The BCG matrix product portfolio method The BCG

The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in theproduct portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share andmarket growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company:

1. Stars (=high growth, high market share) - use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. - frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept. 2. Cash Cows (=low growth, high market share) - profits and cash generation should be high , and because of the low growth, investments needed should be low. Keep profits high - Foundation of a company 3. Dogs (=low growth, low market share) - avoid and minimize the number of dogs in a company. - beware of expensive turn around plans. - deliver cash, otherwise liquidate 4. Question Marks (= high growth, low market share) - have the worst cash characteristics of all, because high demands and low returns due to low market share - if nothing is done to change the market share, question marks will simply absorb great amounts of cash and later, as the growth stops, a dog. - either invest heavily or sell off or invest nothing and generate whatever cash it can. Increase market share or deliver cash The BCG Matrix method can help understand a frequently made strategy mistake: having a one-size-fits-all-approach to strategy, such as a generic growth target (9 percent per year) or a generic return on capital of say 9,5% for an entire corporation. In such a scenario: A. Cash Cows Business Units will beat their profit target easily; their management have an easy job and are often praised anyhow. Even worse, they are often allowed to reinvest substantial cash amounts in their businesses which are mature and not growing anymore. B. Dogs Business Units fight an impossible battle and, even worse, investments are made now and then in hopeless attempts to 'turn the business around'. C. As a result (all) Question Marks and Stars Business Units get mediocre size investment funds. In this way they are unable to ever become cash cows. These inadequate invested sums of money are a waste of money. Either these SBUs should receive enough investment funds to enable them to achieve a real market dominance and become a cash cow (or star), or otherwise companies are advised to disinvest and try to get whatever possible cash out of the question marks that were not selected. Some limitations of the Boston Consulting Group Matrix include: High market share is not the only success factor Market growth is not the only indicator for attractiveness of a market Sometimes Dogs can earn even more cash as Cash Cows

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

A - Attention (Awareness): attract the attention of the customer. I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1]. D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A - Action: lead customers towards taking action and/or purchasing.

Nowadays some have added another letter to form AIDA(S):

S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.

Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is a acronym that is necessary to learn in marketing. Moving from step to step you lose some percent of prospects. This process is shown as "AIDA Inverted Triangle" figure. To improve AIDA Inverted Triangle sometimes it's recommend to split AIDA formula into two pair of promotional steps: 1) Attention + Interest 2) Desire + Action

Difference between sales and marketing Many people mistakenly think that selling and marketing are the same - they aren't. You might already know that the marketing process is broad and includes all of the following: 1. 2. 3. 4. 5. Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality. Pricing the product correctly. Promoting the product; spreading the word about why customers should buy it. Selling and delivering the product into the hands of the customer.

Selling is one activity of the entire marketing process. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service.

Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals. Definitions of marketing on the Web:

selling: the exchange of goods for an agreed sum of money the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing" shopping at a market; "does the weekly marketing at the supermarket"

"Marketing is the set of human activities directed at facilitating and consummating exchanges." - Philip Kotler ("Marketing Management") Why do u want to get into marketing? Your reasons should relate both to the occupation and the particular company interviewing you. Your interests in any of the following could prove useful to mention: working to tight deadlines, working under pressure, meeting targets, getting the job done, selling, making deals, being competitive, presenting to others etc. Don't feel you have to limit your answer to just the occupation alone. Give reasons why you find the particular firm attractive. It is often a good idea to broaden the scope of a question and turn it into more of a normal conversation. Include any examples of selling from your university days. Did you effectively advertise the films at the film society, for example, or increase the membership, or attract many more volunteers, or sell lots of tickets for an event? etc. 2 :: Have you applied to any other areas apart from marketing? If the answer is yes (and it is quite reasonable for it to be so!) then have a reason for your interest in the other areas. Some other occupations are obviously related, such as Sales, Market Research, Advertising, Promotional work, Public Relations etc. Show that there are common skills between the other occupations and Marketing. Alternatively demonstrate that the attraction is different and perhaps of a lesser degree than Marketing. Show that the job in question attracts you the most and that there is no sense of you being inconsistent in your applications. The other companies you have applied to will interest your interviewer. Let them see that you have researched the field well. But make sure that they know they are the first choice. You do not want to put them off! 3 :: How well do you cope under pressure? An inevitable question considering the occupation! You should give examples of situations

