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2011 Oracle Corporation

Proprietary and Confidential

Marty Gubar - Product Manager for Oracle Big Data End-to-End Big Data Demonstration
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2011 Oracle Corporation

Proprietary and Confidential

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.

2011 Oracle Corporation

Proprietary and Confidential

Oracle Big Data Solution


Decide
Oracle Real-Time Decisions Endeca Information Discovery Oracle BI Foundation Suite

Oracle Event Processing

Cloudera Hadoop Oracle NoSQL Database

Oracle Big Data Connectors

Oracle Database Oracle Advanced Analytics

Apache Flume

Oracle GoldenGate

Oracle R Distribution

Oracle Data Integrator

Oracle Spatial & Graph

Stream

Acquire Organize Analyze


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2011 Oracle Corporation

Proprietary and Confidential

Oracle Big Data@Work


Understand your customers. Make them offers they cant refuse.

2011 Oracle Corporation

Proprietary and Confidential

Challenges
Volumes are massive Difficult to query
{"custId":1185972,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:07","recommended":null,"activity":8} {"custId":1354924,"movieId":1948,"genreId":9,"time":"2012-07-01:00:00:22","recommended":"N","activity":7} {"custId":1083711,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:26","recommended":null,"activity":9} {"custId":1234182,"movieId":11547,"genreId":44,"time":"2012-07-01:00:00:32","recommended":"Y","activity":7} {"custId":1010220,"movieId":11547,"genreId":44,"time":"2012-07-01:00:00:42","recommended":"Y","activity":6} {"custId":1143971,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:43","recommended":null,"activity":8} {"custId":1253676,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:50","recommended":null,"activity":9} {"custId":1351777,"movieId":608,"genreId":6,"time":"2012-07-01:00:01:03","recommended":"N","activity":7} {"custId":1143971,"movieId":null,"genreId":null,"time":"2012-07-01:00:01:07","recommended":null,"activity":9} {"custId":1363545,"movieId":27205,"genreId":9,"time":"2012-07-01:00:01:18","recommended":"Y","activity":7} {"custId":1067283,"movieId":1124,"genreId":9,"time":"2012-07-01:00:01:26","recommended":"Y","activity":7} {"custId":1126174,"movieId":16309,"genreId":9,"time":"2012-07-01:00:01:35","recommended":"N","activity":7} {"custId":1234182,"movieId":11547,"genreId":44,"time":"2012-07-01:00:01:39","recommended":"Y","activity":7}} {"custId":1346299,"movieId":424,"genreId":1,"time":"2012-07-01:00:05:02","recommended":"Y","activity":4}

2011 Oracle Corporation

Proprietary and Confidential

Valuable Insights
Customers thought process Effectiveness of offers Web site design
{"custId":1185972,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:07","recommended":null,"activity":8} {"custId":1354924,"movieId":1948,"genreId":9,"time":"2012-07-01:00:00:22","recommended":"N","activity":7} {"custId":1083711,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:26","recommended":null,"activity":9} {"custId":1234182,"movieId":11547,"genreId":44,"time":"2012-07-01:00:00:32","recommended":"Y","activity":7} {"custId":1010220,"movieId":11547,"genreId":44,"time":"2012-07-01:00:00:42","recommended":"Y","activity":6} {"custId":1143971,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:43","recommended":null,"activity":8} {"custId":1253676,"movieId":null,"genreId":null,"time":"2012-07-01:00:00:50","recommended":null,"activity":9} {"custId":1351777,"movieId":608,"genreId":6,"time":"2012-07-01:00:01:03","recommended":"N","activity":7} {"custId":1143971,"movieId":null,"genreId":null,"time":"2012-07-01:00:01:07","recommended":null,"activity":9} {"custId":1363545,"movieId":27205,"genreId":9,"time":"2012-07-01:00:01:18","recommended":"Y","activity":7} {"custId":1067283,"movieId":1124,"genreId":9,"time":"2012-07-01:00:01:26","recommended":"Y","activity":7} {"custId":1126174,"movieId":16309,"genreId":9,"time":"2012-07-01:00:01:35","recommended":"N","activity":7} {"custId":1234182,"movieId":11547,"genreId":44,"time":"2012-07-01:00:01:39","recommended":"Y","activity":7}} {"custId":1346299,"movieId":424,"genreId":1,"time":"2012-07-01:00:05:02","recommended":"Y","activity":4}

2011 Oracle Corporation

Proprietary and Confidential

MoviePlex Architecture
Application Log
Log of all activity on site Endeca Information Discovery Capture activity nec. for MoviePlex site Customer Profile (e.g. recommended movies) Oracle Business Intelligence EE

Oracle Exalytics

Streamed into HDFS using Flume

Clustering/Market Basket

Oracle NoSQL DB
Load Recommendations

Mood Recommendations

Oracle Advanced Analytics

Oracle Exadata
Load Session & Activity Data

HDFS
Map Reduce Map Reduce Map Reduce

Oracle Big Data Connectors

ORCH - CF Recs.

Pig - Sessionize

Hive - Activities

Oracle Big Data Appliance


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2011 Oracle Corporation

Proprietary and Confidential

Oracles Big Data Platform


OPERATIONALIZE

DECIDE

STREAM
ACQUIRE

VISUALIZE

ORGANIZE

ANALYZE DISCOVER
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2011 Oracle Corporation

Proprietary and Confidential

Start Now!

Gain insights today from big data Leverage the best price/performance big data platform Benefit from the fastest connection between big data analytical

environments Safeguard your investment as we collectively progress on the big data journey

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2011 Oracle Corporation

Proprietary and Confidential

Getting Started with BigDataLite VM


Go to the landing page on OTN for BigDataLite
Contains VM, links to HOLs, videos and more

Make sure to review the Start Here document on

the VMs desktop

Start the demos using the scripts found in

/home/oracle/movie/moviedemo/scripts
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2011 Oracle Corporation

Proprietary and Confidential

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2011 Oracle Corporation

Proprietary and Confidential

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2011 Oracle Corporation

Proprietary and Confidential

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