising) Bn c th la chn thng ip ca mnh xut hin khi ngi dng xem Video, khi h tm kim video hay khi h lt trn YouTube thng qua cc hnh thc: TVC Ads, Promoted Videos v Banner Ads.
YouTube
Nhm trng ch ngi dng ( on target users)
Hnh thc qung co Promoted Video cho php bn nh hng n nhng ngi dng quan tm n mt hoc mt s nhm sn phm nht nh. Khi h tm kim cc video gii thiu v nhng sn phm ny trn YouTube, thng ip ca doanh nghip bn s hin th trn YouTube ti cc v tr u tin trong phn Promoted Videos.
YouTube
YouTube
YouTube
To n tng r nt vi ni dung video ( impressed content Video) Vi hnh thc qung co thng qua ni dung ca cc Video, bn c c hi th hin thng ip ti khch hng bng 1 hnh thc rt d tip nhn v c th to ra cc hiu ng rt tt cho mc ch qung b thng hiu doanh nghip.
LinkedIn
L mt trang mng dch v x hi ngi s
dng ch yu l nhng thnh vin chuyn nghip, cho php cc cng ty to cc h s chuyn nghip cho bn thn cng nh doanh nghip ca mnh nhm kt ni vi ngi khc. LinkedIn ch tp chung vo i tng ngi s dng l cc doanh nghip, hoc cc c nhn chuyn nghip c nhu cu kt ni tm vic v tuyn dng.
LinkedIn
Cho php bn kt ni bn c chn lc ( theo
ngnh ngh)
Cho php ngi dng to v tham gia vo cc nhm ngh nghip. Cho php gi mail 1 lc n nhiu ngi v t l vo inbox kh cao.
- Qung co facebook c thit k gip cc nh qung co hin th cho mi ngi qung co m h thy quan tm v lin quan.
- Nu c tnh hay c m bn thy c nhng mu qung co nh nm ct phi ca trang News Feed, Profile hay bt c trang no ca facebook nh vy th ngi ta gi n l qung co facebook.
- C ti khon trn facebook v trong ti khon cn c chi ph thanh ton cho qung co v hnh thc thanh ton qung co trn facebook l tr trc. - Th Visa thanh ton quc t ( ti khon paypal) Lu : thng tin account Facebook phi trng vi thng tin th tn dng.
CC LOI QUNG CO
Bc 2: To qung co
3. CHI PH QUNG CO
CPC tr tin cho 1 c click ( chy cho 1 ng link
- URL) CPM tr tin cho 1.000 lt hin th Tr cho lt thch trang Tr cho lt tham gia bi vit trn trang
3. CHI PH QUNG CO
CPC
-Qung co trn Facebook tnh tin trn s lt click. Mc u gi cng cao th qung co cng c c hi xut hin u tin hn. - Bn phi khon ngn sch s tin gii hn mi ngy. Nu s tin ngn sch mi ngy tr ht vo s tin click trong ngy th qung co s t ng tm dng v tip tc hot ng vo ngy tip theo.
3. CHI PH QUNG CO
CPC
- Khi bn cho chy mt qung co trn Facebook, bn ch phi tr tin khi c ngi click vo qung co hoc khi qung co c hin th. - Cng nhiu ngi xem qung co ca bn, th bn cng phi tr nhiu tin cho Facebook. - H thng qung co ca Facebook s t ng dng hin th qung co ca bn khi chi ph qung co ca mt ngy t mc gii hn m bn ra.
nng Ch tr tin khi c ngi mong mun s dng dch v ca bn Tnh linh hot cao Khng ph thuc ngn sch Phn phi qung co hp l Theo di nh k
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