in which you have coped. Obvious examples will come from your academic experience preparing work to deadlines etc. Try and mention experiences from areas outside university as well. Perhaps from vacation work experiences or other jobs you have had. There are some people who actively thrive on having things constantly demanded of them. Are you one of these people? On the other hand, do you enjoy pressure at work while having a very contrasting quiet life away from work? Bear in mind that you must really answer in the affirmative as pressure comes with the territory of a career in Marketing. 4 :: Give me an example of how you convinced someone to do something that they were not too keen on doing. Influencing the behavior and even attitudes of others is central to marketing work. Consider situations in which your ideas were obviously better than others. Of particular relevance are occasions when you influenced someone's spending habits. For example, deciding on a holiday to undertake, or perhaps the purchase of an expensive item such as a car or a house. Equally, it could be that you convinced someone to do something which they initially had severe doubts about. Talk about the methods you have used to convince someone as well as how persistent you needed to be. Are you better face-to-face or on the phone? Would you be as effective if you tried to do it in writing? Are some people easier to influence than others? Is so why is that the case? How could you apply this to your working life? Show that you enjoy influencing other people as well as being good at it. 5 :: How does the prospect of traveling a good deal grab you? Very well is the easy answer, but you must do your research. Not all marketing jobs involve travel, although most do. Be certain about the requirements of the firm interviewing you. You probably wouldn't have applied to a job requiring travel unless you relished the prospect! You should attempt to demonstrate any of the following in order to suggest that working away from home suits you: * You have done it before, successfully. * It is a challenge you are prepared to accept. * You enjoy getting out and about and seeing pastures new. * It will allow you to use your social skills with a wide range of clients. * Being mobile adds an extra dimension to the work which you will enjoy.

6 :: Would you describe yourself as competitive? The easy answer is yes. You must give plenty of examples. And from as many aspects of your life as possible. University experience certainly, but also include situations from your early life in order to demonstrate that competition is natural to you. Sporting activities are an

obvious

source

here.

Show that you are competitive on your own as well as within a team situation. You should also suggest that you are successfully competitive. Failing in competition will not look very good. Bring into your answer how other people see you. Do they regard you as a competitive person and if so is that a good or a bad thing? Are you the kind of person others look to when they are faced with a challenge? 7 :: What would be your first actions if we were to appoint you? This is one of those hypothetical questions which many companies ask. It is very important for your answer to be both accurate and realistic. For example, if the company has a structured training scheme you could suggest that your first action would be to familiarise yourself with it and see if there was anything to do, before you start work, to prepare yourself for the training. You might also consider meeting with all the key staff concerned with the product or service you will be marketing. The products /services themselves may also be new to you, so you may need to familiarize yourself with them when you first take up your position. On the other hand you could want to discuss your first actions with your boss. A wise precaution for a new recruit. Your first action could therefore be to arrange to meet at his/her earliest convenience to discuss your first activities within the firm. 8 :: How would you market Great Britain? Another hypothetical question. You need to consider the most marketable aspects of the "product" and concentrate on these. What marketing method would you use? Whose help would you seek? And what research into past marketing attempts could be helpful? Be prepared to discuss the product in terms of making it profitable. Concentrate on the positive and declare who you would try and sell GB plc to. You could even consider whether it needs marketing. Perhaps it could sell itself with just a little help from you. 9 :: Which of our products/services most appeals to you and why? You can afford to be brutally honest here, because the question is about which product/service you most like. It begs the question that you do actually know about the firm and indeed have a preference. For any marketing interview you must prepare in advance by familiarizing yourself with what the company does! A successful product/service is worth concentrating on. This will allow you to identify its appeal and then describe how the marketing strategy has worked. An example might be Walker's crisps tasting nice, but through the marketing strategy attached to them they are now also perceived as funny and good fun. This is obviously important when one of their

biggest markets is children. 10 :: What makes you think that a degree in _____ will get you a job with us? A bit of a challenging question. Although the simple response is that a degree alone will not get you the job. Your other skills, activities, experiences and interests should count just as much as the subject you have studied. Focus on the constituent skills of your particular degree. For example, if you had studied Psychology you could describe in detail how any or all of the following skills would be of use to you in a Marketing situation: * the understanding and analysis of * using * analyzing and * numeracy * use of * communication skills both written and oral. human behavior scientific solving information and experience methods problems skills. technology

11 :: What do you realistically believe to be your earning potential?

You should avoid discussing your salary at interview - so conventional interview wisdom goes! In this context, however, the question may be about a rather different issue. Many marketing jobs have the potential for staff to earn bonuses or indeed be on a contract where their salary is only a proportion of their potential earnings. This question also suggests the future. What are your earnings likely to be in the next five, ten, even fifteen years? You should relate your earning potential to your ability to do the job. By arguing that you hope to take every opportunity that comes your way, work hard, put in the hours required and generally get stuck in you will show that you are keen to earn as much as possible.

12 :: Have you any questions?

The best questions to ask are those that you really would like to know the answer to, rather than those you can find in books on interview skills. If you research the company well enough, you will find a number of questions naturally arising that you wish to be answered. You should, though, concentrate on questions that show your interest in, and motivation to do, the job itself, rather than the rewards it will bring. So, for example, you should ask about training and career progression in preference to pay and pensions! Other questions you could consider asking include: * What do people enjoy most in working for the company? * How many exhibitions does the company undertake each year * How realistic are early promotion prospects if I am successful? * What plans do you have for the future in terms of new markets/products?

* Do you run any competitions or sales incentives?

13 :: Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
* * * * Answer d a) b) c) d) Marketing Marketing Customer Internal intelligence research profiles databases

14 :: All of the following are considered as drawbacks of local marketing except:

* a) It can drive up manufacturing and marketing costs by reducing economies of scale. * b) It can create logistical problems when the company tries to meet varied requirements. * c) It can attract unwanted competition. * d) It can dilute the brand's overall image. Answer c

15 :: Cognitive dissonance occurs in which stage of the buyer decision-process model

* * * * Answer d
StumbleUpon

a) b) c) d) Evaluation Post

Need Information of purchase

recognition search alternatives behavior

Interview Question: When was the last time you created a marketing innovation, which energized you, and why did it do so? Answer Guide: Applicant should display good judgment in creating new marketing techniques and enjoy the process and the rewards that result from the innovation. Interview Question: Apart from financial considerations, what is challenging about marketing? Answer Guide: Applicant should understand the risks and challenges of new market developments. Interview Question: What steps do you take when you have an idea to improve either a company service or product? Answer Guide: Applicant should understand why they need to go to their direct superior first. They should have a commitment to improving products and services which increases positive customer relations. They should want to create a feeling of loyalty and build trust with co-workers and customers. Interview Question: What steps to you take to promote a business idea to your manager? Answer Guide: Applicant should have the motivation to inspire others with innovative ideas.

Interview Question: Is your objective to sell the company or the product when target marketing a customer directly? Answer Guide: Applicant should understand the interaction between company, product quality, and reputation. Interview Question: Market strategy is constantly changing, what steps have you taken in the last three months to keep up with of current trends? Answer Guide: Answer should indicate that applicant knows how to keep up with changing trends and they should be able to recognizes the necessity of staying ahead in a constantly changing market. Interview Question: Sell me this pen? Answer Guide: Applicant should have the ability to pick out key features and benefits of a product and then sell them effectively under pressure. Interview Question: How would you rate yourself as a salesperson on a scale from 1 to 10? Answer Guide: A very low rating suggests poor self-belief. Too high of a rating may suggest a level of arrogance that may be resistant to suggestions of improvement. However, if they can explain why they deserve a high rating then they may just be confident and aware of their selling skills. Interview Question: What is your psychology of selling? Answer Guide: Candidate should be well-versed and concise in describing his/her view of the entire structure of selling from qualifying a prospect, to handling objections, to closing.

1. Sample List of Basic Sales Interview Questions to Ask

Tell me about a little bit about yourself. What type of experience do you have in sales and for how long? Do you have any experience in _______ industry? (Fill in what your particular industry is) Think of one of your most successful sales you've ever achieved. With that sale in mind, tell me about it and what you did to successfully achieve the sale. What are the best things that your co-workers say about you? What are the worst things? Why do you want to work for this company and how will you add to its success? Before you start with the interview, introduce yourself and tell your applicant a little bit about

your company such as, how it got started, how long you have been in business, what your growth plans are for the future, etc. Hopefully, they will have already done some research on your company, but if you are a new small business the chances are great that they were unable to find out too much about you. This introduction also will help you to take control of the interview because you are making a statement of what you are all about. Next, it will be their turn. Begin by asking your applicants questions from your prepared list of questions. Be as relaxed and informal as you can without being unprofessional. There should be no need to hurry through your interview. Your applicant is most likely to be a bit nervous and keeping the atmosphere relaxed will make for a better interview. Why? Because a relaxed applicant will talk more and the more they talk, the more you will learn about them

After asking your questions, have an office tool within your reach, such as a stapler, ruler or calculator. Ask your applicant to try and sell it to you. If the applicant starts to list off benefits and features to you, then this is a clue that, most likely, they are good at presenting products but not actually "selling" them. A good sign of someone who can sell is someone who will ask you questions about your and your business firstbefore they present to you the benefits and features of a product. This is the way a good salesperson makes a more accurate assessment of a problem before offering a solution. Thank your applicant for coming in to apply. Whether you have decided at this point to hire this person or not, it is always proper and respectable to follow up with either a phone call or written correspondence as to your decision. Tips: 1. List of the most common things to listen for while interviewing a sales person that will alert you that you may want to avoid hiring this sales person.

Is there a sales quota? What is the minimum that I must sell to meet that quota? How many sales people do you have? I'm a real "people" person.

You may be wondering why someone stating that they are a "people person" is a problem. It is because sales people who describe themselves in this way have a difficult time in sales. They want to please people so much that they allow the customer to control the sale. In the end they will never be able to ask for the order. Most common positive things to listen for in an interview that tell you that this may be an great choice to add to your sales team.

Approximately how much does your most successful salesperson earn a year? How soon can I start? Is there a cap on how much I can sell?

These remarks indicate a person who is competitive but not worried about how many others they are competing with and also, they are ready to start selling and hopefully with no limits to how much they can earn.

Re: what is channel sales? Answer #1

channels of sales are of two type i. direct ii.

0 Sujit

indirect dirct channel means sale through sales man indirect channel means sale throuh whole seller, retailer is called indirect channel

Is This Answer 6 Yes 2 No Correct ?

Re: what is channel sales? Answer #2

promoting our product by maintaining channel.selling the product throug the channel(wholesalerretailer).

Re: How will you justify the product cost to the prospect? Answer ever business man wants the prospect,but it is depend on # 1 the product cost.because some time
the sales of product is effected by the product cost.if the product cost is high the sales of the product is decreased.some times it is propotinal to the cost.some times it is indirect propotinal to thecost.

Muralikrishna.kommineni

Is This Answer Correct ?

0 Yes

1 No

Re: How will you justify the product cost to the prospect? Answer its important to understand the question first #2
It is how we are going to convince our customers about the price of the product that we are selling it is quite clear that a high price i associated to products that are either high in terms of their quality or are associated with luxury. so if we want to convince our customers as to why we have priced the product as high as ours .. we will do it by attaching some emotional and status points with the product like for eg: Our product is among the Top most brands which will enahnce your image in the society the brand promises a high quality and alo gives you certain guarantees which you won't get with any other brand

Question 1: So, tell us about yourself? Undoubtedly the most frequently asked interview question, and one that interviewees have the most difficulty answering. Your answer should be in alignment with your career objective, which means you shouldn't respond with comments about your hobbies, spouse or extra-curricular activities. 1. Start with a brief introduction. Talk about skills that are key to the position applied for. Sample: 'During my 2 years of experience as a sales executive, I have mastered the ability to prospect, generate business leads, and motivate my team members to reach targets.' 2. Provide a summary of your recent work history. Keep your response limited to your current experience. Don't go back more than 2 years. Sample: 'Most recently, at The XYZ Corporation, I was challenged with turning around a stagnant territory that ranked last in sales. I developed an aggressive sales campaign that focused on winning new accounts and nurturing the existing client base. Within six months, my sales team and I were able to increase sales by 40 per cent.'

3. Tie your response to the needs of the organization. Demonstrate how your experience and skills are transferable to the open position. Sample: 'I have learnt about the challenges your IT department is facing and my background in developing software for leading companies will add value.' 4. Ask an engaging question. By asking a question, you gain control of the interview. Doing so will alleviate the stress you may feel to perform. Sample: 'What strategies are currently underway to reduce the employee turnover and improve morale?' Question 2: What are your greatest strengths and weaknesses? Highlighting strengths and accomplishments: Use specific examples to highlight your accomplishments -explicit numbers, results and outcomes. Generic words are meaningless unless backed by data. For example, instead of using the word 'significant', use a number or percentage instead. Strengths that interviewers are looking for include:

. Committed: Talk about the times you may have sacrificed a vacation to complete an important project. . Action-oriented: Quote an example from a past job where you drove the meeting, committee or project that was languishing. Or, when a deadline loomed and you came up with a way to reach the goal. . Inquisitive/Curious: Show how curiosity has served you well in the last job. For example, when was the last time you knew there had to be a better way of performing a task, closing a particular deal or making a sale to a difficult client? How did your questioning of the situation find a solution? . Long term approach: Talk about how you were able to see the broader consequences of a decision in your previous company. Your contribution provided a viewpoint that others had overlooked. The one question candidates love to avoid is, "What is your greatest weakness?" Do not give superficial answers like "I'm a workaholic" or "I'm a perfectionist." These are boring and predictable. Interviewers can even reply to them with, "That doesn't sound like a weakness. Now why don't you tell me about a real weakness?" So, state a true weakness that doesn't have a major impact on your ability to do the job. Sample -- If you are applying for a non-managerial role: 'In the past, I've had some trouble sharing responsibilities with others. I felt I could do things better and faster myself. This sometimes backfired because I'd end up with more than I could handle and the quality of my work would suffer. But I plan to take courses in time management and effective delegation.' Or, 'I am weak in accounts and had a tough time when I was asked to work on a project with the finance team. I have enrolled in an online program on basic finance to overcome this.' (NOTE: You would not want to use this example for an accounting or finance position.) Question 3: Why did you leave your last job? If you left your last job under less-than-ideal circumstances, you probably dread this question. Here's how to handle it. Never lie. If you were fired, don't say you quit. A background check will reveal this lie easily.

Don't say anything negative about your former boss, co-workers or company. Any negativity, frustration or anger will only reflect negatively on you. Sample -- If you were fired for not adhering to a company policy : 'I was asked to leave for violating a company policy that I feel wasn't communicated to me clearly. I should have taken the responsibility to read all of the company policies and ask questions about those I didn't fully understand. That will be the first thing I do in my next job.' Any employer would love to hear stories about how employees take responsibility for their actions and learn from their mistakes. Make sure they understand that what happened to cause you to leave your last job was the exception, not the rule. Provide references or letters of recommendation to verify that your job performance is above par. Question 4: How would you? (Problem solving question) The interviewers aren't looking for a 'right' or 'wrong' answer to this one. They are more interested in understanding your thought process. Show your ability to think logically and demonstrate problem-solving capabilities . Asking questions to confirm exactly what the interviewer is looking by: for.

. Explaining how you would collect the information and data required to develop a solution. . Telling them how you'd use the information you gathered to develop and analyse alternative courses of action. . Sharing your solution or recommendation, explaining how you feel it's the best option based on the information you were given.

Re: tell me about the difference between marketing and sales Answer marketing invoves introducing the the right product which # 1 meets the need of target customers.
pricing the product appropriatly as per the budget flaxiblity of target market.then promotion the product through choosing the right communication strategy.and then reach the product to the customer to buy it. but sales is efforts to influance the the customerto get the product bought.

Lokesh.jp

Is This Answer Correct ? 26 Yes

1 No

Re: tell me about the difference between marketing and sales Answer Marketing is the preparetion of strategy of making the # 2 sales development, the bottom goes to
the market with the cocepts and the schemes which was prepared the thorough analysis of the market, which they implement in with the customers and the result we got in terms of revenue is sales.

Kameshwar Rao

Is This Answer Correct ? 6 Yes

3 No

Re: tell me about the difference between marketing and sales Answer In my view sales is a part of Marketing.. #3 Marketing aims at improving brand
image awareness about product and it's features to drive customers for purchasing a particular product. where as sales aims at only selling a product and highly profit oriented you can observe in market some of the companies are good at marketing some are good in sales

Ram

Is This Answer Correct ? 4 Yes

3 No

Re: tell me about the difference between marketing and sales Answer objective of sale is to Profit through increase of the sale # 4 while objective of marketing is to
profit through customer satisfaction

P.k.patil.

Is This Answer Correct ? 6 Yes

1 No

Re: tell me about the difference between marketing and sales Answer selling focuses on the need of the seller. karketing on # 5 the need of the buyer. selling is
preoccupied with the seller need to convert his pdt into cash.marketing with the ideas of satisfaaction need the customers by means of pdt and the whole cluster of the association with the creating , delivering and finally consuming it.

Kp.ayusufdeen

Is This Answer Correct ? 1 Yes

3 No

Re: tell me about the difference between marketing and sales Answer MARKETING which is not only selling the product but also # 6 satisfying the needs and wants of the
customer with continuing services. SELLING : it is only satisfying the need which the customer want it focus only on needs.(not satisfying the customer exact nee)i.e converting commodity into cash.

Jayanth

Is This Answer Correct ? 4 Yes

1 No

Re: tell me about the difference between marketing and sales Answer Fundamentally,Marketing is involved in generating potential # 7 demand while seling involves conversion
to brand demand.

Vasudevan

Is This Answer Correct ? 2 Yes

1 No

Re: tell me about the difference between marketing and sales Answer Marketing - Creating/ Modifying product or solution to # 8 meet the customer's need
Sales - Product/ Solution is prepared based on larger statistics sold to the customer by convincing that the product/solution is the best available option for him

Ronald

Is This Answer Correct ? 1 Yes

1 No

Re: tell me about the difference between marketing and sales Answer SALE IS AN ACTIVITY TO EARN LIMITED PROFIT ONLY BUT # 9 MARKETING MEANS ESTABLISHING BRAND
,CREATING FAVORABLE IMAGE AND TO EARN UNLIMITED PROFIT .

S Karthikeyan

Is This Answer Correct ? 3 Yes

1 No

Re: tell me about the difference between marketing and sales Answer Diffrence between Marketing & Sales is similar to that of # 10 Skies and Clouds...Marketing being the
sky...which has a wider scope...whereas clouds actuly give you the relife...bringing down the much needed rain ( money) Sales, is a part of Marketing.... Marketing is the ongoing process of planning and implimentation...where as Sales is the final act of exection both complimenting eachother and are equaly important for the organisations success....

Mayur G.

Is This Answer Correct ? 13 Yes

1 No

Re: tell me about the difference between marketing and sales Answer sales is the tip of marketing iceberg. marketing is about # 11 understanding the need of consumer and
the company position to provide that service or the product, offerings timing and sale s is to persuade the customer to buy that service or the product

Siddharth Rathore

Is This Answer Correct ? 3 Yes

0 No

Re: tell me about the difference between marketing and sales

Answer Marketing: It is basically customer oriented. its includes # 12 the four P's,
Product,price,place,promotion and one S i.e. Service. It is a process analyising the need of the customer. Sale: It is physical distribution of the product for exchange of some value or for a product. Selling starts from product and ends on delivering it to the customer for some price.

Himanshu Rustogi

Is This Answer Correct ? 14 Yes

0 No

Re: tell me about the difference between marketing and sales Answer Marketing is creating a demand and sales is fulfilling # 13 those demand. 0 Karthik

Is This Answer Correct ? 4 Yes

0 No

Re: tell me about the difference between marketing and sales Answer MARKETING IS SOMTHING TO LET THE PEOPLE KNOW ABOUT YOUR # 14 PRODUCT WITH AN OBJECTIVE OR GOALS TO
PLACE YOUR PRODUCT IN THE HEART OF THE CUSTOMER. WHEREAS SALES HAVE AN EYE ON REQUIRED SUPPLY OF PRODUCT THAT HAS BEEN DEMANDING BY CUSTOMER.

Rajeev Jakhar

Is This Answer Correct ? 5 Yes

0 No

Re: tell me about the difference between marketing and sales Answer in simple words: Marketing is pull # 15 Selling is Push
Marketing is face Selling is back Marketing is awareness Selling is profits Marketing is brand Selling is revenue

Mahima Nakra

Is This Answer Correct ? 3 Yes

2 No

Re: tell me about the difference between marketing and sales Answer according to my point of view marketing is the bridge for # 16 selling.Marketing is something comes
because of needs,but sales is something which helps to market the product.

Sivaram.v

Is This Answer Correct ? 2 Yes

0 No

Re: tell me about the difference between marketing and sales Answer Marketing means to introduce a new product at a right time for right target # 17 market. Give the information about our
product features and specification with using of 4p and influence of product to customer to buy it. sales is an only process to sale our product to right prospects for make some profit.

Dwarkesh

sales is a part of marketing but marketing is not a part of sales.

Is This Answer Correct ? 2 Yes

0 No

Re: tell me about the difference between marketing and sales Answer Marketing is all about raising the anchor point of your # 18 brand, in the markets mind and image for
that product. Selling is an "unspoken sustaining" of that image and pushing it through the door.

Prithviraj Sundaram

Is This Answer Correct ? 1 Yes

0 No

Re: tell me about the difference between marketing and sales Answer Marketing is a value creating and value satisfying process. # 19 It is about discovering what product is
needed, producing it with appropriate features, pricing it correctly, promoting it a such a way that it reaches to the hands of right customers (positive word of mouth). & the revenue generated from the above process is sales

Tushar Narula

Is This Answer Correct ? 1 Yes

0 No

Re: tell me about the difference between marketing and sales Answer Marketing Is One Of the advertisement # 20 But Sales is one of
art

A.dhanabal

Is This Answer Correct ? 0 Yes

0 No

Re: tell me about the difference between marketing and sales Answer marketing is a future planning and its created by # 21 organization but sales is only satosfied
the customers need wants and as well as generated profit.

Ajay Singh

Is This Answer Correct ? 0 Yes

1 No

The Difference Between Sales and Marketing

Small Business Is It for You? Business Possibilities Starting/Buying Financing Financial Management Human Resources Leadership Legal Management Marketing Office Planning Taxes

Many people mistakenly think that selling and marketing are the same - they aren't. You might already know that the marketing process is broad and includes all of the following:
1. 2. 3. 4. Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality. Pricing the product correctly. Promoting the product; spreading the word about why customers should buy it. 5. Selling and delivering the product into the hands of the customer.

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Selling is one activity of the entire marketing process. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals.

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Contrasting the Sales Concept with the Marketing Concept The concepts surrounding both selling and marketing also differ. There is a need for both selling and marketing approaches in different situations. One approach is not always right and the other always wrong - it depends upon the particular situation. In a marketing approach, more listening to and eventual accommodation of the target market occurs. Two-way communication (sometimes between a salesperson and a customer) is emphasized in marketing so learning can take place and product offerings can be improved. A salesperson using the sales concept, on the other hand, sometimes has the ability to individualize components of a sale, but the emphasis is ordinarily upon helping the customer determine if they want the product, or a variation on it, that is already being offered by the company. In the sales approach, not much time is spent learning what the customer's ideal product would be because the salesperson has little say in seeing that their company's product is modified. Furthermore, they aren't rewarded for spending time listening to the customer's desires unless they have a product to match their desires that will result in a sale. (Note, however, that sales people aren't restricted to the use of the sales concept; oftentimes they use the marketing concept instead.) At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfill sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfill consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made. Do you see the difference? The selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced. Whereas marketing encompasses many research and promotional activities to discover what products are wanted and to make potential customers aware of them.

Silicones are largely inert, man-made compounds with a wide variety of forms and uses. Typically heatresistant, nonstick, and rubberlike, they are commonly used in cookware, medical applications, sealants, adhesives, lubricants, insulation, and breast implants. Silicones are polymers that include silicon together with carbon, hydrogen, oxygen, and sometimes other chemical elements.

Uses
[edit]Aquarium

joints

Glass aquarium manufacturers have used 100% silicone sealant exclusively from its inception in order to join glass plates, making aquariums of every size and shape. Glass joints made with silicone sealant can withstand a great deal of pressure, making obsolete the original aquarium construction method using angle-iron and putty. This same silicone is also used to make hinges in aquarium lids or even for minor repairs. It is worth noting that not all commercial silicones are safe for aquarium manufacture, nor is silicone used for the manufacture of acrylic aquariums as silicones do not adhere long term to plastics. [edit]Automotive In the automotive field, silicone grease is typically used as a lubricant for brake components since it is stable at high temperatures, is not water-soluble and is far less likely than other lubricants to foul. Automotive spark plug wires are often insulated by multiple layers of silicone to prevent sparks from jumping to adjacent wires, causing misfires. Silicone tubing is sometimes used in automotive intake systems (especially for engines with forcedinduction). Sheet silicone is used to manufacture gaskets used in automotive engines, transmissions and other applications. Automotive body manufacturing plants and paint shops must avoid the presence of all silicones, as they may cause "fish eyes," small, circular craters that appear in the finish. [edit]Coatings Silicone films can be applied to silica-based substrates like glass to form a covalently bonded hydrophobic coating. [edit]Cookware As a low taint, non-toxic material, silicone can be used where contact with food is required. Silicone is becoming an important product in the cookware industry, particularlybakeware and kitchen utensils.
[7]

It is used as an insulator in heat resistant potholders and similar, however it is more conductive of heat than the less dense fiber-based ones. Silicone oven mitts are able to withstand temperatures up to 675 F (357 C), and allow reaching into boiling water.
[8]

Molds for chocolate, ice, cookies, muffins, etc. Some novel designs are steamer, egg boiler, vegetables cooker, cooking lids, pot handle, kitchen mats, etc.

[edit]Defoaming Silicones are used as active compound in defoamers due to the low water solubility and good spreading properties. [edit]Dry

cleaning

Liquid silicone can be used as a dry cleaning solvent. Touted as an "environmentally friendly" alternative to the traditional perchloroethylene (or perc) solvent, thedecamethylpentacyclosiloxane (D5) process has been patented by the company GreenEarth Cleaning. The solvent degrades into silica and trace amounts of water and CO2, and while the silica waste produced is hazardous if inhaled , there is not currently any reason to think it is any environmentally worse than the silica present in regular beach sand. This significantly reduces the environmental impact of a typically high-polluting industry. Additionally, liquid silicone is chemically inert, meaning it does not react with fabrics or dyes during the cleaning process. This reduces the amount of fading and shrinking that most dry-cleaned garments experience. [edit]Electronics Electronic components are sometimes encased in silicone to increase stability against mechanical and electrical shock, radiation and vibration. This is often called "potting". Silicones are used where durability and high performance are demanded of components under hard conditions, such as in space (satellite technology). They are selected overpolyurethane or epoxy encapsulation when a wide operating temperature range is required (65 to 315 C). Silicones also have the advantage of little exothermic heat rise during cure, low toxicity, good electrical properties and high purity. The use of silicones in electronics is not without problems, however. Silicones are relatively expensive and can be attacked by solvents. components.
[10] [9]

Silicone easily migrates as either a liquid or vapor onto other

Silicone contamination of electrical switch contacts can lead to failures by causing an increase in contact resistance, often late in the life of the contact, well after any testing is completed.
[11]

Use of silicone-based

spray products in electronic devices during maintenance or repairs can cause later failures. [edit]Firestops Silicone foams have been used in North American buildings in an attempt to firestop openings within fireresistance-rated wall and floor assemblies to prevent the spread of flames and smoke from one room to another. Silicone foam firestops have been the subject of controversy and press attention due to smoke development from pyrolysis of combustible components within the foam, hydrogen gas escape, shrinkage and cracking. These problems have been exposed by whistleblower Gerald W. Brown and have led to a large number of reportable events among licensees (operators of nuclear power plants) of the Nuclear Regulatory Commission (NRC). When properly installed, silicone-foam firestops can be fabricated for building code compliance. Advantages include flexibility and high dielectric strength. Disadvantages include combustibility (hard to extinguish) and significant smoke development. Silicone can also be found in air craft technology. [edit]Lubricants Silicone greases are used for many purposes, such as bicycle chains. A dry-set lubricant is delivered with a solvent carrier to penetrate the chain. The solvent evaporates, leaving a clear film that lubricates but does not attract dirt and grit as much as a traditional "wet" lubricant. Silicone personal lubricants are also available, for use in medical procedures or sexual activity. [edit]Medicine Silicone, particularly the gel form, is used in bandages and dressings, in breast implants and a variety of other medical uses. Polydimethylsiloxane (PDMS) has been used as the hydrophobic block of amphiphilic synthetic block copolymers used to form the vesicle membrane of polymersomes. [edit]Moldmaking Two-part silicone systems are used to create rubber molds which can be used for production casting of resins, foams, rubber and low-temp alloys. A mold made of silicone generally requires little or no mold release or surface preparation as most materials do not adhere to moldmaking silicone.

For experimental uses, ordinary one-part silicone can also be used, either to make molds, or to mold into shapes. Common vegetable cooking oils and petroleum jelly can be used on mating surfaces as a mold release agent.
[12][13]

[edit]Personal

care

Silicones are ingredients in many hair conditioner, shampoo, and hair gel products. Some silicones, notably the amine functionalized amodimethicones, are excellent conditioners. They improve combability, feel, and softness, and also lessen frizz. Another silicone family, the phenyltrimethicones, are used in reflection-enhancing and color-correcting hair products, where they increase shine and glossiness (and possibly effect subtle color changes). Phenyltrimethicones, unlike the conditioning amodimethicones, have refractive indices (typically 1.46) close to that of human hair (1.54). It should be noted that achieving both high-shine and excellent conditioning in one hair care product is much more difficult than simply adding two different silicones to the formulation, because amodimethicone and phenyltrimethicone interact with and dilute each other. This is one reason why modern hair care products, and cosmetics generally, are among the most highly engineered consumer products. Silicones are also used in some shaving products
[14]

and personal lubricants. Menstrual cups are often

made of silicone for its durability and reusability. Silicone is also material of choice for soft sex toys, due to its durability, cleanability and lack of phthalates, chemicals suspected of having carcinogenic and mutagenic effects on the skin and mucous membranes.
[15][16][17]

Specific grades of silicone rubber are used widely in the production of baby bottle teats due to their cleanliness, aesthetic appearance, and low extractable content. [edit]Plumbing

and building construction

The strength and reliability of silicone rubber is widely acknowledged in the construction industry. One-part silicone sealants and caulks are in common use to seal gaps, joints and crevices in buildings. One-part silicones cure by absorbing atmospheric moisture, which helps in the professional installation. In plumbing, silicone grease is typically applied to O-rings in faucets and valves. Whilst the film is extant it prevents lime from sticking to the brasswork. [edit]Toys Silicone balls have become a juggler's favorite due to the high bounce back, and are used as a response system in many low response yo-yos. creating many forms of toys. A pump is a device used to move fluids, such as gases, liquids or slurries. A pump displaces a volume by physical or mechanical action. One common misconception about pumps is the thought that they create pressure. Pumps alone do not create pressure; they only displace fluid, causing a flow. Adding resistance
[18][unreliable source?]

Silicone has the potential of replacing plastic in

to flow causes pressure. Pumps fall into five major groups: direct lift, displacement, velocity, buoyancy andgravity pumps. moving a fluid.
Contents
[hide]
[1]

Their names describe the method for

1 Types

1.1 Displacement pumps

1.1.1 Gear pump 1.1.2 Progressing cavity pump 1.1.3 Roots-type pumps 1.1.4 Peristaltic pump 1.1.5 Reciprocating-type pumps

1.2 Buoyancy pump

1.2.1 Compressed-air-powered double-diaphragm pumps

1.3 Impulse pumps

1.3.1 Hydraulic ram pumps

1.4 Velocity pumps

1.4.1 Centrifugal pump 1.4.2 Radial flow pumps 1.4.3 Axial flow pumps 1.4.4 Mixed flow pumps 1.4.5 Eductor-jet pump

1.5 Gravity pumps

2 Pump Repairs 3 Applications

o o

3.1 Pumps as public water supplies 3.2 Sealing Multiphase Pumping Applications

3.2.1 Types and Features of Multiphase Pumps

4 Specifications 5 Pumping power 6 Pump efficiency 7 Gallery

8 See also 9 References 10 Further reading 11 External links

Porter's five forces analysis is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition". Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competences, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models have been able to make a return in excess of the industry average.

Strategy consultants occasionally use Porter's five forces framework when making a qualitative evaluation of a firm's strategic position. However, for most consultants, the framework is only a starting point or 'check-list' they might use. Like all general frameworks, an analysis that uses it to the exclusion of specifics about a particular situation is considered naive. Porter's five force include three forces from 'horizontal' competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers, bargaining power of customers. According to Porter, the five forces model should be used at the industry level; it is not designed to be used at the industry group or industry sector level. An industry is defined at a lower, more basic level: a market in which similar or closely related products and/or services are sold to buyers. Firms that compete in a single industry should develop, at a minimum, one five forces analysis for its industry. Porter makes clear that for diversified companies, the first fundamental issue in corporate strategy is the selection of industries (lines of business) in which the company should compete; and each line of business should develop its own, industry-specific, five forces analysis. The average Global 1,000 company competes in approximately 52 industries (lines of business). This five forces analysis is just one part of the complete Porter strategic models. The other elements are the value chain and the generic strategies.